Chapter 254: Asian Propaganda
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The Resident Evil Apocalypse Screening campaign in Asia will once again start in Japan, Tokyo, Kyoto and Hiroshima, as well as Shanghai and Beijing in China, Manila in the Philippines, Bangkok in Thailand, New Delhi and Mumbai in India, and Busan and Seoul in South Korea.
The schedule is very busy, not only to be interviewed by the media and TV stations, but also to go to the cinema in person to have some brief interactions with the audience to attract higher occupancy. In Japan, the game [Resident Evil] has been deeply rooted in the civil industry for a long time, and it has been transplanted on the carriers of many games. Therefore, the Japanese audience is concerned about whether the actors in the film can interpret the charm of the characters in the game.
During his stay in Japan, Feng Zixi also read Japanese newspapers and some film critics' evaluations of the film. For the film, the audience still expressed their support, because it can be closer to the plot of the game, and the hero and heroine also fully show the excitement of the game characters. On the critics' side, they affirmed that it was the first time that an Asian star could be involved in the production of a film. Especially for Zixi's acting skills, film critics have always appreciated it. Although there are not many literary dramas, Zixi shows his excellent military quality in the handling of action scenes, and the standard of tactical actions is more standardized than that of many regular soldiers, and he will not appear perfunctory in front of the camera.
The Philippines and Thailand are among the countries where Zixi's fans are concentrated, and when you get out of the airport, you will feel the enthusiasm of fans from these countries. The fans prepared national costumes with local characteristics and also wore a wreath of blessings for Zixi. Whether Feng Zixi went to the TV station for an interview, or went to the theater to interact with fans, or held an autograph session, people who received the news from all over the world quickly surrounded the surroundings.
It is said that the organizers thought that only about 500 or 600 people would come to participate in the autograph session. However, when the autograph session began, the police who arrived in a hurry investigated and found that the crowd had exceeded 3,000, and some people were rushing here by various means of transportation. An autograph session with a budget of one and a half hours was delayed to four hours at the most, Feng Zixi's signature hand cramped, and Liu Renna was fed for dinner.
The most surprising thing is SH and BJ in China, the fans who received the news early have blocked the airport. This is the second time Feng Zixi has come to Shanghai for work, and the last time she came to shoot "Full House of Romance" with Song Hye Kyo, there were not many people to greet her at that time.
This time was different, hundreds of people held support balloons and electronic signs, shouting Zixi's name in Chinese, this kindness made Feng Zixi can't help but burst into tears. The airport also knew that there was a big star coming, and a security team of dozens of people was mobilized, and Feng Zixi had been closely protected since he stepped out of the cabin.
Feng Zixi was interviewed by 'Dragon TV' in Shanghai, and in the program, he talked in detail about the difficulties of Asian artists in Hollywood, as well as the difficulties that Zixi encountered during the filming of "Resident Evil Apocalypse". Of course, there is no shortage of curiosity about Zixi's debut in South Korea, as well as opinions on China.
As the capital of a country, Beijing is a city full of historical and cultural heritage and cultural treasures. Azusa Hee's popularity here is no worse than his in Japan. Because with the decline of Japanese style and the rise of Hallyu culture, many Korean TV dramas and movies have been able to pass the approval of the State Administration of Radio, Film and Television and have been able to enter this country that countless entertainment companies want to penetrate.
The success of [My Savage Female Teacher] has made the Chinese people know this Chinese-American mixed-race who became famous in South Korea. The subsequent Hollywood blockbuster [Pirates of the Caribbean] made Zixi one of the few Asian actors who can shoot Hollywood blockbusters, and naturally made the Chinese people remember this name.
In the subsequent [Tai Chi Flag Flying], although Zixi was only a cameo, people still talked about him. And "My Fair Lady", which cooperated with Kim Hee-sun, who has been famous in the mainland for a long time, and "Stairway to Heaven", which cooperated with Choi Ji-woo, have been broadcast on TV stations in some places and have received very good ratings. And "Full House", which has been broadcast in South Korea, has been purchased by countless national and local TV stations in Asia. Even the SBS TV drama starring Zixi and Kim Tae-hee has not yet started filming, and there are already Chinese TV stations in South Korea to negotiate the purchase of broadcast rights. It is conceivable that Zixi's name already represents ratings, revenue and profits.
The first time I set foot in New Delhi, India, I didn't expect that this country that came up with a Bollywood to challenge Hollywood in the United States also attached great importance to the arrival of Zixi and his party. Not only did police cars open the road, but the roads were actually closed along the way, and an iron fence was erected outside the hotel where they stayed, so as not to let some excited fans rush into the hotel to harass Zixi and others.
I don't know if they really intend to compete with the United States, India is not too enthusiastic about importing American films, because they have a proud Bollywood, and Bollywood, which has always been famous for its musical and dance dramas, has a very serious commercial taste, and most of the domestic media are more ruined than reputational for Hollywood films with a very serious commercial taste.
This time, Zixi entered India with [Resident Evil Apocalypse], although many fans came to cheer, these are all lovers who have watched the first episode, or they are lovers of the [Resident Evil] game, and they still show enough enthusiasm for Zixi and his party. But the Indian media has a not very friendly attitude towards Zixi. The question asked has always been inseparable from the perception of Indian Bollywood, and the comparison of film culture between the United States and India, which is better or worse, isn't it obviously difficult for Zixi?
