On August 15, the Fengyun brand Walkman advertisement was officially launched, and the next morning, Wu Tian's phone called Fengyun Company, and he opened his mouth to ask about the sales.

"I just aired the commercial last night, and now it's just time to go to work, where is the sales so soon?" Bai Jie replied with a smile.

It can't be blamed that Wu Tian is so anxious, to know that Lu Dao's Walkman product this time, Wu Tian has high hopes. The price of a Walkman is as high as more than 400 yuan, deducting various costs, and the net profit is about 300 yuan, plus Wu Tian's expected sales, this is definitely the most profitable one of all his projects at present - of course, in terms of long-term prospects, whether it is edible oil or beverage factory, the development potential is much greater than that of the Walkman, but in recent years, the Walkman project is the undisputed first money-spitting machine.

Therefore, Wu Tian's children are quite concerned about this, and they will call Bai Jie every once in a while to ask about the sales situation. Finally, at a quarter past nine o'clock in the morning, the first inquiry call into Fengyun company, but it was an old customer of Xijing City sales Fengyun electric fan, after listening to the quotation of Fengyun company's sales department, only said to think about it, and then contact.

After all, although Fengyun Company quoted a factory price of 420 yuan, there is still a profit margin of 60 yuan from the market retail price of 480 yuan, but the problem is that this price is too high. How to buy a small Walkman, how to show off the wealth of the family?

In the morning, Fengyun Company received a lot of inquiries, but in the end, it was stunned that no order was placed. Only a few large shopping malls in first-tier cities, such as Pearl City, have expressed relatively high interest - they themselves have Sony's imports for sale. However, no order was signed in the end. It's just that the pricing of Fengyun Company is too high, and the retail price of Sony's single Walkman is only 499, and your domestic one will be sold for 408? Well, well, you are "Hong Kong-made", but you can't sell it so expensive, right? At the very least, the price will drop by another 100 yuan.

Wu Tian listened to Bai Jie's relay, and couldn't help but scold. Should domestic goods be cheaper? The things of the little devils have to be more expensive than those made by the Chinese, nonsense, love to buy or not!

In fact, seriously speaking, this concept of foreign goods being good goods has been cultivated in the past few years, and it will intensify in the following years. The reason for this is that at the beginning, the advertising campaign of the little devil had a great effect, and in the early eighties, almost half of the CCTV advertisements were little devils, and at that time a few seconds of advertising. The price is extremely low, and the little devils have been using advertising for a long time to brainwash bombing. Even Chinese people who don't know English and Japanese can easily pronounce the big brand names of some little devils, and the gap in domestic technology is not something that can catch up in a short period of time.

Since the mid-to-late eighties, with the increase in the degree of domestic openness, some private enterprises do not have long-term development planning, do not know how to cultivate value, will only pursue immediate interests, never care about product quality problems, counterfeit and shoddy products are rampant, and the country is powerless to deal with this, and even soon caused the impression that domestic goods in the national impression are junk goods, and naturally cannot be compared with imported brands.

In this regard, Wu Tian can only hold his breath, Rao is reborn, and he can't completely change this situation, so he can only do his best to affect this situation a little.

"Xiaotian, why don't we lower the ex-factory price a little?" Bai Jie's confidence was also greatly damaged, and he suggested to Wu Tian.

"No, just according to what is predetermined, it cannot be changed." Wu Tian said.

Although the current price, a Walkman has a profit of almost 300 yuan, only some agents with large shipments can get a lower price, and the profit of Fengyun Company is still very high, even if it is reduced by another 100 yuan, it is also a huge profit. However, Wu Tian did not think so.

The technical content of the Walkman product is not very high, the current domestic market is almost blank, the main thing is the concept of manufacturers that there is no market for this expensive luxury goods, once our products are listed, it will not be long before the brand will follow, and then it will inevitably fall into a price war, and the price will soon decline, so to do this product, the most important thing is to seize the market in the early stage, earn huge profits, complete the original accumulation, rapidly expand production capacity, and wait until other manufacturers also follow up, they have developed and grown, At that time, whether it is a brand or a price, there will be enough advantages.

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The situation in the morning made Wu Tian a little unpleasant when he ate at noon, and in the afternoon, Wu Tian hadn't called Bai Jie yet, but Bai Jie called first.

