Beijing, Rakuten Beijing Branch. Pen % fun % Pavilion www.biquge.info

In fact, the main role of Rakuten Beijing Branch is the Rakuten Film and Television Production Center. After several years of development, the Lotte Film and Television Production Center has developed into an emerging film and television investment force in China, investing in many popular films, especially all the films that Wu Tian participated, all of which were invested by the Lotte Film and Television Production Center, and naturally made a lot of money.

The person in charge, Lao Crooked, has already become a celebrity in the industry, because Lao Crooked follows Wu Tian's footsteps and can be described as one of the pioneers of the Internet era!

In the era of online dramas, even before the rebirth of Wu Tian in the previous life, it was a hot emerging industry, not to mention that it is several years ahead of schedule now. What's more, Wu Tian participated in igniting the fire, and the background of the online drama is no longer like the previous life, starting from the grassroots, it is directly a tall posture, and the development in a few years has already been quite high.

"Good job, the selection of materials for these films this year is very good, your vision is level enough." Wu Tian glanced at the report provided by the old crooked man a few times and said with a smile.

"The key is to be a good conductor." The old crooked smile was so bad that his eyes were gone.

followed Wu Tian's filming of "Never Expected", so that Lao Crooked is now a big star, and more importantly, Wu Tian's trust in him, independent of this film and television production center outside Rakuten.com, has enough autonomy, so that Lao Crooked, the boss, has no worries, and he has made a few high-quality films without constraints, whether it is Internet clicks or user reputation, it is really not average.

"Hehe, then I'll guide you again today." Wu Tian said with a smile, "Do you think that the next step, the online drama should develop in that direction?" ”

As soon as Wu Tian opened his mouth, he threw out a big proposition and asked the old crooked to answer.

This question seems to be general, but it is the most difficult problem for people in the industry.

For online dramas, the current development environment can be said to be the most relaxed, and there is no need to be supervised and managed by multiple parties like traditional dramas, and any TV series must be reported to the State Administration of TV dramas from project establishment, approval, to filming and release, and the whole process must be reported to the State Administration of TV dramas, subject to various reviews, and follow various revisions, and the degree of control is even stricter than that of movies.

After all, TV dramas are shown on TV, and the audience is much larger than that of movies.

It is said that now there are tens of thousands of TV dramas invested and filmed in China every year, and no more than 5,000 episodes have finally passed the review, and more than half of the works have been filmed to death, and even the TV series that have finally passed the review may not be able to finally appear on the TV screen, because they can't be sold at all.

In this case, online dramas will undoubtedly become a new way out for TV drama production.

First of all, the review of online dramas is different from traditional TV dramas, there is no need for cumbersome review procedures, and even individuals can produce them, and the final broadcaster conducts independent review. This means that the production of TV dramas no longer has to frequently run to the General Bureau to dredge up the relationship, and the production cost is greatly reduced.

In terms of broadcasting, online dramas are broadcast on the website, and there is no need to bargain with a limited number of TV stations, as long as the program content is excellent, there is no need to worry about the on-demand rate, which means that the market is open, and it is not oversupplied like the original.

With these innate advantages, there is no doubt that the development of online dramas will gradually surpass the production mode of traditional TV dramas!

"Don't worry about investment, online dramas are not synonymous with cheapness." Wu Tian said to Lao Crooked, "How big the investment in traditional TV dramas can be, how big our online dramas can be, and even bigger is not a problem at all." ”

"Hey, does that pay for itself?" The old crooked said with some concern.

"Have we recouped our investment in the original "Soldier Assault"?" Wu Tian said with a smile, "If nothing else, Rakuten's on-demand advertising is more than just recovering costs, right?" Later, it was sold to a TV station and made a big profit. Of course, "Soldier Assault" has its particularity, and the impact on the Internet is better than directly broadcasting it on TV stations for different target groups, but this situation is not irreproducible, nor is it unchangeable. ”

The old crooked practice nodded.

"For example, many programs that cannot be filmed and produced by the traditional film and television drama production model, we can use the online drama model to produce them first, and then after forming an impact on the Internet, we may be able to break through the review barrier and broadcast it on TV stations." Wu Tian said with sparkling eyes.

This is Wu Tian's purpose.

If you want to promote the TV program rating, it is much more difficult than pushing the movie rating, so the best way is to break through from the side.

The production of online dramas is definitely a pretty good breakthrough, as long as a few excellent online dramas with strong repercussions are launched one after another, it is natural that there will be satellite TV to look hot, and when the time comes, there is no need for Wu Tian to come forward at all to deal with the General Administration, the face of those big TV stations is enough.

And once the production of online dramas becomes the mainstream, TV stations no longer have to rely on experience and betting on programs as before, but just look at the broadcast response on the Internet, you can determine whether a drama is good enough, you can decide who to buy and who not to buy, under the effect of that subtle inertia, it will prompt directors to pay more attention to the quality of their works, instead of being like now, the first thing to care about is whether they can find a way in the General Administration, whether they can have a good relationship with major TV stations, so that their works can be reviewed by the country, Be able to sell it for a good price.

And once this model is formed, everyone will go to make online dramas, and the General Administration will have to find a way to regain its authority and change the current rules and regulations.

Therefore, promoting the development of online dramas is undoubtedly a shortcut, and it is easier than exerting pressure from the top down to let the General Administration relax the review and set up a grading scheme......

"Tianshao, then what drama should we shoot?"

