Chapter 231: Li Wenzai, True Conscience! The first big advertising order!

Blizzard's two games were instant hits!

This time, only Blizzard's official website and 925 Game Network provide download addresses. Players frantically flocked to both sites to download clients.

In just one week, the number of downloads of "Happy Farm" on Blizzard's official website reached an astonishing 2.3 million, and the 925 game network had more downloads than Blizzard's official website due to its large number of player users, reaching as many as 3.5 million!

In other words, in one week, the number of downloads of "Happy Farm" alone exceeded 5.8 million, close to 6 million!

And the total number of downloads of "Plants vs. Zombies" is 7.1 million, which makes all game companies that pay attention to the number of downloads of the two games stunned!

This is against the sky!

……

Pinnacle Games.

This game company is one of the top three companies in the industry in the Zhen Empire, and has developed many popular games over the years. But in the last two years or so, they have found that the games on the market are either outdated or have the same mode, and players are tired of playing them.

Therefore, in the past two years or so, the number of new games released by large game companies like Summit Games has decreased significantly, but each game has a certain amount of novelty and better playability!

As a result, the market share of several large companies in the gaming market has increased slightly, rather than decreasing.

Tasting the benefits of innovation, these companies have increased their investment in this area, striving to come up with more innovative games.

But just then, a newly founded game company is ahead of them!

Two deceptively simple games, but with their great creativity and playability. Quickly won the favor of a large number of players!

Shi Mingtu, president of Summit Games, looked at the report in his hand. His brow furrowed.

It's just a week. The number of people online for their own companies has decreased significantly. And almost all of these players went to play Blizzard's Happy Farm and Plants vs. Zombies.

These two games have also been downloaded and played, each with its own merits. Happy Farm does not require too much energy to invest, and does not delay the usual work. Whether it is the joy and satisfaction of harvesting, the joy and pride of stealing the food, or the unwillingness and annoyance when the food is stolen, it is all fascinating.

The game Plants vs. Zombies is a great test of people's thinking and wisdom, facing the surging zombies. It is necessary to achieve reasonable and correct collocation and combination to ensure that it is not attacked by zombies!

Each level has a change, with more and more different species of plants appearing, with different abilities depending on their characteristics. Similarly, there are more powerful zombies on the zombie side, and they also have different skills!

In the face of some new zombies, a single plant has a limited effect, and only by combining and matching different kinds of plants can the zombies be killed! So. It is especially a test of the player's intelligence.

"What kind of game like this is not planned by my company?" Shi Mingtu sighed.

The same sigh as Shi Mingtu. There are also the CEOs of Fifth City Games and Shengshi Games. The insane number of downloads of these two games made them greedy.

But the empire protects copyright very well, and the punishment for piracy is very severe, almost a single punishment can break the muscles and bones of a large company like them, so no one dares to step on this thunder.

……

On the other hand, those merchants also saw the huge influence and came to the door waving checks and asking for advertising cooperation!

But Blizzard was not dazzled by the check, Li Wenzai instead proposed a very strict, even strict, advertising review system!

Blizzard proposed to cooperate with the Empire's Quality Supervision Bureau, Health Bureau, Industry and Commerce Bureau and other departments to conduct a comprehensive investigation of the companies and products of the merchants requesting cooperation, and must ensure that the company is legitimate and legal, and if it is a food and beverage company, the products must meet sanitary standards; If it is a daily necessities company and a clothing company, its quality must meet the requirements!

Those informal merchants, no matter how much advertising money they have, do not cooperate with them.

Although this review system has to pay some money to these departments, such a strict review system makes all players very happy!

After all, these ads are for players, if players watch the ads and buy them because they believe in Blizzard, but it causes them great harm, then it will hurt the hearts of the majority of players, and no one will dare to play Blizzard's games from now on!

In fact, this is also Li Wenzai's own feelings.

In the earth in the previous life, how many false advertisements harmed people. In the face of huge endorsement fees, those so-called spokespersons simply do not care about the fans who trust them, or do not investigate, or know the way and have a conscience of endorsements.

The former is easy to say, after all, it is just blinded, but the latter is very hateful.

Sanlu milk powder, Jiang Wenli, who once endorsed it, was later cursed by many people. There is also the overlord shampoo endorsed by Cheng Long, which was later found to have problems.

Especially Sanlu milk powder, it is the newborn child who is harmed, it is an unforgivable sin!

In view of this, Li Wenzai has been so strict with advertising. Such a strict rejection of many high-priced advertisements may seem like a fool's behavior, but it has established a good reputation for Blizzard! Credibility cannot be bought by money!

