In fact, the influence of foreign culture on the Chinese has been very serious, and in modern society, not only children shout "Transformers", "Spider-Man", "Mickey", "Donald Duck" and other comic characters every day, but middle school students are also full of Japanese anime characters such as "Ninja" and "Grim Reaper". How many of the older generation of entrepreneurs have emigrated abroad, there are also many celebrities in the entertainment industry who have immigrated, and even some officials have emigrated or are preparing to emigrate, and the country seems to be less and less attractive to the people.

Not only these superficial things, but also many invisible cultural concepts are becoming more and more deeply rooted in people's hearts. For example, the Chinese people are very traditional about the problem between the sexes, the Chinese people have not been open to sex, and they are not conservative, but with the development of the times, the influence of foreign culture, the "sexual" openness continues to erode the Chinese, Bi Xia once read a report, and now the Chinese people's precocious puberty has moved to the age of thirteen, which is an almost terrible age.

There is nothing wrong with opening up this kind of gender topic and culture, but it is very unwise to absorb all the dross, and this constantly decreasing sexual bottom line also conflicts violently with our cultural morality.

Of course, the influence of foreign culture on China is not only in this aspect, but also in all aspects of life, and this influence is not terrible if it is just a superficial culture, but what is terrible is that these cultures are constantly implanted in our lives and become our habits.

Perhaps with the progress of the times, these cultures will merge with Chinese culture to form our unique culture, but it is more likely that our children will form more and more the concept of "admiring the foreign and flattering the foreign", if this view is pervasive in our next generation. Then the country will surely come to an end.

The more I thought about Bi Xia, the more heavy I felt, "Brother, what are you thinking?" Seeing Bi Xia deep in thought, Bi Chang shook his hand and asked. Nothing, just watch TV. Bi Xia suddenly lost the interest in talking, he smiled self-deprecatingly, and decided not to think about it, what does this have to do with him, he is just a flat-headed commoner, and these national affairs are not something he can influence. It's beyond his reach.

Nothing was said all night. The next day, Bi Xia came to Huayi with gifts, divided the gifts among the company's friends, and then returned to Tian'en Studio. There were only Xiaoyong and a few clerks in the studio. Huang Xu also went to the set to find Zhu Jianye. He is also a man who can't be idle. Maybe it was because last night's thoughts were too heavy. Today, Bixia can't lift any spirits.

came down, and he received a call from Zang's mother. Coincidentally, I just discussed the topic of foreign cultural import with Bi Chang last night. Early this morning, Bi Chang received a plan from Jiangnan TV to make "Xiyangyang and Big Big Wolf" into an animated film.

This is good news, the influence of comics is not as good as TV transmission, and Jiangnan Satellite TV's ratings are also among the top in the country, so it is a good partner to work with. For a while, many thoughts flashed in Bi Xia's mind, and his hand involuntarily took out a pack of cigarettes from his clothes pocket and lit it-

In my memory, "Xiyangyang and Big Big Wolf" is really popular all over the country, but the unique culture of the Chinese people makes this popular cartoon all over the country not get the evaluation it deserves.

Many people label the cartoon as brain-dead, imbecile, and even violent, and take pride in it and even ridicule it for fun. Bi Xia is very puzzled by these people, you must know that "Joy and Big Big Wolf" has a considerable influence in the entire Asian region, and its influence in China and Asia is not as low as the influence of "Cat and Mouse" and "Donald Duck and Mickey Mouse" in the United States.

This was supposed to be a national celebration, but the result was sad.

This is the mentality of the Chinese people who have always felt very worried about the "foreign moon is particularly round", as if everything is good abroad and everything is foreign incense. It is true that we are lagging behind some developed countries in the world in life and in all aspects, but our lives are progressing and catching up, and now they are much better than before, and what we should do now is to have more confidence, more efforts, and work together, instead of cynicism.

Getting back to the point, Bi Xia thought of many plans to create "Xiyangyang and Big Big Wolf", he couldn't do it in memory, it doesn't mean that he can't do it in reality, he wants to give it a try, people always have a goal and a pursuit.

……

At three o'clock in the afternoon of the same day, the staff of Jiangnan Satellite TV came to Tianen Studio.

"Bi Xia, hello, I have admired the name for a long time, it is better to meet than to be famous, I am Xiang Sen." The representative of Jiangnan Satellite TV's animation production department is a middle-aged man in his forties, the man is very thin, medium height, because of his thinness, his eyes look particularly bright, and he knows at a glance that he is a workaholic type of man, such a man has unique requirements for the quality of work.

