Chapter 587 "Into Tibet" was released in China and sold like crazy
The fact that "Into Tibet" won the Best Documentary Feature Film Award at the Cannes Film Festival was instantly transmitted back to China through live broadcast.
After waiting for so long, Chinese fans have finally waited for such good news.
Suddenly, the sound of celebration swept many discussion forums and was also published everywhere on Weibo.
#进藏#立刻成为了新浪微博上一个最火热的话题之一, after this film won the Cannes Award, everyone's attention to the film has increased exponentially, and many people are looking forward to seeing the picture of "Into Tibet" on domestic movie screens.
In fact, it is not an uncommon thing for documentaries to go to the big screen of movies, and in Chinese theaters, there have even been strange things such as "Where Are You Going, Dad", which is a variety show that makes money and makes money, and hits a box office of 700 million, so it is even more logical for the documentary to go to the cinema.
In the past, many documentaries were not released in cinemas, not because the filmmakers and investors of those documentaries did not want to let the movies be released, but because there was no market for documentaries at all, and it was in vain, so many film studios did not have the intention of letting these documentaries go to the cinema in the end.
Since they don't let the movie come out, there's not much the makers can do......
But "Into Tibet" is different.
"Into Tibet" is a film directed by Luo Mo, and it is rumored to be a movie in which Luo Mo and Tang Yan finally fell in love, after this film was exposed to Cannes, many people have been paying attention to "Into Tibet", not to mention, "Into Tibet" has now won the Cannes Award, and the selling point of the whole movie has increased immediately.
It's like, with the development of online texts and the passage of time, Lao Baiwen has become more and more popular, and after more than ten years of rapid development of movies in China, there are more and more fans who can like good movies and understand good movies......
Not to mention that this film is directed by Luo Mo!
Soon, the expectation of "Into Tibet" has become the top priority of the Chinese film market recently.
Many people are asking when "Into Tibet" can be officially screened in front of everyone's eyes.
For such a situation, Luo Mo himself is a little strange. When he first filmed "Into Tibet", he didn't actually think that the film would be released on the big screen in China, but the situation gradually pushed things forward, and now, "Into Tibet" has suddenly become a masterpiece that fans are looking forward to with the two halos of the Cannes Award and director Luo Mo.
Just since "Superman vs. Batman", Luo Mo has no new works...... And the film "Superman v Batman" is an English film after all, and everyone feels that the movie is not completely enjoyable.
And now, "Into Tibet" is here!
Luo Mo has been busy with the filming of "Yue Fei" recently, and he usually doesn't have much time, so he mainly handed over this matter to the special person of Qianmo Entertainment Company, and he just controls a general direction.
If "Into Tibet" can really be liked by everyone, then it is not impossible to put it on the big screen, not to mention, putting the movie on the big screen will be of great help to Qianmo Entertainment Company - the high box office is pure income.
So Luo Mo finally decided to let this film be officially released on the big screen in China......
So, in the anticipation of the audience, "Into Tibet" is tentatively scheduled to be released in the Chinese market on May 29. It can be seen that the current work efficiency and speed of Qianmo Entertainment Company...... This has just won the award, and it has just been called for release by the audience, and it immediately came up with a set date.
The time interval between these is too short and too short......
But in fact, it's also a very sensible schedule.
Because, if "Into Tibet" is set later, it will catch up with the following summer file...... Coming to the summer file, documentaries like "Into Tibet" will of course seriously decline in competitiveness.
And although the current schedule is very unfavorable to publicity, for "Into Tibet", it has accumulated too much early expectation and word-of-mouth, and Luo Mo originally did not decide to let "Into Tibet" enter the cinema, and now every penny earned at the box office is an unexpected joy.
Therefore, the publicity of "Into Tibet" is generally irrelevant to the release of this movie, from the perspective of Qianmo Entertainment Company and Luo Mo's attitude......
The movie was officially set for release at the end of May......
Sure enough, before the official release of the movie, all kinds of online ticket sales and advance ticket sales were also selling like crazy!
With Luo Mo as the overall control, and the schedule of the movie itself is relatively temporary, it is not easy to schedule films, so "Into Tibet" is not very good at scheduling, and the schedule on the first day is only 8. 7% only, but even so, as a documentary, such a schedule is very amazing.
Under such circumstances, many fans who have been looking forward to it can finally go to the cinema to watch the "Into Tibet" that they have been waiting for for a long time, but the expectations are so high.