"Since we benefit from our players, we are responsible for them! I will never allow anything that hurts the interests of the players for my own sake! ”

Li Wenzai's words moved all players and fans very much.

……

"What is conscience! It's called conscience! Li Wenzai, true conscience! ”

"From now on, as long as it is an advertisement for Blizzard, I will believe it and never doubt it!"

"All companies have to learn from Blizzard! We saw your ad and were willing to pay for it, which is a trust in you! Don't throw this trust in the trash as garbage. It's no use crying over spilt milk.! ”

"Upstairs. You can say that again! That's what happened to me. I originally liked that star, but after seeing the skin care products he endorsed, I believed it very much and bought it, but my skin became red after using it. When I went to the hospital for examination, I found out that it was an inferior product, and there were too many chemical toxins in it, and I was terrified! ”

"I've been in this situation too. is a very famous cross talk actor, and our family likes the cross talk he performs. Later, he endorsed a blood pressure medication, and it happened that my father and mother both had high blood pressure. So I went to buy it. As a result, as soon as my parents ate it, their blood pressure not only did not drop, but rose like a rocket, almost killing my parents! ”

"It turns out that everyone is sympathetic. A small star endorsed a centipede breeding company, saying that it was free training in breeding techniques to ensure the recovery of the most finished products. As a result, we paid for centipedes, and when we raised them and went to sell them, the company was gone. Those centipedes were sold in Chinese medicine stores, only to realize that although the quality of the Tao was good, the medicinal effect was very poor. What a cheat! ”

Netizens have recounted that they were harmed by fake and shoddy products endorsed by various celebrities, and many of them are very angry. It also resonated greatly.

Compared with the bad behavior of these people and companies who give money to endorse and don't care what the endorsement is, Blizzard's strict review system excludes all kinds of counterfeit and shoddy products. In other words, once it is endorsed by Blizzard, it must be true, and the quality is guaranteed!

The information on the web was quickly fed back to merchants who were planning to advertise in Blizzard's games.

Son of the Sea Marine Food Co., Ltd., Modu Head Office.

Gong Wenchang, who single-handedly founded the company, looked at the report from the company's publicity department. Tu Hongyang, Minister of the Propaganda Department, pointed out in the report that Blizzard now has a large number of player fans across the country, and the advertising review system jointly formed by Blizzard and government supervision departments has made the majority of netizens trust Blizzard's in-game advertisements very much.

That is, as long as the advertisements placed in it are placed, no one will doubt the authenticity. Therefore, it is advisable for the company to enter into an advertising contract with Blizzard Games.

Gong Wenchang knows Li Wenzai, but he doesn't know much about Blizzard.

Soon, the assistant put a detailed copy of Li Wenzai's details and Blizzard's information in front of Gong Wenchang.

After reading carefully, Gong Wenchang slapped the table after thinking for a while and said, "Book a ticket immediately and go to the imperial capital!" ”

……

In the imperial capital, Gong Wenchang met Bai Susu.

To be honest, Gong Wenchang was moved the first time he saw Bai Susu. He started his business at the age of twenty-seven, and it has been ten years now, and his parents have long been urging him to get married.

But Gong Wenchang has never met a woman who makes him excited. Although there are many women who pursue him, with his ability to recognize people that he has practiced in the shopping mall for ten years, he knows that these women are all for his money.

He is a normal person and also has physiological needs, so sometimes he will play on the spot, and he will fake it to vent.

But his feelings have always been empty, and when he saw Bai Susu's, his heart seemed to be clicked. The appearance of the woman in front of him is not stunning, she can only be said to be beautiful, and there is no way to compare with the stunning beauties he has seen; The figure can only be said to be beautiful, and it cannot be compared with those women who have the devilish body of extreme temptation; But Bai Susu's kind of Zhong Lingyuxiu's beautiful and unearthly temperament made Gong Wenchang's heart move.

"The mountain of the contempt is inhabited by gods and men, and the skin is like ice and snow, and it is like a virgin." This is the impression of Bai Susu that flashed in Gong Wenchang's mind when he saw Bai Susu.

"Hello Gong Dong, welcome to your arrival. This is the owner of Blizzard, Lee Wen-jae. ”

Li Wenzai looked at Gong Wenchang's surprise when he looked at Bai Susu, and he was amused. However, he still has a good impression of Gong Wenchang, at least Gong Wenchang's eyes are righteous but not evil, confused but not chaotic, stunning but not obscene.

