Chapter 209: The Future of the Great Wei Group
[Although there are only two chapters, it is indeed 10,000 words]
The only thing that made Jiang Fan strange was that Gu Qiucheng had never hated himself, and the person who should hate himself the most did not have hatred for himself, which made Jiang Fan very strange.
Could it be that this man's demeanor is really as vast as the sea?
Almost everything Jiang Fan did to the Gu family, almost the Dai family profited more or less, which deepened the relationship between the Dai family and Jiang Fan a lot, although the Dai family must still put the interests of their own family first, but if possible, they will try to cooperate with Jiang Fan as much as possible.
As a result, a new project was born.
Clean energy is a major trend, and the Dai family, as a more traditional family than the Gu family, has the responsibility to carry the future of China on their shoulders, and the Dai family decided to transform their own oil fields into crude oil suppliers for clean energy.
However, led by ethanol gasoline, clean energy has many shortcomings, the biggest disadvantage is the consumption of crops, the current production of ethanol gasoline in China, has led to a large consumption of corn and other crops, the cost of animal husbandry is getting higher and higher, which is not conducive to the economic structure of China.
This is the biggest obstacle to the development of ethanol gasoline, and if this obstacle is solved, the other shortcomings are not the key.
Originally, the Dai family only wanted to produce a small part of ethanol gasoline to meet the needs of a small domestic market and some foreign markets (it is normal for a country to export and import energy).
However, Jiang Fan proposed that he could supply a large amount of finished ethanol to meet the production of ethanol gasoline, and it would be four to fifty percent lower than the market price, or even lower in the future.
But Jiang Fan has only one condition, the winery and farm under the Dawei Group. It is necessary to include it in the state secret protection unit, and outsiders are not allowed to approach it easily, and if it encounters outsiders approaching, it is equivalent to offending state secrets, and it will not only be included in the felony, but also can be shot directly if it is correct and conclusive.
Four to fifty percent of the concession, which made the Dai family very excited, but they were extremely puzzled, how many farms does Dawei Group have now? How many wineries? Do you dare to give four to fifty percent of the price of finished ethanol?
As far as the Dai family knows, the Dawei Group also has one in Jiangnan Province and Bashu. The farm in Yunhai is too small. It can't be counted at all, and the winery is still only available in western Guangdong.
How much ethanol can be produced in a day by such a farm, by such a winery? The Dai family felt that just brewing wine was enough. Do you need to buy crops from outside?
How is it possible to meet the crop consumption of large quantities of ethanol gasoline?
If Jiang Fan can really provide half the market price of finished ethanol. What listed the farms and wineries of the Dawei Group as state secret protection units is a trivial matter.
Originally, the Dai family had a strong force in the army, and it was easy to include what was included in the secret protection unit, and nothing would be lost. Not only will the Dai family not lose, but Huaxia will also lose nothing.
What's more, Jiang Fan's farm and winery, if they can really supply such cheap ethanol stably and cheaply, it is completely enough to be included in the state secret protection unit.
The Dai family put forward three conditions: first, stable supply, second, the price is lower than half of the market price, and third, it cannot buy a large number of crops from outside the Dawei Group.
The third point seems to have nothing to do with the Dai family, but it is the most important point that the Dai family thinks, because this problem occurred in the previous production of ethanol gasoline, and merchants bought a large amount of corn, etc., resulting in the loss of raw materials for the breeding industry, which caused meat prices to skyrocket in many provinces.
The Dai family is not a pure businessman, they have too much national background, they have to maintain the interests of the family on the one hand, and on the other hand, they cannot destroy the economic structure of China.
This is not a sense of national responsibility of the Dai family, but a tacit understanding of the aristocratic circle, even the Gu family, and they will not allow a large number of crops to be consumed on clean energy.
These three conditions are harsh, and they have already gone berserk if they are replaced by other ethanol producers, but Jiang Fan readily agreed.
Since the planting technology has been upgraded from the first level to the second level, the production speed is 100 times faster than that of ordinary crops, and a batch of corn is a batch of corn in a few days, plus the upgrading of the winemaking process, and the market of Dawei Group has not yet expanded, and a large amount of ethanol has been backlogged.
Cao Ren didn't know what to do.
