Chapter 276 The charm of brand operation
Jiao Mei unfortunately encountered a dangerous situation but unexpectedly opened the clothing market in Nandu, the order volume exceeded the production capacity several times, she realized that the top priority is to ensure the due delivery, and it is too late to return to the tender water to study countermeasures, and the opportunity must not be lost. They hurriedly took a car to the pre-agreed Nandu Garment Company to discuss cooperation matters.
On the way there, what to talk about with others, how to talk, Jiao Mei's brain is running at high speed, the other party has taken a fancy to the brand of Banzhuqing, and he is facing a sharp increase in orders, time is pressing, and it is not allowed to be capricious in the negotiation process, and there must be a clear base in advance. She gradually formed a development plan in her heart to give priority to the brand to occupy the market, and implemented a large concession to the cooperative manufacturers to show the sincerity of cooperation, and used the existing production capacity of the cooperative manufacturers to ensure the due delivery.
After her negotiation with Nandu Garment Company, set a preliminary cooperation plan, Banzhuqing company has the naming right to submit the order of the product, the Banzhuqing company provides the design ideas and specific clothing styles of the title product, the factory is responsible for production, to ensure that the design quality requirements are met, Banzhuqing company according to the order amount to extract 1% as compensation for the paid use of Banzhuqing brand, plus according to the marketing performance from low to high level progressive marketing commission. The factory promises to deliver the goods with quality and quantity when it expires. Just wait for the order to come up and officially sign the contract. According to such a business cooperation plan, what Jiaomei sells is actually the brand and marketing ability of Banzhuqing.
Jiao Mei estimated that the number of orders would be very large, and she was worried that it would be difficult to deal with only one cooperative manufacturer, so she discussed cooperative production matters according to the Southern Garment Co., Ltd. that she had contacted in advance. The conditions are basically the same as the previous one, in the context of fierce competition in the clothing market, Southern Apparel Co., Ltd. is also very happy to accept the cooperation conditions offered by Jiaomei. There are also several large clothing companies after watching TV feature films and watching Banzhuqing's clothing samples. Taking the initiative to contact, there is an intention to cooperate in production or paid use of the brand, and she specially found two state-controlled clothing companies with good qualifications, and when the contract was signed, carefully reviewed the contract.
After this operation, she felt unreal about the success that came too easily, and she always felt a lack of confidence in her heart. The sisters who accompanied her still looked at her. smiled and said, things are going so smoothly, why are you still unhappy?
Jiao Mei said. I always feel that there is something unsteady, a bit like buying and selling short, after all, the goods delivered are not produced by ourselves.
A few people realized after listening to it, yes. Deliveries are due for garments made by other companies. Isn't this deceiving users? The mood suddenly became anxious, what should I do? This is something that has never happened before, and it has just been hit to the bottom by the peak experience of successfully running a brand. Several people immediately realized the huge danger of rejection by users and claims from cooperative manufacturers.
The contract with the user is about to be signed, and the contract signed is also a false contract, which means that the subsequent lawsuit and lawsuit will be filed and a lawyer will be hired. Jiao Mei's mind suddenly flashed a lawyer, fortunately the contract was not signed, immediately find a lawyer to ask. If there is indeed a legal risk, it is enough not to sign the contract. It's just that I saw that the huge amount of orders in my hand became empty, and I was busy for a while. However, it can avoid the consequences of user rejection and claims from cooperative manufacturers. She told a few sisters what she had just thought, and a few people couldn't help but sigh when they heard it, tasting what empty joy is, who said that they don't have so much capacity. I had no choice but to accept my fate.
Jiao Mei immediately called a familiar lawyer and briefly explained what she had encountered. The other party smiled, this is not a problem, as long as the user does not limit the commissioned production when signing a contract with you. When Jiao Mei heard this, her heart suddenly brightened, and the problem she was worried about would be solved so easily. Several of the sisters also heard the conversation between Jiaomei and the lawyer, and they all heard what the lawyer said, as if they had heard the gospel.
In the afternoon of the same day, the order intentions of all parties have reached 100,000 sets through Yuhong's summary, nearly ten times more than their own production capacity, and when they got off work at night, Jiao Mei received calls from relevant parties one after another, and the order intentions of the summary broke through the 500,000 kit mark, with a total amount of hundreds of millions. When she first heard this amount, she couldn't believe it was true. She reported the good news to her marketing team with a beaming face. According to the sharing method she negotiated with the two clothing companies, the gain for their micro-clothing company is quite impressive.
That night, after eating fast food, Jiao Mei immediately returned to the hotel, carefully considered the cooperation plan, and designed the corresponding clothing styles one by one according to the industry characteristics of each user and the specific needs of practitioners, and prepared to finalize with the customer when the contract began the next day.
Jiao Mei and her entourage began to sign contracts with users one by one, and signed contracts with manufacturers non-stop. When the manufacturer saw an astonishing number of orders, he also felt extra joy, and specially invited Jiao Mei and his party. The number of orders is huge, the delivery period is short, and the style designed by the company is used, Jiao Mei immediately notified the company, and immediately dispatched more than half of the employees to Nandu, and then asked the two factories to set up a number of teams, led by the master of the company, rushed to the various contracted units to measure the body.
Due to the tight time, the factory quickly began to place orders and entered the production stage after strict preliminary preparations.
After such a complex business operation, Jiao Mei has also undergone a new baptism in the market, as if a layer of skin, but the harvest is rich, Banzhuqing brand has taken root in the Nandu clothing market, so that Jiao Mei fully appreciated the charm of brand operation, but also made her gain valuable business experience.
Jiaomei realized that now has entered the era of brand management, merchants do not hesitate to fight for the brand, many businesses in the competition to fight the brand failed miserably, but they are very lucky. If it weren't for Zhang Meijia's foreshadowing and the intervention of the TV station, how could she have successfully entered the Nandu clothing market so smoothly and almost nothing, and got such a huge market share.
Jiaomei's intention to move to Nandu was also naturally accepted by the local government of Nandu, and soon, Banzhu Qingshun realized the move to the south. (To be continued......)