Chapter 798: Slap in the face
At 1 p.m. on April 19, 2010, the official website of DreamKorea, which was upgraded from DK Entertainment's official website and launched an international domain name, suddenly announced a news, which immediately caused an uproar. Surprisingly, this time the news is not from the entertainment industry, but related to technology and business.
DK Technology entered into a limited acquisition contract with Google to acquire Google's smartphone system called Android. Google retains the intellectual property rights of the Android system, the naming rights of subsequent versions, and is responsible for the development and maintenance of the Android system. DK Technology bought out all commercial-related rights and interests in the Android system, and the initial intention of the contract exceeded 500 million US dollars.
As soon as the news came out, public opinion was in an uproar. Google, the world's Internet giant, has a huge contract of more than 500 million US dollars, and any one of them is very eye-catching. As if it was an explosive effect, the number of related posts on the Internet increased by 100,000, and the major search rankings were instantly refreshed, from the first to the tenth place are all words related to the signing event, and the unfamiliar Android, smart phones, Google, DK technology, etc. dominate the ranking of mainstream search engines in South Korea. In a short period of time, at least in South Korea, the concepts of Android and smartphones have been widely spread, and related popular science posts have sprung up on major forums, as if an invisible hand is pushing it.
Those who have a heart can see that all this is definitely not a coincidence. Comparing the publicity methods of DK Entertainment in the early days of its establishment, it is easy to see that this is another big hype. But at this time, the situation has become a reality, even if these 'well-intentioned' posts expose this as a deliberate hype. But few people cared, and they were quickly drowned in countless discussion posts and sank to the bottom.
For this scene, Lee Min spent 300 million won.
When not a penny of profit is seen, hundreds of millions of dollars are invested in propaganda, which is like a madman in the eyes of many people. But this is not the case with Li Min, who clearly knows what he is doing. Smartphones are the trend of the future, an unstoppable trend. If you want to make money, you have to cater to this trend. What he's doing now is establishing DK Technology's position in the smartphone space like a commodity before the general trend arrives. The quality of genuine copies is always better than piracy. This is the perception of the customer. What he is doing now is to establish the 'genuine' status of DK Technology. Let this consciousness be ingrained so that those who come after it can only become imitators. As long as DK Technology is always at the front. and no one can surpass it.
The same. 'Open source' is also for this purpose. Using free and open source to attract everyone to the Android intelligent system, and develop systems and software according to its definition, thus forming a 'mainstream' trend. At a time when everyone is on the Android road. Li Min succeeded, because the team that created Android was in his hands, although it cannot be denied that there are bright spots in the people, but as a person who makes the rules, these highlights are all in his hands, either absorbed or erased, all in his thoughts.
In order to determine these two basic rules, let alone 300 million won in publicity expenses, even if it is 3 billion, Li Min will not frown. In business, three times the profit is enough to make one crazy, and what he is doing is expected to be more than thirty times the profit, and it is worth paying any price.
At three o'clock in the afternoon, a photo of the signing site of the chapter was hung on the official website of DreamKorea. Other than that, not a word of news came out. While scolding the media from all walks of life, they still had to drive to the DK Stellar Building, trying to interview insiders through their respective connections, and expose the inside story of the most shocking news in the Internet industry in South Korea's history. But what disappointed them was that the buddies who were about to wear a pair of pants who usually had a good relationship seemed to have become fools in an instant, and they didn't know anything about DK Technology, and they only said that all the news was on the official website, and they didn't know anything else.
How could I not know the way! All journalists think so, but the truth of the matter is that these people are not lying, they really don't know anything. This cooperation with Google is not so much the behavior of DK Technology, but the private action of Li Min, and even the negotiation team is also the candidate finalized after the unilateral communication between Li Min and Cui Bing, many of whom are not from DK Technology, from Star Electronics and so on. The news was so blocked that even before the negotiations, the people involved in the negotiations did not know who they were talking about the project to be discussed. Each person is only responsible for their own corresponding piece, and only Li Min himself, even Cui Bing, is not 100% aware of the Dao.