Jiang Fan has long wanted to sell these ethanol, not to mention the two biggest benefits of cooperating with the Dai family.
The first is the condition proposed by himself, which is included in the secret protection unit, because now Dawei has a short establishment date, and a confidentiality agreement has been signed for the trained technical staff, and the high-energy production process has not yet been exposed.
However, when the market of Dawei Group is fully expanded in the future, everyone will find that Dawei Group's production capacity is amazing, and there will be constant troubles at that time.
Jiang Fan is not afraid of the leakage of his skills, but he is afraid of trouble, and after being included in the protection unit, he can reduce a lot of trouble.
The second benefit, Jiang Fan currently needs a stable background, or a backer, but which family can rely on himself? Jiang Fan didn't feel that he could rely on any family.
Don't look at yourself how many times you have made the Dai family profitable, the Dai family is very grateful to themselves, but it really involves the interests of the family, and the Dai family will abandon themselves like sanitary napkins.
The only way to do this is to have a relationship of interest.
Whether at home or abroad, as long as the price of ethanol gasoline is reduced, there is an incomparably huge market, which does not destroy the agricultural structure, and can supply ethanol stably and in large quantities.
So the Dai family's ethanol gasoline is not crazy to produce? How great can this bring to the Dai family and Huaxia?
As long as this kind of interest relationship is formed, the Dai family will have to consider their own interests when they encounter trouble in the future, and the more interests are dumped, the more the Dai family will not be able to break with themselves.
This is just the beginning.
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Gu Mingxue broke with the Gu family, and Jiang Fan benefited a lot from the benefits brought to the Dawei Group, and Jiang Fan had begun to conceive the business map of the Dawei Group.
The liquor industry expanded to the whole country, the red wine industry followed up, ethanol expanded to the energy industry, and crops were exported for export.
Based on these four fulcrums, spreading various industries like branches will support a huge business empire.
After the Dawei Group and the Dai family hit it off, the backlog of ethanol from the Dawei Group poured into the refinery managed by the Dai family, and the Dai family never imagined that the Dawei Group had only been open for two months and that there was so much ethanol. I don't know how to do it, and I think this is the backlog of a century-old factory.
The Dai family did the first thing to do, raising all the industries of the Dawei Group to the third-level national secret unit, and began to produce ethanol gasoline, the price of which is ninety percent of the current market price.
The price of ethanol gasoline is only 10 percent higher than the price of ordinary gasoline, so that the two oil prices are almost equal, and when the owner uses ethanol gasoline, it only costs the car itself to consume (because of the engine, ethanol gasoline consumes faster than ordinary gasoline).
In this case, the Dai family's ethanol gasoline competitiveness has increased significantly. Because the state has given many units the clean energy standards that must be used. After the Dai family released the price of new ethanol gasoline oil, a large number of orders flew in.
The domestic clean energy market is larger, and there are many foreign energy companies that pay attention to Daijia ethanol gasoline.
As you can imagine. As long as the price is maintained. Dai's ethanol gasoline is not sold.
However, no one knew what to do. This price is just that the Dai family is afraid that Jiang Fan will not be able to supply ethanol stably, and if Jiang Fan supplies it in large quantities, it is expected to be reduced to 8.5% of the market price. In this way, the cost of customers who use ethanol gasoline is not higher than that of ordinary gasoline, and that is the real energy revolution.
Of course, now most people think that this is the Dai family's sales tactics, price reduction, and many Chinese people scold the Dai family for wasting national energy.
In addition to delivering finished ethanol to the Dai family, Dawei's liquor industry was also in full swing, and after Gu Mingxue reached an agreement with the Dai family, he began to work with Cao Ren on new wines.
In addition to Zhuang liquor, Dawei Group has launched several new liquors, because the reputation is not high, and the market has not been opened for the time being, but no one knows that these kinds of liquor are actually imitations of several famous liquors currently circulating in the market, including Wuniang liquid Maotai.
Because of the popularity, even if a person drinks Wuniang liquid and Dawei Group's wine at the same time, he will feel that Wuniang liquid is better, which is a natural reaction of human beings, and there is no way to change it, in fact, the brand effect, in the mouth of consumers, is also a taste.
