"You're welcome, please." Zhou Shuo poured him a glass of water and put it on the table.

"What is the technical content of the X-architecture keyboard? Are there high technical requirements for its production? Wu Hao took the pen and paper and asked seriously.

"This-" Zhou Shuo was a little hesitant when he heard his question. He couldn't figure out Wu Hao's intention to ask, whether he was simply interested in its technical content, or whether he wanted to evaluate whether he was substitutable in this product?

After thinking about it, he decided that it would be better to tell the truth. The domestic computer market now seems to be too profitable, even if it is ceded to other manufacturers, it will not matter. The U.S. market is more formal, and if there are no patents, it is difficult to break in, and the cooperation with Microsoft will not be affected.

"To put it mildly, the technical content of the X-architecture keyboard is actually not high, and it is mainly an innovative thinking. In terms of production, it is mainly divided into two parts, one is the production of plastic parts and plastic parts, and the other is the production of flexible silver paste film PCB. The production level of the former is basically not difficult in China, and the production equipment of the latter still needs to be imported, but electronic silver paste can also be produced by itself. ”

Wu Hao recorded Zhou Shuo's words in a sloppy manner, and asked, "So, this technique doesn't have much significance for my country's science and technology exports?" ”

Zhou Shuo waved his hand and said: "I can't say that, in my opinion, the X-architecture keyboard itself is more like a stepping stone. If you want to open up an overseas market, you need to go through four stages. Exploration, contact, development and development—"

Zhou Shuo poured himself a cup of tea, and then said: "Exploration is that you need to first understand the basic situation of the overseas market, the business environment and customs, etc. The second step of contact is to contact with the target market, open up the visibility, and let customers know that there is such a existence as us. Tell them who we are and what we can do. ”

"For us, the X-architecture keyboard is a process of reaching out to the U.S. market. Although the keyboard is not very technical, it is an indispensable peripheral device for computers. Only when American customers are familiar with our presence can we continue to open up real markets and develop rapidly. ”

"Oh?" Wu Hao was also interested in Zhou Shuo's theory, and such a process really seems to be self-justifying. Don't look at this set of arguments, which seems prosaic on the surface, but it is by no means something that ordinary businessmen can put forward. This has little to do with IQ or talent, but rather with the difference in the perspective of looking at the problem.

In Wu Hao's view, it is necessary to stand in the perspective of industrial development strategy to put forward such a theory. The facts are not much different, this set of market development strategy itself is a high-level summary of the overseas development process of Huaxing Group, where Zhou Shuo worked in his previous life.

In the words of Huaxing Group, if you want to develop an overseas market, you have to fall four groups of people, and these four groups of people are these four stages.

He then asked, "So what market do you really want to explore?" ”

Zhou Shuo pondered for a moment and said, "It's the data communication market. ”

Wu Hao asked curiously: "President Zhou is confident that he will compete with foreign companies in this field?" ”

Zhou Shuo nodded and said: "The international Internet market is in the ascendant, and at present, major companies in the United States are in the stage of staking their ground, and relatively speaking, the pressure is the least. ”

Wu Hao wrote down Zhou Shuo's words word for word, and turned over a page with a bang. I thought that this Zhou Shuo was a bit of a level, and just listening to his words was not a vain time to come to Bohai Province.

"So why did ST get involved in the software market? The computer software market should be relatively mature, right? ”

"It's different." Zhou Shuo put the teacup on the table, held the table and said: "The ERP system was designed by me, and I know its technical ideas well. Therefore, from the perspective of this market segment, we are on the same starting line as American software vendors, and even have advantages. In fact, whether it is an X-architecture keyboard or an ERP system, this is a differentiated competition. ”

"Differentiated competition?" Wu Haoqi said.

Zhou Shuo nodded and said: "This is the theory put forward by Michael Porter in the book "Competitive Advantage", through market segmentation and personalized service to obtain differentiated competitive advantages, I think this will be the direction of future enterprise development. ”

Speaking of which, this book was only read after he was reborn, Zhou Shuo didn't know much business theory in his previous life, but if he wanted to revitalize China's electronics industry in this life, he couldn't just be a technician. When he stands at the height of an industry and begins to think about the problem, how to develop is the most important thing. After all, advanced techniques can only ensure temporary strength, and if you want to continue to maintain an advantage, you can't achieve it by skills alone.

