Chapter 1526 The biggest mystery in the automotive industry at the end of the world (three more, two more)
"It worked!"
When Lin Hongfei from Li. After getting out of Iacoca's luxury villa and getting into his car, Lin Hongfei, who couldn't hold back the excitement in his heart anymore, waved his fist vigorously!
"Uh...... Boss, we succeeded? Looking at Lin Hongfei, who was excited as if he had won a big battle, Wang Guoliang couldn't understand why Lin Hongfei was so excited, and he cautiously asked Lin Hongfei, "Didn't we say that we were not able to acquire the shares of Chrysler Motors?" ”
The current Chrysler can be called the most glorious and invincible era of Chrysler since World War II. By the time Icocca retired from Chrysler, Chrysler Automotive Group had become the world's most successful automobile manufacturer. Iacocca has left Chrysler Motors a huge fortune: the company continues to grow, and the profits are considerable, reaching about $1 billion per quarter; The minivan is very profitable, and the Grand Cherokee and Dodge pickup are like crazy sales.
And that's not all, Lee. Iacoca's most lucrative legacy for Chrysler Motors is a $12 billion in cash and a brand-new $1.5 billion research center, in addition to 4,000 profitable dealerships.
At the same time, Chrysler is the world's lowest production cost and the most profitable automobile company, with annual sales of cars and light trucks reaching 2.5 million, which is a behemoth that ordinary people can hardly imagine and Chinese people can hardly imagine!
Although there are many contradictions within Chrysler Motors, and various hidden worries are beginning to appear, even Lin Hongfei has to admit that this is really a great achievement. Iacocca was able to keep an automobile company on the verge of bankruptcy to such an extent. Lin Hongfei also had to give a thumbs up and say that there is a "suit!" Word.
Of course, Wang Guoliang has not seen these problems, in Wang Guoliang's view, the current Chrysler cars are in full swing, and whoever can sell the shares of Chrysler cars is equivalent to buying an insurance that is constantly appreciating. Isn't this what Iacocca, the former president of Chrysler Motors, wants to talk about, why is he so excited when he doesn't talk about success? Could it be that the stimulated losers are crazy?
This statement is somewhat absurd, but in addition to this reason. He really couldn't find any other reason to explain Lin Hongfei's reaction at the moment.
"Who said I was going to buy Chrysler's shares?" Lin Hongfei asked rhetorically.
"Huh?!"
Lin Hongfei's rhetorical question directly made Wang Guoliang stupid. After a full 10 seconds, he asked stupidly, "Didn't you come to the United States to persuade Li . Does Mr. Iacocca agree with our acquisition of a stake in Chrysler Motors? ”
There was a pause. To illustrate, he also added a special sentence. "Even Chrysler's shareholder: that bastard Kirk. Coklein plans to increase his stake in Chrysler Motors. ”
"Nope. You think too simply," Lin Hongfei shook his head and said meaningfully, "What we want to do is not to buy the shares of Chrysler Motors, what we want to do is to make Bob. Eaton, the new Chrysler president who has not yet sat on his ass, instinctively feels disgusted and repulsed by the share acquisition, which is the purpose of our trip to the United States. ”
Anyway, the car is an elongated Chrysler 300C with soundproof glass in the middle. So Lin Hongfei didn't need to worry about the conversation between himself and Wang Guoliang being heard by the driver and selling it for money...... That's not good for damn America, and the people around the heads of big corporations, big conglomerates, and big groups, whether it's a nanny at home, a driver who drives a car, or a secretary, can be bought off by those damn intelligence companies that are everywhere. Leaked some important information about himself.
Of course, Wang Guoliang will not know Lu Dao, Lin Hongfei and Kirk. Although Coklein's share acquisition was not successful, it was a success and finally succeeded in attracting the President of Chrysler Automobile Group: Bob Brown. Eaton's panic about being acquired, which cast a shadow over him.
According to the development of history, after this, Bob. Eaton is unusually wary of any kind of acquisition, which sets the stage for Bob. Eaton's future mistakes laid the groundwork: when the world's energy crisis in the next few years came, American sedans with high power, large displacement and high fuel consumption no longer became the object of favor of the American people, fuel-efficient Japanese cars were popular, and Chrysler's market share in the American market plummeted. Eaton made a decision that stunned countless people: merging with Daimler AG.
This decision left everyone stunned!