Gong Wenchang is worthy of being able to create the top five marine food companies in the country at a young age, and quickly recovered from the amazement of Bai Susu, shook hands with Li Wenzai and said with a smile: "I have been known for our all-round talent for a long time, and now I finally see it, fortunately, fortunately." ”

Li Wenzai said with a smile: "My understanding of Gong Dong only started at noon, when Vice President Bai gave me an introduction to Gong Dong and your company. After reading it, I immediately admired Gong Dong, and I was also very fortunate to be able to meet Gong Dong. ”

in the company's meeting room. Negotiations between the two sides began. Li Wen Zai said first: "I am interested in managing the company and negotiating. Ignorant. Therefore, the negotiation is fully entrusted to Vice President Bai, and I will agree and support any decision she makes. ”

Seeing Li Wenzai sitting there, he really didn't speak, didn't interject, and handed over all the rights to Bai Susu.

Gong Wenchang has always believed in a sentence: a person is not to know what you want to do, but to know what you can do. To do things, the most taboo is for the layman to guide the insider,

So. For Li Wenzai to really delegate power to Bai Susu, this trust, this bearing, and this self-confidence made Gong Wenchang appreciate and admire it very much.

After some negotiations, the two sides did not give in to each other on the price of advertising.

"Mr. Bai, don't you think the price you proposed is too high? You're just a small start-up after all, and the price we've come up with is high enough. ”

Bai Susu smiled unhurriedly: "It's true that our Blizzard is just a small company that has just been established, but don't ignore it. Our chairman Lee Moon-jae has a huge popularity in the country, and our company's excellent game works. As well as the credibility generated by our company's censorship on the web. I'm sure you've seen the post we provided. The sum of these three creates an advertising effect that is unimaginable. ”

Li Wenzai didn't care about anything, and let Bai Susu negotiate with them.

But to Li Wenzai's surprise, Gong Wenchang's side did not hold out for too long, and agreed to Li Wenzai's plan. Although this amount is lower than before, I don't understand it. Even so, they even agreed.

Li Wenzai suddenly saw Gong Wenchang's eyes looking at Bai Susu, and suddenly his heart suddenly burst into laughter. Sister Susu, thank you so much this time, let the company make a lot of money.

Yes, I'm afraid Gong Wenchang likes Bai Susu, so he didn't continue to entangle.

In any case, the business negotiations were very successful. The ads in Happy Farm are 2 million, and the inside of Plants vs. Zombies is 2 million.

Four million orders!

All the employees of the company cheered loudly, this time it was a big harvest. The income of five million yuan will be shared according to the agreement promised by Li Wenzai, and each of them can get a share of 10,000 yuan!

10,000 yuan, pure extra income! In other game companies, if you do more to get overtime pay, if the boss is humane, he will give a full attendance bonus, and a year-end bonus at the end of the year. But now, just by developing a game, there is already an additional income of 10,000 yuan. This is just the beginning!

To know the way, these two games also have game peripherals! That's what really makes money, and when the time comes, you won't get 10,000! As soon as they thought of this, their cheers were even higher, and they were so happy to follow such a boss!

Soon after, the two companies held a press conference announcing that Blizzard would be advertising the game for Sons of the Sea Marine Foods.

Of course, the ads are not pop-up and will not affect the normal entertainment of players.

Three days later, when players landed on the game again, it quickly became apparent how the game was advertised.

The first is Happy Farm, where the farm's shop sells a variety of food for the Children of the Sea, each with a different effect. Seaweed, for example, can increase the pleasure of the farmer after eating, thus improving his work efficiency, vegetables are better cared for, and the ripening time will be earlier.

Not only will this kind of advertisement not be criticized by players, on the contrary, it will be quite liked. Because this can change the harvest time of vegetables, so that many people who calculate when to steal vegetables will not succeed!

So after the launch of these foods, they were quite popular with players.

In Plants vs. Zombies, zombies will burst out some food produced by Sons of the Sea Marine Foods Co., Ltd., and the owner of the farm can eat his own plants, with various characteristics attached.

For example, seaweed, when given to sunflowers, doubles the rate at which it produces the sun in five seconds!

Such an ingenious advertisement has been greatly appreciated by gamers. It doesn't affect the visual of the game, but it adds some fun to the game, and no one will hate such an advertisement.

Half a month after the advertisement landed in the game, the report of the Son of the Sea Marine Food Co., Ltd. showed that the company's sales in half a month had increased greatly, which made the people in the company who were still skeptical and sarcastic about Gong Wenchang's previous decision have changed.

