Chapter 201: The Strongest Advertisement in History
"Nora. Ms. Ephron, how was it like to direct for the first time? ”
"It's very good, the film was a perfect choice from the script to the actors, and I think working with them is a very memorable experience."
"This "e-love letter" puts the background of the story on the Internet, may I ask Ms. Ephron that you usually surf the Internet?"
"Oh, I didn't use the internet much in the first place. But I'll tell you quietly, I'm a networm now. ”
"It is reported that the writer and producer of this film are the same person, is there any story behind this?"
Nora. Avron, dressed in a gorgeous and elegant gown, stepped out of the car. He waved his hand and smiled confidently. The reporter's microphone was like a sharp sword on the Iron Throne, densely standing beside her.
She bowed slightly, greeted the people around her, and occasionally picked out two questions to answer the previous sentence. After a while, she walked into the premiere movie theater elegantly and calmly.
Before the reporters could lament her hurry, a brand-new limousine pulled up at the door of the cinema.
"It's Johnny Depp!"
The reporters screamed and redirected their microphones in the direction of the entrance to the passage.
"Mr. Johnny Depp, are you happy with your performance in this movie?"
"Of course, I'm very happy with the performance of each of my films. Especially Nora. Although it is her first time as a director, Ms. Ephron is indeed a very talented and experienced director. ”
"I heard that you and Miss Megrien are really fake, did you spark a spark of love?"
"Miss Megrien is very charismatic, but it's unlikely. I'm a man with a wife. ”
"Mr. Johnny Depp, what do you think of the Internet. Do you surf the Internet in your life? ”
……
Nora. Avron took a few quick steps, stretched out his hand, and said, "Mr. Joey." As a screenwriter and producer, he sneaked in through the back door, which is too low-key. ”
"It's better to keep a low profile." Zhou Shuo shook his head and smiled, and Nora. Ephron shook his hand and said, "Fame is not good for me, as long as the film can be successful, it is my greatest joy." ”
"If everyone in Hollywood's Vanity Fair were like you, there would be a lot less strife." Nora. Ephron is clearly very excited, and his first directing film is about to be released, and his heart is inevitably full of spirits.
"My home ground isn't here." Zhou Shuo smiled. Said noncommittally.
"Yes, if you don't have an in-depth understanding, it's really hard to imagine your influence in the Internet industry." Nora. Ephron said with a sigh.
"Ha, do a line of love." Zhou Shuo said with emotion: "Sitting in my position, the fewer people who still know the Tao, the better." ”
"You're right, people who are really powerful don't like to show off." Nora. Ephron said with a wry smile.
Zhou Shuo shrugged his shoulders and was speechless.
As the premiere time approaches, more and more stars are coming. Nora. Epron's more than twenty years of Hollywood journey is not covered. She exerted her influence, and many people wanted to sell face.
The premiere began as scheduled, the lights in the screening room went out, and darkness gradually plunged around. The movie begins. A New York formed by electronic signals is depicted on the big screen.
With the sound of piercing screaming dials, Megarion cautiously observed her boyfriend's whereabouts at the door, and then happily connected to the Internet.
Behind a virtual network. But it's a competitor who is close to her. They mingle with each other on the Internet, even against huge bookstore chains.
The story itself is ingenious. But what gives this film a deep resonance with the audience are the details that are inadvertently revealed.
Johnny Depp is a very talented actor. It's a pity that Zhou Shuo always has a weird feeling when he watches him act in a serious love sketch movie. An actor always wants to shoot a great work in his life, but too perfect a role also limits the actor to a framework.
In short, Johnny Depp is probably always the funny image of Captain Jack in Zhou Shuo's heart......
However, for viewers who have not watched "Pirates of the Caribbean", Johnny Depp's performance will not be much worse than Tom Hanks.
Of course, the main attraction of the film is still in Nora. Ephron has a warm atmosphere. From corner bookstores, to New York fairs. The color tones, props and background music of the picture all work together to create a rare and harmonious style.
That's Nora. Epron's style, from "When Harry Met Sally" to "Sleepless in Seattle", has always maintained a sense of calmness, calm and warmth.
