Hanging up the phone, Lin Zheng smiled bitterly at Tan Na: "It's miserable." ”

Although Lin Zheng did not turn on speakerphone, Tan Na, who had been standing beside Lin Zheng, still listened to the conversation between Lin Zheng and Jiang Ziming, and said with a smile: "I don't know how many people want to have such trouble." ”

Tan Na is not wrong at all, although it is a very distressing thing to be ordered by the leaders to successfully acquire Texas Instruments, but I don't know how many people sincerely hope that they also have the opportunity to be distressed, but if the strength does not reach a level, Texas Instruments will not give you the opportunity to meet at all...... Lin Zheng's distress is often called happiness's trouble.

Lin Zheng shook his head slightly: "Actually, I didn't plan to be a leading bird so early, but I didn't expect to be used by that bastard of Anjibo." ”

Lin Zheng is not stupid, after the American media poked this incident out, Lin Zheng immediately realized what was going on with this matter: nine times out of ten, it was the same as what he did when he signed personal PC OEM contracts with Dell and Compaq. He didn't think there was anything wrong with Texas Instruments doing this, but he didn't expect it to be so much trouble.

"Okay, let's not talk about this," Tan Na said while helping Lin Zheng arrange her collar, "Everyone is waiting for you, go quickly." ”

"These guys ......" Hearing Tan Na's words, Lin Zheng smiled bitterly again.

Like the vast majority of people with a flood of national pride, the company's executives reacted no more than those who thought that "the Chinese people have stood up since then!" when they learned that the company they worked for was planning to acquire the personal PC division and software division of Texas Instruments, the world's top semiconductor giant. "The guy is bad. One by one, they seemed to be excited, as if Texas Instruments had become the bag of Lianchuang Technology, at this time. As the general manager, Lin Zheng has the responsibility to cool everyone's heads.

…………………………………………

"I noticed some not very good situations, in the acquisition of Texas Instruments' personal PC division and software division by Lianchuang Technology, everyone's mentality is very impetuous, and many people even left their own jobs to consider this matter, it seems that in the hearts of some people, the ultimate goal of Lianchuang Technology is to acquire Texas Instruments. All of you should work hard for this goal, everyone, ask yourself. Do you think this mentality is correct? In my opinion, this is just a very normal acquisition, and the reason why Lianchuang Technology decided to acquire Texas Instruments' personal PC division and software division is not because they are Texas Instruments. It is the need for the company's business development. That's all. ”

At the beginning of the meeting, Lin Zheng poured a basin of cold water on everyone......

The effect of this basin of cold water is very good, hearing the boss's words, everyone was stunned at first, and the next moment, the face invariably showed a ashamed expression: the boss is right, after knowing the news that the group participated in the acquisition of Texas Instruments' personal PC department and software department, his practice during this time has indeed affected the normal operation of the company.

I didn't realize how inappropriate my approach was. But after being pierced by the boss, if you think about it carefully, everyone is ashamed. Even they themselves feel that their previous actions are very incomprehensible: to put it bluntly, this acquisition is a very ordinary commercial acquisition, there is nothing special, even if the acquired party is Texas Instruments, it doesn't mean anything, what is the reason for making them seem to be dizzy before?

Seeing everyone's reaction, Lin Zheng breathed a sigh of relief: everyone's reaction showed that they had realized how inappropriate their previous actions were, and that's good.

In fact, everyone's previous overly intense reaction just shows that everyone is very concerned about this matter, after all, the acquirer is the company he works for, and he has honor in his heart, which is very normal, but everyone's reaction is a little too intense, in this special era, it is normal for everyone to have such a reaction, Lin Zheng understands very well, but understanding is understanding, this basin of cold water must be splashed with water, not for anything else, any business activities must ensure that the mind is calm enough, and now, whether the effect of this basin of cold water has been achieved, Further observation is needed.

"Since we are engaged in electronic product OEM, then everyone should be no stranger to personal PC products, and must know one thing, that is, PC is a very special industry, it needs to have a lower price and a larger economic scale to support, in addition, it also needs enterprises to pay more attention to personal sales."

