"The True Color of Heroes" grossed 1.7 million on the first day, breaking the box office record on the first day of the Hong Kong box office, and then hit a new high on the second day, reaching a staggering 1.96 million, and the venue was full.

Chen Baixiang was still in the crew of "I Love Rolando", heard the news, and immediately made a decision, ordering the four leading theaters to add two screenings, and the box office easily exceeded 2 million on the third day, and then the fourth, fifth, sixth, and seventh days were all full, and the box office reached an astonishing 13.68 million in the first week!

Wang Zichuan smiled crookedly, the popcorn in the theater was selling hot, and he made a profit of more than 1 million in a week, what made him excited was that the little horse suit in the major shopping malls was a mess, and he sold 50,000 sets without preparation, Liu Zaixing made a joke, at least three-quarters of the brothers in Hongxing Club bought the little horse brother suit, and now they use banknotes to light cigarettes, and they just wander around with toothpicks in their mouths when they have nothing to do.

50,000 sets of Little Pony suits, the net profit is 17 million, deducting the rent of the shopping mall, the salary of employees, the appearance fees of Zhou Runfa, Zhang Guorong, and Dillon, as well as the net profit of 10 million, all of which fell into Wang Zichuan's pocket.

But the good times didn't last long, the little brother suit was sold so hot, some businessmen immediately sniffed out the business opportunities, all kinds of piracy emerged in endlessly, and there was a price war between each other, three days of hard work, from 500 yuan to 200 yuan, the profit was only 50 yuan, Wang Zichuan almost crooked his mouth again, and immediately sold the remaining 20,000 sets to retailers, and got out of it himself, this time around "The True Color of Heroes", he made a total of 18 million.

The streets of Hong Kong have slowly become the world of Little Pony, and some young people are proud to wear Little Pony suits, and they are simply uncomfortable if they don't show off a few times, which greatly stimulates some critics, who point the finger at the hit "The True Color of Heroes", which is a mess.

Wang Zichuan was not ambiguous, and directly hired gunmen to fight them. The newspapers were quickly divided into two factions, arguing with each other, but the results of "The True Colors of Heroes" were not lacking at all.

The time soon came to August 15th, and the box office of "The True Color of Heroes" was outstanding, winning 13.9 million at the box office in the second week, and a total of 27.58 million at the box office in two weeks. When this happens in Hong Kong, the box office will break the record after two weeks of release. Wouldn't it be 60 million in a month of release!

The big hit of "The True Colors of Heroes" is good news for Tengfei Entertainment, but other theaters almost cursed it as a rag doll, and the "Fast Food Truck" released by Golden Harvest Cinemas is a little better, the attendance rate in the last week was maintained at more than 50%, and the cumulative box office in four weeks was 23 million, Zou Wen painted "Fast Food Truck" with a contradictory mood, and kept comforting himself, "Fast Food Truck" The Japanese box office is higher than "The True Color of Heroes", in the final analysis, "Fast Food Truck" won. Win yourself!

The Golden Princess Cinema Line was not so lucky, "Family Portrait" received 22 million box office paintings, Lei Juekun was not happy for long, and the just-released "British Pipa" was under the glory of "The True Color of Heroes". It only received 2 million box office in one week.

Lei Juekun swallowed his saliva, looked at the numbers on the report, repeated it three times, and muttered to himself: "This is the first week box office? Is this a summer file? When will the theater have a box office of 2 million in the first week! ”

Mecca touched her bald head in embarrassment. This film was made by him to trick Teddy Robin, and the film was completed in April, hoping to make a fortune in the summer. I didn't expect the box office to be so poor, and it was about the same as the one-day performance of "The True Color of Heroes".

Teddy Robin lowered his head, his already short stature, and he looked even more funny, like a child who made a mistake and stood up to an adult begging for mercy.

Huang Baiming said: "Mr. Lei, it's not that Teddy Robin doesn't do his best, "The True Colors of Heroes" is crazy, I just watched the news, and one person actually watched it seven times and memorized all the lines of the movie, this is not an isolated phenomenon, I think the film is on fire, and the return rate is too high, which makes the box office of "The True Color of Heroes" continue to rise. ”

Lei Juekun said depressedly: "Why can't Xinyicheng make such a film?" ”

Mecca said: "I also went to the theater yesterday to investigate, "The True Color of Heroes" is indeed a big cast, not only the lines are classic, the scene is also very hot, when the movie was released, the audience was silent, the sense of substitution was very strong, and there was no 10 million that could not be taken. ”

Hearing that it really costs 10 million, Lei Juekun immediately dispelled this idea, the cost is too high, which is not in line with his philosophy.

