Zhou Shuo is not as ignorant of him as Liu Hui thinks, in fact, every middle-level in every organization under the group, the human resources department of the group has enough detailed archives.

The marketing department of the Imperial Capital Research Institute has performed well, which is one of the main reasons why Zhou Shuo paid attention to him. But that's not the only reason he's called here today.

The phrase "science and technology are the primary productive forces" has been shouted in China for seven or eight years. But in today's China, it's more of a concept than a truth.

It has been widely recognized in society that technology plays an important role in today's society. However, the domestic environment is not so friendly to the development of science and technology. Under such conditions, the development of science and technology has gradually degenerated from a criterion to a concept in society.

For example, Helios Oral Liquid, such as various health products, therapeutic instruments, VCDs that are prevalent on the market, such as various seemingly novel concept products. They are often under the banner of science and technology, but they are filled with marketing routines. Here, science and technology become part of the product packaging, rather than the guidelines that guide the production of the product.

In some fully competitive industries, without the protection of technical barriers, it is even more into the situation of marketing theory.

Like Confucius and Qinchi in the liquor market, like Yanwu tape recorder and Vitality 28 laundry detergent......

These are all products that have become popular all over the country overnight under the magic of marketing, but what is the end result? Once these marketing myths are debunked, these companies that focus on marketing and rely on marketing will be caught off guard.

The sales of three oral liquids jumped from 100 million to 8 billion in three years. And then just because of the rumors of an old man, this huge beach empire collapsed with a bang.

Aido VCD. used to be the largest VCD manufacturing company in China, but in the end, the CEO ended up in prison.

The Chinese market in the mid-nineties. It's just too impetuous. And Liu Hui, the manager of the marketing department in the Imperial Capital Research Institute, is also such a person who thinks that marketing should be decisive.

Of course, it is not known whether this is his own idea, or whether his ass is sitting in the position of the marketing department.

However, after Zhou Shuozhong began to form Fanhan Entertainment, there began to be such a voice in the group - Fanhan Group should strengthen the strength of the marketing department. Most of these voices were spread from Liu Hui's marketing department.

Unfortunately, for Zhou Shuo, the focus of Fanhan Group will always be on the scientific research department. Most of their activities are flattering to the blind.

And as the president of the group. Zhou Shuo must look down on this kind of small means of mobilizing the grassroots to get rid of it.

Liu Hui didn't know what Zhou Shuo was thinking in his heart, he just thought that his voice had finally reached it, so he asked if he was willing to take charge alone.

Of course, he was willing to do so in his heart, but of course he couldn't show it so bluntly. Liu Hui said to Ai Ai: "I am willing, but I am afraid that I will not be able to do Mr. Zhou's errand if I am not enough." ”

"I'm not afraid of this, there's a first time for everything." Zhou Shuo waved his hand indifferently, and said with a deep sigh: "I plan to merge the marketing department into Xinke Computer Company." Would you like to go over there and be a manager? At present, the business of the marketing department, coupled with the software outsourcing and ERP system of Xinke Computer to Japan, do you think this scale can be regarded as the leading in China? ”

Liu Hui's eyes became brighter and brighter the more he listened, and he nodded again and again. said excitedly: "Count, definitely count!" Not to mention that such a plate is the first in China, even if it is won internationally, it is also famous! ”

After more than two years of development, ST Computer has been developed. At present, the main business is software outsourcing to Japan and ERP customization business in the United States and Japan, which can bring 10 million US dollars of business to Panhan Group every month. After deducting all the expenses. The profit is also four million dollars. In this way, coupled with the domestic business brought by the marketing department, the annual profit will be at least 60 or 70 million if converted into US dollars.

According to the current development of the software business in Japan and the United States. As well as the speed of domestic computer popularization, it is estimated that the future growth prospects of a software company after such a combination should be extremely favorable. It is only a matter of time before it is said that it is $100 million a year, and seizing the opportunity may not be impossible to become a second Oracle or SUN.

Being able to serve as the manager of such a company is already a big surprise to Liu Hui.

Zhou Shuo knocked on the table, Liu Hui immediately closed his mouth, and listened carefully to him as he continued: "My request to you is not just to combine two units, although this is already a very difficult thing. But I believe you can do better, and you have to do better. ”

"After merging the marketing department of the Imperial Capital Research Institute into the new technology computer company, one of your biggest tasks is to find an opportunity to package the new technology computer company into the market."

