Chapter 233: Misted Fast Food
In mid-June, Wu Tian reached the capital again.
Wu Tian did not wait for Second Uncle Fang to send someone to pick him up, but took Jia Ming and went directly by himself, and after arriving in the capital, he first booked a room in the newly built International Hotel, and then called Bai Yaping.
Bai Yaping rushed to the International Hotel with Fang Junsheng and Gao Yang in a hurry, and when he saw Wu Tian, he complained all the time, just if you don't let people pick it up, you might as well make a phone call before you come, and you can go to the airport to pick up the airport.
Wu Tian secretly slandered to himself, if he really wants you to pick you up, he may have to drag himself to your house, or go to house arrest in Second Uncle Fang's villa.
Fortunately, Chen Jiahua had already rushed to the capital a few days earlier for the opening of a Western-style fast food restaurant, and he also lived in the International Hotel.
Bai Yaping is really unambiguous, and he really won the best position on Qianmen Street, which is the same as the position of the previous life's gnawing chicken, which is located at the south end of Tianmen Square, a three-storey new building, with more than 200 square meters on one floor. Now that the store has been renovated, the first and second floors are open, and the third floor is used as an office. When Wu Tian and the others arrived, the Jewish manager Howard was doing the final training for the employees, and the Chinese manager Cheng Changyou heard that several bosses were coming, so he quickly ran down from the office on the third floor and invited a group of people to the third floor.
"How's the preparation for the opening?" Bai Yaping asked Cheng Changyou with a smile.
"It's all ready," Cheng Changyou said excitedly, "The opening will open at nine o'clock in the morning the day after tomorrow, and the city will invite the leaders of the Industrial and Commercial Bureau and the Economic and Trade Commission to cut the ribbon, and also prepare a gong and drum team." Yangge team. It's definitely a lot of fun. ”
"Hmm. It's too small, third brother, can you invite the mayor? Wu Tian interjected and asked.
"Huh?" Bai Yaping was stunned for a moment, then shook his head and smiled, "That's okay, I'll try it, I guess I'll have to ask the second uncle to come forward." ”
Wu Tiancai doesn't care who he invites to come forward, this store also has his share. It's up to him to help.
"If only the mayor could come, it would be the best!" Cheng Changyou said excitedly.
Howard on the side also smiled and nodded, Howard has been in office for most of the past six months, most of the time has been in China, and he has also learned a little about the domestic world, and he even learned a mouthful of Beijing films, as soon as he came into contact just now, Wu Tian's impression of him immediately improved a notch.
"One more point, how much did the media invite?" Wu Tian asked again.
"I invited the Beijing TV station and the Beijing Evening News." Manager Cheng said.
"Not enough. Third brother, we belong to the first joint venture Western-style fast food restaurant in China. It's a big deal, and "People's Daily" and CCTV should be invited to interview and report. "Wu Tiandao.
"Okay, you can ask if you say please, hehe." Bai Yaping said with a smile, Bai Gongzi was completely convinced of Wu Tian's mind, no matter how Wu Tian tossed it, he had no opinion.
"There must be a gong and drum team and a Yangge team, but this is a Western-style fast restaurant, and it is better to have some foreign gadgets." Wu Tian said, "Well, let's start a foreign band, do some puppet performances or something, and make a combination of Chinese and Western, the more lively the better." ”
"Well, this is easy to do, I'll arrange it right away, and the time will come." Manager Cheng nodded in response.
Chen Lili, who was beside Wu Tian, whispered to Wu Tian: "The restaurant in the United States is open, but there is no band to celebrate." ”
Chen Lili came to the capital again, but her Mandarin has improved a lot, obviously she has worked hard this year, and more importantly, she hasn't seen her for a year, Chen Lili's development is better, maybe it is a problem with some of the genes of the United States, the sixteen-year-old Chen Lili already has a proud figure, and a pair of breasts is already quite large. She leaned sideways and spoke close to Wu Tian's ear, just aiming the pair of big killing weapons at Wu Tian's sight, poor Wu Tian's little friend was almost a little unable to hold it.
"Ahem, the national conditions are different, hehe......" Wu Tiangan said with a smile, swallowing and foaming again.
