Entertainment news is true and false, and in most cases, it is meant to entertain the public. In addition to some die-hard fans and fans, few people are demanding of its authenticity, everyone is just trying to be lively, providing some talking points for the usual chat, and satisfying the gossip psychology.

Li Rui's publicity strategy is very good, although there is a suspicion of fraud, but in the entertainment industry, at most, fans will compare the middle finger with him, anyway, he has already hyped up the three films to become a household name. The direct consequence of his hype of the film to become a household name is that a large number of films are scheduled in theaters, and on Christmas Day, "Crouching Tiger, Hidden Dragon" was released in 1,053 theaters, and the number of screens screened on the big screen reached 2,614; "The Princess Diaries" also has 1,189 big screens, and even "X-Men", which has no star starring, has reached 951, and the three movies occupy 1/4 of the total screen number in the United States. This is the fiercely contested Christmas war in previous years, and if the film market suddenly recovers, the light and shadow companies will take advantage of it.

However, Li Rui is also a little nervous, and the consequences of publicity and hype are nothing more than either making good movies soar at the box office, or making bad movies die faster. Of course, there is also a consequence, that is, because it is extremely rotten, the director zhì fans watch the movie with revenge, which means that they want to see how bad the film is. Of course, the former situation is good, and Li Rui is not afraid of the latter two situations, he has seen all three films, they are definitely good films, the latter two situations will not happen at all, what he is afraid of is the situation beyond these three situations.

With such a big hype, it will definitely raise the expectations of fans, and they will look at the film with a more critical eye, and any flaws will be magnified. "The Princess Diaries" and "X-Men" are two standard commercial films, allowing fans to find a bunch of small faults, which is just to make everyone laugh, but "Crouching Tiger, Hidden Dragon" is not, this is a classic that the whole company thinks can hit the Oscars. If fans are allowed to pick out a bunch of flaws, it will inevitably affect its Oscar journey.

Oscar, as long as you get the little golden man, it will have a huge impact on a series of follow-up revenues such as overseas markets, VCD, video tape rental market, and TV broadcast rights transfer, which cannot be made up by tens of millions of box office alone. is like classics such as "The Shawshank Redemption" and "Forrest Gump", even if it has been released for seven or eight years, it can still bring 20 million or 30 million yuan of revenue to the company every year, which shows the importance of the surrounding and successor markets.

If it were replaced by Li Rui before, he wouldn't worry about these things at all, just use the lowest cost to make the film the hottest. But not now, when he sits in this position, his ass decides his head. He confirmed what Sun Ziming said, 'making a fortune', and when the money was enough for him to live luxuriously, he also began to think about things other than money.

However, Li Rui was worried that the film was still released as scheduled.

At the premiere, Li Rui basically didn't watch the big screen, and he didn't care whether Fan Bingbin attracted the attention of reporters, and all his attention was focused on the faces of guests, film critics, and fans, for fear that their expressions would be abnormal.

Fortunately, as the story unfolded, the expressions on the faces of the guests, film critics, and fans began to become focused, and they gradually immersed themselves in the martial arts story described in the movie.

As Sun Ziming commented at the internal screening, the significance of "Crouching Tiger, Hidden Dragon" is not how many Chinese elements Li Yu shows, but how to make this kind of display understood and accepted by many Americans in an appropriate way. The success of this film lies in the fact that there are two pairs of protagonists and two clues tailored for Westerners: the two protagonists Li Mubai and Yu Xiulian are prepared for Western intellectuals, and Platonic love, Shakespearean dialogues, and lofty humanistic realms are all just right; The protagonists of Luo Xiaohu and Jade Jiaolong, the western cowboy characters who dare to love, hate, fight and kill, are intended for ordinary American audiences; The story of Li Mubai killing the blue-eyed fox to avenge his master alludes to the main line of "The Count of Monte Cristo", and the clue of stealing the Qingying Sword is very similar to an American popular drama.

The one hundred and twenty-two minutes of the film finally ended, and the applause rang out as expected, and it grew louder and louder. This is a good film, a good film that can be understood by Americans!

In the warm applause, Li Rui quickly left the scene and drove back to the company alone. It's true that this is a good film, but the success of the premiere does not mean the success of the film, those are insiders or professional fans. Only the reaction of all theaters, at least most theaters, can represent the real success of the film, because those who watch the movie are ordinary fans who make up the vast majority of the audience.

But what he didn't expect was that his boss was also in the public relations department, and he arrived before him.

"Brother Ming? How did you get here? ”

Sun Ziming turned around, threw a cigarette to him, and scolded with a smile: "This is not your house, you can come, I can't come?" ”

"Hehe, I mean, why didn't you hang those guests and come here?"

Accepting the ignition of his henchmen, Sun Ziming took a puff of smoke and sighed: "If it weren't for the actor's injury, I would have wanted to arrange it in the summer file a long time ago." Later, if it weren't for the insistence of the theater chain, I would have arranged for the release to be released next year. Now the box office market is recovering, but fans who have just experienced great changes, whether they can accept it, I'm not sure.

I don't care if this film makes money or not, I only care about the evaluation of fans. ”

"Understood", Li Rui echoed, staring at the employees who were guarding the phone. If this is the case, fans still accept it, which means that this film can impact next year's Oscars. This means that Eastern culture can be made into a film that is popular with Westerners with Western narratives. This will be a great opportunity for the bigwigs and themselves as filmmakers, not only to promote their own national culture, but also to make a lot of money!

Wrong, Li Rui really guessed Sun Ziming's thoughts, he was sure that "Crouching Tiger, Hidden Dragon" would be successful, at most, the box office would be affected, and he came here purely to hide from people.

I don't know that bastard messed up the seats, and actually lined up Fan Bingbin and Kim Hee-sun with his own seats, isn't this adding chaos to himself? Ying Ai was like this at the beginning, becoming her own son step by step. Yingai can also use the inheritance of incense as an excuse, what about Fan Bingbin? The girl's acting skills are as bad as stool, and when the lights are on, as long as Ah Zhi pays attention to it, she can't see anything?

Don't look at what Ah Zhi said beautifully, as long as she leaves enough money for milk powder for her child, she doesn't care about her own flowers, can she believe it? Women are unreasonable, especially women who have given birth to children, and they have the confidence to make trouble with themselves, so it's better to hide.

Home and everything is prosperous!