It is important to know that although that time was a critical moment in the transformation of Chrysler Motors, the more this time, the more senior executives of Chrysler Motors should keep a cool head. Eaton should see this energy crisis as an opportunity, a Chrysler car did not consider product transformation because of various concerns, and now it is an excellent opportunity to implement the strategic transformation of the automotive product line under the pressure of the energy crisis, and lead Chrysler Cars to successfully achieve strategic transformation.
Could it be that he is afraid, but in the eyes of countless people, he is the CEO of the lowest-cost automobile production company in the world, how can he be afraid of this energy crisis?
But such an incomprehensible and unbelievable thing happened, almost without warning, and Bob . Eaton suddenly announced that Chrysler Motors was going to merge with Daimler AG of Germany.
There is no doubt that this decision was not well thought out, after which Daimler. Chrysler's development process also proves this.
No one could have figured out what was going on and why Chrysler's board of directors and shareholders' meeting would agree to such a merger that would be clearly unfavorable to Chrysler.
Taking 10,000 steps back, even if Chrysler wants to get Daimler's luxury car manufacturing technology, it should be Chrysler-based, and the new company should be Chrysler. Daimler, not Daimler. Chrysler, the division of shares of the merged company should not be owned by Daimler. Chrysler had a 57 percent stake and Chrysler only had 43 percent, so it should be the other way around, but at that time, Daimler's entire product market share in the United States was only 1 percent, which was completely unusual...... In fact, this is not drunk abnormal, the most abnormal thing is that not only Chrysler is seriously undervalued, but even the new company is completed by Germany, the planners are from Stuttgart, and the bankers involved are also from Berlin, which means that Daimler. Chrysler won't even be included in the S&P 500 index.
At the beginning of the merger of Daimler and Chrysler, some people said that this was a world-level cultural conflict, Daimler made a big bargain, Chrysler became a big fool, and the development of things also proved that this point of view is correct, with the help of this merger, Daimler not only successfully achieved its own beautiful turnaround in the world's largest automobile market: the North American automobile market, In this way, it has successfully absorbed Daimler's most coveted and valuable technology: the chassis design technology and concept of a large full-size luxury SUV.
Yes, Daimler has a unique technical advantage in manufacturing luxury business cars, but the Germans have never understood what is called a "large full-size luxury SUV", but through cooperation with Chrysler, Daimler quickly launched its own large full-size luxury SUV: Mercedes-Benz GL-class off-road vehicle, a closer look will find that the chassis of the Mercedes-Benz GL-class off-road vehicle almost completely copied the chassis technology of the Grand Cherokee, poor American auto industry, Even what he was best at was snatched away by the Germans.
Lin Hongfei didn't know what the inside story was back then, but this did not prevent him from laying the next nail now to prepare for participating in the carveup of Chrysler in the future...... Well, he is now one of Chrysler's shareholders.
Wang Guoliang naturally didn't know what to do, so of course he was completely stunned, and he was stunned for a long time before he asked in a daze, "What's in it for us?" ”
"Do I remember when I said I was going to buy Chrysler?" Lin Hongfei did not answer immediately, but asked rhetorically.
"Of course I do! But what does this have to do with the Chrysler acquisition? Wang Guoliang nodded again and again, what Lin Hongfei had said recently was thought to be a crazy word that was sick in the brain, how could he not remember?
"Of course there is a relationship, not only is it related, but it is a big relationship, and this unsuccessful acquisition is a foreshadowing, and in a few years, well, five years at most, this foreshadowing will work, and then it will be time for us to buy Chrysler Motors." Lin Hongfei said confidently.
"But I don't understand ...... at all."
"You don't need to understand, you just need to look at it, there are some things that you can't understand if you don't stand at a certain height and don't look far enough." Lin Hongfei's words were not only unfathomable, but also full of confidence, and Wang Guoliang didn't dare to speak anymore, and he was also very suspicious of pretending to be forced.
That's right, Lin Hongfei is indeed full of confidence, and his confidence comes from his research on the merger of Chrysler and Daimler: there are too many unsolved mysteries in this mystery, and it is known as the biggest mystery in the automotive industry at the end of this century.
Although there is still no result in the end, this does not prevent Lin Hongfei from wanting to get a piece of the pie in this feast of Chrysler...... Although he didn't expect to get all of Chrysler, even if he could only get a part, he would make a lot of money. (To be continued......)