Chapter 450: Price War
Zhou Shuo is no stranger to Jiang Wanmeng, he is the inventor of the world's first VCD, and he can be said to be a great inventor.
Since 1993, Wanyan Company, established by Jiang Wanmeng, has been committed to the promotion of VCD. After three years, the VCD market has grown from scratch and completed a gorgeous turnaround.
In 1996, it was already the eve of the blowout of the VCD market, and it stands to reason that it should be the time when Wanyan Company reaped the fruits of its labor. Unfortunately, not all the efforts in this world have paid off.
The pioneer and pioneer of the VCD market, on the eve of the maturity of this market, is already facing bankruptcy.
The reason is very simple, Jiang Wanmeng does not have a VCD invention patent in his hand. When the market was about to mature, many large companies entered this field one after another, compressing Wanyan's market share to an insignificant point. And Wan Yan's own efforts over the years have not only not been rewarded, but also have to compete with these large companies with strong capital, which will soon be difficult to maintain.
It has to be said that this is a tragedy for the Chinese technology community. In the nineties, China had few excellent products in high-tech, and VCD can be said to be a bright spot in scientific and technological innovation.
But what happened to the founder of this highlight of scientific and technological innovation is a head-on blow to everyone who is interested in it.
Later generations said that Jiang Wanmeng was stupid and did not know how to register a patent in advance. However, at this moment in China's national conditions, how many patents have played their due role?
In 1996, China was a veritable copycat country, and its economic development relied on the imitation of foreign technology. Under such an economic foundation, it is natural that patent norms are not tough.
Wan Yan even registered a patent for VCD. Royalties were also not collected in the context of the time. If the lawsuit is useful, a foreign company has already fought it in China.
Patents were like a beautiful poison to the domestic economy at that time. It looks good, but if you eat it, you will die.
China in this era is from a certain point of view. It can be said that it is a completely free capital market. Capital does not need to be afraid of patents, which is the root of Jiang Wanmeng's tragedy.
Even if he really registers the patent, he may just end up being a rich person, and Wan Yan's fate will not change much.
For the fate of Wanyan Company, it can be said that everyone who hopes to make a fortune by relying on technology will have eternal regret in their hearts.
Zhou Shuo frowned, and couldn't help but ask, "What does Mr. Fang mean is that Jiang Wanmeng hopes to be able to introduce your investment?" ”
"Yes, but not mine. It is Huajing's investment. Fang Jiange smacked his lips and sighed: "The brand of Wanyan is still very valuable, if it is just a lack of funds, it may not be impossible to pull it from other places." However, Jiang Wanmeng is interested in Huajing's current design and production capacity, which is currently the only one in China that has no other branch in Huajing. ”
If you want to talk about the investments he has made in this life, Fang Jiange can't even count them. But the one that made him the most satisfied, I'm afraid it was Hua Jing.
is also taking the technical route, see what is the situation of Jiang Wanmeng in VCD, and then see what is the status of Huajing in China's electronics industry? Wan Yan was wrong. did not take the core technology into their own hands. What is the core technology for VCD? It is undoubtedly the decoding chip.
With the fact that China is the only one with chip design capabilities, Huajing does not need to risk any piracy and patent infringement, and serious inventors will have to go up to the pole to ask it to share the profits of the market.
Technology is this thing. It's really a thought of heaven and a thought of hell! Without core technology, capital will find it troublesome to even look at you. With core technology, even if you lie at home, you can make money. Hatchback comparison. Huajing's advantage is really three days and three nights.
"VCD decoding chip!" Zhou Shuo nodded, and said thoughtfully: "Jiang Wanmeng still has a vision. knows where Wan Yan's only way out is at present. Fight for capital, he can't fight for Aiduo and backgammon, and the core technology is in the hands of Scober, and he can't stop their supply. Only by introducing Huajing can we make new breakthroughs in cost and technology. ”
"As long as Huajing's investment is introduced, there is naturally no need to worry about the embarrassment of not having core technology."
This is obvious, since Wan Yan can't take advantage of the patent on the VCD, why can Scooper use it? Scooper is the pioneer of the first generation of VCD decoding technology, but Wan Yan is the creator of the VCD market. Aiduo and BBK companies produce VCD chips just because the Scoopers have this decoding technology.
In Jiang Wanmeng's abacus, as long as Huajing can reverse engineer the decoding chip and produce the decoding chip by himself, the cost will inevitably be as far away as a whole street from Scooper. If Wanyan can use such a cheap decoding chip, she will not have to worry about competing with other VCD manufacturers with strong capital in the market.
