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Hype is an eternal topic in the entertainment industry!

In the entertainment industry, there is even a saying that "no hype, no entertainment", which shows the importance of hype.

The promotion of a movie, unless it is the kind of super celebrity with a strong box office appeal, as long as the wind is released, fans can willingly enter the cinema, otherwise, hype is indispensable.

In the Chinese entertainment industry in China, there were many people with such strong box office appeal in the past, such as Wang Baogang, Chen Shuluo, Zhang Yikai and other big directors, but as they abandoned their martial arts, after the movies they made year after year were super bad movies, they were not recognized by the audience and lost this ability. Up to now, the only person who is qualified and recognized by all the audience is Stephen Zhao.

Others, no matter how big the actors, directors, and producers, have to add a little hype to make the publicity in full swing, and then achieve the purpose of attracting the audience to the cinema.

Huang Chuan is a well-known director in China, and Lao Tzu is Huang Jianguo, the honorary president of the Huaxia Film Association, but these can only play prestige in the entertainment industry, and in front of the audience, they are not enough to see at all, not to mention the "star master" Zhao Xingchi, even compared to Wang Baogang, Chen Shuluo and other directors are far worse, so naturally there is no way to talk about strong box office appeal.

Huang Chuan filmed a "Happy Event" is about to be released, and it is understandable to rely on hype and publicity, hype up the gossip of the male and female leads, hype up the scolding war between himself and so-and-so, and hype up the artistic connotation of this movie...... Wait, wait, there's no problem, and no one cares, let alone Stephen Zhao's business.

Even if Huang Chuan wants to perform naked for this movie, he has nothing to do with Stephen Zhao.

However, it should not be. This guy actually used him to hype!

not only instigated people inside and outside the circle to bombard him for filming "Truant Dragon" at Beijing University, but also launched a water army to damage "Truant Dragon", Zhou Xingxing, and him, and then praised "Happy Events". What is this? It's like stepping on his head and climbing up!

For the first time in his life, he was stepped on like this!

Is it tolerable or unbearable!

Stephen Zhao immediately asked Lin Meijia to check the information of Huang Chuan and his "Happy Events": "If I don't step on him this time, how will I still be in the entertainment industry in the future?" ”

Zhang Han wanted to use him to hype, but he was blocked in all directions.

Zeng Weizhe wanted to discredit him and Zheng Ya. was blown up by him, and his reputation stinked.

Huang Chuan jumped out this time, and he also had to step on it!

Lin Meijia said with some concern: "Huang Chuan's father, Huang Jianguo, is the former president of the Film Association, and he is still the old leader before Wang Baogang and Chen Shuluo. ”

Zhao Xingchi sneered: "Don't say it's the previous president, even if the current president provokes me, I will make him unable to get off the stage." As for Wang Baogang and Chen Shuluo and others, don't look at them calling Huang Jianguo an old leader, in fact, they have the same disagreement with Huang Jianguo, you don't need to think about it. ”

Lin Meijia was a little puzzled: "Why? ”

Stephen Zhao explained: "Just look at the movies they made before. Many times it was inconsistent with the mainstream at the time, and it could even be said to be deviant, do you say that Huang Jianguo, an old-school filmmaker, can get used to them? It's very bearable not to criticize them. ”

Lin Meijia then understood.

The conflict between the old school and the reform faction has always been fierce. In the beginning, it may only be a clash of ideas, but as time goes on, it is easy for both sides to start personal attacks, and then the conflict between the two sides becomes more and more intense. In the end, water and fire were incompatible, and they began to stumble.

between Huang Jianguo and Wang Baogang and Chen Shuluo. It's a lineup of old-fashioned and reformist.

Of course, Wang Baogang and Chen Shuluo have also become conservatives by now, because their juniors have risen up, and the ideas they have are different.

An hour later, Lin Meijia sent the information to Stephen Zhao.

As he had guessed, this time the shelling and frenzied attack. It is indeed Huang Chuan, or more so, the producer of "In the Mood for Love" to promote "In the Mood for Love".

Stephen Zhao briefly looked at Huang Chuan's profile, and then threw it aside, and turned to focus on the movie "In the Mood for Love".

"In the Mood for Love" is a comedy film about three couples who are married. One pair is a bully rich son and a righteous dominatrix, the other is a rich son's vexatious sister and champion Lang, and the other pair is a magic master Pianmei boy and a kind and beautiful daughter. The rich son loves his sister, because Zhuang Yuanlang ran away to test his fame, so he invited a beautiful young man who is a master of magic to perform magic, and as a result, he met a kind and beautiful daughter at the performance dance. The magic master and the daughter fell in love at first sight, the rich family wanted to rob it, and the dominatrix jumped out to marry the rich family on behalf of the daughter during the crisis, and the champion also came back at this time. In the end, the three couples of marriages were all successful and had a happy ending.

Just looking at the plot, I can't tell whether this movie is good or bad, Stephen Zhao didn't expect to be able to see it, he quickly looked at the release schedule of this movie, which was officially released nationwide on August 4.

"It's only April, and there's still four months to go......"

Stephen Zhao thought about it and quickly made up his mind: "Enough, enough for "Truant Dragon" to fight in the ring with this movie!" ”

That's right, Stephen Zhao's method of teaching is to fight in the ring.