Waiting for Chen Lili to sit back, Wu Tian came back to his senses, chatted for a while, and sent Cheng Changyou and Howard to continue to busy them, and several shareholders raised the issue of funding again.
Due to the delay of the plan due to various reasons, in the past year, in order to pay the salary of the operation team, it has been as high as hundreds of thousands, and the final store rent has far exceeded the original budget, and the newly built store has paid ten years of rent at one time, which is as high as nearly three million.
But now it is calculated, in order to fully achieve the original opening celebration project, there is still a small gap in funds, about more than 300,000 yuan.
"We'll pay for it." Bai Yaping said.
"Well, that's not necessary, we said yes, and in the end, no matter how much the investment is, we will complete it......," Chen Jiahua said.
"I, Bai Laosan, am not a person who loves to take advantage of white, what we said at the beginning was that we were going to invest about 1.5 million, and now it has exceeded 4 million, I want to continue to keep it the same, it would be too unkind." Bai Yaping said, "That's good, I'll take another 400,000 yuan to come in, and our shares will remain unchanged, so I can take advantage of it!" ”
Wu Tian smiled and said: "Hehe, third brother, you still don't have to pay for this money, and Mr. Chen and I will take it out." But you have to give up a little bit of the shares, this share is not for me, it is for Lao Cheng and Howard, let them take a little sweetness, and this will be with us and work hard. ”
Bai Yaping and Fang Junsheng exchanged glances, and then agreed to Wu Tian's proposal, and Wu Tian and Chen Jiahua made up another 500,000 yuan to solve the last financial loophole, while Bai Yaping gave up 5% of the shares and distributed 2% to Cheng Changyou and Howard, but this share can only be used for dividends, not transferable transactions, and if the two leave the company in the future, the shares will be confiscated. The remaining 1% will be used as an additional contribution bonus reserved by the company for future contributions to the company.
After the decision, everyone called Howard and Cheng Changyou to announce the good news, and the two were immediately excited and mustered up the strength to do a good job......
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At 9:30 a.m. on June 18, the Merchant Fast Restaurant officially opened.
The mayor of Beijing came to the scene and delivered an enthusiastic speech. First of all, he expressed his warm welcome to the famous fast food chain enterprise Meishide in the United States to open a store in Beijing. And briefly introduced the situation of Beauty.
Misid is a fast food brand with a long history. It opened its first store in San Francisco more than 30 years ago and has earned a lot of accolades for its unique and delicious recipes. Now it has developed into a large-scale fast food chain enterprise with dozens of chain stores in many cities in the United States......
In fact, Comrade Mayor's speech was provided by Maxim at all, but some of the numbers listed above are not pure nonsense. As early as a year ago, Wu Tian had developed a publicity plan, which Chen Jiahua put into practice — first buying a very small company in San Francisco. But the burger restaurant with a long history only spent tens of thousands of dollars, and then this small burger restaurant was simply packaged, and then opened a few smaller stores in some remote towns, not to make money, but to make a false image of a large company.
In this way, Meishide is really worth twice as much in the eyes of the leaders of the relevant units in the capital, and just look at the impassioned speech of the mayor now, you can know that he is convinced of this.
Comrade Mayor's speech lasted for half an hour, and he finished talking about the origin of Metshide. He also talked about the development speed of the capital and the future prospects. After finishing his speech, he personally took the scissors and cut the red silk together with the director of the industrial and commercial bureau and the director of the economic and trade commission, and the noisy drum music immediately sounded at the scene.
A team of Western bands played drums and trumpets, attracting hundreds of people to watch, followed by traditional performances such as Yangge team, gong and drum team, stilt team, etc., so that the scene was crowded, and several giant pandas, Mickey Mouse, Donald duck and other plush dolls at the door of Meishide attracted the love of countless children, and they dragged their parents to go to the store, but there was already a long queue at the door of Meishide, and countless petty bourgeois young people who wanted to try the bourgeois life of the United States and could not afford to go abroad. I took out half a month's salary, and I want to squander it here.
"It's incredible!"
Chen Lili looked at the crowded opening scene, frowned and said to Wu Tian.