Because 8. The 7% film schedule is really not high, and there are too many people watching the movie, so there were 84 in the cinema screening hall of "Into Tibet" on the first day. 5% average attendance! This attendance rate is a complete miracle, you must know that although the total box office of Chinese movies has increased year by year in the past two years, the number of movie theaters and movie screens has increased faster than the total box office of Chinese movies, so the attendance rate of Chinese movie theaters is declining......
Now, at the end of the year, the annual average attendance rate of movie theaters in China can only barely maintain the level of about 26%, but it is under such industry conditions that "Into Tibet" actually got such a terrifying average attendance rate on the first day.
Of course, many people who came to watch the movie frantically complained through various social means such as WeChat and Weibo, complaining that the number of films scheduled for "Into Tibet" was too small, so they didn't grab a good seat, and complained that the number of screenings of "Into Tibet" was too small, and the interval between them was too large, which made it difficult to choose the time to watch the movie......
In the midst of such complaints, the first people who walked to the cinema have finally seen the official start of the movie "Into Tibet......
And then, they also saw the things that shocked foreigners, that shocked Cannes!
Everything from the sky to the earth, from the flat river to the mountains......
Blue sky and white clouds, green grass and bright sun, delayed starry sky, snow-capped mountains and long rivers......
And the devout monks, the grave keepers, the pilgrims...... The two shocks of nature and humanity hit the softest part of the hearts of all those who watched this feature-length documentary at the same time, and they became full of shock.
And the shock brought by the time-lapse starry sky makes some people can't help but think of Kant's famous quote - there are two things, the more often and persistently we think about them, the more our hearts are filled with admiration and awe that are always fresh and unabated—the brilliant starry sky above our heads, the moral law in our hearts.
It's such a shocking thing.
"Incredible! It's really beautiful! ”
"I've heard someone say before that it's just a documentary, and there's no need to go to the cinema to watch it, but now I think that if you just watch such a beautiful thing on the computer, it will be a huge loss!"
With such a beautiful picture, Luo Mo's documentary can have such a super big stroke...... He's really amazing. ”
"It's a good thing I came to the cinema, otherwise I really missed these things......"
Different voices appeared in the mouths of fans who walked out of the cinema, and "Into the Collection" brought them a strong visual and spiritual shock.
This kind of shock made them want to go to Tibet after walking out of the movie theater, and wanted to see the beautiful scenery of Tibet and the starry sky that was extremely beautiful......
Look at the blue sky and white clouds, and the endless mountains and wilderness......
Look at the holy snow-capped mountains......
There is so much to see.
And the box office of the movie is also growing under such a super high attendance rate......
The box office statistics of the first day of "Into Tibet" appeared in front of everyone's eyes, and this is a figure that stunned everyone: 30.47 million yuan!
Oh, my God!
It's truly a miracle!
It's not that the first-day box office of 30.47 million is a miracle, in fact, with the continuous increase in the total box office of Chinese films, the first-day box office of many blockbusters can easily reach 50 or 60 million, and 30 million is not a very high number......
But the key thing is that "Into Tibet" is not a blockbuster, but a documentary! A documentary can actually get a box office of more than 30 million on the first day?!
Are you sure this is a documentary?
In fact, of course, there have been documentaries released in the history of Chinese mainland movie box office, but most of the documentaries released have not exceeded one million at the box office...... It's an embarrassing number, but it can't be helped, a lot of things are like that. However, the current "Into Tibet" actually hit a terrible first day of 30 million!
topped the box office of dozens of films in one day.
As a documentary, the first-day box office record of "Into Tibet" is really amazing.
Another point is that the box office of "Into Tibet" on the first day is 8. 7% of the poor film volume to get! Some other films that got a box office of 30 million on the first day have to exceed 20% in terms of film scheduling, but the current "Into Tibet" actually uses 8. 7% of the film schedule hit the first-day box office of 30 million......
It's really a miracle, and it's a miracle that makes a lot of people look at it with their mouths wide open.
Many people are thinking, if "Into Tibet" is arranged with a high number of films, how high will the box office of the movie be?
got a box office of more than 30 million on the first day, and it was obtained with such a small number of films, so that the theater chain shifted its attention to "Into Tibet".
Everyone also needs a piece of the pie, so we can't let fans accuse themselves of not screening "Into Tibet".
After such a long period of development, China's cinema system has finally embarked on a virtuous circle, and it is relatively healthy in terms of film scheduling, and it will quickly make its own adjustments according to market reaction.
Now, many movie theaters have adjusted their film schedules on the afternoon of the 29th, so that the number of films scheduled for the second day of the release of "Into Tibet" will be increased from 8. 7% rushed to 23. 9%, a big climb in that number!