After listening to Wu Tian's explanation, the old crooked asked eagerly.

"Well, it's different from the model of traditional film and television dramas." Wu Tian said, "Specifically, you can take a look at the current online novels, those novels with a large audience and a good foundation can become our shooting targets." For example, "Zhu Xian". ”

"Zhu Xian" is undoubtedly the crowning work of the earliest generation of Xianxia novels, and it is enough to be regarded as a classic in terms of popularity and praise rate.

And the story of "Zhu Xian", if it is made into a TV series, there is no doubt that it will not be able to pass the review, and the completely empty world structure cannot be accepted by the old men in charge of the review of the General Administration.

Including the previous life, "Zhu Xian" was finally filmed in the form of an online drama, and even the online drama needed to be renamed "Qingyunzhi"!

This has to be said to be the sadness of Chinese culture.

"Zhu Xian"? I've seen it too. The old crooked but excitedly said, "I thought about adapting it into an online drama at the beginning, and I did this, but I found that it was basically impossible to pass the review, hehe." ”

"Shoot, don't think about it so much, invest bigger, shoot with dim sum." Wu Tian said, "As for the issue of review, let's talk about it later." ”

"Then should we also respect the original work like a ghost blowing a lamp? Do you want to invite Brother Ding to adapt the script? The old man said with his hands in a daze.

"The original work must be respected, but there are many loopholes in the original work of "Zhu Xian", and you must find a master when adapting the script." Wu Tian said, "As for the author, there is no need to invite him, after all, we have to change other people's things, hehe." ”

In fact, in Wu Tian's opinion, Brother Ding's level is not good, and he is far from Ba Sing. The reason why "Zhu Xian" is so popular is that this book came out relatively early, and this genre was considered fresh at that time, and it was an advantage of a pioneering work.

And if "Zhu Xian" is to be adapted into a script, there will inevitably be many details, and even the plot needs to be overhauled, and some of Brother Ding's later works are not particularly outstanding, Wu Tian naturally does not think that he can still make this pinnacle work reach a new high.

"Well, you will go out in person that day and change the script." The old crooked said.

"Hehe, don't be sure, I don't have that much time." Wu Tian said with a smile.

"Ah, Tianshao, you can't favor one over the other, you can do it yourself." The old crooked shouted.

"That's different, "Ghost Blowing the Lantern" is a movie, very short, but "Zhu Xian" is a TV series, and it's not a day or two to change it." Wu Tian patted the crooked shoulder with a smile and said, "My time and energy should be put on helping you find some suitable adaptations, right?" For example, "Zhu Xian" is a work that is more suitable for male audiences, but the main audience of online videos should actually be women, shouldn't they? ”

The old man was stunned for a moment, and then said ecstatically: "Tianshao, do you want to have a goal?" What kind of drama should we make for female audiences? ”

If you talk about TV series adapted from online novels, there is no doubt that you can't leave aside the time-traveling drama, and there is no doubt that "Step by Step" is an unavoidable topic.

But it's a pity that "Step by Step" has now been filmed and is being broadcast on major TV stations.

The appearance of this drama has caused all kinds of controversy in the public opinion circle, and some people think that this drama is quite exciting, especially for young female audiences, and it is extremely sought after. However, there are also many old-thinking people who denigrate this kind of time-traveling drama and a large number of historical inaccuracies, which are simply poisoning the audience, especially the young and ignorant audience's correct understanding of history.

Even, after this drama, the General Administration also issued a special regulation prohibiting the filming of time-traveling dramas!

Wu Tian scoffed at this statement, but at the same time, he also scoffed at the common-sense mistakes in the play.

After all, a TV series is just a TV series, to put it bluntly, it is just a kind of entertainment, and there is no need to go online. However, because TV dramas have a wide audience and great influence, they must be as rigorous as possible, at least some common-sense mistakes cannot be made, because before there was no TV program rating system in China, who knows how young the audience is? If you make a mistake, it will make the audience think that it is the right use for a lifetime!

Therefore, Wu Tian believes that film and television drama producers should avoid common-sense mistakes as much as possible, and can alternate history and travel through, because everyone knows that it is the category of fantasy, but after you travel through the drama, you obviously travel to the Qing Dynasty, but those Qing Dynasty people speak modern common words and maintain modern thinking concepts, which is unforgivable.

In artistic creation, we must also respect historical common sense!

Although Wu Tian feels that there are many imperfections in this story, it is undeniable that this drama is really good, if it wasn't for Wu Tian forgetting this drama, I am afraid that it would have been filmed by Rakuten long ago.

This means that Wu Tian needs to choose a new drama that has not yet been filmed and will attract considerable impact to cater to the attention of young female audiences.

Wu Tian's target is whether this drama should still be a time-traveling drama - Tianshao likes to work against the General Bureau!

In fact, it is very simple to choose an adapted script, the first is to choose an original work with enough tension in the storyline and suitable for filming into a TV series, and the second is to choose a fire book that is famous enough and has a rich reader base, which can ensure the ratings to a certain extent.

Although Wu Tianshang is a lover of online novels, he has read the works of the great gods, but they are all boys' books, and I haven't read women's books at all. However, this does not prevent Wu Tian from looking for an original book suitable for adapting the script - just search for the collection rate, and the top one is the target to find.

For example, "Ordinary Days" is just right for filming online dramas......

[Bow and thank you for the monthly pass of the cold crayfish, zhuzwb, and falling rain heart! ] (To be continued.) )