Chapter 419: Channels
As soon as Yu Juan's words came out, she almost immediately stabbed the hornet's nest. None of the dealers below are meaty, but even if such a product requires a deposit of tens of millions, this is too exaggerated. How much can 10 million in China do today? Why take a gamble with an uncertain future?
Your Fanhan Group has some fame in the electronics industry, but the consumer market knows who you are? Enterprises that make enterprise-level products make consumer products, and in the end, they are not the ones who hit the street to death. If you are not sure, why should these dealers buy your account?
"That's too high, isn't it?" Someone in the audience couldn't help but shout: "The agency fee of hundreds of thousands of ordinary walkmans is already high, how can it be so exaggerated as 10 million?" I heard that the Pan Han Group is very large and powerful, don't brag about it, in fact, you have to rely on agency fees to make money, right? β
Yu Juan clicked the microphone, suppressed the following discussions, and frowned: "This gentleman, if you want to ask questions, we will have a question session later." Until then, please keep the volume at a level that does not affect others. Whether we have the strength of the Pan Han Group, I believe that everyone here knows it in their own hearts, or I can ask you a question-"
"Apart from our Panhan Group, is there any other company that can supply MP3 products in the Chinese market?"
As soon as Yu Juan's words came out, there was a sudden silence in the venue.
The answer to this question is simple, no, one no.
Yes, not to mention the Chinese mainland market. Now it is the whole world, and only Japan's Sony provides this kind of product. In addition, there are no regular manufacturers in the American market and the European market that are not even producing this product. Everyone watched in amazement as Sony turned around. It's already drooling.
Judging from the reaction of the Japanese market, everyone has long understood that this charm M2 is completely different from previous walkman products.
It's the simplest. I heard that it is carry-on, and if you don't put it on the waistband of your pants, it still feels panicked! Although the main focus of the Walkman is the concept of being small and carry-on. But that's the result of no comparison, and once you have the comparison of MP3-like products, the mobility immediately becomes unbearable.
And MP3 products don't just go beyond the Walkman, but surpass it across the board. This kind of technological innovation is not just a quantitative change, but a radical qualitative change. Compared to the market of Walkmans, MP3 is much more applicable. This also means that a market that is several times, more than tens, dozens of times larger than the Walkman is quietly opening.
As the old saying goes, people have to die more than people, and goods have to be thrown away. In front of MP3 products. The Walkman is ready to be thrown away.
"There are two kinds of agents and distributors that we want to recruit, which are sellers and service providers. The agent fee for the seller is 10 million, while the agent fee for the service provider is 5 million. β
Without waiting for someone in the audience to ask what a service provider is, Yu Juan continued to speak.
"As we all know, Japanese MP3 products are meant to be used with computers. Only in this way can the music be copied into memory. The Meidong M2 launched by Fanhan Entertainment provides a networking accessory, which can be connected to the phone and dial the service number to download music and text directly to the memory of the Meidong M2. β
"Of course, there is a fee for this download. And download the phone service system that is required. The services are provided by our Pan Han Group. Service providers in each region can maintain local equipment and take a percentage of the telephone service fee. Of course, Pan Han Group prefers that the service provider and the distributor are the same object, but will not reduce the margin because of this. β
"Okay. If you have a question from the audience, you can ask it now. β
After Yu Juan said this, no one in the audience asked questions. In 1996, how many people in China had heard of the Internet? Ying Haiwei hasn't done it yet. Not to mention that these are just dealers of ordinary electronic products. The so-called downloading music texts on the phone, they don't have this awareness at all. That is, Yu Juan works in Fanhan Group. Moreover, it is a city like Xiucheng that has begun to have Internet services, so that there will be the soil for this kind of inspiration.
"Excuse meβ"
It was only after a long time that someone in the audience raised their hands. Puzzled, he asked, "When you say download, do you mean connecting to the Internet?" So do users need this service, do they need to apply for Internet access services? Do I need to pay separately? β
After all, there are still people who are a little more knowledgeable and have a general understanding of the Internet, so that they can ask a slightly more decent question.
