Chapter 195: Endorsement
Qin Xiang decided to visit China in a few days and informed Du Le of the specific itinerary. The capital will be the first stop of Qin Xiang's visit to China, and Fuyong City will be the second stop.
Du Le, who got the news, decided to return to Fuyong City to prepare before Qin Xiang arrived in Huaguo.
At this time, it happened that Jiang Yun called again and reported to Du Le about the search for a celebrity spokesperson for Meiweixuan instant noodles, so that Du Le had time to return to the company to make a decision.
Before leaving, Du Le made some arrangements for the Longteng Automobile Factory.
Chen Fu was sent out by Du Le to contact and purchase the car materials needed for car production.
There are not many companies that produce finished automotive materials. However, Longteng is different from ordinary automobile production companies, these companies are often just assembly lines, and most of the parts are produced by other companies through specific molds.
Longteng Motors, on the other hand, does not need finished automotive materials. The Longteng production line itself contains the ability to process and produce auto parts.
The complete set of Andromeda production lines purchased by Du Le in installments contains various parts production lines for automobiles. Therefore, Longteng does not need other companies to make additional molds for processing and molding. Longteng Automobile only needs intelligent computers to be reasonably designed and have materials, and it can directly manufacture cars.
Therefore, the automotive materials required by Longteng Company are relatively primary raw materials, including metal materials, ferrous metals, non-ferrous metals and other non-metallic materials, rubber, plastics, glass and so on. These need to be contacted by Chen Fu alone. Of course, Du Le was an evil capitalist, but he was not a slave owner. Find two people to assist Chen Fu, and give him sufficient funds.
From the problem of automotive materials, Du Le also thought of another problem that Longteng still needs to solve. It's about the sustainability of the automotive production line.
In the process of arranging affairs, Du Le found that his ideas were a little simpler.
Although there are specialized production lines, and these lines are automated, there are also engineer robots to perform maintenance. But workers are also needed to transport automotive materials from the warehouse to the production floor.
This is a critical issue that affects the proper functioning of the plant. It is impossible for DΓΌle to produce a car and do it himself.
At that time in Andromeda, Du Le did not think of buying a transport robot either. In Andromeda, there are too many debts and no credit, and Du Le doesn't want to go to Andromeda again for the time being.
As a result, Du Le had to recruit some local workers to do the job. This job is relatively monotonous and not very demanding.
Wang Lan has always been in charge of recruitment. Du Le also did not want to overstep his authority. just told Wang Lan to continue to recruit workers.
However, there is no need to recruit people with too high academic qualifications for such specialized transport workers. According to the estimation of Zhinao, as long as the junior high school level or above is educated, the needs can be met. The culture below junior high school is not conducive to training.
In addition, these workers are also required to preferably be local residents or residents. Relatively. Locals have families here, which is relatively easy to manage and not easy to leak.
After Du Le arranged the affairs of Longteng Company, he left Lemin County, transferred to a plane, and flew back to Fuyong City.
On the first day back in Fuyong City, Du Le rested. The next day, Du Le went to Meiweixuan Company to discuss things with Jiang Yun.
The identity of Chairman Du Le is already well known. No one stood in the way of Doolle. Du Le knocked directly on the door of Jiang Yun's office.
In the office, Jiang Yun was already waiting for Du Le.
"Jiang Yun, is there anything else you can't decide? I've got to come back and make a decision. Du Le walked into the door of Jiang Yun's office, sat on the sofa, and said with a smile.
Jiang Yun sat inside his desk. Seeing Du Le walk in, he smiled slightly, picked up three documents from the table, stood up and walked over to hand them to him.
"There are three stars. I think they are more suitable to be the spokesperson of our delicious restaurant. Jiang Yun sat opposite Du Le and said.
Du Le took the document handed over by Jiang Yun and read it carefully.
The three stars selected by Jiang Yun are all well-known first-line stars in China. These three have singers and movie stars. One of the female singers, Du Le still knows it.
"Why did you suddenly think of looking for a celebrity to endorse our Meiweixuan? I think our products are very good, and every time we produce them, they sell out. Wouldn't it be nice to find celebrity endorsements and ordinary actors to advertise if you don't need to find celebrities at all? Du Le stamped the document and asked.