All kinds of tricks have been exhausted, and all the media have returned, and none of them have received specific news. The crowd had no choice but to shift their focus and begin to analyze the existing information. Soon, one by one, the dissection stickers appeared. Among them, a netizen with the screen name 'uyhgush' analyzed the most profoundly, he drew a location and relationship map, accurately marking the names of all the people who appear in the picture and the relationship between them. This post attracted a lot of attention as soon as it appeared, and you must know that half of the twelve people who appeared in this picture are from Google, and even the names of Americans can be accurately determined, and this guy called 'uyhgush' is definitely an 'insider'. All kinds of media then left messages to 'uyhgush', wanting to know more. But it seems that this guy who broke the news just broke the news for the sake of breaking the news, and after making a post, he went offline without even a reply, and was never online again.
There are obvious traces of 'posing' in the picture, which can be clearly seen from the number of people leaving the country on both sides and the corresponding occupancy of the center line. The interesting part is here, in such a formal business setting, there are two characters who should not appear at all, which has aroused great interest in various gossip media.
On the right side of the picture is the representative of DK, there are six people in total, according to normal thinking, in such an occasion, the person who appears on the camera must be related to this cooperation, but this does not seem to be the case. According to the location map of 'uyhgush', it can be seen that in order, Li Min is at the front, and behind him is not any relevant person in charge, but Yuna of Girls' Generation. A little later than Yuna, it's Girls' Generation Sunny. And then there is Choi Byung, who is responsible for running the main business of DK Entertainment and is famous for his merger and acquisition of S.M, and he is tied to Lee Min's beautiful assistant Sun Eunshu, and the last young man has a very unfamiliar name, called Choi Zhenzhen, but if you look closely at the small characters under his name, everyone is relieved, his uncle is Choi Jin-ho, the third largest shareholder of the Star consortium.
Choi's position is the chief operating officer, which is the same as Choi Jin-ho's position at the Star consortium thirty years ago. Public opinion has speculated on whether this is the handover of the golden generation of the Star consortium, but when they saw Yuna and Sunny, everyone was confused again, and the appearance of others was very reasonable, but what happened to the two idols? After this incident, Li Min's name of 'Flowers' became even louder. However, there is also a good side, many girls who are not deeply involved in the world regard Li Min as the incarnation of Prince Charming, and Li Min has more than 20,000 registered members of the fanclub.
The photo on DK's official website was indeed 'posed' by Lee Min, and the purpose is very simple, just to prove Yuna's status. Sunny is extra, but Li Min is ready to hand over DK Entertainment to Sunny, and her appearance in the photo is understandable in Li Min's opinion, of course, he won't think about what others think, and whatever he thinks will not affect his decision.
While the discussion on the Internet is in full swing, a grand cocktail party is about to be held on the top floor of Lotte Hotel Yeouido. This 'impromptu' drinking party, without reservations, was attended by more than 100 people. Many people were rolled in by the 'snowball', and the people who had made an appointment with Lu suddenly canceled the meeting to go to Li Min's drinking party, and they came to join in the fun. Everyone comes for different purposes, some people are to communicate with Li Min, the future head of the first consortium, some are to take advantage of Google's relationship to expand their overseas territory, and of course, there are also so-called celebrities who are squeezed in through connections for the sake of being rich on the list.
Li Min opened the door to everyone, whether he received an invitation or not, as long as he was dressed up to attend, someone would entertain him. At this time, the reception had not officially started, and Li Min, as the host, did not appear in the venue, only Cui Zhenzhen and Cui Dashao, who had been mixed in various parties, were greeting guests. The people who came and went were familiar faces, Cui Dashao's brothers, sisters, brothers and uncles were very happy, and everyone also sent him congratulations, but I don't know what to think in my heart, thinking that a rich second generation who is famous for his gentleness suddenly became the so-called chief operating officer and may not get many good words. Cui Zhencheng didn't care about this, in just an hour, he heard the most praise in his life, and the whole person was a little fluttering.
"Truth, congratulations, you've become the chief operating officer, hehe, it's not easy." Suddenly, an abrupt voice sounded, the excitement around was quiet, Cui Zhenzhen's face turned pale, and the expressions of the guests became weird. Such a tone, such words, is clearly a naked slap in the face, a slap in the face of the heir of the third largest shareholder of the Star consortium.
Who would dare to do such a thing? Everyone was curious and looked in the direction where the voice came from. (To be continued......)
PS: uyhgush is a lovely piece of party and I get to see him a lot. Make a small cameo and say hello.