"How? Is it cool? ”

In the office of the director of the No. 2 Electrical Appliance Factory, Wu Tian's children turned on the "Fengyun brand" electric fan to the maximum gear, and blew it on the baby daughter Chang Le of the Hong Kong representative Bai Zong, the little girl was full of joy, but she just blew it twice and shivered, and said with a smile: "Cold ......"

Wu Tianyi slapped his head and quickly turned off the fan, although it was now late May, and the weather at noon was already slightly hot, but blowing on the fan was obviously a little out of place, not to mention that Chang Le was still a delicate little girl.

"Brother Xiaotian, this fan is so beautiful, much more beautiful than Teacher Shi's fan." Chang Le's eyes flashed wide, looking at the white Fengyun brand electric fan and looking at it curiously.

"Of course, don't look at who designed it!" Wu Tian said unashamedly.

In fact, the appearance of this fan is not very brilliant, it is nothing more than under the requirements of the "little profiteer", try to make it as simple as possible and save materials, and the overall look is naturally lighter, compared to the old electric fans on the current market, which are thick and heavy, they are naturally much more handsome, plus the market is full of dark green and dark blue colors this year, Wu Tian specially asked the fan blades to use white, and the base is embellished with emerald green, which looks even more pleasing to the eye.

Don't underestimate a color problem, as a professional in advertising planning and creativity, Wu Tian is very aware of the importance of color for product sales, which involves psychology!

"You're welcome, kid." Zhang Zhixing said with a smile.

Wu Tian pursed his lips and said, "Uncle, don't just care about being happy, let's hurry up and think about how to sell next." ”

"Don't look for me for this problem, the sales are the responsibility of Mr. Bai and Mr. Chang." Zhang Zhixing smiled, looked at Bai Jie and said.

"Uncle, you can't call you a teacher, you have to change your name to Mr. Bai and Mr. Chang!" Wu Tian emphasized. The system that should be established is to be erected, Wu Tianke is very interested in this, besides, now Bai Jie and his wife have all been suspended from pay and left their jobs, and they have gone to the sea to do business, and it is not appropriate to call them teachers.

"Yes, yes, look at my memory, hehe." Zhang Zhixing said with a smile, "Mr. Bai, Mr. Chang, in terms of sales in the next step, if there is anything that needs to be brought forward by the factory, you can just say." ”

Bai Jie and his wife were slightly polite, then their faces turned pale and they began to talk about business.

"Director Zhang, our preliminary plan is like this," Bai Jie let go of a notebook and began to say, "First, we are going to open up the sales market in Xijing City......"

As soon as he said a word, Zhang Zhixing immediately frowned and interjected: "Xijing City? Why don't you put it in our mall? Yesterday, we went to the city to report the good news, all the way to the gong and drum, there are already many people who know about our factory's electric fan, today there are many people to inquire about wanting to buy it......"

Bai Jie smiled slightly and said: "The reason why we want to put the first market in Xijing City is because of considerations, first, Xijing is the ancient capital, the degree of urban development should be higher than our mall, and the market sales potential is better." In addition, if our fans want to enter the shopping malls in the city, I am afraid that there will be certain obstacles......"

Although Bai Jie didn't say it thoroughly, Zhang Zhixing immediately understood it. Although yesterday's "several sessions of the meeting" in the city was interrupted because of the good news of the 100th worker, it was not the last thing to do, but this does not mean that Mayor Yuan acquiesced to the practice of the Second Electric Appliance Factory, especially the Deputy Mayor Yu, who was afraid that the anger in his heart would be difficult to suppress, and he would inevitably have to find a way to give the Second Electric Appliance Factory a few pairs of small shoes to wear.

With Zhang Zhixing's current prestige in the factory, it is obviously impossible to start from the factory, and there are only two ways to start, either to cut off the supply of raw materials, or to restrict the sale of products.

Seeing an explanation, Zhang Zhixing stopped speaking, and Bai Jie continued: "We are ready to contact the major shopping malls in Xijing, and at the same time vigorously invest in advertising, including newspapers and television stations, and the preliminary estimate is to invest more than 10,000 yuan in advertising costs within a month......