"Do you care about the development of our delicious restaurant? Nowadays, which high-grade product is not an endorsement for celebrities! They do the brand, and we need to be the same now! Jiang Yun said, thought about it, and continued: "I've been thinking about it. Why is our Meimeixuan so good, but it has not been able to open the domestic market? Finally, I referred to some successful cases of the same products at home and abroad, and they all looked for celebrities to endorse!
Sometimes, the consumer is blind, and he is more likely to trust a well-known public figure when he doesn't know whether your product is good or bad. β
"But isn't there always a limit to what we can do? Moreover, it needs to be supplied to foreign markets, and the factory really has no spare capacity. Du Le said.
"You're talking about objective problems, but it's not the point. These are objective issues that we can improve. The foreign market is too risky, and we produce directly in China, and then ship it to North America for export. Cost and transportation are obstacles restricting our development, which is doomed to our limitations in foreign markets.
If country M introduces a new food import law, we will be suppressed.
If there is an instant noodle product that is exactly like us, we may suffer a setback. Jiang Yun said in an analysis.
Du Le wanted to speak and stopped, he almost told Jiang Yun that the seasoning of five-leaf clover is only available to him, and others can't do without it, and five-leaf clover is a unique business.
However, Du Le can't guarantee that others can't find a better seasoning on earth to make instant noodles that are even more delicious than Mei Mei Xuan.
"You are the general manager, I listen to you about the company's operations." Du Le decided to compromise and said, "What do you need my help with?" β
"You're the boss. As the chairman, of course, it is up to you to choose a spokesperson. Jiang Yun said with a smile.
"Who have you contacted?" Du Le asked.
"I've been in contact, but I haven't talked about endorsements yet. I prefer Ye Xinyi, she is a beautiful star in the Chinese national song scene, and her popularity is very high. I want to take advantage of her popularity, Meiweixuan can at least penetrate into the hearts of consumers across the country, and grave our famous brand status in China. Jiang Yun said with some excitement.
"When did you care so much about these false names?" Du Le looked at Jiang Yun's excited appearance and said with a smile.
"It's a false name, we're building a national brand. Director Liao and I have discussed it. We believe that Meimeixuan instant noodles should not only be made for high-end instant noodles.
We can also use a small amount of seasoning to make low-grade instant noodle products. Director Liao is already working on the specific seasoning formula, as long as it is successful, we will have new developments. There are celebrity spokespersons again, as long as the brand promotion is done well. Don't worry about the company's development. Jiang Yun said.
Hearing this, Du Le pondered for a moment and asked, "Do you want to add a new instant noodle production line?" β
Jiang Yun smiled and said, "That's what I mean, I'm writing a feasibility report. When it's done, I'll give it to you for review. I think that if Meimeixuan wants to occupy a place in the national food market in the future, it must expand production and rush out of the southeast province. β
Jiang Yun's words are not unreasonable. But. Du Le was still a little hesitant. Jiang Yun's "ambition" to develop Meiweixuan was right, but it was different from Du Le's idea. The reason why Dole used to limit the amount of clover was because Doller's focus was no longer on Meimeixuan instant noodles. Sometimes bringing back clovers from exotic lands is just a matter of incident, and Du Le doesn't pay special attention to it, and he doesn't want to add to his workload.
Du Le took into account Jiang Yun and Liao Bingkun's subjective opinions, in fact, they wanted to develop the company. Du Le persuaded: "Your idea is very good! However, I don't think the factory should add new production lines for the time being. If the taste of our newly produced instant noodles is much worse than the original instant noodles, it will be considered a low-grade price. It will also damage our position in the minds of consumers. At that time, our competitors may arrange for someone to come out and say that our instant noodles are not delicious. β
"As you said, we're going to be a brand. So, tell me, what is the essence of our brand? Durreton continued: "I think the essence of a brand is the quality of the product, and without quality there is no brand. What is the quality of Meimeixuan instant noodles? Is it the best quality raw material, the greenest and healthiest, the safest and most hygienic, or the most delicious and delicious? I think the most important and crucial one is the most delicious! β
"Our place of delicious food can gain a foothold, relying on the veritable taste of the delicious restaurant."
