"Xiaotian, it's terrible, it scared me to death......"

Chang Le's call hit Wu Tian's mobile phone, and he opened his mouth and shouted.

"What's wrong, what's wrong?" Wu Tian suddenly became nervous and asked hurriedly.

"A lot of children have kidney stones, and I've heard that some of them have died, guess why?" Chang Le said.

"Milk powder?" Wu Tian blurted out.

I almost forgot about this file, or Wu Tian remembered this file, but it was so old that he forgot the exact time it happened.

"How do you know?" Chang Ledao.

"Uh, which one of them I watch the domestic news." Wu Tian hurriedly prevaricated.

"Alas, fortunately, our children are all older, otherwise they wouldn't be scared to death." Chang Le said.

"I said, is it okay for our children to use Huatian milk powder?" Wu Tian said.

In fact, as early as in Shangdong County, because of the production of Tianyuan milk tea, farmers in Shangdong County had begun to raise dairy cows and established the first dairy enterprise. Later, this part was assigned to Huatian and established as a specialized dairy company. Over the years, the scale of the dairy company has been expanded repeatedly, and it has further established milk sources in Inner Mongolia, Xianing and other places to carry out large-scale breeding, and has become one of the four major dairy brands in China.

Under the rigid requirements of Wutian, Huatian milk powder has always attached great importance to quality, from raw materials to production to finished products, after countless strict tests to ensure product quality.

The same testing requirements, in fact, implemented in the entire Huatian food under the command of ham sausage, edible oil, instant noodles and other products, for this purpose Huatian headquarters set up a special quality inspection department, with a higher status than the subsidiary, the use of shift testing, all Huatian food testing, to ensure that there will be no foolishness.

Huatian's products. It can be said that the strictness of quality inspection is much higher than the national standard, and even higher than the international standard.

"Do you know what kind of milk powder our children eat? Not bad, hehe. Chang Le smiled.

Wu Tian always felt that Chang Le's words had something to say, and hurriedly said, "Okay, don't worry so much." I'll call Jia Ming later, this incident may affect Huatian Food, so I have to prepare in advance. ”

"How can this matter affect Hua Tian? It's obviously Sanma's business......" Chang Le wondered.

"This is called a fire at the city gate and the fish in the pond, who asked Hua Tian to sell milk powder too......" Wu Tian sighed and said.

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Since the milk powder incident, China has officially entered a food safety crisis, and in the following years, many food safety problems have been reported one after another, such as gutter, oil, lean meat, and essence. Let the people of the whole country panic infinitely.

To a large extent, this has also revealed the problems accumulated in China's rapid development in recent years.

"Tianshao, our Huatian quality management system has always been implemented very strictly to ensure that there are no quality problems." Jia Ming said.

"I'm relieved of this, but consumers may not be assured." Wu Tian sighed and said, "How many years have Sanma been exempted from national inspection, and this situation has occurred, how can you make consumers believe us?" Crisis PR. It must be done, and it must be done well. ”

"After what happened. We have also started the crisis PR process as soon as possible. Jia Ming said, "But so far, the effect is not very good, according to the last two days of Tianwang supermarket around the consumption data, compared with the past at least 60 percent." ”

"Well, that's something to be expected." Wu Tian said.

"According to the analysis of our marketing department. This situation, relying only on the company's own ability, is difficult to resolve, and can only wait for the state to come forward in the future. "It's best for the relevant departments to come forward." Sampling all dairy products on the market, and then refuting the rumors for qualified products, can the time slowly recover......"

"Well, that's what I said," Wu Tian said, "but don't forget, this is a crisis, and it's also an opportunity. ”

"Opportunity?" "You mean, this is an opportunity to shuffle the cards?" ”

"Hehe, this unwarranted disaster has affected more than just the Huatian family." Wu Tian said.

"However, in the face of such a big crisis, how can we succeed in public relations?" Jia Ming said.

"Too many ways, okay?" Wu Tian said, "For example, you can make a mistake with a prize, openly welcome all testing institutions and individuals, conduct quality testing on our Huatian milk powder, and give a huge reward if you find unsafe ingredients that exceed the national standard!" ”

"Uh, this ......," Jamin said.

"You can't be unconfident in our own products, are you?" Wu Tian said.

"No, that's not ......," Jia Ming said quickly, "I'm worried that some people will deliberately give false reports or switch our product ...... for rewards."

"You won't cooperate with a national testing agency to conduct a retest? For the products reported by someone, you can transfer the products with the same batch number to re-test! Wu Tian said, "Okay, about this kind of problem, you go to Song Xiaoling to discuss, she has a very good ...... about crisis public relations."

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Crisis PR is a very professional job.

In fact, the concepts of crisis public relations and public opinion hype are very similar, both of which are to implant a concept into the hearts of the audience through public opinion, so that they can believe in it.