Compared with the scenes of love, the Internet scenes that Zhou Shuo insisted on joining were also very eye-catching. The number of appearances of the six-eared IM can be called the third protagonist. In addition to this, the male protagonist of the big bookseller Joe. Fox has also done business online, and many online bookstore content has been added to the movie.
And this new online lifestyle has also entered the minds of the audience in the film. Computer networks are not mysterious science and technology, but electrical appliances that can change people's lifestyles, just like televisions, washing machines, and refrigerators. After watching the movie, many people realized that there was such a convenient tool.
Joe. Fox uses six-eared IM for web conferences, Catherine. Kelly joins a group of children's authors to share a variety of playful mood phrases and experiences......
On the Internet, people can abandon their pretenses, express their opinions and communicate with others without burden. In such a world, people can be honest and outspoken, because people follow the rules of the Internet in their communication. Without asking about specific events and revealing true identities, this kind of communication seems to be more direct to the depths of people's hearts.
When the end credits were raised, the lights in the screening room were slowly lit up, and the entire hall burst into applause. "Electronic Love Letters" may not be a classic movie, and it has not left any awards to be proud of in its original history, but it is indeed a film that can give people warmth and joy.
For the average person, this is also enough. For Americans, watching movies is not a luxury. When people walk into the cinema, if they can be relaxed, moved and happy, it is completely worth the ticket price. In Nora. Under Epron's meticulous carving, the beautiful positive energy of "Electronic Love Letters" almost seems to overflow.
What's more, in 1995, this was the first movie to show the theme of the Internet. Just the identity of the pioneer monster of this theme already has enough gimmicks.
For the 25 million Internet users in the United States, this is a sense of recognition that has been taken seriously. It's like twenty years later, when online novels are put on the screen and even the big screen, the excitement of wanting to be recognized by society.
This is not only an incentive for netizens, but also for Internet practitioners.
"The most exciting, expensive, and creative ad ever!" That's what The New York Times said about "Electronic Love Letters" the next day.
"We don't know if the film was inspired or if it's real life. From a movie point of view alone, this is a first-class love movie. But if you look at it from an advertising point of view, it can be regarded as a super gorgeous advertisement of the century. The winners of the New York Advertising Awards and Effie Awards in the past are all weak compared to Six Ears Software, who can spend $20 million to make a movie specifically for their own product? What advertiser can get their audience to pay for their own ads? Learn from others, have you made money from advertising this year? ”
Of course, it is impossible for Zhou Shuo to stand up and admit that "Electronic Love Letter" is an advertisement, but its advertising effect is beyond doubt.
The New York Times was followed by the Washington Post and the Los Angeles Times. Nora. The gold-lettered signboard of Ephron somewhat offsets the negative impact of selling advertising meat on the head of the movie. Judging from the reaction of the major newspapers, at least everyone thinks that even from an advertising point of view, this is a sincere advertisement.
"This is the first time that the Internet has made its voice heard on the big screen!" Not only traditional media, but also the Internet has long been turned upside down. Yahoo was the first to launch a feature on the movie, and then AOL followed suit, and the entire Internet was like a holiday, and everyone who went online was encouraged.
"Oh, why have I never had a romantic experience on the Internet?"
"Probably because you don't have a six-eared IM account!"
Zhou Shuo took the opportunity to spend a lot of money, and various advertisements of six-eared IM appeared in every corner of the Internet with the release of "Electronic Love Letter". Its overwhelming posture is quite a bit of violent marketing.
Regardless of the marketing method used, at least everything seems to be working very well. It's not just lovers of love movies who go to the cinema, almost everyone who likes to surf the Internet wants to see this movie.
"What, advertising? If Six Ears IM could get me to find a girl like Meg Ryan, I wouldn't mind paying to see its commercials. ”
Many people respond to the doubts of those who don't use the Internet and encourage them to participate in the life of the Internet as well.
"Computer networks are not only a tool for work, but also a social channel." With the release of this movie, it has gradually become deeply rooted in the hearts of the people.
Under the effect of this online social trend, the number of registered users of Liuer IM miraculously reached 10 million in the second month after its launch!
When the first eight-digit ID was snatched up, the whole Internet was boiling. (To be continued......)