The cast of "The Story of Yu" is not star-studded, however, as long as you see Zhou Yanfa who is at the top of the starring column. The movie released at the same time as it is in danger for everyone.

Without him, Guy is recognized in Hong Kong as having two superstars with the most box office appeal, one of which is Cheng Long, and the other is Zhou Yunfa.

Cheng Long became famous very early, and since the death of Bruce Lee in the 70s, he has become the new kung fu superstar promoted by Golden Harvest, trying to make up for the losses caused by Bruce Lee's death. After more than ten years, Brother Long has not lived up to Jiahe's hard work, Cheng Long's name in Taiwan is the box office appeal, as long as Cheng Long's appearance is confirmed, it is no exaggeration to sell tens of millions of Hong Kong dollars for Taiwan alone. In Japan, many of Cheng Long's films have dominated the Japanese market, and it is not an exaggeration to say that Hong Kong is the most box office appeal in Japan.

Although Zhou Yan's debut was slightly later than Cheng Long, his rise speed was exactly the same. At the beginning of the RU era, he relied on a "Shanghai Tang" to become popular all over the country and Southeast Asia. After the ups and downs of the following years, he swept Asia with "The True Color of Heroes" directed by his old friend Wu Yusen in the RU year, and earned nearly 70 million Hong Kong dollars for investors in the Philippines, Thailand, Indonesia, and Malaysia in Southeast Asia alone. He was once known as the superstar who Hong Kong did not have to worry about losing money, and every time Fa Ge finished shooting a movie, filmmakers from Southeast Asian countries flocked to Hong Kong to buy out his overseas films, and this is how the reputation of the fairy came from.

It is said that the original actor of the movie "New Art City was not prepared for Zhou Runfa, but for Liang Jiahui, the actor who has always been known as 'Zhou Runfa, the shadow

In the past two years, because his friend Wu Yusen and Xu Ke, a member of the seven-member group of the New Art City, have had a lot of trouble, Shi Tian, one of the Big Three, as Xu Ke's big financier, naturally helped him suppress Wu Yusen. In order to support his friends, Fa Ge very righteously refused to take over a few scenes arranged for him by Xinyicheng, and threatened not to give Wu Yusen food, and he also ran away.

At that time, the ambitious Jiahe heard the news and immediately sent someone to contact Fa Ge and Wu Yusen. In order to avoid the loss of the two generals, under the coordination of Huang Baiming and Mecca, Xu Ke and Shi Tian made a compromise, Xu Ke's studio no longer prevented Wu Yusen from contacting funds to shoot "Bloody Heroes", and at the same time, Xinyicheng also gave Zhou Yanfa the story of Ruan, which was originally going to invite Liang Jiahui to shoot, which temporarily calmed the anger of the two generals.

"The Story of Ruan" only invested 10 million yuan, and there are only two first-line superstars, Zhou Yunfa and Zhang Aijia, but even if the salary of these two people is reduced by half, it is 1.7 million, Zhang Aijia squeezed into the list of Hong Kong's first-line actresses before Fa Ge, filming for Xinyicheng herself, she only charged personal love fees, and there are still millions of dollars. The cast of this movie is indeed not strong, but I don't dare to underestimate it.

On Thursday, March 16, the box office of "The Story of Ruan" had a flat start on the first day of release, with only 710,000 Hong Kong dollars. The next day, the box office rose slightly, and only reached a height of 970,000, far below the height that the market expected for it. In the past two days, "Color is Empty", which has been released for more than two weeks, has won 770,000 and 100,000 box office respectively, which is slightly higher than the newly released "The Story of Yu".

As a result, some of the media who couldn't hold their breath began to jump out, shouting that the gentleman's fairy hair had lost its fairy spirit, 'The plot of the movie is too bland, and so on.' Debao Cinemas even cheered in advance, thinking that they would be able to earn their attention in March this year by relying on New Asia's "Color is Empty".