"Hiss......" Zhang Zhixing listened to it again, and said unwillingly, "Ten thousand yuan? Isn't it too much? ”

10,000 yuan is not a decimal number in this year, it is enough for half a month's salary for the employees of the whole factory!

"Not much, this is just the initial investment, first test the market reaction, if it works, the next step is to increase the advertising efforts." Bai Jie smiled slightly, and glanced at Wu Tian's little friend who was grinding his daughter next to him, this number was set by Wu Tian, and when discussing the sales plan, he also said that he had no money in his hand, otherwise he would directly smash 50,000 yuan, and maybe he would be able to round the Xijing market.

"Director Zhang, we must pay attention to the problem of advertising, and we can't be stingy!" Chang Tianhua interjected and said, "This is a new brand, if we want to seize the market, we have to rely on advertising." ”

Chang Tianhua is a person who has eaten the sweetness of advertising, now the name of Chang Tianhua has faintly become the largest brand of hard pen calligraphy in China, marketing throughout the country, sales have been steadily rising, at present, nearly 5,000 copies of the copybook are sold by mail every day, Chang Teacher has also become a well-known person in the country, many magazines and newspapers want to give Chang teacher an interview or something, the provincial and municipal calligraphy association also said that they want to recruit Chang teacher as a member, typical fame and fortune.

Seeing that these two Hong Kong representatives agreed with such a large advertising investment, Zhang Zhixing didn't say anything, after all, the cost is paid by others, and at present, we are only responsible for OEM production, and we can't control anything else.

"In addition, it is necessary to establish an after-sales network in Xijing, which requires the support of the factory." Bai Jie continued.

"After-sales?" Zhang Zhixing bared his teeth again.

This year, the product after-sales is still a new business, according to the traditional concept, the factory to ensure the quality of the product to pass, when you buy it, you try to do it on the line, if it is broken, you find a way to repair it. You've paid for it and gone out, who will pay you back?

Of course,Zhang Zhixing has not heard of the concept of after-sales,The most famous Venus TV called out"Quality first,User first"The slogan can be said to be a household name,But after all, it's a TV,A few hundred yuan,Can we also use this electric fan for after-sales?

"Yes, no matter how good the quality of our products is, it will inevitably be broken, even if only one out of 100 is broken, we must ensure maintenance." Bai Jie said, "Otherwise, if a customer is dissatisfied, it will spread to a large number of relatives and friends, and it is likely to lose many customers." And our after-sales service is good, and the customer's fan is broken, but they will let them help us publicize - broken pipe repair, how many people have to attract to choose our products? ”

"The gold and silver cups are not as good as the reputation of the people. The gold and silver awards are not as good as the praise of the people! Wu Tian said casually while tugging Chang Le's long braid and teasing the little girl.

This sentence made Chang Tianhua pat his thigh and said: "This sentence is good, it can be used as our advertising slogan." ”

Wu Tian was very satisfied, Chang Tianhua has obviously become a staunch supporter of our advertising concept.

Zhang Zhixing couldn't help nodding and said, "Well, it costs a lot to build a maintenance point, right?" ”

"There won't be too much in the early stage, our first step is only to open the market in Xijing City, and we only need to establish an after-sales outlet in Xijing City." Bai Jie said, "You can send two masters with better skills from the factory to come over, and you can give more subsidies in terms of treatment." If the next step is to expand the scope of sales, you can consider establishing after-sales outlets in various cities, and then you can consider letting you find an electrical repair shop in the local area to be responsible, how much money you can give for each maintenance, the cost is not very high, the key is to do a good job of supervision, do not let them falsely report the amount of maintenance, as well as private charges, etc., this issue can be carefully discussed in the future. ”

Zhang Zhixing waved his hand and said: "Okay, the maintenance point is responsible for the factory, and it is counted in the production cost of the factory!" ”

Bai Jie smiled slightly and said: "Director Zhang, the factory needs to be responsible for the establishment of maintenance points, and the cost is temporarily paid by the factory, but after the cooperation application is approved in the future, it is better for both of us to bear it together." ”

"Okay, just do as you say." Zhang Zhixing nodded happily.

"Well, then I'll go to Xijing tomorrow!" Chang Tianhua also stood up happily and said.