Of course, there are some special examples, such as IBM, such as Texas Instruments, the main customers of IBM and Texas Instruments' PC products are those large customers, large companies, large consortia and large groups, and the attention to medium-sized customers and individual users is not high, which has always been the proudest place of IBM and Texas Instruments, but we must also see that IBM and Texas Instruments have been punished by the market in their proudest place: for two consecutive years, IBM has fallen into losses in PC products and laptop products, and the amount of losses is getting bigger and bigger, Texas Instruments has not made any money since the establishment of the PC division, on the other hand, Dell and HP, Compaq have done a good job in personal sales, and their companies are growing at a speed and scale that proves the potential of the personal PC market. ”

Everyone nodded slowly.

Everyone's impression of the two examples given by the boss is too deep, no way, who let a considerable part of Dell, HP and Compaq personal PC products are manufactured by Lianchuang Technology? As a partner, of course, everyone hopes that the products of Dell, Hewlett-Packard and Compaq will sell well, and when Dell, Compaq and Hewlett-Packard make money, Lianchuang Technology will be able to make money, which is the most obvious truth.

"The reason why we decided to acquire Texas Instruments' personal PC division and software division is because the company has long formulated a plan to enter the personal PC market and the laptop market, and even we have made good achievements in laptops, and now, we need a strong brand to support the company's plan in this regard.

"But don't think that we have taken a big advantage, in fact, Texas Instruments has also made a big profit, if you abandon the PC business, not to mention Texas Instruments can get rid of a burden, make a lot of cash, and at the same time can invest more money and energy in the business they are better at, such as digital signal processor products, such as analog component technology, believe me, Texas Instruments can definitely do more excellent and professional in the two areas they are good at, DSP and analogIn a way, we helped Texas Instruments complete the strategic transformation of their business. ”

"For us, even if we successfully acquired Texas Instruments' PC division and software division, there was still a lot of pressure on us because we were not only faced with the problem of how to make PC products profitable, but also faced another very serious problem: the operating system."

"The relationship between operating systems and hardware products is like the relationship between fish and water, is inseparable, in today's world, Microsoft's windows operating system has become the absolute mainstream of the market, more than 98% of the operating system used by personal PC products is Microsoft's windows, which means that we must do a good job with Microsoft, for Texas Instruments, as long as they can successfully sell the PC department, it means that they don't have to bother to do a good job with Microsoft, but for usAlthough I personally have a relationship with Microsoft President Bill . Gates has a good personal relationship, but on this kind of issue involving the interests of both companies, I don't think Bill Gates. Gates will give up the opportunity to make more money because of our personal relationship, I don't know if you thought of this? ”

Everyone's heads were so low that they wanted to be stuffed under the table.

When he was still talking about the news that the group was preparing to acquire the PC division and the software division of Texas Instruments, the boss had already thought so far? Is there really such a big gap between yourself and your boss?

For Lin Zheng, it was time for Texas Instruments to abandon the PC business, as soon as the topic changed: "All in all, Texas Instruments is good at and suitable for selling high-end products, and when this characteristic of Texas Instruments begins to conflict with the trend of the PC market, it becomes a matter of time for Texas Instruments to abandon the PC business; ”

"For us at Lianchuang Technology, when we urgently need a brand with high enough visibility, reputation and influence to complete our plan in the PC market, when Texas Instruments urgently needs to abandon the PC business to travel lightly, it means that the cooperation between our two companies has become what they need, and we are all business elites, and we naturally know that the strong alliance in this way means a greater win-win possibility."

"The company doesn't need to imagine the wonderful future of the acquisition of Texas Instruments' PC division and software division, and as a senior executive of the company, I need to start thinking about the question from now on: Will the U.S. government get in the way of this acquisition? If the U.S. government gets in the way, how should we push this acquisition smoothly? After the successful acquisition of Texas Instruments' PC division and software division, how do we smoothly realize the integration and integration of the two companies? There are many cases of unsuccessful acquisitions, how can we avoid this? How do you make a profit after a successful acquisition? Achieve the effect of 1+1>2? These problems are really waiting for us to solve, and we don't have the time to be objective and longing for it now. (To be continued......)