Chapter 127: The Second Spring Festival Gala
"Comrades, we are from this cosmic cigarette factory, and we want to provide some sponsored products for your party......
In the thirtieth year of the Chinese New Year's Eve, the voice of Master Ma came from the TV of the Wu family, and the family was watching the second Spring Festival Gala, Master Ma's superb performance, which made the family of three laugh from ear to ear, and Wu Tian even exaggerated to cover his stomach and roll on the sofa.
As an advertising person, Wu Tian still knows an allusion, this universe brand cigarette is definitely "a wonderful flower in the advertising industry", advertising has always been a product first, and then there is an advertisement, but the "universe brand cigarettes" are the first to have "advertising", and then to have a product.
After this cross talk provoked the national audience, a cigarette factory in a county in Northeast China went to Beijing to find Master Ma and asked Master Ma to create another work to justify the name of the "Universe Brand Cigarettes" they produced. And Master Ma really created another work, and after the live broadcast, the "Universe Brand Cigarettes" produced by a cigarette factory in a county in Northeast China immediately shocked the whole country and achieved an advertising legend.
I have to say that in this era, it is really remarkable to have this kind of awareness. If it weren't for the fact that the cigarette industry is a national ridge. Breaking the industry, Wu Tiandu has the heart to step in and grab this great idea into his own hands.
"Hey, look, my aunt!" Wu Yuan suddenly pointed to the TV and shouted.
Sure enough, on the VIP seat next to the table behind Master Ma on the TV, Zhang Zhixing and Chang Tianhua were sitting, looking at Master Ma and smirking.
"Hehe, really." Chu Yumei said with a smile, "Brother Zhixing said that there are advertisements in their factory tonight, I don't know when it will be broadcast......
"It's almost ......" Wu Jianguo smiled slightly and glanced at his son.
No doubt. The so-called advertising. Of course, it was Wu Tian's idea.
As early as last year, during the Chinese New Year. Wu Tian once secretly promised that he would definitely go to the Spring Festival Gala this year, and after a year of hard work, he really let him do it. As early as when Shilixiang went to the capital to advertise, Wu Tian told Chang Tianhua to plan to contact this matter by the way, and then handed over a sponsorship fee of 300,000 yuan and asked for two advertisements - one is to play the advertisement of Shilixiang barreled oil before the Spring Festival Gala starts, and the other is in the middle of the Spring Festival Gala program. Played two New Year greetings.
The first is to promote Fengyun brand electric fans in the name of Shangcheng Electric Appliance No. 2 Factory, which is considered to be given to No. 2 Electric Appliance Factory for nothing.
There are no advertisements in the Spring Festival Gala this year, and it is also different from the way of reading congratulatory messages in later generations, the sponsorship fee of 300,000 yuan is enough for the host to hold the microphone, in the form of an interview, Zhang Zhixing, as a representative of the industrial and commercial circles, reported to the people of the whole country the successful deeds of the second electrical appliance factory in the past six months, and inevitably won countless applause from the audience. This "report" not only played a sufficient advertising effect for Fengyun brand electric fans. And it is also a great publicity for Zhang Zhixing himself, which is enough to create a clear image of a capable factory leader!
Another Chinese New Year greetings. It was made by Chang Tianhua in the name of Hong Kong Island Huatian Company.
Wu Tian as early as when planning the affairs of Shilixiang, let Chang Tianhua start a new stove, under the Hong Kong Island Fengyun Company, and registered a subsidiary of "Huatian Food", after all, electrical appliances and food are two industries that can not be played together, in order to highlight the brand image, but also in order to avoid chaos in the future management, it is necessary to set up another company. It's just that at this stage, basically the two companies are only hanging two signs at the headquarters of Fengyun Company, and the internal management is still a set of people, and the mall is basically regarded as one, which is only reflected in some formal documents.
Chang Tianhua, as a representative of Hong Kong and Taiwan businessmen in support of domestic development and construction, congratulated the whole country on the New Year. However, the congratulatory message did not mention the specific product - too much limelight is not a good thing, not to mention the current environment, "capitalist" is still an offensive word, only to talk about the health and health of barreled oil, although it can completely push the brand of ten miles to the peak, but after the New Year, countless barreled oil brands will immediately emerge all over the country, and then it will be uncomfortable - ten miles of fragrance is still in the time period of seizing the market, at this time it really jumped out of a few strong opponents, but the gains outweigh the losses.
However, just saying the name of "Huatian Food" is a great help for Wu Tian's future plans.
After the host's interview ended and the show continued, Wu Jianguo glanced at his son again and said, "Xiaotian, I heard that your teacher Chang talked about a grain and oil factory in Dongshan Province again?" ”
"I don't know!" Wu Tian was straightforward and would never admit it. It's an adult business, where do I know so much? If you want to say that it is Shangdong County, or even in the mall, it is normal for us to understand the teacher's actions a little, but everyone has gone to other provinces, and we have to be clear about everything, so can we still deny the relationship between us and Fengyun Company?
Wu Jianguo couldn't help but roll his eyes, and was about to ask a few more questions, but Chu Yumei shouted while watching TV: "It's the New Year, and you still have so much leisure!" Look good, hahahaha......"
Wu Jianguo couldn't help but smile bitterly and shook his head, and looked at the TV again.
At this moment, what is being staged is the first sketch in China - "Eating Noodles", at this time, Chen Guangtou's hair is still growing on his head, but the level of funny is unmatched, this is purely just for the sake of being funny, and does not contain any political or educational significance, which has really won the recognition of the audience. Not only did the audience at the scene laugh back and forth, but the four members of the Wu family also laughed from ear to ear, and Wu Jianguo, who has been working with a high load for half a year, is rarely so happy.
But in the laughter, the phone at home rang inappropriately, Wu Jianguo had to look at the TV, walked to the side and grabbed the phone, and said with uncontrollable laughter: "Hey, I'm Wu Jianguo......"
But as soon as Deputy County Magistrate Wu heard two sentences, the smile on his face suddenly froze, and his face became solemn.
When Wu Tian saw this posture, he hurriedly ran over to turn off the sound of the TV, and then looked at his father.
But seeing Wu Jianguo listening, he nodded in response, and finally said: "Okay, you must pay attention to safety, I'll go over immediately." ”
"Dad, who called?" Wu Tian hurriedly asked.
"Your uncle, the winery is on fire!" Wu Jianguo said as he dialed the phone to the secretary again.
"There's a fire at the distillery?" Wu Tian exclaimed. You must know that the distillery is different from other factories, alcohol is flammable, once a fire occurs, it is difficult to extinguish, and the factory is afraid that it will be burned to the ground......
Chu Yumei also hurriedly asked, "You didn't burn people, did you?" ”
"There was no production in the factory during the Chinese New Year, and it didn't burn people's ......" Wu Jianguo said while the phone was connected, and he immediately said, "Jiande, there is a fire in Dahe Distillery, and I have already called the fire brigade...... Well, that's all! ”
[Bow and thank Xinzhuang Xiaolangjun for your tip!] (To be continued......)