However, this time, the producers in the United States have already prepared, and a publicity manager who has been following Zixi who has not done much has stood up to respond to all the questions of the Indian media, while Zixi sat on the side and communicated with Miss India and Miss Priyanka Chopra, who was specially invited to accompany her.
This tall Indian beauty has an exotic style that the owner Feng Zixi has never seen. Now as a peer, Priyanka Chopra has become a hot star in Bollywood, starring in several movies and shooting a large number of commercials. This time, it was also because of the arrival of Zixi, who is also an Asian artist, that she was specially invited to attend the interview as a guest.
Flying back to South Korea from Mumbai, India, is also the last stop of Feng Zixi's propaganda in the whole of Asia. This is the home of Zixi, and the producers will take South Korea as the last stop for the film's promotion. And now it has been almost a month since the release of the film, although South Korea has not been released at the same time as the United States, but it has been released for nearly half a month, and it is precisely the need for publicity to stimulate the box office.
For the sake of this promotion, the American producer Fang Fang spared no effort and actually appeared as a guest of honor at a baseball game between Busan Lotte and Daegu Samsung at the Busan Sheji Baseball Stadium.
The appearance of Zixi completely exploded the enthusiasm ignited by the baseball game that had not yet begun. With the release of [Resident Evil Apocalypse] in South Korea, the realistic and terrifying zombies in it, as well as the dazzling action gun battle scenes, have amazed the audience who entered the theater.
The vivid Laiken City, countless zombies, and the powerful and deadly 'Nemesis' continue the terrifying pictures and shots of the first episode, adding more brutal battle scenes than the previous episode, improving the filming techniques and deepening the dazzling pictures of the heroine's stunt action, and some gorgeous scenes and humorous plots, all of which make the audience fascinated.
But none of this is important, what matters is Zixi's wonderful performance in it. Although the Resident Evil game is dominated by female protagonists, men have always been supporting characters in games and live-action movies. But this time, Zixi appeared in front of the camera with another image that the Korean people had never seen, which made fans and the public feel refreshed.
Zixi's image has always been that of a noble son, and this image has long been deeply rooted in the hearts of the people. Whether it is Zixi's original identity or the TV series and movies he starred in, it can be reflected in his temperament, experience, demeanor, knowledge and manners.
But this time is different, in [Resident Evil Apocalypse], the cheeks on the face are full of beards, and the face that has become tanned by makeup, bulging muscles, wearing training uniforms and combat vests, and holding a rifle has never appeared in front of the camera. Even after watching the heroic and handsome appearance in the previous trailer, the fierce action and gunfight, compared with the whole movie in the theater now, it feels completely different, giving people a relatively big impact.
This time, both male and female fans agree with this new image. Because it's so manly, it's like a man you can rely on. Although there were not many in the past, but they were too handsome and polite, they felt a little weak, which was very different from the elite mercenary in the movie.
Because of the huge change, more Zixi fans have entered the theater to watch. Even if you are not a fan of Zixi, have not heard of the game [Resident Evil], or have not much interest in Hollywood movies, these aunts and uncles actually took time to go to the theater this time to see what the former Cha Chengjun and Lee Young-jae had become.
Feng Zixi's return to Seoul is also the most busy month. Feng Zixi not only wants to go to the cinema to hold an autograph session and media meeting, but also sign 500 posters and give them to the citizens who enter to watch the film.
But that's not all, SBS TV has announced some details of the TV series he will appear in with Kim Tae-hee. In particular, the TV series will be filmed on location at Harvard University in the United States, with an investment of about 5 billion won. These are very common, because it is not the first time to shoot and frame abroad, so it is not a big deal. But this time the problem is that the filming location is Harvard University, isn't this the school where the beautiful Ailsa who walked the red carpet with Zixi a month ago is located? Could there be some connection between this?
The media found Zixi who was busy with this, but this time Zixi was not so easy to speak, for which mysterious beauty, in addition to confirming that the information on the Internet was true, he had always been silent about his relationship with this beauty, and tried his best to avoid it. Honestly answering will not necessarily let you go, if you are so secretive, it will just make the media itch as uncomfortable as being scratched by a cat.
With the world premiere of [Resident Evil Apocalypse], Feng Zixi's fame is increasing day by day, and there is a faint trend towards the top stars in South Korea, and the news value is of course higher than before. The media has paid much attention to his private life before, but even if he knows where he lives, all reporters have to return because of strict security measures.
There have been scandals before, but most of them are cooperating actresses, whether it is true or not, the media will only report at length in order to increase sales. This time, it was Zixi who took the initiative to bring people to the camera, what does it mean? Let the media and reporters shoot it, but the information collected is very little, and now they say that they are going to Harvard to film, isn't it to meet this beautiful woman called Ailsa?
TCE and SBS only announced the filming details of the TV series, and nothing else is known. However, the media still announced some information from Zixi's birthday party, as well as confirmation from relevant people, that it turned out that what Zixi was going to shoot was actually a TV series written by the chairman of the FS Group, that is, Zixi's biological father.
Why do you put the story at Harvard? Does it have anything to do with which Ailsa it is? Is this just foreshadowing, in order to announce something to the media? This has aroused the curiosity of all the Korean media, and many reporters have decided to go to Harvard, a famous school in the world, to cover the filming of the TV series on the spot, and also pay attention to the latest developments of Zixi and the beautiful Ailsa.
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