"Hehe, isn't that good? Don't forget that you're a young owner, and you still think the business is too hot? Wu Tian said with a smile.
"It's not good," Chen Lili shook her head and said, "There are too many people, and it's easy to be dangerous." Sometimes shopping malls in the United States carry out promotions, there are often some customer riots, and sometimes they will trample people to death......"
As he was talking, he saw a commotion in the team, but someone stepped on the heel in front of him in the crowd, and the two quarreled. However, Wu Tian had already expected it, so he invited the sub-bureau to send someone to maintain law and order, and the two policemen hurriedly ran over and quickly maintained order.
"Ah, the police in the country are so powerful." Chen Lili exclaimed again, but her brows furrowed because of worry relaxed.
Wu Tian smiled slightly, turned his head and looked away from the window on the second floor, and looked at the restaurant on the second floor, where Cheng Changyou and Cai Jinwen were entertaining the major media reporters who had completed the task of taking pictures and videos.
Due to the mayor's personal presence, the Beijing Television Station and the newspaper office have raised the level of interviews, and CCTV and the People's Daily have also sent people to the scene to cover the situation under the activities of Bai Yaping and Cai Jinwen. After the celebration, I was invited to the restaurant on the second floor, and the leaders of the bureaus and offices who came to the scene to congratulate the leaders of the bureau and office to taste the fried chicken and hamburger for free, worth more than a dozen yuan of set meals, and each person can also get a burger to take home, and these people will help Meishide to promote it in the media.
Wu Tian wants this effect.
There is no doubt that if you spend money on advertising and want to hype up the name of Beauty, it takes not a small amount of money, even if you spend millions, you may not be able to achieve too good results. However, these "news reports" do not cost a few dollars, but the results they can receive are considerable, and the people's trust index in the news media is still very high these days. As long as it's a report from a journalist. will be taken quite seriously. After their word of mouth, Meishide can immediately form a very deep positive impression in the hearts of the people, and it is impossible to think of being famous at that time.
Of course, Wu Tian doesn't mind adding a little more "seasoning" to these reporters, and the most influential media reporters will be specially invited to the office on the third floor to accept a few free meal coupons from Beauty, of course, not for free. That requires them to add a few more words to the report, such as when they come to the capital, they can't go to Tianmen Square, they can't go to Tianmen Square, they can't go to Meishide to eat an American fast food and other advertising words......
Wu Tian knows very well that it is not realistic to train Chinese people who eat fried chicken burgers at present, and you must know that the cheapest set meal costs seven or eight yuan, so the target group selected by Wu Tian is those outsiders who have some spare money to travel to the capital, and it is enough for each of them to come to luxury......
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"I heard that your fast food restaurant is going crazy with good business? I want to take a bite of Misted fried chicken. Have to wait in line for half the morning to buy it? Second Uncle Fang stood at the gate and said with a smile to Bai Yaping, who had just entered the door. This morning, Xin Yu said that he wanted to try it, and he queued up until noon, and he was so hungry that he couldn't stand it, so he could only turn around and come back, hehe. ”
Everyone laughed one after another, especially Bai Yaping, whose face was even more excited, as if Meishide's business was good, and it was all his credit.
"You guys still laugh at me, I knew that the store was Yaping's business, so I didn't go to the queue and asked Yaping to send it to my home!" A twenty-seven or eighteen-year-old young woman beside Second Uncle Fang sneered.
Bai Yaping shook his head and smiled: "Second aunt, Meishide's fried chicken is delicious when it is hot, and it will not taste at all when it is cold." If you want to eat, you still have to go to the queue. ”
"Okay, you Yaping, you really became a big boss, and you didn't even give your second aunt face?" Second Aunt Fang Xin Yu pointed at Bai Yaping's nose and said angrily.
"What kind of big boss am I, the real big boss is here." Bai Yaping patted Wu Tian on the shoulder with a smile and said.
"Well, I know, you're Wu Tian, right? I've been listening to Zhiyuan talk about you every day, and I've finally seen you. Xin Yu bent over and said to Wu Tian with a smile.
