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Chapter 307 "The Hangover" Final Horror Box Office. Luo Mo's principle of advertising placement is that the plot of the movie cannot be affected because of advertising placement, and there can be no advertising placement shots that are too obvious and disgusting to the audience...... Under these two basic principles, he also started bidding for ad placement......

This bidding competition took more than two weeks, and a total of 13 product placement advertisers were finally confirmed, which were able to provide a total of 72 million worth of product placement costs to Inception......

Compared with the time of "The Hangover", the cost of product placement in "Inception" is now much higher, and the individual cost of each ad is also much higher. The key is that Luo Mo and his new movie are too famous, which has caused advertisers to flock to him, and they will also cooperate with Luo Mo's requirements, without the obvious embarrassment of advertising placement like "Thorn Tomb".

In this way, that is to say, through advertising placement, Luo Mo has made this movie, which intends to invest three or four billion yuan, recover the cost of 72 million in advance.

However, Luo Mo is different from Huayi Brothers, his "Inception" has so many product placement ads, he wants to make a fortune quietly, and he will not be the same as Hua Yi Brothers' people, "Private Customization" product placement ads are 80 million yelling so much that the whole world knows the Tao, and as a result, he has been criticized by a bunch of verbal criticism, of course, that is part of the hype. "Private Customization" has successively used gimmicks such as product placement and review to hype, Luo Mo doesn't need such hype, especially the hype of this kind of product placement is very easy to cause everyone's disgust, so the gains outweigh the losses.

With the guarantee of this money, Ye Du is more confident in "Inception".

On this day on July 16, 2009, the crew of "Inception", which is actually Luo Mo Studio, announced a shocking news - "Inception" and Weta Digital, a New Zealand special effects company that created "The Lord of the Rings" and "King Kong", have reached an agreement and have signed a special effects production contract with a total price of 30 million US dollars!

As soon as the news came out, the whole country was in an uproar!

Before everyone, everyone heard that Luo Mo was going to shoot a science fiction movie called "Inception", and said that he would compress the actor's salary to less than 5%, at that time, many people estimated that Luo Mo should be going to make a blockbuster, but many people thought that he should be thundering and raining, and he just wanted to find some gimmicks.

Who would have thought that he had really started the plan, and now there is such a big news of a $30 million special effects production contract......

30 million US dollars, that's 200 million yuan...... Spend 200 million yuan to make special effects for a movie?! Sky! This is only a few Chinese films with a production of more than 100 million yuan...... Luo Mo actually has to spend 200 million yuan to do special effects, is he crazy?

Thirty million is what Luo Mo and they brag, but twenty-three million is true.

With this question, the gimmick of "Inception" relying on special effects can be regarded as a success and caused a sensation.

On the same day, "Inception" announced that Zhang Ziyi, Liu Ye, Wang Lihong, and Luo Mo would join the movie, and they will play the main role in the movie! Seeing this, everyone was shocked again, Luo Mo is really a big deal, so big that people are dumbfounded.

first invested $30 million in super visual effects, followed by Zhang Ziyi, Liu Ye, and Wang Lihong...... This battle is really too big.

Many people are looking forward to Luo Mo coming out and letting everyone know a little about these two things.

Now, everyone knows that Luo Mo is going to do a big job, and he wants to make a blockbuster...... It's just that with so much investment, does he really think he can shoot well? Where does he plan to recoup his investment? What the hell did he think? What kind of film does he want to make?

At this time, Luo Mo's studio lost no time in releasing news - on July 25, Luo Mo will hold a start-up meeting for "Inception" with Zhang Ziyi, Liu Ye, Wang Lihong, Zhang Hanyu, Zhang Mengya, action director Yuan Kui, Weta Digital's special effects director Chad Taylor, and some other film creators......

In fact, there will be a period of time for the official start of "Inception", but Luo Mo has done this start-up press conference in advance, and when the movie officially starts filming, there will be no need to interrupt the process with a start-up ceremony, and the movie will be able to start filming directly.

In the meeting, there was also action design Yuan Kui......

To make a movie look good, the atmosphere is very important, and the atmosphere in the action scenes is extremely important...... Therefore, many Hollywood blockbusters, in fact, to be honest, their real action, even if they come up with a super bad movie "City Alert", can be much better than theirs. But in terms of action scenes as a whole, Hollywood blockbusters feel better, because of the atmosphere they create and that tension, the paced shooting and editing make the movie look very tense and not pee, and the same is true for action movies.

And Nolan's movies, Batman Inception, each action itself is not good, but the atmosphere and rhythm he created do not have the slightest pee, which makes people extremely nervous to watch, and applauds those actions...... That's something more clever than some Hong Kong movies with all the bells and whistles.