But New Asia still didn't dare to let go of its vigilance against "The Story of Yu", and under the personal command of Lin Xiaozhi, a steady stream of new gossip flowed out of New Asia, and continued to attract more potential audiences to watch the movie in theaters for "Color is Empty".

The subsequent Saturday weekend also confirmed that Lin Xiaozhi's worries were not wrong, under the huge box office appeal of the immortals, "The Story of Yu" suddenly broke out at the box office on Saturday.

46 premiere theaters, with an average attendance rate of 9 and a single-day box office of 10,000...... When the box office of "The Story of Yu" suddenly began to explode the next day, everyone did not expect that this was just the beginning, on this day, affected by the box office of "The Story of Yu", the box office of "Color is Empty" decreased slightly to 990,000, only half of the single-day box office of "The Story of Helang", which was slightly lower than the box office on Friday.

Lin Xiaozhi rubbed his forehead with a headache, and sure enough, Fa Ge's charm was endless. He has seen it, although it is a good movie, but there is a scene in the middle that is indeed too bland, if it is played by another person, without the box office appeal and huge popularity of Fa Ge, it is still unknown whether this drama can sell well, let alone become a classic.

“…… From the current point of view, the box office can reach 20 million, and our "Color is Empty" is almost to the limit. Zheng Fei, I'll allocate another 200,000 yuan to you when I go back, and I will also inform Sun Zheng and Xiao Zhu to cooperate with you on the advertising side, in short, you have to use all methods to expand the publicity efforts a little more, and we have not focused on developing the adult market over 35 years old before, you also have to pay more attention. There are also female audiences, I listen to the reaction below, recently there have been more female audiences to watch our films, and I think this is not bad. ”

Lin Xiaozhi took a sip of water: "Two days ago, the film review of 'Yishu, published in Ming Pao, reminded me that in fact, our movie only has a small number of Fengyue shots, but it does not affect the viewing of female audiences. I think you should pay attention to this part, increase the publicity of this part appropriately, remember, play the true love card, and try to dilute the color of the movie......"

"Good ...... But Mr. Lin, let Sun Zheng and them do this part, didn't you let me go to South Korea before? ”

"Let's slow down in South Korea......" Lin Xiaozhi has a headache, there are too few people he can use now: "Now let's do a good job of the next week's publicity, it's been three weeks since our movie was released, and Debao Cinema Line is now paying attention to us, but "Color is Empty" is not their selfie after all, the next week is the key, stabilize the publicity, our movie is no worse than "The Story of Yu" ......"

"Yes, Mr. Lin, I'll arrange to expand the scale of publicity"

New Asia's emergency publicity countermeasures cannot be effective in just one day, and the weekend box office "The Story of Yu" once again gave a slap in the face to those who think that the fairy hair has lost its spirituality, and the single-day box office broke two million, reaching a height of 90,000, and the total box office exceeded six million in just four days after its release, which shocked the whole Hong Kong with its efficiency and speed.

In comparison, "Color is Empty" is slightly inferior, although the single-day box office still showed a slight decline, but with a single-day box office of 10,000, the total box office of "Color is Empty" was pushed to a height of 22 million Hong Kong dollars.

Shum Jianxun's conjecture was not wrong, and Pan Disheng, the owner of Debao, paid a heavy price for his short-sightedness.

Compared with these two films that were released in March of Passion and had a fierce box office collision, Debao almost gave up the March box office, after "Mr. Developed" won the U140,000 box office and was embarrassed, the one released on the 18th was once Pan Disheng laughed and said that he wanted to use it to attack the Shaowei, the story of Xinyi Cheng Yu", which only got 370,000 box office on the first day of release, and the remaining Saturdays and Sundays added up to a total box office of only 1.04 million, not to mention the story of sniping Yu, even better than "Color is Empty" The single-day box office is slightly lower. Although its investment cost is only two or three million and it will not lose money, it is not easy to make money.

