Chapter 44 Negotiated Prices
Liao Bingkun and Jiang Yun are two generals under Du Le, and how to develop the enterprise is inseparable from their support and help.
After the two of them were seated, Du Le did not waste time and told them all the news he had gotten.
Liao Bingkun and Jiang Yun listened to Du Le's words, and a smile appeared on their faces. What could be happier to be in business than to hear that your products are marketable? This means that factories can make money, bosses can get rich, and workers can get paid their full wages.
Especially Liao Bingkun, he was originally an old employee of Yonghui, and naturally he knew the development process of Yonghui instant noodles. Now, the factory has not yet started, and the boss has found such a big sales platform for the factory. The instant noodles on the shelves of Wanjiafu supermarket, as long as the quality of the products is not bad, do not worry about not being able to sell them.
Encouraged by the encouragement, Director Liao couldn't wait to report the progress of the work to Du Le, and the five-leaf clover package was successfully proportioned.
To maintain the flavor the most, a dough cake requires a five-gram packet of dried clover. However, it is still unclear how much the clover will cost, so the final price will have to be decided by Du Le.
Du Le listened carefully to Liao Bingkun's report and said: "The cost of clover does not need to be considered for the time being, you can tell me, such a package of instant noodles, in your hearts, how much is the price more appropriate?" ”
"The bagged instant noodles in the domestic market are mainly divided into three grades, one piece five, two pieces of five, and three pieces of five. These three grades account for most of the instant noodle market.
Those with less than two pieces of five are mainly domestic brands, and those with more than two pieces of five are overseas brands or domestic listed production. In terms of taste, I don't think our noodles are any worse than those well-known brands. Not only that, but with the five-leaf clover buns, our noodles are more fragrant and tastier, and the taste is unique, which is not bad at all compared to the signature noodles of some noodle restaurants. Therefore, I think it is best for the noodles produced by the company to take the high-end route. Jiang Yun was the first to speak.
Du Le could see that Jiang Yun had spent a lot of effort to prepare, and agreed: "You are right, if our noodles are boiled and eaten, the taste of the five-leaf clover will be better, and the noodles will definitely be more delicious." ”
"What about Master Liao? What is your opinion? Dule asked again.
"I can only think about it in terms of factory costs. In addition to the five-leaf clover, we choose the best flour, the best seasoning, and the best cooking oil. Therefore, our cost is correspondingly high, about 0.7 yuan. Therefore, the wholesale price of the newly launched instant noodles should not be less than 1.3 yuan. Liao Bingkun replied.
Du Le silently calculated in his heart, plus labor costs, the wholesale price could not be less than 1.5 yuan. Jiang Yun's words are also very correct, taking the high-end route will not suffer too much competition between the same industry.
"The suggested retail price of bags is 5 yuan, and the suggested retail price of cups is 7 yuan. If there is a merchant wholesale, a box of 24 packs, 50 boxes of batches, the wholesale price of 2.8 yuan, 4.2 yuan. The minimum wholesale price is not less than 2.5 yuan and 3.8 yuan, and only wholesale more than 200 boxes can enjoy this price. Du Le said.
Liao Bingkun and Jiang Yun hurriedly wrote down Du Le's words on paper, which was also to facilitate the formulation of instant noodle sales plans in the future.
"Wouldn't that be a bit expensive?" Liao Bingkun voiced his doubts.
"I have faith in our face! Of course, it certainly can't be sold at such a high price at first. "Because it's a new product, we can carry out some promotions in the first month on the shelves, and we can do a half-price discount according to the selling price." And also to arrange sales staff to Wanjiafu supermarket to carry out sales activities to expand popularity. Jiang Yun, you go and do these things, get the sales department on the shelf as soon as possible, and I will give you the contact information of the general manager of Wanjiafu. If you are short of money, call me a report, and I will ask the finance to approve the money. ”…,
"No problem! It's rare for the boss to be generous, and I will definitely help you spend the money. Jiang Yun said with a smile.
"Master Liao, you must do a good job in quality, and you must use high-quality raw materials to go to the mid-to-high-end consumer market." Du Le said again.
"No problem!" Liao Bingkun patted his chest and replied.
"It's rare to have such good news." Jiang Yun said with a smile, "Boss, you want to have a treat!" ”
"Wow, that's not how big eaters don't eat like that. If you eat me poor, you will also be poor. Du Le laughed, "And advertising"
Jiang Yun interrupted Du Le's words and said, "The matter of advertising can only be arranged by the boss." I'm kept busy in the sales department. ”
Du Le was stunned: "Yes, Master Liao wants to watch the factory, and you have to be busy with the formation of the department." Okay, I'll leave the advertising to me. For the sake of the company's good, of course Du Le will not be stupid enough to put up a shelf, after all, his subordinates are attentive, and the boss is at ease.
