"In order to counter Rebirth Technology's six-ear search, we have recruited 150 technical positions in China. However, after only three months, we are going to lay off 90 technicians. Mr. Sergey. ”

"This is a request from the board of directors and I am sorry. You know, we have an agreement with Microsoft that you can't work on a non-compete program for half a year. Of course, your work is very important to Google during this time. But now the situation has changed, and we have to reduce the number of tech jobs in China. ”

It wasn't a face-to-face conversation, a middle-aged man with glasses in the room, and in front of him was a large 36-inch TV with a bearded American talking to him.

"But it's ninety!" The middle-aged man in his eyes said worriedly: "This will greatly weaken our technical strength, and we will be in a disadvantageous position in the competition with the six-eared search." ”

"Yes, but I believe in kaifu. Mr. Lee, can you handle this, you say? ”

Cave. Li pursed his lips and was silent for a long time, he knew that he had come to Google four months ago from the president of Microsoft China. Microsoft was furious and wanted to hold him accountable for breach of contract. It was Google and Google's directors who stepped in to get Microsoft to spare him this time.

Google has done a lot of work for him, Cave. Lee could not say anything that would disappoint Sergei.

"I will fulfill the requirements of the board of directors and lead Google China to continue to strive for the development of its business in China."

"I know you can, Mr. Cave Lee." Sergei smiled, nodded, and said, "This is to make Google China more efficient in catching up with six-ear search." In the end, this qiē will be worth it. ”

"I hope so."

Kev Lee cut the line of the video call and picked up the phone on the table with a frown.

Google entered China a little earlier than it did in history. But basically followed the trajectory of history. It started out as a five-person team that maintained the Chinese version of Google Search, with servers in the United States. It is not satisfactory in terms of the number of indexes and the response speed.

However, with the convenience of searching English materials, Google still occupies about 10% of the search market after entering China.

Then there is the rise of the six-ear search engine, since 1999, when Rebirth Technology launched the six-ear search, Sohu, Sina and Yahoo, the old search portals, have given up their search business because of the bursting of the Internet bubble.

Taking advantage of this opportunity, Liuer Search has become the only search service provider in China.

It is not easy to monopolize the entire Chinese search engine market, but it is not difficult to regenerate technology - after all. It has some of the best programmers in China.

Especially after the joining of Liu Jianguo, an associate professor at Imperial University, the development of search engines is very smooth. In just half a year, Six Ears Search 1.0 has begun to be launched.

With excellent performance and original PR algorithm, the accuracy of six-ear search greatly surpasses that of the old search engine.

In the search engine market, only Google, Yahoo and Yisou have the ability to threaten the position of Six-Ear Search.

"We're going to get Google out, and it's the biggest threat."

He Youyou has grown up, and compared with the appearance of the little girl in high school, she is not only more beautiful and moving, but also exudes the elegance, maturity and confidence of a successful woman.

"How?"

Li Zhi looked a little rich. The cheeks were visibly plump. But the most striking thing is her slightly bulging lower abdomen. There, as everyone knows, the next generation of China's richest people is being bred.

However, even if you are pregnant. Li Zhi didn't just give up his work. Six-ear search is on the eve of domination, and all the search engines on the market are trying to pull it down.

"I have a plan." He Youyou's gaze swept over Li Zhi's lower abdomen, and there seemed to be a pause for a moment. But nothing has changed on the surface. still took out a copy of the article and put it on the table: "Our PR algorithm and Google's algorithm seem to be not much different, in fact, now the search engine is gradually becoming homogeneous." To squeeze out Google and Yahoo. Only make a fuss about their identity. ”

Li Zhi didn't think about it, and directly denied: "You mean." Want to use national feelings to attract users? This is not good, impulse marketing can bring a temporary advantage, but in the long run it will only put us on the fire. Any means of using patriotism to expand the market will end up with more than worth the loss. ”

"Of course." He Youyou was not depressed, but agreed with Li Zhi's opinion.

"We can't use this impulsive, emotional approach to get users to choose us, but we can use a slightly less impulsive approach."