It's just that the rumors of Dawei Group's new wine and Wuniang liquid Maotai are similar to them, which have been repeatedly seen on Weibo, Tieba and other Internet communication channels, although they began to cause controversy, but as more and more people echoed in shock: "Well, it seems to be so." "I thought I had a bad tongue."
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There are a large number of such comments, and there are more and more public opinions that Dawei Group's new wine is similar to the famous wine in the market, Jiang Fan knows that there is only one opportunity left, and the next cocktail party is an opportunity.
In addition, the red wine winery located in Yunhai has also begun to produce its own red wine, called Oriental Red Wine, as soon as everyone hears this name, they feel that the Oriental taste is too heavy, which does not conform to the foreign style of red wine, and cannot open the market at all.
Although some netizens said: "I drink Oriental red wine, it feels similar to foreign wine, you will worship foreign wine." But such remarks are like moonlit nights and stars, there are too few, and the vast majority of those who despise Oriental red wine are despised by them.
But the latter thing suddenly made the "Oriental Red Wine" famous in the world.
In addition to selling its own red wines, Yunhai's Dawei Winery also acts as an agent for foreign brands, including the most famous Lafei red wine in the world.
Not long ago, a report letter was delivered to the headquarters of Lafis in France, saying that the winery of Huaxia Yunhai Dawei Group privately used its own red wine, bottled the packaging of Lafit, and sold it to the Huaxia market at a high price.
Hearing the news, the Rafi headquarters was furious, and in addition to stopping cooperation with Dawei Group, it also appealed to the court to demand that Dawei Group make huge compensation.
Gu Mingxue, the executive president of Dawei Group, flatly denied that Yunhai Winery replaced Lafei with its own red wine, and at the same time ordered an investigation, and it was later found that a bottling factory had confused the source.
The liquor of Lafei red wine and Oriental red wine was mixed up, and all of them were sent out.
Gu Mingxue did not hide it, immediately released the news, and apologized for the negligence of supervising the foundry, the news came out, the whole country was in an uproar, all of them were criticisms of the Dawei Distillery, and many people originally had a good impression of "Cao Cao", because this matter also cast a great shadow.
The matter is not over, Gu Mingxue not only apologized, but also decided to recycle all the mixed batches of red wine at a hundred times the price.
What is the concept of a hundredfold? This batch of red wine is basically tens of thousands, and it costs tens of millions of dollars to sell a few pieces, because of such an iron-fisted move, Dawei Group can be regarded as surviving the crisis of public opinion, and the criticism is much smaller.
Just when everyone was discussing the failure of the foundry and how much it had to do with Dawei Group, Dawei Group found out in the process of recovering red wine. This batch of red wine is sold at the top of the wine tasting industry.
This includes veteran wine collectors, wine tasting experts, and a number of other regular Lafe customers.
These people are very familiar with the taste of Lafei red wine, and they actually drank this batch of Oriental red wine, and they didn't feel it at all, which made everyone in an uproar.
Everyone began to realize the fact that Oriental red wine turned out to be the same taste as Lafite red wine.
With this awareness, many people with conditions began to try to buy authentic oriental red wine to drink, and sure enough, they found that it was exactly the same as Lafei red wine. There is hardly any difference.
Public opinion across the country is crazy. The most eye-catching headline: "Dawei Group, the most successful copycat merchant in China, has copied the exact same Lafei red wine." ”
Subtitle: "The domestic people can support domestic products in the foreign wine market in the future, the taste is the same, and the price is cheap." Whoever drinks foreign wine is stupid. ”
At this point. The Lafei headquarters finally learned that it was pitted by Jiang Fan, president of Dawei Group, and Gu Mingxue, executive president.
Dawei Group because of mistakes. Gu Mingxue compensated the Lafei Headquarters Winery for 30 million euros, about 300 million yuan, and the customer who bought the wrong one. Wine tasting experts, collectors, regular Lafa customers, a total of 100 million yuan.
Before and after, Dawei Group paid 400 million yuan for this, which can be described as a sky-high compensation case.
However, all the people in the foreign wine industry know that Dawei Group has made a steady profit, which is almost the most powerful advertisement in the world, 400 million yuan, and many large enterprises want to do this 400 million yuan of advertising, if they can, they are willing to spend 4 billion yuan to do this advertisement.