"Can you dig that Wu Yusen over, wasn't he from our New Art City before?"

Huang Baiming almost laughed out loud, Wu Yusen was his friend, he originally planned to cultivate Wu Yusen, but Lei Juekun resolutely opposed reuse, and sent Wu Yusen to Taiwan, less than a year has passed, and Tian Tian shamelessly said such things.

Mecca smiled: "Forget it, this Director Wu is not suitable for our new art city." ”

Xu Ke didn't say a word from beginning to end, Wu Yusen's success gave him hope, he had a lot of scripts, but Mecca didn't let him shoot it, because the cost was too great. Wu Yusen can, and so can I.

Xu Ke thought excitedly, he was leaving Xinyi City!

Mecca comforted Lei Juekun and said with a dry smile: "Mr. Lei, which theater in Hong Kong is not like this now, everyone runs to watch "The True Colors of Heroes", Wang Zichuan's slippery head, and the movie ticket control is in a certain way, what is it called hunger marketing, some theaters are not full at all, and the audience's enthusiasm for buying tickets has not diminished but increased. ”

Shi Tian said with a smile: "I have never seen such a scene, the less it is sold, the more prosperous the scene, everyone is rushing to buy it, the scalpers are shouting a high price of 100 Hong Kong dollars, and the audience is still flocking to it." ”

Lei Juekun doesn't understand, he can't wait to sell all the movie tickets at one time, how can he play any hunger marketing, isn't this digging his own grave?

On August 22, the box office of "The True Color of Heroes" was 9.34 million in the third week, and the box office fell sharply in the last two days, and the attendance rate dropped to 70%, with a cumulative box office of 37 million in three weeks, breaking the Hong Kong box office record and 8 million more than the second place "Best Partner: The Queen's Secret"!

Wang Jin's "I Love Rolando" was completed smoothly, and he was stimulated by "The True Color of Heroes", fantasizing about the box office of his company's first movie.

Chen Baixiang has passed the addiction of the protagonist, but he doesn't want to be as confident as Wang Jin, there are not many places where the film "I Love Rolando" is brilliant, and it is much inferior to "The Frog Prince".

The two came to Wang Zichuan's office, sat down without crampedness, and instructed Li Yi to serve tea.

Li Yi smiled slightly, whenever this time, she acted as she was told, guarding the door, not letting others come in and disturb, this was already a small conference room for the three of them.

Wang Jin rubbed his hands, he held back the thoughts in his heart for a long time, and now that the time is ripe, he couldn't help but say tentatively: "Ah Chuan, the box office of "The True Color of Heroes" is about to exceed 40 million, you see if it's time to paint, the attendance rate of the four leading cinemas is only 20%. ”

Wang Zichuan looked at Wang Jin's flushed face and wondered, "Ah Jin, what do you think?" ”

Chen Baixiang said: "It's not Ah Jin yet, I've thought about the addiction of 32 theaters for consecutive screenings!" ”

"Do you want to paint "The True Color of Heroes" and release "I Love Rolando"?" Wang Zichuan stared at Wang Jin carefully and asked, "You don't have a fever, right?" ”

Wang Jindao: "The potential of "The True Color of Heroes" has been fully exerted, and if it is released again, the attendance rate will only be lower, which will only make the opponent seize the handle and ridicule it, it is better to take advantage of the sunset to paint and save some face." ”

Chen Baixiang coughed a few times and echoed: "Ah Chuan, I think what Ah Jin said makes sense, since the third week, the attendance rate of "The True Color of Heroes" has been declining every day, and it will really be released until the end of the month, I'm afraid it will be difficult to clean up." ”

Wang Zichuan asked: "Is the film "I Love Rolando" ready in the later stage? ”

As soon as he heard that there was a door, Wang Jin patted his chest and promised: "Ah Chuan, don't worry, I promise that I can prepare a qiē tomorrow." ”

Wang Zichuan scolded with a smile: "You come here again, is it shoddy, mess around, give you two days, release "I Love Rolando" on the afternoon of August 24, release it for a week, and then continue to show it in our nineteen theaters for another week, what do you think?" ”

"No problem!" Wang Jin responded excitedly, and he was very happy, he just bewitched Chen Baixiang to try, but he didn't expect Wang Zichuan to really agree! (To be continued......)