December 12, 2000 is a very historic day for Lianchuang Technology, because on this day, the Ford Fiesta and Ford Focus cars jointly produced by Lianchuang Technology and Ford Motor of the United States officially rolled off the assembly line. Pen % fun % Pavilion www.biquge.info

On the last step of the assembly workshop, a banner reading "Warmly celebrate the official launch of the Tesla-Ford Focus sedan" was hung at the door early.

There are hundreds of luxury cars of all kinds parked in the open space outside the assembly workshop, which are all business friends, government officials, heads and representatives of major supporting enterprises to celebrate the official launch of the first car produced by Lianchuang Technology and Ford Motor, whether it is the government or major auto parts manufacturers, for whom the establishment of Tesla Ford is a great thing.

For the government, Tesla Ford, which has the capacity to produce 30,000 cars a year, can generate billions of tax revenues for the local government every year, and no local government can refuse this kind of money sent to the door.

And for the major auto parts enterprises, this is even more good, the economy of the Republic of China is developing at an average annual rate of more than 85%, which will inevitably bring about the continuous growth of automobile consumption, and now the number of new cars sold by the Republic every year has exceeded 2 million, this figure only refers to passenger cars, not including commercial vehicles such as trucks.

But all vehicle manufacturing enterprises, auto parts companies understand that for a superpower with a huge population of 1.3 billion and an economy growing at an annual rate of more than 85%, this number is nothing at all, and I am afraid that this number will reach 3 million, 4 million or even more in a few years...... What could be better news than this?

The leaders of Haidai Province who came to congratulate him smiled crookedly, and many business tycoons who came to congratulate him cast envious and jealous glances at Lin Zheng: Nima, cars, who doesn't know that cars are simply robbing money? Lin Zheng's gaze is really poisonous, he realized this market so many years in advance, and acquired the brand of Jiangbei Alto early...... Why didn't this kind of good thing fall on your head?

The boatman who also came to congratulate him. stared at the high-spirited Lin Zheng, and couldn't help but think of the scene when he went to Qinchuan Alto to inspect last month......

Well, maybe it's a good choice to get a car.

After finding a vacancy, the boatman pulled Lin Zheng aside. whispered to Lin Zheng: "Brother, there is something I want to hear from you." ”

Lin Zheng, who had never seen a boatman so careful, couldn't help but be a little curious: What does this guy want to say to himself? Nodding his head, he said, "You say." ”

"I'm going to let Yadi enter the automobile manufacturing industry next, what do you think?" After speaking, the boatman looked at Lin Zheng a little nervously. There is still some expectation in his eyes: Lin Zheng holds a considerable part of the shares of Yadi Battery Group, and he is also the only private automobile company in China.

But Lin Zheng told the boatman with facts: You think too much! Lin Zheng said without hesitation: "Very good, now the world is optimistic about the future of our country's automobile market, if Yadi plans to enter the automobile manufacturing industry, now is indeed a good opportunity, Yadi is to start with electronic products, many things can be produced by themselves, the cost is more advantageous than many enterprises...... How? Brother boatman, have you chosen a target? ”

The fact that the boatman would enter the automobile industry did not surprise Lin Zheng at all. The reason is very simple, this guy would have entered the automobile manufacturing industry, but what made Lin Zheng a little curious was that he actually came back to ask for his opinion, which was somewhat interesting.

Lin Zheng didn't feel curious at all, this really surprised the boatman, he glanced at Lin Zheng strangely, saw that Lin Zheng didn't have any special expression on his face, shook his head, and nodded again: "Yes." I'm in contact with Qinchuan Alto," Speaking of this, the boatman smiled: "This is still the same trick you used to buy Jiangbei Alto." ”

Lin Zheng smiled when he heard this: "Qinchuan Alto? I know them, and it's said they're not having a good time right now...... Well. Do you plan to acquire Qinchuan Alto and use the shell of Qinchuan Alto to enter the automobile manufacturing industry? It's a good idea, but there's something I hope you don't mind, boatman. ”

"You say." The boatman nodded hurriedly, seeing that Lin Zheng's expression was very serious, his expression couldn't help but become serious.

"If you really decide to make cars. Be sure not to use your current name, but to come up with a better, more atmospheric name. ”

Lin Zheng has always admired the engineer spirit of the boatman and his enterprise, as the pioneer of the new energy vehicles of the Republic, Lin Zheng is full of respect for the boatman, this is a crazy man who is obsessed with technology, but because of the name of the pit father, the boatman and his BYD no matter what they do, it is half the effort, yes, it is not twice the result with half the effort, it is twice the result with half the effort - no matter how hard they work, when it comes to the boatman and his car, everyone is always associated with the homonym of the three words BYD, these three words are too lethal, In Lin Zheng's view, with BYD's technology and innovation ability, if it were not dragged down by this damn name, they would actually be very promising to become the top three or even the top two national car brands in China, but still that sentence, this name is really not an ordinary pit dad.

