Chapter Seventy-Eight: Online Propaganda Strategies

(3rd Update)

"Yes, you heard it right, I decided to put the first episode of "The Legend of the Condor Heroes" on the Internet for free update, on the official website of Silian Press, which I discussed with Silian Press." Stephen Zhao affirmed again.

Yan Minjun nodded beside him, and confirmed on the spot as the person in charge of Silian Publishing House: "What Mr. Zhao said is true, this is a decision made by Mr. Zhao and our Silian Publishing House!" ”

Most of the people in the audience were immediately stunned, and then petrified for a moment.

Especially Ouyang Fenqiang, Xia Qingqing, and Lu Ishi, when they heard Zhao Xingchi's decision, they were all stunned.

I have never seen a person like Stephen Zhao, in order to take a breath, he updated his martial arts debut "The Legend of the Condor Heroes" on the Internet for free, this is simply a lose-lose style of play, harming others and not benefiting yourself! Doesn't he know that Lu Dao is updated for free on the Internet, which will lose a lot of genuine paid readers?

Even if "The Legend of the Condor Heroes" is poorly written, it can't be done like this?

Ouyang Fenqiang was even almost angry: "Nima, I've never seen you like this, I never thought of it!" ”

Ouyang Fenqiang never expected that Zhao Xingchi would be so ruthless.

Of course, in another sense, since Stephen Zhao can so boldly update an episode of "The Legend of the Condor Heroes" on the Internet for free, and then let readers choose to buy or not, it undoubtedly shows that Stephen Zhao has great confidence in "The Legend of the Condor Heroes", and is confident that "The Legend of the Condor Heroes" is a classic and a big hit.

Thinking of this, Ouyang Fenqiang couldn't help but hesitate a little, and began to feel worried and sad for Ouyang Weizheng.

A "Legend of Heroes", a "Legend of the Condor Heroes", if "The Legend of the Condor Heroes" is a big hit, "The Legend of the Heroes" is bound to hit the street, and then Ouyang Wei is being slapped in the face by Stephen Zhao.

Xia Qingqing and Lu I never expected Zhao Xingchi to do this.

The two glanced at each other, and they were shocked from each other's eyes, and thought to themselves: "It seems that Stephen Zhao is very confident in his "Legend of the Condor Heroes"!" ”

The fans in the audience had the same thoughts as the two, and then began to wonder what kind of martial arts novel this "The Legend of the Condor Heroes" is.

Also, anyone who listens to Stephen Zhao's words will have the same idea, too bold and too confident.

Let you see it for free, and you will buy it after you think it looks good!

How many writers are confident in doing so?

Hardly!

Even if there is, it is also an author who writes web novels, but the market is different and cannot be compared.

……

The corners of Zhao Xingchi's mouth curled slightly, and he was very satisfied with the reaction of everyone in the audience, thinking: "I'm afraid that you won't change your attitude?" ”

Updating an episode for free will definitely have an impact on the sales of the physical publication of "The Legend of the Condor Heroes", but the impact is not significant. On the contrary, it may even appeal to online readers who have been reading only e-books and not paper books. Moreover, they will buy the genuine version, even if they watch a free episode on the Internet, they will still buy the free episode back, which is a matter of habit and also involves the problem of consumer psychology.

In this consideration, the strategy of updating an episode for free on the network cannot be said to be a loss or a gain.

However, if you combine this consideration with other factors, this strategy is completely a stroke of genius.

First, change people's doubts about whether Stephen Zhao can write martial arts novels well and retain the original fans. Anyway, it's free, so let's try it, and I won't feel reluctant to buy it because I have to spend money, so readers who have come from "Those Things in the Ming Dynasty" will not be lost.

Second, expand the readership's audience. The Internet is the strongest voice of this era, and you can't leave the Internet without anything. With the widespread use of the Internet, many people no longer read paper books because of trouble. Therefore, putting "The Legend of the Condor Heroes" on the Internet for free updates can attract a large number of online readers.

Third, the official website of Quadruple Press will benefit. It is also due to the factor of the Internet that more and more publishing houses have begun to build their own official websites, whether forced or voluntary, anyway, it is not possible to have an official website. At the same time, online promotion has increasingly become an important force and a battlefield for advertising. Once "The Legend of the Condor Heroes" becomes popular on the Internet, it will not only bring a large amount of traffic to the official website of Silian Press, but also due to the surge in traffic, other books of Silian Press will also bring a sharp increase in clicks, and then affect the reality level, improving the paper sales of these books.

……

And so on, many benefits, when Qian Minli told Stephen Zhao about this strategy not long ago, Stephen Zhao immediately applauded when he thought of this.

Now, looking at the feelings that this idea brought to everyone in the audience, Stephen Zhao once again felt that this strategy was really wonderful.

Of course, Stephen Zhao's good mood does not stop there, but also because this strategy has brought him a very considerable additional income.

The extra income, the income other than the remuneration, was brought to him by Qian Minli when she negotiated this strategy with Yan Minjun. The reason is very simple, "The Legend of the Condor Heroes" can bring huge traffic to Silian Press, and the traffic is equivalent to cash, how can Silian Press not pay him?

Although this money is not much, it is calculated according to the amount of traffic, and only when the traffic exceeds how much, Silian Publishing House will pay him a certain fee, but it is better than nothing.

So far, the novel with the highest number of hits on the Internet should be "Against the Sky" by the online literature website Qidian, with a hit-through rate of more than 150 million, a total of 27 months and about 810 days.

And when the click-through rate of "The Legend of the Condor Heroes" is at least more than 10,000 clicks per day, Silian Publishing House will pay a total of 1,000 yuan, so you can imagine how low the reward Zhao Xingchi will get after the most reluctance.

Stephen Zhao didn't care, anyway, he didn't expect this money to live.

"Here, I won't spoil what exactly is written in "The Legend of the Condor Heroes", everyone remember to register a number on the official website of Silian Publishing House, and then log in to watch it. I'll just say the names of the male and female protagonists of this book, because these two names are directly taken from the real name of one of my book lovers and the real name of his girlfriend......" Stephen Zhao said with a smile after the most reluctance.

In the audience, Guo Jing and Huang Fu, who heard this, were immediately stunned, and then a ridiculous feeling rose in their hearts.

The two thought to themselves, "Could that person really be him?" ”

Soon, just when the two of them were suffering in their hearts, Stephen Zhao said loudly on stage: "The actor Guo Jing, the Guo next to the ear, the Jing who stands on the left and the Qing on the right; The heroine Huang Rong, the yellow of gold, the Rong of lotus Rong. Here, I want to say thank you to them first, thank them for supporting me, and I want to ask them to allow me to use their names. ”

Guo Jing and Huang Fu were stunned when they heard this.

After sobering up, Guo Jing didn't know whether he should be happy or distressed.

However, when he was still struggling, Huang Fu, who was standing next to him, immediately snorted coldly, and then glared at him with his hands on his hips: "It's all a good thing you did, I wasted a good opportunity to make a name for myself, see how I clean you up when I go back!" ”

"......" Guo Jing suddenly looked full: "I didn't see you object at that time?" ”