Chapter 1096: The Miracle of Advertising

The premiere of "Ghost Blowing the Lantern 2" held in San Francisco is much smaller than the scale held in China, and the key program of this premiere is not like that in China, where many film and television stars were invited to perform programs, but took out a lot of props in the first two parts of "Ghost Blowing the Lantern", and explained some interesting knowledge about Chinese antiques on the spot. Pen & Fun & Pavilion www.biquge.info

Don't look at it as just movie props, but according to Wu Tian's consistent style, all props are realistic and in line with the origin of the fictional items in the story. In order to make these artifacts, Wu Tian even asked Ba Sing and Jiao Pengju to specially invite some cultural relics restoration experts from the Forbidden City to research and carefully produce them, not to mention that the objects can be used as movie props, they can be placed in the museum as substitutes!

Therefore, when the assistant director who stayed here to help Wu Tian as a publicity officer at the premiere took out these props, he was amazed by the group of art experts and collectors invited to the scene.

Under the spotlight, the camera shot at close range, and the quite beautiful props made the audience who watched the premiere on the big screen on the scene, live on the Internet, and live TV also amazed, this is just a movie prop? Obediently, how much does this sell? Can you buy them?

As we all know, the people of the United States have the habit of collecting movie props, and often the important props in a well-known movie will eventually become valuable collectibles, and even the costumes of a star decades ago can be sold at sky-high prices.

What's more, these props are all so exquisite?

The most important thing is that, according to the experts' explanations, these so-called props, in fact, are important Chinese cultural relics in the history of Europe, and now the real ones have long been found, these props are carefully researched by experts, with the craftsmanship of the time in history, purely handmade, which means that the real product does not appear, this is the closest to the real imitation, substitute, who knows how many years later, the value of this substitute will be doubled?

Even if you don't talk about the value, just say that the collectors of the rice country just now, tell a story about these props, the original genuine products, the status and value in Chinese history, and even some related stories about the original treasures, which is enough to make people fascinated. What a shame it would be to put this prop in your own home, and if you had friends and told those stories like this.

So, the next link made the audience in the United States even more excited - the crew decided to auction two of the props on the spot, and the proceeds will be donated to the San Francisco Charity Foundation on the spot!

For a while, the crowd was excited, and several local tyrants who came to the scene continued to bid, and finally the two props were grabbed by a Chinese businessman and a white tyrant at a high price, and the premiere of "Ghost Blowing the Lantern" was successfully completed, and a publicity and hype gimmick was added......

"If Skye Wu were a full-time producer, I think I would regret the lack of a good director in the world, but the Chinese people will be glad that under the leadership of producer Skye Wu, there will be many excellent movies like "Ghost Blowing the Lantern" in China."

"Actually, I don't think "Ghost Blows the Lantern" is so good, is it better than "National Treasure"? Is it better than "The Mummy"? Is it better than Raiders of the Lost Ark? But I still like "Ghost Blowing the Lantern" very much, and I like the Chinese-style adventure, Chinese-style thriller and horror, and Chinese-style funny. At least when I watched it, I ate a bucket of popcorn......"

"What I want to say is, are those Chinese treasures in the movie real? I have already decided to travel to China next summer, okay, I am really going to travel, please don't report to the police in China......"

"I've seen that Chinese cinema is on the rise, because since last year, China has implemented a film classification system, what does that mean?"

"The Chinese are catching up with Hollywood ......"

"I like to hear that." Wu Tian said with a smile.

These comments are all specially collected by the company early this morning, some are from the Internet, and some are the statements of those film critics, and the selection is more representative and has a high degree of recognition.

"You love to listen to good things." Qi Bing smiled, "Then these ugly things, do you still listen to them?" ”

"Listen, we have to stand up to praise and criticism." Wu Tian said with a smile.

"I was so sleepy watching this movie that I couldn't figure out if it was a science fiction movie, or a magic movie, or a horror movie, or an adventure movie? Anyway, I only see boredom and contrived. ”

"The most unbearable thing about this movie is why the protagonist doesn't die, why doesn't he die......"

"Haha, I'm laughing to death, that's also a problem." Wu Tian interrupted Qi Bing again and shouted with a smile.

"Okay, you go on, go on." Wu Tian lay back on the sofa and waited for Qi Bing to hold the tablet and continue reading.

"I have to admit that this movie shocked me a little, I didn't expect China to have made such an excellent movie. Well, Skye Wu once hit the Oscars with Chinese films, but the post-production of that movie was almost all done by the stunt company in the United States except for the actors, but this "Ghost Blowing the Lamp" was completely produced by the Chinese company itself. I think Hollywood should pay attention to this issue, and if it continues, Hollywood will lose the film technology that they are proud of, and be replaced by the Chinese who are good at imitation again......"

"It doesn't seem like a movie review, right? What about promoting the theory of the Chinese threat? Wu Tian said strangely.

"This is all posted on the movie review website, maybe there are more people who support it, so the technician will copy it." Qi Bing said.

"Well, that's a regional conflict." Wu Tianba smacked his lips and said, "Mi Guoyan is not good at this, the xenophobia is too heavy, hehe." But it's not their fault, who makes China, as they say, trying to surpass them in all aspects? ”

After staying for a few more days, Wu Tian returned home with honors - "Ghost Blows the Lantern" was released for three days, and the box office surpassed all Hollywood blockbusters released in the same period!

You know, "Ghost Blows the Lamp" is an imported film!