The weather was hot, Aunt Fang was wearing a gauze short-sleeved shirt, this bending over, between the two unbuttoned collar buttons, there were two jade rabbits with white flowers immediately, Wu Tian was a little dazzled, and her little face instantly turned red - it was not that Wu Tian was thin-skinned, but the appearance of this second aunt was not inferior to Bai Jie, plus her husband was standing next to her, and her identity was so unique, her voyeuristic behavior was too exciting.
"Hello Auntie." Wu Tian hurriedly dodged his gaze and responded.
"Hehe, you're still quite shy, your face is red." Xin Yu smiled and took Wu Tian's hand and said.
"Let's go inside, it's too hot outside." Second Uncle Fang smiled slightly, and led everyone straight into the villa.
The air conditioner was turned on in the villa, and the temperature dropped suddenly, Wu Tian was pulled by Xin Yu to sit on the sofa, and was even pulled by her to sit close to her body, feeling the heat from her thighs, and for a while the stimulation was apprehensive, don't mention it.
"Don't treat Xiaotian as a child, it's okay, look at other people's awkwardness." Second Uncle Fang said with a smile.
"Huh? Is it awkward? Xin Yu tilted his head to look at Wu Tian's sweaty appearance, but took out a handkerchief to help Wu Tian wipe the sweat on his forehead.
"Hehe, you've been here for a few days, right? I've been a little busy lately, so I went out for a run, and I didn't bother to pick you up, which was rude. Second Uncle Fang said to Wu Tian with a smile.
"It's okay, it's okay, I'm busy these days, hehe......" Wu Tiangan said with a smile.
"Well, the store is also open, and it's been fine for the past few days. I'll take the time to walk around the capital with you. Since it's here. Just have fun for a few days. Second Uncle Fang said, "The old man is also busy these days, I'll talk to him first, see when he has time, and then take you to see him, you don't have to worry, play for a few more days." ”
When Wu Tian heard this, he suddenly breathed a sigh of relief in his heart. Sure enough, the analysis with my father is good, but the chief doesn't treat himself too much as a dish, and he doesn't even know if he sees us? It seems that there is no need to worry about being sliced and studied......
Wu Tian hurriedly responded politely, but said, "The final exam is coming up next week, and I don't think it will last long." ”
"Final exams? You're still in school, huh? What grade are you in? Xin Yu asked again with Wu Tian in his arms.
"Third grade." Wu Tian replied honestly.
"Ah, you're in your third year of junior high school?" Xin Yu exclaimed.
"Ahem, it's the third grade of elementary school." Wu Tian blushed.
Second Uncle Fang and Bai Yaping laughed, but Xin Yu glanced at them with a blank face, and said to Wu Tian: "Xiaotian, how old are you?" How did you only get to 3rd grade? ”
"Hmm. It's eleven soon. Wu Tian said.
"Uh......" Xin Yu was stunned, looking at Wu Tian's size. But he is about the same height as the average twelve or thirteen-year-old child, and it is not too much to say that he is in the third year of junior high school based on his intelligence, but it is too hard to believe that he is only in the third grade of primary school - this is the genius prodigy that her husband has repeatedly praised? Sure enough, there are enough prodigies......
"Xiaotian, do you still need an exam at your level?" Bai Yaping said.
Wu Tian sighed and shook his head, and said, "My mother said, it's okay not to go to school, but you have to take the exam, if you can't get the first in the class, you have to spank......
Everyone laughed again, and Second Uncle Fang also said, "Okay, well, what is your exam number?" I'll try to let the old man find time to meet you in the last two days, hehe. ”
Wu Tian felt a little more relaxed, today is the 19th of June, and the exam time is the 24th, the 25th for two days, at least the 23rd he must leave the capital, only need to stay up for a few days, the old man can't spare time, we will be completely safe......
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"Xiaotian, this can't do this, this old Huo is purely a waste of food!"
Three days after opening, Cheng Changyou complained. The reason is that Howard made a rule that requires that after Maxim closes business every night, all the remaining fried chicken that is not sold must be disposed of as garbage.