After all, social science is also science.

"So, President Zhou thinks that China's software industry should also take the road of differentiated competition?"

When Zhou Shuo heard this, he shook his head and said: "An enterprise and a group can take the road of differentiated competition, but a country cannot. Especially in a large country like China, the software industry with a complete range is the foundation, and only on this basis can differentiated competition be realized. A country's international competitiveness, whether the domestic market is strong enough, and whether the upstream and downstream industries are perfect are all very important. Only when China's software application market is prosperous, and the upstream and downstream and supporting industries prosper and develop, can our country's software industry go out of the world. The prosperity of the software market first requires a complete range of categories. ”

Wu Hao said disappointedly: "In this way, isn't our software industry in a deadlock? If you don't have a foundation, you can't develop, and if you can't develop, you can't form a foundation relatively speaking......"

"That's right." Zhou Shuo said affirmatively: "But there is still a way to catch up." ”

"Oh? What's the solution? At this time, Wu Hao had no intention of investigating and researching at all, he felt as if he was asking a far-sighted strategist for advice, and his heart was full of the pursuit of preaching and solving doubts.

"Outsourcing." Zhou Shuo said: "The development of the Internet has made software outsourcing possible. Think about it, I get a software development project in the U.S., and then I divide the non-core development work into the country. Through the Internet, I can keep abreast of the progress of the project, communicate with the project leader, and even directly participate in the work in China. When the domestic work is completed, the finished product can be delivered to me directly through the Internet, how convenient is this? ”

Wu Hao asked puzzledly: "But you don't have skills, how can people trust you to hand over the project?" ”

Zhou Shuo smiled confidently: "You can start with low-level outsourcing business, such as data entry and coding testing. This kind of work can be started as long as you have high school-level knowledge and study for one to three months. Then accumulate experience, cultivate talents, and gradually develop upstream. When we train our own system engineers, we can carry out middle-level outsourcing processing and participate in the system design of software, which takes two or three years. Finally, through outsourcing services, we can form our own core technology, and we can enter the ranks of general contractors, and even compete with powerful international software vendors. ”

Wu Hao was excited, lowered his head and worked hard to write, for fear of missing a word. Zhou Shuo's words, he took back and expanded, it was clearly a paper with excellent ideas and arguments, and it seemed to really point out a practical path for China's software industry.

He asked excitedly, "So does Principal Zhou have any specific suggestions for achieving this goal?" ”

From the perspective of the electronics industry, soft and hard are inseparable. What is it about Intel's CPUs that can sweep all competitors and stand out in history? In addition to their technical prowess, the large number of software applications is also an important pillar of the system. In the early days of Intel's development, it even single-handedly arranged the production of the whole machine in order to be able to sell the CPU, and then developed the software by itself and organized its own sales and promotion......

It is this all-round effort that makes Intel CPUs the ultimate winners in the market. If there is not enough software to support the x86 system, Intel will not be able to go this step anyway, and if Zhou Shuo wants to make great progress in the chip industry in the future, it will definitely not be able to do without the support of China's software industry.

Therefore, he has not stopped thinking about how to promote the development of China's software since his rebirth. In the end, he still felt that he should choose a successful case, and that was the Dalian Software Park project. Although China in later generations did not occupy a large share of the software outsourcing industry, its technology was not high, and it had no advantage in the competition with India's software outsourcing. But this has nothing to do with the idea of developing the software industry through outsourcing, but more about the business environment and historical opportunities.

Zhou Shuo believes that if China can start to catch up in 1995, with its own advanced ideas and technology, to promote software engineering ideas early. At that time, the international software offshoring center, it is still unknown who will die.

"For specific suggestions, I think the torch plan is good." Zhou Shuo held his chin and said: "The concept of business incubator was introduced in 88, which is very suitable for cultivating such a software outsourcing enterprise. Select an area to build a high-tech software park, relying on the torch plan, and introduce one or two universities with advantages in computer science majors to form a talent advantage. It then provides small and vulnerable enterprises with venues, facilities, basic services, as well as assistance such as financing and information consultation. Simplify government procedures and provide preferential policies, in order to attract investment and attention from all walks of life, through two or three years of gradual cultivation of a number of primary software outsourcing enterprises, you can form a virtuous circle of self-development. ”

ps. Novel book friends QQ group: 257941626