Jiang Yun listened to Du Le's words and unconsciously pondered.
Du Le saw Jiang Yun with a thoughtful look, and said with a smile: "Although our Meiweixuan is now a company that produces instant noodles, it is not necessarily only a product of instant noodles. I think your thinking is too narrow. β
When Du Le saw Jiang Yun's eyes light up, he knew that she had figured it out.
DΓΌller continued: "Think about the variety of other big companies. We can learn from them and produce other foods, such as beverages. β
"Well, you're right." Jiang Yun was persuaded and replied.
"If the company doesn't have enough money, I can invest another two million. It would be nice to develop new product results. Du Le said while the iron was hot.
Jiang Yun glanced at Du Le strangely and asked, "I don't feel like you really want to expand the delicious instant noodles, can you tell me why?" β
Du Le smiled and replied: "The reason is actually very simple, it is the reason I mentioned above. Another important reason is that the source of clover is relatively limited. For now, I have done my best to be able to stabilize the supply. β
Jiang Yun didn't doubt Du Le's words, thought about it, and said, "Since this is the case, I won't submit this report on adding a new production line." Later, I will call and communicate with Master Liao, and then I will write a new report to you after we have inspected the Huaguo beverage market. β
"It's good." Seeing that Jiang Yun accepted his opinion, Du Le stood up and said.
"Don't be in a hurry, you haven't decided which celebrity you want to be the spokesperson!" Jiang Yun grabbed Du Le's arm and said.
Du Le was helpless, sat down opposite Jiang Yun again, pointed to Ye Xinyi's document in the three documents, and said, "Just choose her." β
"Okay, then choose Ye Xinyi." Jiang Yun stuffed the document into Du Le's arms.
Du Leqi said: "Why are you stuffing this for me?" β
"Of course, it's up to you to convince her to be our spokesperson." Jiang Yun smiled. continued: "The documents have the contact information of her agent, as well as the reserve price for our company to ask her to endorse. β
"Then where does Ye Xinyi live now? If she's abroad, do you want me to go abroad to find her? I don't have that much time," said Dule dissatisfied.
"Hehe, rest assured, she is in Fuyong City now, and she lives in the Oriental Pearl Hotel." Jiang Yun said with a smile.
"Then I don't have to go myself." Du Le said.
"You're the boss of the company, you should come forward first. In this way, it is considered respectful to others. As long as she agrees to endorse, the rest of the matter doesn't need to trouble you. Jiang Yun said while pushing Du Le out of the door.
When Du Le heard this, he pointed at Jiang Yun and had nothing to say.
Jiang Yun pushed Du Le out the door. Only then did he say: "Actually, the main reason is that Ye Xinyi is not easy to contact. It is said that she herself is very cautious about the advertisements she takes. I don't have a good way, as long as I invite you to be a big boss. β
Only then did Du Le accept Jiang Yun's explanation and said with a smile: "Then it's up to me!" β
Ye Xinyi returned to Fuyong City again.
Last time, a solo concert was held in Fuyong City. Ye Xinyi was almost successfully calculated, but she was saved by Du Le, who was passing by.
Ye Xinyi wanted to thank Du Le personally, she just looked up Du Le's name at the hotel. Du Le did not leave contact information, and she had no way to find Du Le herself. Ye Xinyi didn't see Du Le again after the last day, so she could only give up.
Later, after the Fuyong concert, Ye Xinyi went to other cities to continue the tour.
In fact, if Ye Xinyi uses someone to investigate, she will also be able to find Du Le. But Ye Xinyi didn't want to do this.
Ye Xinyi's family. The Ye family's house rules are very strict. It was a great gift for her parents to allow her the right to pursue her dreams. If Ye Xinyi sends someone to find Du Le again, it may cause misunderstanding among her family, which will cause trouble for herself and Du Le. It was the last thing she wanted.
As for the last time she designed her to the clubhouse. A friend in the entertainment industry who almost had an accident, Ye Xinyi never took care of it again.
A few months have passed, and Ye Xinyi has chosen to go to Fuyong City several times on vacation, but she has not met Du Le once.