For this milk powder crisis. Huatian is not a party company, but has been affected by a crisis of trust. Therefore, the key question now is how to get consumers to distinguish Sanma from Huatian.

After some discussion and analysis of the market situation, Song Xiaoling and Jia Ming came up with a set of countermeasures.

"There are few days. The first of these plans is to publicize that we are a Hong Kong-funded enterprise, isn't it a bit too ......," Jia Ming said via video call.

The predecessor of Huatian Food was a subsidiary of Fengyun, and later when Fengyun and Tianhua Electronics merged, all food-related industries were spun off and became a company. Therefore, Huatian's shares, the majority of which are still under the names of Chang Tianhua and Bai Jie, are serious Hong Kong-funded enterprises. But after all, it was born and raised. Jia Ming psychologically does not want Huatian Food to be named a foreign capital, for fear that it will affect the corporate image.

"Hehe, I think this proposal is still very good." Wu Tian said.

According to Song Xiaoling's plan, in order to deal with this situation, almost the entire Huatian Food needs to be repositioned accordingly, which is a very huge project.

First of all, the first point is to first be in the media coverage. Keep mentioning the bloodline of Huatian - a capital enterprise from Hong Kong Island!

Chinese people have always had a tradition of worshiping foreign monks, and there is a problem with Sanma milk powder. I thought it was made in China, and there was no problem with foreign products.

Wu Tian agrees with this, because he knows very well that after this incident, even if the state finally comes forward, it proves to the Chinese people that not all domestic milk powder is problematic through various means. But the result is still that most Chinese people have lost trust in milk powder.

As a result, some imported milk powder began to pop up on the market, marking the origin of New Zealand and the Netherlands. But in reality? Is the so-called imported milk powder really imported?

Furthermore, consumers with a little conditions simply ask for those real foreign brands that do not exist in China. For this reason, it has even become a profession to bring milk powder from Hong Kong Island into the customs. Even Hong Kong Island has even issued regulations to prohibit the purchase of milk powder on Hong Kong Island to enter the customs!

Wu Tian can't expect Huatian to be recognized by all consumers, but if he can get the approval of most consumers, Wu Tian will be very satisfied. Then there is no doubt that it is a good choice to promote the bloodline of Huatian and let most consumers who trust foreign brands more increase their impression points on Huatian because of this.

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"Akiko, times are different." Wu Tian said, "How many years has it been since Hong Kong Island was returned, and what do you care about whether Hong Kong is Hong Kong or not?" Those are all Chinese assets. And this milk powder incident can only be said to be a fuse, the quality problem of most domestic food companies. In this environment, Hong Kong brands will increase users' trust in us to a large extent......"

"Well, I can understand that......" Jaming said.

"As for the second point, raising the price of Huatian milk powder, I don't think I need to explain anything, right?" Wu Tian said with a smile.

"No, of course I know what's going on, hehe." Jia Ming laughed.

With the improvement of the living standards of the Chinese people and the rampant use of cheap commodities in China, the Chinese people have suffered losses and been fooled for more than ten years, and finally woke up to a truth, that is, you get what you pay for, and even overkill, and even develop the habit of only buying expensive ones.

So, for the same two products, the one with the highest price sells even better than the one with the lower price!

Of course, this happens more often in larger cities, and in smaller cities, cheap products are still more popular.

"But this one, we can change it." Wu Tian said, "The product line of Huatian milk powder should be richer, and it is best to set up a sub-brand or product series to distinguish the high and low end." The product can be divided by the source of milk, or simply in Australia or somewhere, set up a foreign milk source to launch high-end products. ”

"Isn't that just shipping discounted?" Jia Ming laughed.

"You just think it's just to make the difference in freight." Wu Tian pouted.

This can't be blamed for Wu Tian being a black-hearted businessman, even if Huatian doesn't do this, there are also other companies that do this, rather than letting the money be earned by others, why not put it in his own pocket?

There are still a few plans left, including Wu Tian's plan to collect tests with prizes, all of which are about specific activities to deal with this crisis, Jia Ming has no objection to those issues, and just chatted with Wu Tian for a few words.

"Mingzi, whether Huatian can turn over and become a domestic dairy leader with this opportunity this time depends on the public relations efforts this time." Wu Tian said, "Don't worry about investing, even if you take out the profits of the next two years to invest, you don't hesitate to invest, understand?" ”

"Don't worry, the company has working capital on its books, and it is guaranteed to be bloody, hehe......" Jia Ming also said proudly. To become the industry leader, this has always been Huatian's ideal and goal, now ham sausage, edible oil and other projects can boast of being the domestic boss, but dairy products can only be regarded as the top four, Jia Ming will naturally not let go of this opportunity!

[Bow and thank the primordial heavenly demon for the commuter pass!] (To be continued.) )