At the same time, game merchandise has also begun to land in the empire's major stores.

Whether it's a variety of daily necessities printed with the scenery of Happy Farm, or a variety of plants and zombie doll figures in Plants vs. Zombies, everything is available.

"Wow. This cup is so cute. The view from the Happy Farm above is so beautiful. ”

"It's a pea shooter's figure! What a cute little mouth cannon. And the pillow of the potato mine, you can see how sinister it laughs, it's so fun. ”

"Look at that zombie, it's silly and cute, it's not scary at all!"

"I'm going to collect all the plant and zombie figures!"

On the day of the merchandise's release, many game fans came to buy it. Their buying spree also attracted a number of other people to buy, and the sales reached more than five million on the same day!

This kind of performance makes everyone in the company very passionate and motivated!

Li Wenzai handed out the first dividend to them. In his words to them, "The life cycle of a game comes from its playability. As long as players keep enjoying the game, we must continue to create a new feeling for them. This is also the charm of farm upgrading, and the fundamental reason for the subsequent development of fisheries and pastures. So, don't be happy about this little harvest in front of you, you must control the quality, if the shoddy production disappoints the players, you will also be very disappointed! ”

Later, Li Wenzai inquired about the production of "CS Counter-Strike" and learned that the development progress was close to 90%. I am very satisfied and encourage them to continue to work hard. But it is also necessary to control the quality.

"We'd rather delay the launch than make the game as good as possible. Of course, you can't take the opportunity to fill up the number or be lazy. If one is caught, one will be dismissed, and the person in the know will be punished with a fine. ”

Insider, isn't that all the people in the same group!

Suddenly, everyone was secretly awe-inspiring, and no one wanted to lose such a well-paid job. Everyone in the company knows that this time the game is selling well, and the dividend this time is at least 30,000, or even more! It's only been a long time, and you can get so much money, which is much more cost-effective than other game companies, and you must not lose it!

Whoever dares to make me lose my job, I will take someone's life!

For a while, the atmosphere of each group was smashed, and the few members who were a little lazy on weekdays hurriedly swore at this time that they would never be lazy again in the future.

……

The other side.

Bai Susu glanced at Li Wenzai and smiled: "You guy, it's really bad enough, you scare them so much." ”

Li Wenzai smiled: "It's not a scare, it's a warning." I offer them such a well-paid job, of course, I can't be wronged by them anymore. I'm good-hearted, but I'm not an inexplicable philanthropist. ”

"Well, there are two companies that are a little lazy on weekdays, and I'm afraid it will be very uncomfortable this time."

That's why I have to sit together to help them correct their problems. This punishment was torture in ancient times, but when used in this way, it had an unexpected effect. ”

Bai Susu smiled: "I know that you are going to talk about your theory of interests again, aren't you?" ”

Li Wenzai shrugged his shoulders and said, "Isn't it?" When their interests collude with each other, it has the effect of pulling the whole body together. At such a time, the interests of those with vested interests are touched, and they will automatically crusade against those who destroy their interests. ”

"yes, you don't have to do it yourself, they will help you get people to the door, you are so insidious."

Li Wenzai shook his finger and smiled: "This is not insidious, but wisdom!" How much wisdom our ancestors left us. A light thirty-six strategies are enough for our descendants to learn well, these strategies can not only be used in war, but also in daily business management! ”

Bai Susu had only heard of the Thirty-six Schemes, but he had not seen them, let alone carefully understood them. Besides, she studied mainly abroad, so she really didn't know much about it.

Hearing Li Wenzai's words, his expression moved: "Thirty-six plans are really such magical? ”

"Of course, I recommend you to watch it. Especially the original version of classical Chinese, don't look at the translated version, because there are some places where the translation is really not good. I believe that you will definitely discover and get the amazing wisdom left by the ancients from it. ”

Bai Susu responded, her mobile phone rang suddenly, and when she picked it up, her face turned slightly red.

Li Wenzai thought for a moment, and said deliberately: "Sister Susu, answer the phone." ”

When Bai Susu saw his smiling appearance, he knew what he had seen, and said angrily: "Little villain, you dare to see my sister's joke!" Fuck off! ”

Li Wenzai left the office with a smile and said, "Yes, Sister Susu, I can say it in advance, you can't talk about love during working hours, otherwise be careful that I will deduct your salary!" ”

Bai Susu gritted his teeth with hatred, this little villain. He relaxed his emotions for a moment and then connected the phone: "Hey, Gong Dong, is there something wrong with you calling me?" (To be continued......)