Maybe it's gratitude in my heart. Ye Xinyi's desire to see Du Le became stronger and stronger, and she herself never forgot Du Le.
"Xinyi, what are you doing? Do you want to go shopping together? Sister Liwen, the agent, sat on a sofa chair and said.
Ye Xinyi looked at Sister Liwen, who was both her agent and protector, and said softly: "Sister Liwen, I don't want to go shopping today." β
"Tired? I really don't know if every time you take a vacation, you go to Fuyong City for everything. Although Fuyong City is a big city, don't you think the air quality here is very poor? Sister Liwen looked at her skin in the mirror and complained.
Ye Xinyi smiled and said, "Sister Liwen, it's not that I don't know about you. You still can't wait to come to Fuyong City, there are famous brands everywhere, isn't it? β
"Look, what you say, am I such a superficial person?" Sister Liwen said angrily.
"Don't talk about that. Sister Liwen, do I have any announcements lately? Ye Xinyi asked.
"Some time ago, your new album was selling hot. I don't know if Lu Dao was influenced by the Divine Comedy "Tranquility", and the number of music lovers entering the video store has increased. By the way, your album also sold 100,000 more copies than the previous one! Sister Liwen squinted her eyes and said with a smile from a wealth fan.
Hearing the word "Tranquility", Ye Xinyi's face also showed a glow, "I really saw the performers of "Tranquility"! β
"The whole world is looking for him! But I can't find it," Lizel lamented.
"I've been trying, hoping to be able to play 'Tranquility', but no matter how hard I try, I can't play that sense of tranquility, and he's really amazing!" Ye Xinyi said adoringly.
Sister Liwen shook her head, sighed, and then took out a handheld computer, touched it with her fingers and pulled it up and down at will, and said, "Because you said you were going to take a vacation last time, there has been no announcement in the past few days. Recently, though, there have been a couple of ads that have sent you an invitation. Two of them are from Fukunaga City, so I think you might want to consider them as leisure activities.
One is a new tea from a beverage company, and the other is instant noodles from a food company. I have sent all their information in China to your mailbox. β
"Don't bother, you can just feel good. You can help me make an appointment with their director. Ye Xinyi heard this. Said with a smile.
Sister Liwen was about to speak, when suddenly her mobile phone rang, and a call came in.
Sister Liwen picked up her mobile phone and saw that it was an unfamiliar number, and she hesitated, but still answered.
"Hey, hello"
After a while, Sister Liwen hung up the phone and said to Ye Xinyi: "It's a coincidence, the phone call just now." It was the CEO of the instant noodle company I was talking about, and he wanted to meet with us to discuss cooperation. β
"What time?" Ye Xinyi asked.
"I made an appointment for half an hour and met him at the hotel cafΓ©." Sister Liwen replied.
Ye Xinyi nodded and asked, "What's the name of this company?" β
"Mei Mei Xuan Company. What they want us to endorse is their delicious Xuan instant noodles, and the chairman's surname is Du. β
Du Le's call to contact Ye Xinyi's agent was unexpectedly smooth, which made Du Le doubt Jiang Yun's intentions for a while, and wonder if she was deliberately looking for something to keep herself busy.
However, Du Le's suspicion is suspicion, and he will not run back to question Jiang Yun again without trouble. Ye Xinyi hasn't done it yet, so she will go back and question, maybe she will be counted down by Jiang Yun.
Du Le still has some confidence in persuading Ye Xinyi.
Not to mention the quality of their products, it is really very good. Let's just say that he and Ye Xinyi have met a few times, how can they be regarded as acquaintances. Now that everyone knows each other, it is naturally easier to talk.
I just don't know if Ye Xinyi still remembers that she once saved him. Du Le thought to himself.
Du Le and Ye Xinyi made an appointment half an hour later, so Du Le had to rush to the cafΓ© of the Oriental Pearl Hotel in advance.
Du Le wasn't late, but he didn't arrive a few minutes early either. It's almost a pinching of time and arriving on time.
DΓΌle followed the waiter to a table by the window.
Du Le saw the two ladies at a glance and recognized Ye Xinyi. They were already seated and waiting for him.
"Miss Ye. Hello. Du Le said hello first.