On March 13, 19, this week's box office, some people were happy and some were sad. "Color is Empty", which has been released for three weeks, has seen a slight decline at the box office, but it still firmly occupies the top spot at the Hong Kong box office this week with a box office of 70,000. won the runner-up at the box office, and it was the film Ruan Story, which was invested by Xinyicheng that only landed on the screen on March 16. As of March 19, in only four days of release, it has won 6.35 million box office, with a slight gap of 20,000 slightly lower than "Color is Empty", ranking second at the box office this week.

As a box office off-season after the Lunar New Year, except for the two New Arts City and New Asia, the rest of the film companies have no blockbuster release arrangements. It also cheapened these two companies and allowed them to enjoy the March box office exclusively.

With the arrival of a new week on March Day, an even more tragic box office tug-of-war began.

"The Story of Yu" in the second week of release is ready to sweep the Hong Kong box office with an unbeatable momentum, and "Color is Empty", which has been released for the fourth week, is still a little unwilling to withdraw from the box office competition, and the veteran is not dead and is competing in the last place.

The battle between these two powers, no matter how you look at it on the surface, is the story of Yu" has the advantage. Not only is the reputation of the producer Xinyicheng much greater than that of New Asia, but also compared to "Color is Empty", which does not have a superstar, the heroes and heroines of "The Story of Yu" are the most popular superstars at the box office in Hong Kong, and the director Du Qifeng is also one of the most famous first-class directors in Hong Kong. Moreover, as a tertiary film, "Color is Empty" has its disadvantage congenitally, that is, the audience is limited.

No matter in terms of the company's strength, reputation, cast and director's fame, "Color is Empty" is indeed completely inferior, but it does not mean that "Color is Empty" has no advantage. Compared with the story of Yu, the advantages of "Color is Emptiness" are also obvious. New Asia is good at hype, and the movie was no less famous than "The Story of Ah Lang" before its release; Moreover, the movie is aimed at the young market, and it is needless to say that a small number of sexual topics and nonsensical styles are attractive to young people; Under the guise of 'true love', it can also attract some women to enter the theater to watch the movie.

Because of this, the box office in the fourth week, which the media thought would be one-sided, showed a stiff side. Although "The Story of Yu" attacked like a tiger and wolf, "Color is Empty" relied on publicity and early word-of-mouth fermentation, and it will not be completely defeated. Two big-selling movies, you come and go to compete for the box office, today Golden Princess Cinemas announced that you can get signed photos of Zhou Yanfa and Zhang Aijia to watch "The Story of Yu", and have the opportunity to have lunch with Zhou Yanfa and Zhang Aijia; Tomorrow, Debao Cinema Line will announce that Qian Jiale, Yuan Jieying and other leading actors will randomly appear in a theater to watch the movie with the audience, and randomly select 20 audiences to accompany the crew to spend a beach barbecue weekend: the day after tomorrow, the Golden Princess Cinema announced that the story of "The Story of Yu" will send a limited edition videotape, and with the movie ticket, you can participate in the lottery after the movie, and have a chance to get the "Story of Yu" videotape; The next day, Debao Cinema announced that it would watch "Color is Empty" and send Yuan Jieying, Qiu Yueqing, and Qiu Yuru exquisite signed swimsuit collection...

Two movies, two major theaters and two film companies have attacked each other, and they have almost exhausted all means to compete for the box office. As a result, in the box office of the week of March and U Day, although "The Story of Ruan" still carried an unstoppable momentum, the box office exceeded 7 million, and the final box office reached a height of 74 million, but it was far from breaking 10 million at the box office in a single week as the outside world thought. is because of the strong sniping of "Color is Empty" released by Debao Cinemas, although the box office of this movie fell again in the fourth week and has plummeted to 4.47 million in a single week, but relying on excellent publicity and activity arrangements, many audiences who were originally going to watch "The Story of Ah Lang" were diverted.

In addition to these two films, the other films that were chosen to be released at the end of March were lying down and getting shot. Not only was the release time cut in half, but even the audience was less than half or even one-third of the same period.