After that, Gu Mingxue hired a wide range of internationally renowned appraisers, collectors, and wine tasting experts to put Lafa and Oriental red wine together for each expert to identify.
Experts can hardly tell which are Oriental and which are Lafite.
So far, Oriental Red Wine has opened up its own popularity and gained a pivotal position in the red wine market, and orders from home and abroad have flown like snowflakes.
The Lafei headquarters is bitter, and Oriental Red Wine is recognized as the same as Lafa, which is bound to have a great impact on the Lafei market, with 300 million compensation? Not enough consolation prizes for Lafa.
However, they couldn't catch the evidence that the Dawei Group stole their secret recipe, and there was no way for the Dawei Group, which was in full swing to produce Dongfanghong.
From the Lafei headquarters, Jiang Fan gained more than 200 hatred points.
The reason why there are only two hundred is because Dongfanghong has only started now, and there is no impact on the interest chain of Latin America, but a few people in the Latin African headquarters hate themselves.
When Dongfanghong's production capacity explodes and expands to the world, that is when the people of Lafei and Lafei's interest chain cry, and if Dongfanghong's taste is better than Lafei at that time, it will be the end of Lafa.
What's more, Lafa is just the beginning, there are other red wines, Jiang Fan decided to patronize them one by one.
The success of the 400 million yuan advertisement of Dongfang Red Wine has made many customers who previously felt that several new liquors of Dawei taste the same as famous liquors such as Wuniang Liquid Maotai and other famous liquors.
The public opinion that Dawei new wine tastes the same as Wuniang liquid Maotai is becoming more and more noisy, and it has also initially opened up the market for several new wines.
Ethanol, red wine, liquor, the three major industries can be said to be in full swing and progressing smoothly, and Jiang Fan has also begun to expand into the agricultural product market.
For this market, Jiang Fan is a little cautious, there is no other reason, he sells a large number of low-priced agricultural products, I am afraid that the most affected bottom farmers, hard work in the greenhouse for a quarter, Jiang Fan's agricultural products came out, immediately killed back to the cost price, that does not lead to a large number of suicides?
In the past, when you were ruthless with garlic and garlic, the price of garlic sold by farmers was cheap and at a loss, and the profits were taken away by middlemen, which led to the suicide of many farmers.
It is conceivable that the nerves of vegetable farmers and grain farmers are still very fragile, and it is normal for them to be deprived of the benefits they rely on for survival.
Although this will definitely pull a lot of hatred, Jiang Fan can't bear it.
Fortunately, his planting skills are high enough, and the crops planted can reach the best state, Jiang Fan decided to hit the domestic mid-end and high-end markets, and the price pricing of all agricultural products is higher than that of ordinary vegetable markets, and the pricing of preferred agricultural products is the same.
As for those who plan to sell abroad, Jiang Fan deliberately let the quality of the crops be slightly worse, and all of them will impact the low-end foreign market, and now the international grain merchants are basically controlled by foreign countries.
It is as unreasonable that a country that needs to import grain has two international grain companies that control a large share of the international grain market, and even a single move by these two companies will cause turmoil in the international grain circulation market.
In Jiang Fan's prediction, a large amount of grain will be used to overwhelm the current international grain market, and he himself will also achieve the effect of causing fluctuations in the entire international grain price once he announces the news.
Of course, it is too early to say this, after all, the grain market has just begun, and now there is not much sales in China, and the orders are only orders from some feed mills.
Jiang Fan's first move to open the market attracted the attention of the whole country, because the drought in the hometown of Zhang Tie, the mad cow goalkeeper, in southern Xinjiang Province, led to a large reduction in grain production.
After the winter grain stocks are exhausted, it may be difficult to survive the spring famine, and everyone feels that the price of grain in southern Xinjiang will rise sharply next spring, and the people's lives will be greatly affected by that time.
Jiang Fan, in his capacity as president of Dawei Group, announced that around January next year, he would donate a large amount of grain to the arid areas of southern Xinjiang Province to alleviate the consequences of the drought and relieve the people from hanging upside down.
As soon as the news came out, the response was fierce.
Everyone doubted the ability of the Dawei Group, how could it be possible to meet such a big gap in southern Xinjiang, but the Dawei Group had already reported to the Red Cross Society, that is, it was illegal not to donate. (To be continued......)