"If you want to acquire all the shares of ATV, you need about 40 billion, if you only rely on our company, it is obviously not possible, you must cooperate with other companies. In addition, Master Xing, your identity is a bit sensitive, and if you want to succeed in becoming the master, you have to show your muscles to the outside world. ”

In the presidential suite of a five-star hotel in Xiangjiang, Wang Xuecheng, the former production director of ATV's program department, is reporting to Stephen Zhao about the acquisition of ATV, and the smile on his face shows that he is in a good mood at the moment.

In addition to Zhao Xingchi, there are also Qian Minli, who is inseparable from Zhao Xingchi, and Han Minzhong, president of Red Star Media Company, in the room.

"The problem of funds can be financed from the bank, and the name of Xing Ye can be loaned 50 billion. The key issue is to deal with the Xiangjiang Gao family first, and then let Ye Sanshao come forward and unite with the central government. Han Minzhong said succinctly.

When the words landed, all four people in the room laughed.

After laughing, Zhao Xingchi waved his hand and said, "That's just an assessment from the outside world." Although I am confident that the three words of Stephen Zhao will become more and more valuable, and it is not impossible that they will be worth 10 billion, or even 10 billion US dollars, but that is only in the future, it is just potential, and it cannot be taken as a fact now. ”

"Painted Skin" ended perfectly with a box office of more than 900 million, and an evaluation agency of the United States imperialism had a whim and made a value assessment for Stephen Zhao, analyzing Stephen Zhao's achievements over the years in detail, and then came to a conclusion: The brand value of the three words "Stephen Zhao" is 500 million!

When Stephen Zhao flew to Xiangjiang to participate in the program "A Date with a Beauty", the news that "Stephen Zhao" worth 50 billion yuan was exposed in the mainland, which immediately shook the mainland, and then affected Xiangjiang and Mazu Island in less than a day, which also set off a huge earthquake.

It doesn't matter if you choose to believe it or not. With all kinds of complex emotions, everyone realizes one thing, that is, Stephen Zhao is really awesome!

Stephen Zhao's personal net worth is definitely not 5 billion, and many people can calculate it, so the brand value of the three words "Stephen Zhao" is positioned at 5 billion, and anyone has to be shocked.

Think about it though. Although 50 billion is a lot, if you look at Stephen Zhao's works over the years, you can see that 5 billion is really not much, and it is completely worth the price.

The commercial value of the two historical novels "Those Things in the Ming Dynasty" and "Three Kingdoms" is mainly reflected in the publication of paper books, but it can also be estimated that 1~2 billion.

The traditional novel "The True Story of Ah Q", the poem "This is Everything", "Luo Shen Fu", etc., have huge literary value and pitiful commercial value, but it can still be estimated in the tens of millions.

The musical works "Legend", "Blue and White Porcelain", "Thousands of Miles Away", "My Future Is Not a Dream", "Start Again", "Love You Is Not Two or Three Days", "Fly Higher" ....... Dozens of pop songs are creating value for Stephen Zhao all the time, and it is estimated that hundreds of millions are still okay.

The five martial arts novels with the greatest commercial value are "The Legend of the Condor Heroes", "Smiling Proud Jianghu", "The Legend of the Condor Heroes", "The Legend of the Sky and the Dragon", "The Legend of Lu Xiaofeng" and the monster novel "Strange Tales from Liaozhai".

These six popular novels have not only brought hundreds of millions of revenue to Stephen Zhao in physical publishing and online serialization, but also have huge potential value.

TV series, movies, comics, anime, games, brand licensing, etc., etc., not to mention 50 billion, even if it is 100 billion, 200 billion. As long as Stephen Zhao is willing to sell, some people will buy it.

So. The three words "Stephen Zhao" are operated as a brand, and there is no problem with a value of 50 billion.

What's more, Stephen Zhao is only 26 years old this year, and he will have time for literary creation in the future and create more works of great value.

"As for the Gao family, I have already come to Xiangjiang. Then I'll visit you personally! Zhao Xingchi pondered for a while, and then said to Han Minzhong.

The bank will not lend him 5 billion because of the three words "Stephen Zhao", but it will lend him 5 billion because of the qualifications of Red Star Media and other qualifications, such as the copyright of several martial arts novels.

So, the company is underfunded. Buying all the shares of ATV is like swallowing an elephant, but Stephen Zhao is not worried, because his own intangible value is far greater than that of ATV at this time.

However, if you want to buy ATV, you can't buy it with money, and you have to be willing to sell it and the support of the central government.

The largest shareholder of ATV is the Gao family, a well-known red family in Xiangjiang, and the reason why the Gao family has continued to spend money to fill the big hole of ATV after joining ATV in 2006 is mainly in response to the central government of the mainland, because ATV's position is on the side of the central government of the mainland.

Due to the special political relationship, the central government must have a media that controls the right to speak in Xiangjiang, with newspapers on the one hand and television stations on the other.

Not to mention the newspapers, in terms of TV stations, Xiangjiang has two free TV stations: TB and ATV.

Although Tianfeng TV is also a TV station in Xiangjiang, it does not have a free license, so it is not oriented to the Xiangjiang market, but to the Asian market. In Hong Kong, Tin Fung TV only supports paid channels.