"So, Mr. Zhou is also optimistic about this business?" Fang Jiange shook his spirits and asked excitedly.
"Of course, the future market prospects of VCD are extremely broad, and now is the right time to enter it. In terms of multimedia decoding, we have MP3 technology as the foundation, and we don't have to worry about not being able to do it......"
The so-called MP3 is actually the meaning of MPEG-1AudioLayer3, and the compression technology used in VCD decoding is MPEG-1, which means that audio decoding Panhan Group has ready-made technology in its own hands. As long as the technology of picture compression is solved, the decoding chip is finished. Don't forget, Zhou Shuo acquired the Japanese DB software company early, and it has ready-made video compression technology in its hands.
Zhou Shuo nodded and said thoughtfully: "It's just a point, the current VCD market is very chaotic, and the key technologies are in the hands of foreign companies. If we rashly support Wan Yan to fight back, it is likely to lead to a price war. In this way, we will not make money at most, but I am afraid that this market will be ruined. ”
The early price of VCD was not cheap, and a VCD machine was less than two or three thousand yuan. Half of this is spent on the decoding chip and the laser head. But to say how much these two costs really are, in fact, it is not certain. If Wan Yan regrouped and fought back, Scottber would be able to support Aiduo and BBK in a price war.
Looking at the repeated price wars of household appliances in the Chinese market, on the surface, it seems that domestic brands have won - but in fact, it is always foreign manufacturers who have benefited.
Don't talk about other companies,Let's talk about the big head color TV in the home appliance market。 By 1997, China's color TV production capacity reached 30 million units, which was the world's largest output. But doesn't it mean that China's TV industry is very strong? It's a pity that it can only be said to be a hollowed-out giant.
At that time, the whole of China was faced with the problem of a huge industry but a lack of core technology.
At the beginning, everyone sacrificed the banner of the national industry and fought a price war with foreign brands in the market. Well, the Chinese worked together to drive out the foreign brands that were not deeply localized.
But then the very sad thing is,Our color TV industry did not continue to make breakthroughs in core technology,But completely fell into the quagmire of price war。 After beating the foreigners, it turned out that our own people were still killed in the dark.
Since 1996, the large-scale price reduction of the domestic color TV industry has come 6 times. Later, people in the industry also discovered the problem, but they were powerless to change it. In this market, there will always be people who will take the lead in reducing prices, and they all hope to kill others first, so that they can dominate the entire market.
As a result, China's color TV industry capsized as a whole at the end of the century. Everyone has become porters, there is no core technology, and the key accessories are all imported from abroad. However, they have to sell at cost price, or even at a loss, not only to bear the transportation costs, but also to lose money for takeout......
Finally, at the juncture of technological upgrading, China's color TV industry, which once held the banner of national industry, was collectively silent. Foreign brands not only regained their strength, but also completed in-depth localization, occupying 30% of the domestic market share in one fell swoop. In the new century,Plasma、On the new technologies of liquid crystal,China's color TV industry is completely out,If there is no BOE turned out,The entire Chinese color TV industry is a big joke that makes people"hehe。
And this kind of price war is not an isolated case, and then there are refrigerator wars, washing machine wars, air conditioning wars, and so on.
These price wars have boosted the voice of capital in the domestic market, but they have completely driven away the position of technology in the industry. Needless to say, anyone with IQ can imagine the impact of this on China's mastery of core technologies in all walks of life.
Between a manufacturing country and a manufacturing power, China does not dare to say that it has been completed after 20 years, and it can even be said that it has just embarked on the road to a manufacturing power.
The price war can be said to be something that Zhou Shuo never wants to touch.
"So, what does Mr. Zhou mean?" Fang Jiange asked suspiciously.
Zhou Shuo lightly clicked on the table, groaned for a while and said, "Please tell Mr. Jiang Wanmeng that Huajing can invest in Wanyan, but we don't want to fight with people in the ordinary VCD market." As the creator of the VCD market, Wanyan should be a leader in technology and standards. What we should do is to lead the direction of market development, if Wan Yan wants to make a difference in the market, I still have to withdraw from production and re......-exist as a technology company."
"Ahh Fang Jiange was surprised: "This Wan Yan currently occupies at least 6% of the VCD market, which is more or less a sum of income. just gave up, and I don't know if Jiang Wanmeng will agree. ”
"This, it depends on how wide his horizons are." Zhou Shuo said lightly. (To be continued......)