"Why?" The boatman's face is a little not good-looking, he has never felt that there is anything wrong with the name of his company, and it is Lin Zheng who said it, and Lin Zheng is also one of the shareholders of the company. ”

"Absolutely!" Lin Zheng nodded, since this problem has been mentioned, Lin Zheng is not polite to the boatman: "Now our customers are major enterprises, our business nature is B2B, but if we make cars, our sales model has changed from B2B to B2C, B2B model, our partners are all large enterprises, they don't care about the name of the company, but in the B2C era, our customers have become individuals, families, in the foreseeable long future, For the family, the car is still a luxury to show off the strength of the family. In other words, when buying a car, people not only buy a car, but also buy face, and even face will become one of the most important factors leading customers to choose products. Do you think it's to make the public have face, or is it to make X raise face? All day long being liked, 'How did you buy a car with X?' 'Look, that idiot bought an x-raised', do you think the customer will be affected? ”

The boatman's face turned a little pale: "No......"

It's just that the whole confidence of what is said, obviously. Even he couldn't convince himself, because the boatman understood very well that Lin Zheng was right, for the vast majority of people in China who have the strength to buy private cars, the most fundamental function of the car: transportation, is not the most important thing for them when choosing products, they actually value more than the additional things that the car can bring to themselves, which is the so-called face, but "x-raised" really can't afford the word "face".

If it was someone else's words, the boatman might not have paid much attention to it, but it came out of Lin Zheng's mouth. The boatman can't afford not to pay attention to it—but Lin Zheng is also his senior.

"What do you say?" Lin Zheng asked rhetorically.

"I really didn't expect this," the boatman smiled wryly, acquiescing that he did have the idea of continuing the BYD name to the car brand.

"It's not that you can't use this name, but in my opinion, if you insist on using this name, when you do marketing in the future, maybe you will get twice the result with half the effort, and it took a lot of effort to achieve a little result, in my opinion, it's not worth it, and you can travel lightly. Why do you have to carry a big punching bag on your back? ”

"Well, I'll think about it carefully," Lin Zheng's words made the boatman have to think carefully about the name of the car company after it was established, indeed. Just like Lin Zheng said, there is no need to make yourself a stupid person who does half the work for the sake of a name, coughed, and the boatman bypassed the topic: "By the way, I heard that you are going to engage in rear projection technology?" ”

"Who did you listen to?" Lin Zheng asked in surprise.

Lin Zheng was surprised. Unexpectedly, the boatman was even more surprised than Lin Zheng: "You don't plan to develop rear projection technology?" But it's been spreading like this outside.,As far as I know, the CEOs of home appliance companies who came this time,Many people plan to take this opportunity to have a relationship with you.、In the future, the projection tubes you produce will be given priority to supply them。 ”

Lianchuang Technology develops rear projection technology,This is nothing wrong in the boatman's opinion,Now the manufacturing technology of color picture tube is completely in the hands of foreigners,As a new imaging technology,Rear projection TV can be done very much,Huge profits,Since Lianchuang Technology has begun to do TFT-LCD,It is normal to want to get a piece of the pie in the field of rear projection。

But Lin Zheng couldn't cry or laugh: "I'll go!" What's the matter, just one TFT-LCD technology is enough for us to be busy, and rear projection? Don't say I don't have any money in my pocket now, even if I have money, it's not a toss. ”

"You really don't study rear projection technology?" The boatman asked, skeptical.

"We have just spent hundreds of millions of dollars on TFT-LCD flat panel display technology, and some breakthroughs have been made in OLED display technology, do you think we still have the energy and funds to plug in the rear projection?" Lin Zheng asked rhetorically.

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ps: To explain in particular, for the BYD car brand and the boatman himself, BYD's engineer spirit and self-reliance of the enterprise spirit, the millennium I am particularly admired, but for the homonym of this brand, not a complaint, in the millennium it seems that it is definitely the embodiment of disrespect for the market, and the result of not respecting the market I believe many people have seen: when ordinary people buy cars, BYD is definitely one of the brands included in the scope of consideration, but how many people have retreated because of these three words? Don't say true love, the people don't tell you true love, you don't respect the demands of customers, the market will not give you face, it's as simple as that, I really can't understand why the boatman is killed and refuses to change the name, and the car companies that change the name are not one or two, how can the boatman compete with this word?

In the end, I was going to watch three more, but who would have thought that something unexpected would come out again? Millennial wanted to cry. (To be continued.) )