"Disseminating information that is valuable to users requires a balance between rationality and emotion. So this plan of mine is to provide a reason for users to choose us. ”

He Youyou flipped through the text, pointed to a line of enlarged and bold font and said, "We put forward a slogan, 'Six ears, understand Chinese better.'" ’。 Obviously, whether it's Google or Yahoo, how can foreign companies know Chinese better than we do? And this slogan can also inspire national pride, yes, Chinese is not the same as the alphabet language that Google and Yahoo encountered before, we are hieroglyphics, we have a culture of three thousand years. Google, which is easy to use in the United States, is no match for six-ear search in China. ”

"Six ears, know Chinese...... better"

Li Zhi read it in his mouth a few times, and the more he read it, the brighter his eyes became. This sentence is really very ingenious, think about it deeply, it is a simple six words, but it conveys several layers of meaning.

I have to say that in one sentence, the broad and profound imagery of Chinese is vividly expressed. Indeed, from the perspective of understanding Chinese culture, Google and Yahoo are really out of reach.

"Okay, that's it." Li Zhi didn't even read the plan, so he made a decision directly.

With these six words alone, the level of this proposal will not be bad.

Six ears, more understanding of Chinese. With the promotion of rebirth technology, this sentence has become a slogan that resounded throughout the Chinese Internet.

He Youyou also proved that her current wealth is not just a good teacher. In brand marketing, her talent deserves her status.

A series of PR campaigns, such as the public beta test and Google search results for accuracy, such as the shooting of video clips. Zhou Shuo also wrote several so-called Chinese "four or sixth" exam questions that were circulated in later generations, and put them on the Internet to ridicule Google and Yahoo as "foreigners", and could not understand the essence of Chinese at all.

And the most unique hand is the next slogan put forward by He Youyou after the six-ear search promotion has achieved phased results.

"Six ears, you'll know."

It's as simple and straightforward as if Bundy was referring to a band-aid, and the six ears went from a noun to a verb, and people said so naturally, "What's the problem, don't you know six ears?" "That's the case.

In terms of publicity alone, Google has almost failed spectacularly.

Cave Lee was instructed by Sergei to reluctantly lay off the staff of Google Research China.

To be poached by Google from Microsoft at a great price, he still has some ability. At least in terms of recruiting talent, it is really doing a good job.

In the first few months since he took office, he has personally recruited hundreds of technicians for Google. There are a lot of very good seeds among these people, but now they have to quit Google.

Kev Lee felt his heart dripping blood. Without these subordinates, what is the point of being the president of Google China?

Six Ears Search has a technical team of more than 1,000 people, while Google China now has only a few dozen left.

The human resources manager of Rebirth Technology is squatting outside the gate of Google China Research these days, and if he opens one himself, he will be pulled away.

And the rest of the staff are also obviously a little demoralized.

"I know you've had a hard time lately, and a lot of your colleagues have left. Please believe that it was not easy to make this decision. ”

Kev Lee gathered the rest of the people together and said with a sad face: "The people who left are not because they did not do well, Google China can have the current results, thanks to the joint efforts of everyone, Google is very grateful for their excellent service." ”

"But Google China has reached a critical juncture, and we have to go one step further, just one step. Our retreat today is for tomorrow's stride. In order to achieve this, we must make sacrifices. Google China will not stop, and I assure you that we will not abandon anyone lightly. ”

……

Regardless, the storm of layoffs has finally passed. As a world-renowned foreign-funded company, Google is still very popular in China.

As Cave Lee's speech ended, the rest of the people's hearts were settled. Knowing that I became a survivor of the layoffs, to be honest, I was a little excited.

Exhausted from the conference room, Cave Lee returned to his office and connected to a video call across the ocean. On the other side, when it was still dark at night, Sergei looked a little haggard.

"We have completed the layoff task, and there are still 60 days left for the technical staff, which will inevitably affect the progress of the project development......"

"Mr. Cave Lee, I would like to inform you of the imminent lifting of the ban on the Pan John Group by the U.S. Congress. Google's board of directors expects that Rebirth Technology is likely to bring six-ear search to the United States. ”

"After the research of the board of directors, Google has decided to abandon the decision to develop the Chinese market and gather strength to meet the challenge of rebirth technology. As a result, Google China will be downgraded to an office. ”

"So, we can't keep the position of president of China, and I believe that this decision is not easy to make. Google is so grateful for your continued excellent service, but it's for a better tomorrow for Google. (To be continued......)