"Going public? May I ask Mr. Zhou, where are we going to list? Domestic or foreign? ”

Liu Hui is not surprised by this, in his opinion, in fact, the entire Pan Han Group should be listed. With the current size of Fanhan Group, the domestic stock market does not need to think about it, and the market cannot hold it at all. It would be great to be listed in Hong Kong or NASDAQ.

Unfortunately, this is obviously a very promising business strategy, and he has built several times to the top management of the group. It can only be said that the vision of the senior management of Fanhan Group is still a little small, and they only see their own one-third of an acre.

"What about your opinion?" Zhou Shuo didn't answer, but asked Liu Hui rhetorically.

"Of course, the NASDAQ is the best, otherwise Hong Kong stocks are also good." Liu Hui blurted out without thinking about it: "The domestic stock market is too small at present, and the company with an annual profit of 80 million US dollars is not a state-owned enterprise, so the amount of funds raised by listing in China is not meaningful." Hong Kong is the primary option, much easier than listing on the NASDAQ, but the international vision is not strong enough, and the future of trading in Hong Kong dollars is uncertain after 97 years. So if it's my opinion, I think NASDAQ is the most suitable. ”

Zhou Shuo nodded, and then asked, "Then do you know anything about the NASDAQ listing?" Can you come up with a preliminary plan? ”

"The profit and share requirements of the NASDAQ listing are easy to say, and the most difficult thing in my opinion is to transform the management method and meet the governance standards of listed companies, which we have no perfect experience in China......"

Zhou Shuo was a little surprised by Liu Hui's answer, he thought he was just a high-minded person, but he didn't expect that there was really some ink in his stomach. ST Computer has absolutely no problem with its profitability, with a mix of minority shareholders – former interest group students, mid-sized shareholders such as SoftBank Group, and large shareholders such as the overwhelmingly dominant Pan Han Group.

It can be said that it has all the external conditions for listing on the NASDAQ. The only obstacle to it is the listing of the company's management structure in accordance with the requirements of the US stock exchange market.

This transformation mainly refers to the establishment of the shareholders' meeting, the board of directors and the board of supervisors, the improvement of the employment procedures for labor relations within the company, the selection of managers through open and fair procedures, and the preparation of articles of association to ensure the incentive and supervision of employees and managers......

Don't think that these jobs are easy, later generations think that there are so many Chinese Internet companies that make money on the NASDAQ, but how many of them really go to make money? There are as many companies as the crucian carp that crosses the river, and they are dying on these preparations.

Listening to Liu Hui gushing about the possible plan for listing on the NASDAQ, Zhou Shuo was really impressed by him. Although this person is a little self-centered, he still has some real skills. To do this, maybe it's really the right person.

The listing of ST Computer is one of the things he has always wanted to do, and the benefits of listing are needless to say, and these businesses themselves are not the core business of Panhan Group.

ST Computer's outsourcing to Japan is currently limited to low-end business, and it will inevitably face fierce competition in the future. The same situation is also in the ERP system, and more and more ERP software companies will inevitably appear in the market. Although the domestic software market in the hands of the marketing department will grow rapidly in the future, the fierce competition is no less than that of foreign countries, so Zhou Shuo estimates that these businesses will become chicken ribs in another year or two.

In other words, Pan Han Group cannot complete the construction of technical barriers in these three areas. Then throwing them to the NASDAQ to circle money before their use value is exhausted, which is its final role.

Of course, if Liu Hui is really a genius marketer, he may not be able to lead this listed company to overcome obstacles and continue to write brilliantly.

However, Xinke Computer Company, which has entered the field of complete competition and needs to compete for marketing capabilities, has completed its historical mission in Zhou Shuo's view.

"Okay, you clean up, and you will go back to Embroidery City with me tomorrow." Zhou Shuo waved his hand and interrupted Liu Hui's narration. Preparing a company to go public is a cumbersome process, no less than the bureaucratic approval system prevailing in China. If he wants to finish this preparation, I'm afraid two days and two nights will not be enough.

Under Liu Hui's ecstatic expression, Zhou Shuo picked up Li Zhi, who had already finished his meal, and said with a smile: "It's rare for my girlfriend to come to the imperial capital, let's stop here today, I'm going to be busy!" ”

Li Zhi was stunned and escorted by the envious and jealous eyes of the whole restaurant, and was happily pulled out of the hospitality restaurant by him, leaving only a legendary love story full of romantic encounters in the Imperial Capital Research Institute - no one knows, in fact, she and Zhou Shuo met on a blind date.

In fact, think about it, in addition to not being romantic enough, what is wrong with blind dates? I'm just afraid that those women who are bent on fishing for a golden beetle son-in-law will know, so I have to sigh that God is blind. (To be continued......)