In the music industry, many people know that SM companies have an unwritten habit of not looking for producers outside the company to make Zuò albums for their artists.

This is not to say that SM is arrogant, but that SM's unique style makes it impossible to work with people outside the company.

The main track of the album, as the name suggests, is the song that has done the most publicity in the album and the best quality in the album, or is the core of the album. If an album wants to sell well, then as the title song of the album, the quality must not be said, no matter how bad it is, the title song must also have its distinctive characteristics.

But then again, even if the title song of the album is of good quality, in the increasingly utilitarian entertainment industry, if there is no good publicity plan, the song is buried, which is not a new thing. Many high-quality songs have been unknown because the singer's promotion has not been done well.

In the extremely competitive Korean entertainment industry, publicity and topic exposure have long begun to overshadow the quality of the song itself and become more and more important.

Under his leadership, after more than ten years of development, SM has formed a unique set of publicity methods, which is one of the reasons why his artists can become first-line stars as long as they debut.

Unlike other companies that start to discuss the promotion plan after the album production is completed, SM starts to promote the new album from the moment it is decided. Therefore, while formulating the main track and recording the song to practice dancing. This propaganda plan can be said to have followed the whole process.

This has the advantage of being adequately prepared for the advocacy programme. It is able to promote the album and the singer's content in this album to the greatest extent. Get more people interested in the song. In turn, increase the public's attention to the artist or group.

However, this is not without side effects, that is, it will cause some trouble for the work of music producers while the publicity plan is formulated.

It is also an unwritten rule in the circle, when a composer is making zuò songs for a singer, there should be no other composers or producers in addition to his collaborators or working partners, which is a sign of respect for the composer himself and to avoid suspicion.

But this propaganda of SM works. But it broke this kind of convention. In order to be able to better textualize the style of the song for publicity, SM company must have at least one producer involved in the planning of each new album, so that when the song is made by the song, there is such an "outsider" present, which is a very embarrassing thing.

If this is just a small embarrassment due to different work models, then the other point is irreconcilable contradictions.

As we all know, SM is a housekeeper. It's song and dance. Its artists, whether they are idol groups or solo singers, are all dance masters.

Arguably. To become the leader of the Korean music industry, SM relies on this unique singing and dancing style. At this point, there is no one else in the whole of South Korea, or even in the whole of Asia.

In order to maintain and expand this advantage, SM attaches great importance to dance. In many cases, in order to make the dance more dazzling, the company will even change the completed piece to match the dance, and few composers will accept such a thing. So, this is where the contradiction arises.

Fortunately, SM has a big business, and in order to avoid this embarrassing thing, the company's title song began to be produced by their own composers. Because they are self-trained composers, these people have long been accustomed to the style of the company, so they don't think there is anything about changing songs for the sake of dance.

In this way, SM Company's habit of not looking for outsiders to make zuò songs slowly formed.

This time, the title of Girls' Generation's new album invited Lee Jun-hyuk to produce zuò, which can be regarded as breaking a habit of SM company for many years.

Maybe it's because I owe Lee Jun-hyuk a favor in the United States because of the new equipment, or maybe it's because Lee Jun-hyuk, who is a composer, is so hot now. Anyway, this time SM uncharacteristically invited him to help Girls' Generation's new album produce the main song, but it was also full of sincerity. At the time of the invitation, he had already expressed his attitude, and in terms of songs, he would do everything according to Li Junhyuk's intentions, and there would never be the slightest action that would affect Li Junhyuk's work as a producer.

Seeing the sincerity of the SM company, Lee Jun-hyuk did not take Joe, but took the initiative to invite a producer and a dance teacher from the SM side to complete the work of the title song together.

As Fang Shihe said before, as a composer, Lee Jun-hyuk's level may have reached the world-class, but when it comes to other aspects, Lee Jun-hyuk is still very tender, after all, Lee Jun-hyuk has too many things to do, and he himself is very resistant to all kinds of propaganda. So he is not proficient in the troublesome things outside of these songs, and he doesn't care much about them.

That's why there is a scene where he cooperates with Yu Yongzhen and TheOne today.

What Lee Jun-hyuk had to do when he came to SM this time was actually very simple, play the demo that had been made and listen to it, and then give the lyrics to the girls for them to practice. Finally, I will talk to Yu Yongzhen and TheOne about the details of this song, and the rest will wait for a few days before he will come to the recording work. As for publicity, choreography, and other things, that's Yu Yongzhen's work with TheOne.

"Brother Yongzhen, I remember that three years ago, the two of us studied the matter of signing him in his shop." After Lee Jun-hyuk left, there were only two people left in the music room, Yu Yongjin and TheOne, and the young TheOne said with a sigh.

"Yes, I didn't expect that in just three years, he has surpassed us old guys. Fang Shihe, I really found a good apprentice. Hearing TheOne's words, Yu Yongzhen sighed.

"When did you become so modest, Brother Yongzhen? Although Lee Jun-hyuk's song is well written, it is also a saliva song. The quality is high though. But no matter how you look at it, it hasn't reached the point where even Brother Yongzhen, you people can't compare to him. As the first choreographer and dance teacher of SM company, TheOne is still a little arrogant, although he admits that Lee Jun-hyuk's level is indeed not low, but he doesn't feel that there is anything too outstanding compared to Yu Yongzhen.

"You're not a professional composer, so you can't see it, not to mention the other works written by Lee Jun-hyuk. Let's talk about this "Gee", if you take out this song list and put it there, it is indeed like you said, although the quality is very high, but there is nothing too prominent, many composers can do it. But considering that the song was written specifically for the current Girls' Generation group, it's different. Hearing TheOne Shen Jae-won's words, Yu Yongzhen lit a cigarette and said slowly.

"What's the difference?" Hearing Yu Yongzhen's words, TheOne was a little curious, after working with Yu Yongzhen for so many years, it was the first time that he said something powerful about a composer from Yu Yongzhen's mouth.

"You should know the situation of girls' generation, the environment they are in now is not as usual just need to come up with a good quality song as the main song, and then add the company's promotion. Previously, because of Jin Yingmin's lack of experience, a series of problems appeared in them, and now, there are still a large number of anti who hacked them on the Internet. Taking a slow puff of his cigarette, Yu Yongzhen continued.

"In such a situation, even if you give them a classic song that can be sung for decades, it is useless. You should be clear about the environment in South Korea. Because of the unique anti culture, those people will hate the song because they hate the singer. That's why the company postponed the decision to hit the title song of Girls' Generation's album again and again, and even broke the habit of many years to invite Lee Jun-hyuk, a foreign producer. ”

"So, it's very difficult for Girls' Generation to turn over with this album?"

"If it weren't for this song, I'm afraid it would have been like this." (To be continued......)