"Master Liao, since the batching work has been completed, then our factory will start working with all its might, and strive to store a batch of instant noodles in a few days. In addition, the quality of the product must be guaranteed, sent to the Food Department for inspection, registered trademarks, and product names, all of which must be done. ”
"No problem, Mr. Du rest assured."
"The better the company grows, the higher your income will be! If you can earn 1 million at the end of the year, I will send you a big red envelope, everyone has it! Douple promised.
After the meeting ended, Du Le sat in a chair in his office, thinking about what to do next.
There are a lot of things, in addition to still having to teleport on both sides every day, maintain the business of the Chu State, earn gold coins, buy clover, and manage the instant noodle company here.
However, Du Le did not feel that he was short of energy, if he had been exhausted before, perhaps because of the cultivation of Changchun Jue, he would always have endless energy. It's just that Du Le feels that everything has to be done by himself, which seems to be too time-consuming and inefficient. If it weren't for Pei Yuan Dan to warm up the vitality in the body all the time, if you don't advance, you will retreat.
Alas, there are still too few right-hand men, Du Le sighed in his heart. The factory was handed over to Liao Bingkun, the sales were handed over to Jiang Yun, and the new accountant had also taken office.
However, this is Du Le's first venture, and it is inevitable that he will put all his heart on it.
It shouldn't be a difficult thing to find an advertising agency, and Du Le didn't take it to heart. I watched a lot of TV, and Du Le didn't expect a good advertising company to make a classic advertisement for Meiweixuan instant noodles. As long as you can find a family or a few actors with a good image, you can shoot a delicious and warm family advertisement for Meiweixuan.
Roadside recruitment, bus advertising, and subway advertising Du Le all wanted to do, but due to financial constraints, Du Le only planned to do TV commercials on local TV stations for the time being. For the time being, due to limited production capacity and popularity, the instant noodles in our own factory can only be sold in Fuyong. Let's start with local word of mouth.
After completing the task assigned by Li Ze, Ni Bin, general manager of Wanjiafu supermarket chain, put down the phone, but he couldn't stop feeling doubts in his heart.
How could Li Ze, the chairman of the Oriental Group, call in person just to order the products of a small instant noodle factory to be put on the shelves? And Li Ze, who has a lot of opportunities, how could he care about such a small matter as goods procurement? This has always been followed up by the main responsible department, this Yonghui is still a new company, so new that there is no complete structure, even when the preset plan is communicated with it just now, I can't actually be sure whether the other party's delivery time can be guaranteed. Such a procurement plan has never been done for a supermarket chain.
Could it be that the owner of this factory is the prince? Ni Bin thought quickly, the eldest son Li Shouyi seems to be in the United States, managing the North American branch of the Oriental Group, and the second son Li Shoufu has just taken over the Oriental Pearl Hotel in Fuyong City. Yonghui Food Factory seems to be just a local factory in Fuyong. It should not belong to the product of either of the two sons. After all, Eastern Bloc investments are never hasty. …,
The reason why Ni Bin can affirm this is from Yonghui's investigation data. The company does not seem to have a complete departmental structure, no stable product cycle, and no supermarket order records. Even for general supermarket purchases, such a company can hardly be said to be uncompetitive. What's more, it's a cyclical purchase that belongs to a supermarket chain? Such procurement is particularly in need of stability. It was clear that Yonghui had no evidence that it could complete such a large project.
However, I heard that Yonghui has just changed the boss, what does the new boss have to do with the Oriental Group? Is the Oriental Group going to enter the instant noodle industry? Or is it the child of a big man who Director Li knows is starting a business?
The more Ni Bin thought about it, the more he couldn't figure it out, and he shook his head, wanting to get rid of some chaotic thoughts. No matter what, the instructions of the big boss will be implemented conscientiously, and it will not be wrong. Director Li must have his own reasons for doing this.
Thinking of this, Ni Bin pressed the internal phone to the secretary: "Notify the procurement department to hold a meeting in ten minutes, and today we will implement Yonghui's project arrangement, and the relevant personnel must ensure that they are in place." ”
(Ye Fan Xie Xie Zhouym888889's reward!) Thank you very much for voting, collecting and supporting Yefan! Thanks! )