The fried chicken used by Meishide today belongs to the open-pot fried chicken zuò method, which is similar to the edible Deke in later generations, and the fried chicken nuggets are golden in color, which can arouse people's appetite more than gnawing big chicken and McDonald's closed fried chicken. However, they are all American-style fried chicken, which also has the disadvantage of being fried and eaten immediately, and losing its deliciousness as soon as it is cooled. Therefore, it can only be fried and sold, and it cannot be sold after more than half an hour.
Although in view of the fact that Maxim is still in the fresh period of opening, there is a long queue every day during the day, but there is no need to worry about the problem that the chicken nuggets fried during the day cannot be sold, but after the store closes every night, it is inevitable that there will be some leftovers.
Howard demanded that all the remaining fried chicken must be dumped every night, and for three consecutive days, the clerks were very dissatisfied, and privately reported to Manager Cheng, since there was left, why not share it with everyone to take home to eat? What a waste to throw it out, now every night after the store closes, there will be some beggars, and even the surrounding residents will run to the door of Meishide to wait to pick up the dumped chicken nuggets!
"Yes, I said Xiaotian, this matter has to be taken care of, and this little bit of leftover chicken nuggets will be distributed to the clerk, which can also make them work harder." After listening to Cheng Changyou's complaints, Bai Yaping also followed the help.
Wu Tian smiled slightly, and said, "Lao Huo did the right thing, if you really want to distribute the chicken nuggets to the clerks, I'm afraid that there will be more left tomorrow." In this way, there is a surplus, and the clerks will not be able to share the benefits, so they will naturally know how to fry a little less tomorrow and have a little less left. If you don't believe it, wait and see, Lao Cheng, as long as you don't listen to the clerks, after a week, there will be almost nothing left in the store! ”
Cheng Changyou sighed thoughtfully.
"Lao Cheng, the matter of store management, Lao Huo is professional, you have to have a clear division of labor with him, don't meddle in his affairs." Wu Tian said, "Your next task is to inspect the address and prepare for the next store. ”
"You're going to open new stores so soon?" Fang Junsheng was stunned.
"It's not fast, now it's just a matter of preparation, first look at the position, make a plan." Wu Tiandao.
"It's okay, I heard that the people who gnawed big chickens came to the city a few days ago, and one of their managers was watching the scene when we opened, and yesterday they went to the city to propose to open a store in the capital." Fang Junsheng said.
"Oh, that's news, what do you mean?" Wu Tian asked.
According to the previous life, the gnawing big chicken did start the domestic market plan this year, but the final opening was next year, and the final address is the current location of Meishide, this time they are afraid that it will be difficult to implement their plan so smoothly.
"The city welcomed them, but with limited enthusiasm." Fang Junsheng smiled meaningfully.
"Okay, stop them for a while, at least not let them settle down in the capital for this year." Wu Tian said, "Lao Chang, you start the investigation of Sanlitun now, and prepare to start the second store before the end of the year. ”
Wu Tian is very clear that in the eighties of the last century, after the gnawing chicken entered the capital, the first store had a booming business, and then opened three in a row, but only one store in the Sanlitun embassy area was okay, the other one was operating miserably, and one was simply closed, the reason was that they were blinded by the popularity of the front store, and did not realize the real consumption level and consumption concept in China - obviously a few cents to buy a fried cake can be full, why spend a dozen yuan to eat a foreign meal?
Wu Tian is very aware of this situation, so his plan will not be in the present rapid expansion, in recent years only ready to establish an image store in Beijing Shangguangxian, establish the brand concept, but also for the gnawing chicken, McDonald's entry into the country to create some obstacles, try to delay some of their entry into the country, and wait for a few years after the domestic economic conditions to develop a little, will start a large-scale franchise plan, to seek profiteering......
As he was talking, the phone in the office rang, Cheng Changyou hurriedly picked up the phone, listened to a few sentences, but said that the phone was looking for Bai Yaping.
When Bai Yaping took the phone, he turned his head excitedly and shouted to Wu Tian: "Xiaotian, the second uncle's phone said that the old man wants to see you in the evening!" ”
When Wu Tian heard this, his eyes suddenly widened, and he felt dizzy for a while, the old man really took the time to see us? This is a big game...... (To be continued......)