You know, "Ghost Blows the Lantern" is a Chinese film!

You must know that "Ghost Blows the Lantern" is not filmed by many big-name directors, and the actors are not well-known Chinese kung fu stars in the United States!

What's more, the content of "Ghost Blowing the Lantern" is not an internationally known and accessible theme, and it contains many Chinese mysterious elements that are very obscure for Western audiences! The cultural heritage is completely different, but it still attracts so many audiences from all over the world to pay for the cinema!

I have to say that the fundamental reason lies in Wu Tian's ingenious publicity!

When Wu Tian returned to the capital, he was inevitably touted by a group of relatives and friends.

"I'm really convinced, or you are really powerful...... Liu Xiaoqing said with a sigh, "Originally, I thought that North America could get a total of 30 million box office, but who knows, it will be more than 30 million the next day, according to this situation, it is estimated that it is possible to break 100 million......"

"Hehe, breaking 100 million is a small meaning, if the follow-up is powerful, 200 million is not impossible......" Wu Tian said with a smile.

The Chinese antique style in the United States has not gone down yet, and it is the time when it is getting more and more intense, and more people must have just paid attention to the movie "Ghost Blowing the Lantern", and the box office performance may continue to rise.

"Alas, I'm making a lot of money now, I didn't take it too seriously, who knew that our movies could make so much money overseas, I'm embarrassed, haha......" Jiao Pengju said with a smile.

Although the film classification system has been implemented in China, the export of film and television dramas is still restricted by international rules, and China Film is still the window company for the import and export of all film and television dramas, and it operates according to a certain quota every year. The overseas release of "Ghost Blowing the Lantern" is naturally indispensable to pass through China Film, and it is indispensable to be stripped of a layer of box office revenue by China Film.

"Just!" Liu Xiaoqing was dissatisfied but muttered helplessly, but speaking of which, now Tianzheng Film and Television is also one of the shareholders of China Film, after all, it can be regarded as a fertilizer that does not flow into the fields of outsiders.

"This has nothing to do with the box office, the key is that the number of audiences has risen, and the influence of our Chinese culture will be greater, and more Chinese film and television dramas will be more acceptable to the audience in the United States in the future." Wu Tian said with a smile.

"It's easy for the audience in the United States to accept it, but there are still some people in China who can't accept it......" Liu Xiaoqing shook her head and sighed indignantly.

In China, there will always be some so-called experts and scholars who think they are superior, with an old-fashioned thinking vision, to criticize everything in society, in order to show their extraordinary talent and unique vision.

For example, this time "Ghost Blows the Lamp", which is very popular and praised by the audience, but there are so-called critics and film and television art experts who jump out and call out.

What they shouted the most was the anecdotes in "Ghost Blowing the Lantern", claiming that there is no such thing in the world, purely to mislead the audience!

Well, the audience scoffs at them, these guys don't even know what a novel, a movie, a literary fiction is, what are you arguing with them?

They shouted that Hu Bayi robbed the tomb, which is an illegal act, and "Ghost Blowing the Lantern" is misleading the people, and it will definitely become a trend of tomb robbery in the future, so that people no longer have the awareness of cultural relics protection!

Well, do these experts still think that the ancient tombs in China are well preserved? They didn't know that as early as the eighties of the last century, the ancient tombs in all parts of China were dug up, especially in the Central Plains, where the cultural accumulation is the deepest, it can be said that it is possible to find a cave in the range of every step! It's too late to say anything about protecting the ancient tombs! Even now those spectators want to rob the tomb, but they can't find the tomb at all!

Of course, will the audience really be influenced to do the job of robbing tombs? Unless they don't have enough brains, who would go on a criminal career because of a movie? Perhaps only these experts think that a fictional movie story is enough to affect other people's outlook on life, worldview, and values......

What experts are even more clamoring for is that "Ghost Blows the Lantern" is promoting superstition, challenging materialism, trampling on Chinese culture, distorting history and reality, and is heinous, and must be stopped immediately and listed as a banned film!

Well, this is really too much, Wu Tian couldn't help frowning when he heard this kind of comment.

"These people are too much, they dare to say anything." Lin Su also said dissatisfied.

"Hehe, the drunkard doesn't mean to drink." Wu Tian laughed and said, "Some people really don't have a long memory, and they still want to toss from this aspect." ”

"What's wrong? Is someone trying to harm you again? Lin Su frowned.

"It's okay, this time they should not have used a water army, and the momentum is not big, so I will ignore them." Wu Tian said with a smile.

"Hmph, at their level, where can they compare with you, ignoring them is their luck." Lin Xu said.

"Yo, why are you praising me so hard today?" Wu Tian said with a smile.

"It's not that I'm praising you, it's that I really admire you." Lin Xu said seriously, "Originally, I thought that I had been doing advertising for more than ten years and had thoroughly learned this industry, but who knew that as soon as you made a move in the United States this time, it scared me again, it turns out that advertising can still do this?" Can you still use this way to achieve such good results? It's like, it's as if I'm back to when I applied for a job at Tianlei Advertising, you can make an advertisement suddenly have a soul with a random idea, and it will come to life at once...... I can't tell if I'm frustrated with myself or if I'm adoring you......"

"Of course you worship me, haha, hurry up, come and worship me......" Wu Tian laughed, raised his hand and dragged Lin Xu, who was sitting next to him, into his arms......

[Bow and thank the four-eyed prodigal, rich, and licheng1969 for the monthly pass!] (To be continued.) )