In the media, Wu Wei noticed that there was a big news in Quancheng A Bank, and the media continued to report that it was related to cultural construction, and it happened that they had just studied the topic of bank cultural construction here, and he proposed to President Park to go to Quancheng, and President Park expressed his support, so Wu Wei took Guan Jingtao to Quancheng. When the two arrived in Quancheng, they went directly to the line to find the Propaganda Department, and Li Tao, who was responsible for the reception, said that more than 200 teams from all over the country came to study and inspect within half a year after the effect of Quancheng A line was exposed. Wu Wei also heard the meaning of others' words and received so many big media machines

Guan is a famous university and a superior team, what else can you see here?

Wu Wei said, let's take a look at your central savings bank and Nanxin branch. Li Tao led the two to the central savings bank first, and happily introduced that the explosive effect of civilized language originated from a teller surnamed Zheng in this office, and Wu Wei saw this hero, very

I happily asked her to tell me what had happened.

She said, I was handling business at the front desk at the time, and I saw an old man, about sixty years old, snorting angrily, holding two corners of the ticket in his hand, shaking and asking me, girl, can you change it? I took it and looked at the ticket, and said with a smile, "Uncle, you can change it." Unexpectedly, the old man took out 10,000 yuan from his pocket, snapped, slapped it on the counter, and said very boldly, girl, I will save 10,000 yuan for you. The old man did this, which stunned me, and I hurriedly asked the old man what was going on. The old man said, now Quancheng is engaged in civilized language activities, I deliberately took two corners of the ticket out to test it, and went to four banks successively and were rejected, to you is already the fifth, I didn't expect you to be so happy, girl. I'm not here to save money, I'm here to test this

What the hell is going on with the event?

Ms. Zheng paused for a moment, and then said that we tellers would do this when we encounter such a thing. Coincidentally, the old man returned home and told his son, who was a reporter in a Hong Kong newspaper, and his son wrote a report and published it in a Hong Kong newspaper, which caused a report in the overseas media that the mainland had launched a campaign to improve services. Coincidentally, it was noticed by CCTV, and CCTV conducted an exclusive interview. At this time, Wu Wei's mind flashed that he was there

I saw an interview program on TV, and I remember what the president of the bank who was interviewed said something that made people feel very impressive, whoever smashed my job in line A, I will smash someone's job.

Li Tao interjected, there is another episode here, when the reporter saw the report of Quancheng A Xing felt that it lacked spiciness, and according to his suggestion, the interviewee used the phrase of smashing the rice bowl. The matter was originally passed like this, and it was a coincidence that the program that night happened to be seen by the leader in charge of news, and the next morning the person in charge of the media was notified to hold a meeting to set the tone of propaganda.

In the second half of the year, it is necessary to focus on the promotion of Quancheng A. As a result, dozens of media reporters went south to cover the A line in Quancheng, and authoritative newspapers reported news events in the same place on the front page for two consecutive days in a row.

Ms. Zheng said politely, in fact, we just did what we should do

I didn't expect it to cause such a reaction.

Wu Wei said, many things seem to be very simple after that, at that time, the old man went to several banks but was rejected, and it is not easy for you to be able to handle it enthusiastically. Li Tao led Wu Wei to the Nanxin sub-branch, Wu Wei listened to the introduction of President Li Wen there, the original birthplace of civilized language is here, Li Wen said with emotion, talking about the customer is God, but in many of our Chinese minds there is no concept of God, the customer comes in the minds of our tellers is not able to produce a sense of closeness. We propose that the customer is the PLA, and the customer is the relative. In this way, our employees are relatively easy to understand and accept, according to the city's advocacy of civilized language activities, we have assigned special personnel to study the bank's civilized language, summarized and sorted out 90 sentences for employees to memorize and apply to service activities. The effect of civilized terms has come out, and unpleasant things have happened, and some brothers have come to study and investigate and sort out 360 civilized terms, saying

Success is what they summed up. Ahem, don't talk about it.