In fact, Chinese directors, especially after the eighties and nineties, also began to learn this kind of action scene shooting method in the West, and when shooting some movies, they no longer use the real kung fu of hard bridges and hard horses as before, but use random shots to cut one breath, and when the time comes, people will see the fireworks, and a certain Xiaodong likes to do this...... And the action director that Luo Mo needs to find now needs someone who can create the rhythm and atmosphere created by Nolan with his own and his efforts, and at the same time can design the action as beautiful as possible.

In this case, finding the world's first martial artist Yuan Baye is of course the best choice, Yuan Baye's action design, there are causes and effects, there are lens effects and real kung fu, everyone can watch it coolly, and understand. However, it is difficult for Luo Mo to invite him now, so he can only settle for the second, and after some selection, he chose the Hong Kong action director, who is also an old-timer in this area, Yuan Kui.

In this meeting, Luo Mo mainly wanted to explain his film concept and why he wanted to shoot this movie, of course, the movie idea was to stop at the point, mainly he still wanted to promote his blockbuster concept with everyone, and at the same time, he also used this meeting to invest 30 million US dollars in special effects publicity for him.

In this way, after a lot of discussions, the specific process and operation process have also been determined, and it will be a meeting with a lot of investment.

And before the official start of this meeting, an exciting news has come - on July 17, 2009, after a long-distance run "The Hangover" in Chinese mainland, after being released for 57 days, officially painted in the primary market. "The Hangover", which was released for 57 days, finally won a total of 534.68 million yuan at the box office in Chinese mainland. This box office has become the overall champion of China's mainland box office so far, after all, this is more than 500 million!

The box office income of more than 500 million yuan is really impossible to find fault with.

"The Hangover" has reached such a peak with a domestic comedy, and it has also broken the box office record held by many other films, which really surprised everyone.

Moreover, "The Hangover" also won the first domestic box office record of more than 400 million and the first film with a box office of more than 500 million, which made "The Hangover" a box office myth of domestic films, and also became the second phenomenal movie shot by Luo Mo......

Not only that, but the final total box office of "The Hangover" is not only 5 in this level of the market. 300 million yuan, and there will be a large amount of box office in the secondary market that will eventually join in.

"The Hangover" has become a classic and pride in the hearts of many Chinese fans.

In the face of such a box office result, Luo Mo personally posted a blog to celebrate, and at the same time thanked all the enthusiastic viewers and fans.

At this time, the fact that "The Hangover" finally won 530 million box office was also widely reported in many media and many news, even some people who didn't know much about the news of Lu Dao are now beginning to know Lu Dao.

After Zhilu talked about the final box office of Luo Mo's "The Hangover", many people are also looking forward to his new movie even more, expecting his new movie to create miracles.

The total box office of 530 million will also enter Luo Mo's account one after another.

The domestic box office share of "The Hangover" is after deducting 8% of taxes and fees, 45% of the remaining box office revenue belongs to the production and distribution company, and 10% of the 45% is the distribution cost of Huayi Brothers, and the rest belongs to Luo Mo.

After deducting 8% of taxes and fees, The Hangover has 4 left at the box office. 9.1 billion yuan, this 4. The box office of 9.1 billion yuan will have 2. 200 million yuan reached the hands of Luo Mo and Huayi brothers.

2。 The box office of 200 million is after deducting the share of the Huayi brothers, and Luo Mo's hands can reach 1 after the most. 700 million yuan. In this way, after counting Luo Mo's current studio assets, he already has assets close to 400 million......

And the money that Luo Mo has spent so far for "Inception" can be replaced by product placement for the time being, and there is not much left, after deducting that money, now Luo Mo's studio still has 3. 100 million RMB total assets! It can be said that "The Hangover" really brought too much income to Luo Mo.

This also means that Luo Mo can invest about 400 million yuan in "Inception" in the future, and if "The Hangover" is also good at the North American box office, Luo Mo will have more money to invest in "Inception".

At that time, "Inception" will also have about 200 million yuan in publicity expenses, and the rest will be used for pure film production.

In this way, the investment in "Inception" is really too big to explain......

After planning a few good plans, Luo Mo also knew that his "Inception" would have unimaginable capital investment from others, and it was actually an independent film...... It's kind of crazy. However, now that he has planned and planned, and many places have officially started, there is no room for loopback, and what he can do next is to move forward bravely and let his "Inception" establish his general trend of sweeping the world.

Luo Mo has now also started the detailed planning of the "Inception" start-up meeting.