Ye Xinyi had already discovered Du Le, and when he approached, she was pleased to find that the chairman of Meimeixuan was actually her benefactor.
Ye Xinyi stood up, stretched out her hand and said, "Hello, Mr. Du." β
With Sister Liwen by her side, Ye Xinyi didn't want to break it, so that the family would know what happened to her in the club.
Sister Liwen looked at Ye Xinyi unexpectedly, she has never been a fake color, and she would take the initiative to stand up and deal with customers. You must know that in the past, most of the communication with customers was carried out by her Liwen.
"Mr. Du, hello, I am Ye Xinyi's agent, you can call me Liwen." Liwen also stood up and said.
After shaking hands one by one, Liwen pointed to a chair and said, "Mr. Du, please take a seat." β
"Miss Ye, please be seated; Miss Liwen, please be seated. Du Le said politely.
The three of them sat down, and Liwen asked first with a scrutinizing gaze, "Mr. Du, did you know us Xinyi before?" β
"Hehe, Miss Ye is a public figure, so I naturally know her. Moreover, I have met Miss Ye a few times before, but I have never had the opportunity to really know Miss Ye. Du Le said.
"Oh, I see." Liwen smiled and glanced at Ye Xinyi, who was very quiet.
"Miss Ye, our company very much hopes that you can endorse our company's products, I wonder if we can have this honor?" Du Le said straight to the point.
"Mr. Du, with all due respect, we don't know about your company's products. Can I endorse it? We would like to conduct an inspection and even make an assessment of the hygiene of your factory. Xinyi has always been very cautious in endorsement advertising, and she will not accept endorsements from some irresponsible companies. Liwen said.
"No problem, the quality of our company has always been very good. It is an international brand. Du Le laughed.
"Haha" Liwen heard this and said with a smile: "Mr. Du, you are kidding!" As far as I know, your company has only been established for a long time, and its market share in China is extremely low, and only the situation in the southeast province is relatively good. I think that's why your company needs a spokesperson. β
Although Liwen's words were more impulsive, Du Le didn't care, and said with a smile: "Miss Liwen, you have done some homework for our company, but you definitely didn't do your homework well." The person who collects the information for you is extremely unserious. β
Durreton paused and continued: "I want to ask you to try our company's products, I wonder if it is okay?" β
"Instant noodles?" Liwen shook her head and said, "Xinyi usually doesn't eat instant noodles. Because there is no nutrition, it is easy to cause obesity. Moreover, at this time, Mr. Du, you can't go and make a bowl of instant noodles right away, and it's not convenient here. β
Du Le shook his head with a smile, pointed to the two foreign tourists who were eating noodles at the next table, and said, "There are boiled noodles here." β
Ye Xinyi and Liwen followed Du Le's guidance and looked over, two foreign tourists were eating noodles, their faces intoxicated.
"The Oriental Pearl Hotel has a special cup of noodles from Meixuan, you can order and taste it at any time." Du Le then laughed.
Ye Xinyi and Liwen looked at each other, with some disbelief in their eyes. If it weren't for the fact that the two tourists at the next table were indeed European tourists from China, they would have thought that they were found by Du Le.
"Meimeixuan instant noodles have entered the market of New York City, M, and are a kind of high-end instant noodles. I remember Miss Yip once stayed at the Lane Hotel in New York, and if you have any impressions, you may have seen the promotion of our delicious instant noodles in their restaurant. Du Le continued.
Ye Xinyi thought for a while and said, "Sister Liwen, I have the impression that the restaurant of the Lane Hotel has indeed done a Chinese food event, also known as Meiweixuan. β
"Mr. Du, you said that your instant noodles have occupied some markets in country M?" Sister Liwen asked.
"I have no reason to lie to you. These can be found with a little thought. Du Le laughed.
"Okay, Sister Liwen, how about we order a delicious noodle soup on the spot?" Ye Xinyi said to Liwen.
"It's good." Liwen nodded.
(Update note: Changed to a one-day guaranteed update, at least 5,000 words or more.) Please forgive me! (To be continued.) )
PS: Thank you Kimo and Ice Plains for the tips! Thank you for your big vote! Thank you for your support!