Chapter 622: Modularity
Tu Anbei introduced his subordinates in turn, for the Pan Han Research Institute, there are naturally a lot of projects and achievements that can be taken, but why only these few people appear in the conference room?
Although Shannuo, who was sitting at the end, was only listening, he still couldn't stop thinking. Are these items the most important? Obviously, it is impossible, the foundation of Panhan Group is the electronics manufacturing industry, and the most important thing is undoubtedly the core technology of lithography machine, CVD, and ion implantation. To say that it is the most profitable? That's obviously probably the most talked-about in terms of network equipment, which last year swept away tens of billions of dollars from Europe, with 70 percent of its revenue coming to network equipment.
If you want to say that the prospect is the best, reducing the cost of NAND flash memory of SLC is also a good direction, or OLED and SED direction is also very good, BOE is eager to see through the next generation of display technology.
But now what kind of projects are these people responsible for? No matter how big Shannuo's brain is, there is no way to put their projects together.
Let's see if they do digital camera projects, six-arm spiral antenna projects, audio and video decoding chip technology, GPRS navigation, and embedded systems......
What are these messy people trying to do when they get together? If you want to talk about today's meeting, Tu Anbei randomly found a few people to make up the numbers, and Shan Nona was the first to not believe it.
Ren is also an academician of the Academy of Engineering, and he can be regarded as a super bull in the Chinese academic world, will he do meaningless things? Scientists are not leading cadres, but time is only more valuable than leading cadres. Even academician-level bulls, in the fragmented time such as waiting for the car and boiling water, they often hold some information and look at it twice.
It's the most brutal in the realm of science. It doesn't matter what your status, ancestry, or origin, as long as you don't study for a day. That would be falling behind in this area.
Since the beginning of the 21st century, human science and technology have been growing exponentially. Not only is the knowledge waiting for them to learn. On the contrary, it is increasing every day. The energy of scientists is almost never enough.
"I have a little idea about today's meeting, but before I do that, I want to say something to all of you......
Zhou Shuo said that the Americans had decided to use political means to keep the network equipment of the Panhan Group out of the country, and the scientists present were all glared at each other with angry eyes and righteous indignation.
If you don't be indignant, what is the reason why they can come up with scientific research results that exceed the current average level in China? Simply put, it's because they have money in their hands!
Where did this money come from. All of you know that in your hearts. The annual investment in scientific research of Pan Han Group is about 20% of sales. From 1998 to 2001, the investment of the Pan Han Institute increased from 2.5 billion US dollars to 12 billion US dollars, which is basically due to the development of the European network communication equipment market.
So let's throw away the American market, and we'll just live by the European and Chinese markets -- sorry, I'm afraid it won't work.
In line with the doubling of research funding received by the Pan-Han Institute, the staff of the Pan-Han Institute has increased. In 1998, the total number of students at the Panhan Institute was about 12,000.
By 2001, there were more than 8,000 researchers at the Panhan Research Institute alone. The total number of people in the Pan Han Institute. Actually more than 30,000 people.
In the internal plan of the Panhan Institute, the total number of researchers at the Panhan Institute will reach 70,000 by 2006.
This figure will never stop because of the loss of the US market. This is the boat sailing against the current, and if you don't advance, you will retreat. Once the Pan Han Group loses this expansion speed, I am afraid it will not be able to maintain its current leading position in the field of electronics manufacturing and in the field of consumer electronics.
That's why once the company's strategy is established. It is impossible to stop the reason. Because you've stopped, others are still moving forward. No one can stop and wait for you. The last step is behind, and there is no chance to turn over.
As a country with a backward level of electronics industry. Enterprises that can lead the world's electronic manufacturing technology are a tightrope walk. If you don't give it your all, you'll be on a cliff below.
The scientists here may not understand this far-reaching, but they know at least one problem, that is, if you lose the US market, your own research funding is likely to shrink.
For them, this is the most intolerable and justified for righteous indignation.
It was also terrible for the scientists to be angry with the same enemy, and they stared at Zhou Shuo one by one, as if he was not allowing the network equipment of the Panhan Group to enter the United States.
Zhou Shuo seemed to be unconscious, and said lightly: "In order to deal with this situation, we decided to launch a public opinion offensive in China to let the Chinese recognize the hegemonic behavior of the Americans in the electronics industry." At the same time, we will also launch a round of commercial offensive, preparing to completely disrupt the current mobile phone market and strive to reduce the share of foreign mobile phone companies to the lowest level......"