"Our download add-ons are similar to modems on the Internet in that they convert analog signals into digital signals. However, this does not provide Internet access, but is dedicated to connecting to a designated server. Once you enter the download code of the song, you will be able to download the music to your memory. β
Yu Juan has obviously been prepared for this kind of problem for a long time, not only explaining verbally, but also being able to control the picture on the screen through guΓ² control, so as to achieve real-time image representation. This new experience also makes it easy for the people below to understand how to use this technology.
"If that's the case, then we also need to advertise the song's download code?" Someone asked suspiciously.
Yu Juan glanced at him lightly, shook her head and said, "No, the creator of the song will do publicity for us." β
"It can't be, right? How and why? The questioner's head fluttered in disbelief.
Yu Juan Zhengse said: "We, Fanhan Entertainment, and even the entire Fanhan Group, respect genuine copyright very much. Contracts have been signed with several major audiovisual companies, and the Panhan Group's download platform will act as a third-party channel to provide them with corresponding copyright revenue based on the number of music downloads......"
Even though Yu Juan had stated before that the audience should not ask questions in a louder voice, so as not to affect the order of the venue and others, but when she threw out such a statement, the following suddenly boiled.
It is undeniable that one of the problems that China has brought about from the era of planned economy is that it does not pay attention to copyright issues. The planned economy did not have copyright, and later in the eighties and nineties, even if the commodity economy and market economy were practiced, the awareness of copyright was still weak. Even twenty years later, the problem has not been solved.
Ninety percent of the audio tapes used in the Walkman are pirated products. Not to mention the recent rise of VCD discs, the piracy rate is more than 99.9%. There are pirated copies of book products, clothing products, comics, illustrations, and online novels, and even pirated websites......
All cultural and creative industries are not the hardest hit areas of piracy.
Of course, the songs are not surprising, if they had made money by selling tapes, the video companies would have starved to death long ago.
But everyone in the audience saw a different dawn in the system launched by Pan Han Entertainment, and if you want to use MP3 in Japan, you must have a computer, which is a very big burden for the vast majority of Chinese at this time.
It has to be said that this download add-on is indeed a genius idea. But its biggest benefit is not only to drive the sales of MP3 products, but more importantly, it has developed a new way to sell audio and video products. Users who use Meidong M2 are natural genuine users in front of this system.
It is also very convenient to collect the service fee of the song, and the telecommunication service is directly deducted from the telephone bill, which is already a mature charging channel. In the 80s, there were various information desk services in China, and there were no problems in application and use. The user obtains the service number of the song through various channels, and then connects the M2 to the phone line through the guΓ² attachment, and can download the music to the memory by dialing this service number.
Technically, this is not difficult for the Pan Han Research Institute.
When the number of MP3 products is scarce, you may not see the effect. Once this kind of product is rolled out in large quantities and hundreds or tens of millions of sales are sold, these service providers will definitely be the largest channel for music cultural products. In the mid-90s, when marketing was king and channel was king, how much was such a channel worth?
At that time, just taking a cut from the service fee may be more profitable than selling MP3 products!
More than that, if the audio and video company wants to launch new people, want to promote new songs, and want to do marketing activities......
The profits are too great! Who can sit in this position today is not worth a little? 10 million is not much, the key is whether it is worth it. They are all here for the agency rights of provincial or first-tier cities, but these people who are well-known in their respective industries want to have a meal with those third-rate celebrities, or have a super friendship relationship, and no one will look at you squarely.
But if you master such a channel, isn't it like ordering food to fall in love with these little stars?
Even if you don't talk about the economic benefits brought by it, just by expanding your network, how much convenience will you get from other businesses in your own industry?
Didn't the "Red Mansion" of Xiamen Yuanhua prop up his smuggling empire by such means? These people present may not have the same skills and skills as him, but the benefits contained in them are enough to stir people's hearts.
Yu Juan smiled and saw that the bait had been fed almost, and said when she saw it: "Fanhan Group will hold the first agent conference in Xiucheng, Bohai Province on the 18th of this month, and the first batch of first-tier cities will be launched at that time. If you have a company that wants to cooperate with us, please prepare your qualification documents, agent marketing plan bids and a deposit of 1,000 to 15 million, and we will openly recruit agents of Meidong M2. (To be continued......)