Wu Wei took over the topic and said, I also saw that report, and I said 360 sentences at that time, who can remember it. At noon, a meal was arranged, and there was a new discovery on the wine table, and the people at the table were all demobilized soldiers except for Wu Wei and Guan Jingtao. Wu Wei said with emotion that the people in the bank are very rejecting demobilized soldiers, thinking that they are laymen, do not understand business, and discriminate against others

What has such a big impact is completely done by soldiers.

Li Tao said that the president in charge of the city bank is also a soldier. Wu Wei said that the military has a good cultural understanding, and I want to study this military effect and write something. Li Tao and others hurriedly stopped and said, don't write this kind of thing, people will say that people like you can only do this.

Wu Weidao, as a militiaman, I carry a glass of wine, toast all soldiers, and congratulate you on your brilliant achievements! After speaking, most of the wine in the cup was dry, and everyone was very happy, and praised Wu Wei for not being a soldier but more like a soldier. Back at the hotel, Wu Wei became excited and wrote an article entitled Rational Thinking on the Phenomenon of Civilized Terminology in Quancheng Xing, which was shown to Guan Jingtao, and he felt that it was very well written. Wu Wei said, tomorrow the two of us will go to the line to talk to them. The next day, the two of them went to the Propaganda Department of the industry again, and showed the article to Li Tao and others, and they felt that the writing was also very good

A highly summarizing thinker. So they suggested that Wu Wei talk to their head of the bank, and Wu Wei naturally agreed. Li Tao went to invite the president in charge of them to come and talk, and the president also felt very inspired.

Half a year later, Li Tao called Wu Wei and said that a small high-level seminar was held in the bank, and he told the leaders about Wu Wei's visit to the bank, and agreed to invite Wu Wei to participate. A reporter from the Financial News is reading the articles of the conference

The author found the name of Wu Wei who was very familiar at that time, and after repeated screening and weighing of the solicited articles, and exchanged views with people from Quancheng A Bank, he excerpted two large paragraphs from the articles submitted by Wu Wei, and compiled them into the review in the terms proposed by relevant experts and those believed by experts.

The original text of the review is reproduced as follows, and the relevant experts pointed out that the experience of Bank A Quancheng Branch has scientific value and practical value. They believe that in the design theory of the early banking reform plan, only the bank is given the attribute of economic subject, and there is no sound subject connotation that includes cultural subject. With the deepening of banking reform and development, banks are required to realize the transformation from the connotation of pure economic subjects to a sound subject that includes both economic and cultural subjects, so as to improve the consciousness of cultural rationality and gradually form a sound subject consciousness, so as to improve the ability to control business practice. In the cultural innovation of Bank A Quancheng Branch, a series of unexpectedness caused by a series of cultural innovation behaviors prompted the theoretical community to revise the design theory of the main body of the bank, conduct more in-depth research and make new generalizations on the connotation of the main body of the bank, and explore and reveal the respective connotations of the economic and cultural nature of the main body of the bank, so as to promote the full display and realization of the main body. Experts believe that for many bankers, how to carry out the construction of banking culture, or a field of little knowledge, in this regard, Quancheng branch has carried out fruitful exploration, its unique cultural construction practice, is to start from the language civilization, drive the overall construction, which gives the language civilization construction to the bank culture construction breakthrough, the meaning of the entry point, through the clear provisions of the service language form, can produce a forced effect, so that employees form an inherent humanistic value orientation, The transformation from external coercion to rational consciousness promotes the high unity of language civilization and humanistic values.

People who are familiar with Wu Wei's way of thinking and thinking about being a person, seeing the two paragraphs excerpted by the reporter from Wu Wei's article, can easily see that it is simply another copy of Wu Weishuang's experience, and it is also a reminder and warning to the tendency in the field of management to only recognize indicators and not people.