"Mr. Zhou, but in the current mobile phone market, Nokia, which has the largest sales volume, is a Finnish company, right? Motorola, the second-best-selling product, is the ...... American product"
"Then it's better to be Nokia's bad luck."
Zhou Shuo didn't care about the question of this person interrupting his speech, and then said after a simple reply: "In this round of business offensive, in addition to our Fanhan Group's launch of its own mobile phone brand, there is a more important project, that is, to launch our mobile phone base frequency platform to form a low-cost mobile phone platform solution. We have GSM technology patents in our hands, and we have also studied ARM's CPU architecture in recent years, and if we can combine the baseband chip and the processor chip, I believe that the technical content of mobile phone design can be greatly simplified......"
When it comes to technology, Tu Anbei and the scientists he brought with him are of course the best. But these techniques that Zhou Shuo said made them look at each other a little.
Generally speaking, when people talk about mobile phone platforms, they generally refer to the software operating system of mobile phones. For example, Android, Symbian, IOS and the like in later generations. But when it comes to the mobile phone base frequency platform, it is the hardware system of the mobile phone.
The basic frequency platform of mobile phones generally refers to the baseband chip and radio frequency chip of mobile phones, which are the core technologies of mobile phones to achieve wireless communication. The first problem to be solved in the design of a mobile phone is its fundamental frequency technology. After determining the baseband chip and RF chip, there is the design of the motherboard, then the processor chip, various functional modules, and finally the loading of the software operating system, writing drivers and applications.
After these basic things are in place, the mobile phone platform obtained by mobile phone manufacturers is basically a semi-finished product. As long as you process it a little, make a shell, add a battery and a screen, and choose each functional module according to the market, it is basically a finished mobile phone.
In the early days of the mobile phone market, the major mobile phone manufacturers basically sat down in one stop. This is also why there are only so many products from large companies in the mobile phone market.
Later, with this mobile phone platform solution, the design and manufacture of mobile phones became like building blocks - ah, no, it should be said that mobile phone manufacturers can finally focus on satisfying the user experience.
To put it simply, it is to simplify the design of mobile phones from a huge electronic engineering design to the design of electronic products.
From then on, even a small workshop, or even a store in Huaqiangbei, could produce a unique mobile phone.
Of course, in 2001, China's copycat mobile phones have not yet risen, although there are many mobile phone brands, and major mobile phone platforms have also debuted, but the price is still high.
Among them, the main suppliers of mobile phone baseband platforms are TI and Motorola, in addition to Ericsson, Nokia and MediaTek, etc., which also have a place in the market.
But if you want to launch a mobile platform, it's not right! How many of the scientists here seem to have nothing to do with mobile phone platforms, right?
Zhang Yigang asked himself how his digital camera project had nothing to do with the mobile phone platform, and asked strangely: "Mr. Zhou, since we are going to launch a mobile phone platform, what can our digital camera project team do?" β
Zhou Shuo didn't think about it, and said directly: "I need you to provide a digital camera module, which should be small enough to be installed on a mobile phone." β
Zhang Yigang's eyes rolled, thought about it again, and said: "It's not impossible, you can hand over the number of jΓΉ to the processor of the mobile phone, but this can meet the maximum of 200,000 pixels." I'm afraid ......"
Zhou Shuo laughed: "It's enough, the current mobile phone screen is not yet 200,000 pixels." β
The mobile phone camera function is a big killer, Zhou Shuo thought to himself, selfies are just needed for people all over the world!
"What about our audio-visual chips?" Deng Zhonghan had a little guess in his heart, but he still asked.
"Video recording, true color screen display, MP3 playback through the guΓ² digital module, integrating these functions into one module, is the function of your digital chip."
Zhou Shuo stretched out his hand and pressed the other scientists who wanted to ask questions, and said with a smile: "Regarding the question of the mobile phone base frequency platform, let Tu Lao talk about the current achievements." β
"Menghai Microelectronics has completed the integrated design of the baseband chip and the ARM processor, and has also completed the motherboard design of the platform. Normally, a fundamental band platform solution is complete at this point. But if we want to deal a severe blow to the United States, especially TI and Motorola, in the market, we still need some killer weapons. β
"This killer feature is the modularization of all the projects here." (To be continued......)