"Hello Miss Bi Chang, it's an honor to meet you in person, you are even more charming than in the photo." Bi Xia has read Xiang Sen's information, this is a high-achieving student who graduated from Harvard in the United States, and he is very personable. In recent years, some provincial-level radio stations in China have carried out reforms and recruited many elite returnees from the society, which has also made the competitiveness of local radio stations stronger and stronger, and the programs have become more and more exciting.

"Hello, Mr. Xiang, it's a pleasure to meet you, welcome." Bi Xia got up and shook hands with Xiang Sen politely, Bi Chang also smiled generously and said, "I'm also very happy to meet you, you talk to my brother about the issue of animation copyright, and he has full authority to represent me." ”

"Okay." Xiang Sen glanced at the four people on Bi Xia's side, in addition to Bi Xia's two brothers and sisters, there were also a man and a woman, all of whom were suits, shirts, standard professional attire, very professional, the lady was very beautiful, tall, even if she was sitting, she could see her proud height, and she was very confident and strong. He wondered where Bixia had found him. "Bi Xia, you must already know our intentions, this is our offer, you can take a look first." Xiang Sen handed over a document and said.

Bi Xia took the information, but unexpectedly didn't read it, pressed it with his hand, and asked in everyone's puzzled expressions: "Mr. Xiang, I want to ask, after Jiangnan Satellite TV gets the copyright of "Xiyangyang and Big Big Wolf", how will you produce it?" ”

Bi Xia's question is very unexpected, he does not care about the economic benefits first, but first cares about how he will make it, which is indeed a bit interesting, but Xiang Sen understands this feeling, every work is the author's child, they are carefully conceived, and they integrate a lot of their energy, no one wants their works to be ruined.

"I can roughly say that we have our own action production department, and we will create it with respect for the original work, and with the status of the manga in the minds of the majority of children today, I believe it will be a success." Xiang Sen's words were inflammatory.

"But as far as I know, Jiangnan Satellite TV doesn't have any outstanding animation works of its own, and I doubt the strength of your animation production department." Bi Xia was not confused by his words, but said unceremoniously.

"It's normal for you to have such concerns, we didn't have it before, it doesn't mean that we won't have it in the future, maybe this one will be our masterpiece? Since I came to Jiangnan TV, I have been committed to building a first-class animation production team, and now it has been quite effective, and I believe that our strength is first-class in the country. Xiang Sen said sonorously that he does have a convincing temperament, although thin, but it contains strong strength.

"So, I still want to ask, Mr. Xiang, how much money are you going to use to build the "Xiyangyang and Big Big Wolf" series." Bixia asked a question that was classified.

"This ......" Xiang Sen hesitated for a moment, and the staff around him all looked at each other, but did not speak. The plan I'm preparing now is for 10,000 episodes. ”

Bi Xia looked at the beautiful woman in professional clothes next to her, and the beauty nodded. Bi Xia knows, this price should be okay, he and Huang Xiaoli consulted before coming, the general animation production cost is not high, more than 10,000 per episode, like "Xiyangyang and Big Big Wolf" such an animation, many parts of its characters are fixed, there are not so many follow-ups, relatively simple, 10,000 per episode is enough, and after the later establishment of a database such as character models and environmental models, the cost will be reduced.

The beauty next to Bi Xia is the marketing manager of Global Village Games, Lin Yilu is a big beauty, this is an absolute strong woman type, shrewd, capable, confident, and beautiful in the new era.

For a long time, the distribution of cartoon TV programs is the same as that of film and television drama TV programs, that is, the TV station selectively purchases programs suitable for its broadcast, and obtains higher ratings through broadcasting, thereby bringing advertising revenue, while the copyright owner obtains corresponding returns through transactions, in this model, the price of the sale of cartoon broadcast rights is usually 100 yuan to 1000 yuan / minute.

However, since the large-scale development of domestic animation in 2003, the output of domestic original cartoons has grown from 100,000 minutes in more than ten years to more than 100,000 minutes per year.

In 2004, few films sold for 500 yuan per minute; In 2006, there were not many films that could sell more than 200 yuan per minute; In 2007, it was rare to sell 100 yuan per minute; In 2008, the bids of most TV stations that bought films have dropped to tens of yuan per minute, or even a few yuan; In 2009, selling films became almost a luxury.

This is also the reason why "Joy and Big Big Wolf" is so popular now, but few TV stations come to buy the copyright, because the selling price of each episode is less than the production cost.

"Mr. Xiang, let me ask a digression, what are your expectations for "Joyful Yangyang", to be specific, I want to know how high you think it can reach?" Bisha asked another very surprising question. (To be continued......)