Let "Truant Dragon" and "Fantasia" be released at the same time, fight in the ring, let "Truant Dragon" defeat "Fantasia", and completely hurt the producer of "Fantasia"!

Hit the snake and hit the seven inches!

If you want to hurt Huang Chuan, who borrowed him to hype, and the producer of "Happy Occasions", you must find their cover door. Their foreheads are not on themselves, but on the box office table of the movie "In the Mood for Love".

Scolding and fighting with Huang Chuan and others, whether it is to catch the casual scolding or to catch the sore feet of these people to scold, not only can they not have the slightest threat, but they will help them hype up for a while, which is exactly what they want, I am afraid that they will die of happiness.

It's different on the box office table of the movie "In the Mood for Love", making a movie, don't talk about any art, it's pure foolishness, whoever believes in it, in fact, it's all for the box office. That is, the money goes. If "In the Mood for Love" fails miserably in the box office market, all their efforts will be in vain, they won't make any money, and they will work in vain, which is called ruthlessness!

If you want to make the box office fiasco of "Happy Occasions", you will smear the dirty water gods. It doesn't work at all, only two methods work.

One way is to get the guò relationship so that the theater chain does not release the film.

The second way is to use a comedy to fight it, tell the audience with facts who is the real comedy, who is more sincere, and then snatch the audience away.

The first method definitely doesn't work, Stephen Zhao doesn't have that much to do with it, on the contrary, the other party can't ban his movies.

After a little thought, Zhao Xingchi decided to use the second method. "Truant Dragon" is just right.

Didn't you say that "Truant Dragon" is, pee, and fart?

Didn't you say that Zhou Xingxing was rubbish?

Didn't you say that your "Over Love" is the real comedy?

Okay, then let's have a fair, just and open competition, and let the audience judge who is the, who is the garbage, and which film is the real comedy!

Stephen Zhao quickly dialed Zhang Tianlin's phone and asked him to negotiate with the theater chain, and he wanted to set the date of the national release of "Truant Dragon" on August 4.

Zhang Tianlin was surprised. It was also difficult but the boss spoke. I had to do it.

Fortunately, the signboard of "Star Master" is still very loud, but after some communication, theater companies across the country agreed to help adjust the schedule.

……

In the capital, Huang Chuan was drinking tea and chatting with his old man Huang Jianguo.

The two first chatted about the topic of movies for a while, and then talked about the upcoming movie "Happy Occasions".

"It's still four months away. How many box offices do you estimate for yourself? Huang Jianguo asked.

"500 million." Huang Chuan replied.

Huang Jianguo smiled and asked, "So confident?" ”

Huang Chuan nodded and said: "I have confidence in this film, and the current market, the total box office of 500 million is just a very ordinary result." ”

Huang Jianguo sighed: "The Chinese film market is getting bigger and bigger. I think that when I made a movie back then, I was so happy that I couldn't find the north if I could have a box office of several million, and the box office of more than 100 million was only available when the time and place were favorable, and the luck was greater. ”

Huang Chuan said with a smile: "At that time, the price was lower than now, a pound of pork cost a few cents, which is like now, a pound of pork is 15 yuan, and it is the most ordinary meat." ”

Huang Jianguo was happy: "That's right." ”

After a while, Huang Jianguo suddenly thought of something and asked, "By the way, why did your movie get involved with that little guy Stephen Zhao, could it be that you hyped him up?" ”

Huang Chuan smiled: "I don't know much about this, the company is responsible for publicity, I don't care." ”

"Hmph......" Huang Jianguo sneered a few times, and said unhappily: "Still sloppy in front of your Lao Tzu?" You are not responsible for the propaganda thing, you also know it, and you acquiesce. You have done all the crooked ways, and there are times when you suffer. ”

Huang Chuan disagreed, and retorted: "Could it be that Stephen Zhao made that kind of movie full of low-grade fun at Beijing University?" ”

Huang Jianguo scolded: "The dog bit you, do you want to bite the dog?" ”

Huang Chuan stopped talking.

The words were not speculative for more than half a sentence, although they were father and son, the two quickly froze on this issue.

Huang Chuan was about to say goodbye, when his mobile phone suddenly "buzzed".

Huang Chuan took out his mobile phone and saw that it was actually a call from the producer, and he hurriedly connected: "Hey, I'm Huang Chuan." ”

"Director Huang, the situation is a little bad, I just got the news that Stephen Zhao's new film "Truant Dragon" will also be released on August 4." An anxious voice came from the other end of the line.

"What?"

Huang Chuan stood up suddenly, with a shocked look on his face: "You tell me clearly, what the hell is going on!" ”

The other end of the phone quickly explained the matter in detail, and then asked, "Director Huang, what should we do now?" ”

Huang Chuan's mind was in a mess, where did he know what to do, so he had to reply: "I know." Then he hung up.

Huang Jianguo glanced at him coldly and said, "This is scared?" Do you have the ability to go crooked, but you don't have the ability to fight hard with others? ”

Huang Chuan opened his mouth to say something, but in the end he didn't say a word, stomped his foot, turned around and left. (To be continued......)