Chapter 34 Advertorials
Wu Tian "skipped school" again.
Now it is much easier for Wu Tian to skip school, as the lover of the secretary of the municipal party committee, Chu Yumei is also worth doubled, and the library leader Baba helped Comrade Chu Yumei adjust her position, and now she has become a logistics officer, although she is still an ordinary staff, but she has finally entered the office, and her work is easy and comfortable, which is much better than being a librarian.
As for taking his son to work, no one chews his tongue, and the prodigy son has never delayed his mother's work, and every day when he comes, he grabs two books and goes to the reading area to read by himself, which is very honest.
It turned out that Wu Tian wanted to "skip school" and still needed to observe whether his mother was busy, and sneaked out of the house when she couldn't pay attention to us, and now that his mother went to work in the backyard office, Wu Tianda could swagger away at any time.
However, although it is easy to go, I still have to come back before my mother "leaves early" at noon, otherwise I will still be scolded if I show my stuffing. So when Wu Tian went out and saw Chang Tianhua, he jumped on the back seat of his bicycle without saying a word, and shouted to hurry up.
"Xiaotian, which newspaper are we going to?" Chang Tianhua asked while pedaling the bicycle.
"Provincial newspaper!" Wu Tian replied.
As the provincial capital, there are still several newspapers, such as the provincial newspaper "Shannan Daily", the city newspaper "Mall Evening News", as well as "Mall Youth Daily", "Shannan Literature and Art", "Shannan Science and Technology News", etc., in addition to some national periodicals and magazines, which are also very influential.
As a provincial newspaper, Shannan Daily is currently the largest in circulation and the widest in coverage, so of course it should be preferred. In addition, the city newspaper can also be considered, after all, although the city newspaper is a party newspaper, it is only published in the form of an evening newspaper, and its foundation among the ordinary people is better than that of the "Shannan Daily", and there are several periodicals with relatively high circulation, which are also the focus of Wu Tian's attention.
But when it comes to relationships, Wu Tian is of course most familiar with his father's former work unit "Shannan Daily", and the relationship between Section Chief Liu of the Advertising Department and his father is good.
The library is not far from the provincial newspaper office, Chang Tianhua rode the 28th permanent, but it took ten minutes to arrive, locked the car, Wu Tian said: "Do you remember what I said to you yesterday?" ”
"Yes." Chang Tianhua said happily.
Wu Tian nodded with satisfaction, it seems that Chang Chang has really exercised well, this time his performance is much stronger than the first time he went to the printing house, at least he was a little cringe when he didn't see the doorman, and he took the initiative to negotiate with the doorman for a few words, and he was directly let in.
Liu Jinhua, the chief of the advertising department, is only slightly older than Wu Jianguo, but his face is much older, and he has a bit of a bow early on, and his head is bright and hairless, Wu Tian remembers that in a few years, Uncle Liu will become a "Mediterranean".
As a student of Professor Chu Ninghe, in fact, Liu Jinhua also writes good articles, and he originally had the hope of climbing to the position of deputy editor-in-chief and editor-in-chief, but he had no background in the company, but he was sent to an idle department like the advertising department.
Although as early as 78, 79 years, some newspapers have begun to publish advertisements, the national and enterprise advertising consciousness has begun to gradually awaken, in last year the State Council has promulgated the "Interim Regulations on the Administration of Advertising", the advertising industry was officially included in the State Administration for Industry and Commerce management sequence, but has not yet formed a large scale consciousness, advertising is still a new product. Especially in inland agricultural provinces such as Shannan, newspaper advertisements are even more pitiful, and even in these years, newspaper advertisements are not enterprises begging newspapers for layouts, but newspapers are begging enterprises to advertise.
It can be seen that the head of the advertising section of the provincial newspaper is not a good position with oil and water.
But even so, it is not so easy for individuals to advertise in newspapers. In principle, newspaper advertisements are basically only for state-owned enterprises, and at the very least, they must be collective enterprises to be qualified, and private units - these days are basically all self-employed, not to mention that they do not have this consciousness, even if they have this consciousness, they are willing to spend money, and other newspapers are not willing to accept it!
At this time, the signboard of the "Chang Tianhua Hard Pen Calligraphy Research Association" planned by Wu Tian played a role - although it has not yet been officially registered, it represents a civil society, not private capital.
When Liu Jinhua heard that Chang Tianhua had played the name of "Hard Pen Calligraphy Research Association", his worries disappeared, not to mention that the person he introduced was still his junior brother, the son of Wu Jianguo, the first secretary of the municipal party committee, and he was full of promises - we are the head of the advertising section, and we are in charge of the leadership, and this right is still there.
"But, Mr. Chang, what are you...... Ad? ”
Liu Jinhua looked at the "advertising content" that Chang Tianhua took out again, and couldn't help but be stunned for a long time.
How could this be an advertisement? This is obviously an explanatory essay on hard pen writing skills! It's nothing more than a few more words at the beginning about the importance of writing a good word for study, work, and life, and at the end boasting two sentences of "Chang Tianhua Copy" can help you quickly practice pen handwriting, plus a mail order address.
Chang Tianhua couldn't help but peek at Wu Tian, these paragraphs were all added by Wu Tian, it was originally an "academic article", but it was done by Wu Tian, but it became a four-like, and it was published as an advertisement in the newspaper, which really made Chang Tianhua feel a little crooked.
However, Mr. Chang had already habitually looked at Wu Tianma's head, and he didn't raise any objections.
"Well, Section Chief Liu, that's the case, I'm very worried about the current situation that young people can't write well with a pen, so I want to publish some articles through the newspaper, hoping to help some people. However, I was only a shallow learner, and I was afraid that the article would not be good and difficult to report, so I thought of using the method of advertising...... "Chang Tianhua recited the "rhetoric" that Wu Tian taught him.
"Hey, Mr. Chang's mind is worthy of admiration......" Liu Jinhua sighed and said, "In this case, Mr. Chang's article should still be published as a mass contribution, I will help you introduce an editor, there is no need for you to spend advertising money." ”
"Xie Lu Xie Liu, but there is still no need to be so troublesome, after all, if someone really buys this calligraphy, our calligraphy research association will still have a little profit, and it is also appropriate to pay some advertising fees to the newspaper. Although we are for the public good, we can't take advantage of the country......"
Looking at Chang Tianhua's loyal and honest appearance, Wu Tian's stomach was full of laughter, I didn't see that this honest man was really acting amazingly, this acting skill is simply an actor-level.
What "academic article", in fact, is purely a "soft advertisement", really to say, this form of advertising than the current newspaper will only shout a few words of "provincial excellent products", "ministry excellent gold award" is much more powerful, today's people have not experienced the "product placement", "advertorial advertising" bombardment, there is no resistance to this form of advertising, read this kind of article at all do not realize that this is an advertisement, unconsciously will take out the banknotes......
[Finally pushed up, began to rush to the list, the old gray opened the full horsepower code word, and worked hard to add more, just ask for more support from all brothers, recommended, and no one less can be collected! ] 】