"Xiaotian, Xijing has placed an order." Bai Jie said excitedly, "I ordered a hundred units, do you want to give them a special price?" ”

"A hundred? They are also embarrassed to ask for a special price, but they don't approve it! Wu Tian shouted.

What is 500 units for? It is important to know that after the transformation of the Xinguang factory, the initial production capacity can already guarantee about 500 units. According to Zhang Zhixing's estimates, when all production lines are renovated, the factory's equipment production capacity can reach more than 2,000 units per day, but the current number of employees is limited, and if you want to achieve full production, you need to at least double the number of employees.

Even so, Wu Tian was not enough.

In the first 18 years of the Walkman's launch, Sony sold 250 million units, an average of at least 10 million units per year! This is just Sony, if you count other manufacturers' brands, what is the market capacity of the Walkman? Wu Tian believes that if the operation is good, in the next ten years, only talking about the domestic market, it will at least ensure that the annual sales of Fengyun brand walkman are easy to sell 3.5 million units, that is to say, at least the production capacity of Xinguang Factory must reach 10,000 units per day.

In comparison, the order quantity of 100 units really made Wu Tian look down on it, if it wasn't for the first business, he would not be willing to ship, let alone any special price.

Bai Jie smiled helplessly, and according to Wu Tian's instructions, he took Xijing's order at the standard shipping price.

Sure enough, everything is difficult at the beginning, after the Xijing order, soon the customers who have business dealings with Fengyun Electric Appliances have begun to place orders, and in one afternoon, the headquarters of Fengyun Company has accepted more than 1,200 orders.

On the second day, the situation was better, there were more inquiry calls, several calls from the sales department were almost blown up, but the formal orders were still not very many, only yesterday some old customers who inquired about the price officially placed orders, and the total number of orders received that day was only close to 2,000 units.

After listening to Bai Jie's report, Wu Tian was very dissatisfied - anyway, we have made a bloody advertisement this time, why is the effect far from meeting expectations?

It stands to reason that the order of 2,000 units a day is already very satisfying, after all, the production capacity of the Xinguang factory is only about 500 units per day, which is enough to ensure normal operation. But the problem is that Wu Tian knows one thing very clearly, that is, when the new product has just been launched, the advertising in the fresh period should have a better effect, and the order volume in the first few days should be in an explosive state, and when the "trial period" passes after half a month, the order volume will decline sharply, and then it will not enter the normal problem period. The degree of explosion during this period largely determines the sales volume in the stable period, if the explosion is not enough, how to expect long-term benefits in the future?

Could it be that he is overestimating the receptivity of the current domestic market?

When Wu Tian was depressed, good news finally came.

Not long after Bai Jie hung up the phone, he called again and conveyed Chang Tianhua's work report to Wu Tian - the sales promotion work on Hong Kong Island has achieved good results!

In fact, as early as a week ago, the first production line of Xinguang Factory's emergency transformation had been completed ahead of schedule, and the first batch of 1,000 Walkmans was produced, which were directly transported to Hong Kong Island through Fengyun Company.

However, although Fengyun company in the name of Hong Kong Island company, but there are not many resources on Hong Kong Island, the marketing work is very difficult, after Chang Tianhua led the Hong Kong Island company for the first time to have a formal job to do the staff, after considerable efforts, finally persuaded a shopping mall to agree to the Fengyun brand Walkman test sale.

At the same time, the advertisement of Fengyun brand Walkman was also at a very expensive price, and on the 15th, it appeared on the screen of the wireless station at the same time as CCTV.

So, early on the morning of the 16th, the sales of the Fengyun brand Walkman on Hong Kong Island were officially launched, and a grand promotion was held - any customer who purchased the Fengyun brand Walkman during the event period will receive a free headset worth 298 Hong Kong dollars.

You must know that the Walkman of this year does not come with headphones, they all need to be purchased separately, and the price of headphones is not cheap, the price of any headset needs to be dozens of yuan, and the better ones can even compare to the price of the Walkman.

Therefore, in the Hong Kong Island sales plan formulated by Wu Tian, at the end of the same advertisement as CCTV, the activity of giving away headphones was announced, and it received quite good results, and in two days, only one shopping mall sold out all the 1,000 Walkmans shipped in the early stage, and received more than 10,000 orders...... (To be continued......)