One is free, the other is charged, and the people of Xiangjiang who vote with their feet will tell everyone what their choice is.

TB TV is the absolute hegemon of many TV stations facing the Xiangjiang market, and it was originally the best partner of the central government, but TB TV's position has always been to look at all money, in the early years, for the Mazu Island market, it did not smear the mainland and the central government, and saw the development of the mainland over the years, it changed its position, not only did not discredit it, but shouted to cooperate, so its discipline has long been gone.

ATV is different, although it has also had a black history of smearing the mainland and the central government, but it is just discrimination in film and television dramas, and the news produced and the remarks made are all pro-mainland and politically correct, so after the return of Xiangjiang, the central government supported the Gao family to become the owner of ATV, making ATV a position of the central government in Xiangjiang.

Stephen Zhao wants to belong to a TV station of his own, and wants to focus on business for a lifetime, but at a certain height, it is impossible for him to get rid of being involved in politics.

People can't help themselves in the rivers and lakes!

Where there are people, there are rivers and lakes, how to get rid of them?

Fortunately, there is Ye Sanshao, a big bull on it, and dealing with the central government can be handed over to Ye Sanshao. So the difficulty he is facing now is how to convince the Gao family.

The next day, Stephen Zhao, accompanied by Han Minzhong and Wang Xuecheng, visited the Gao family and met the current head of the Gao family, that is, Gao Zhenhua, the chairman of the board of directors of ATV.

"How could Zhao Sheng have the idea of acquiring ATV?" When discussing the acquisition of ATV, Gao Zhenhua asked the first question.

Mr. Gao Zhenhua is 85 years old this year, but his body is very tough. Energetic and loud, he doesn't look like an 85-year-old man, as if he has just been 60 years old.

Zhao Xingchi was amazed in his heart, and of course he admired the name of Old Man Gao.

Zhenhua, revitalize China!

Mr. Gao Zhenhua is worthy of being a famous red family in Xiangjiang, and it can be seen from not looking at what he does, just listening to his name.

"I'm not afraid of your jokes, old man, the reason why I want to buy ATV. Purely for personal reasons, I want to turn all the ideas I have in my mind about TV dramas and variety shows into reality. Although I can achieve this dream by working with other people, I don't like to be arranged by others, I want me to arrange everything. Zhao Xingchi thought about it, and quickly replied truthfully, this is what he really thinks in his heart.

In front of Gao Zhenhua, there is no need to say anything about the scene, but he can't hide it from an old fox like him. Seeking truth from facts is the best choice.

Gao Zhenhua was stunned when he heard this, he really didn't expect Zhao Xingchi to talk to him. What he thought in his heart, Stephen Zhao said it, and for a while, he was a little uncomfortable.

Gao Zhenhua has traveled north and south, and he has seen a lot of people, and he has seen all kinds of people. Fighting the sky and fighting people, but for people who tell the truth, he is really rare.

People who tell the truth are either really simple-minded and fledgling. I have never seen the sinister world; Either they are open-minded and fearless, and they have reached a very high state of life. Gao Zhenhua has seen two kinds of people, the former is a young man who has just entered the society, and the latter is extremely rare, in Gao Zhenhua's memory, the most impressive people are those founding leaders in the north.

What kind of person is Stephen Zhao?

Gao Zhenhua does not believe that Stephen Zhao has reached that fearless state of life, nor does he believe that Stephen Zhao is still that simple-minded young man.

After thinking about it, Gao Zhenhua could only think that Zhao Xingchi was very sincere, so he had something to say to him.

Gao Zhenhua smiled, and then said: "I admire Mr. Zhao's achievements in the film and television entertainment industry very much, but for ATV, only good-looking TV series and variety shows are not enough. Let me ask Mr. Zhao a question, have you considered the positioning of ATV? Or in your plan, what kind of positioning do you plan to make for ATV? ”

"ATV's positioning?"

Zhao Xingchi lowered his head and pondered for a while, and then replied slowly: "I have four words, promote my strengths and avoid my weaknesses." ”

"Tell me about it." Gao Zhenhua immediately became interested.

"If ATV wants to get out of the quagmire and turn losses into profits, there must be new highlights. This highlight lies in my strengths. English broadcasting is not my forte; To engage in internationalization, with Tianfeng TV in front, it is also not what I am good at. I am only good at the production of TV dramas and variety shows, so for the new highlights and new positioning of ATV, I plan to build ATV into the most vibrant TV entertainment brand in Xiangjiang and even the whole of China! Stephen Zhao explained his thoughts, and his strong self-confidence made his spirit soar and infected everyone next to him.

The most vibrant entertainment brand!

When Zhao Xingchi's voice landed, Wang Xuecheng and Han Minzhong were shocked, this was the first time they heard Zhao Xingchi talk about the strategy of running ATV.

Gao Zhenhua looked at Zhao Xingchi with a complicated expression for a while, and then sighed with emotion: "The back waves of the Yangtze River push the front waves, and it is not good to be dissatisfied!" ”

Stephen Zhao was immediately overjoyed. (To be continued......)

PS: Thank you for the monthly ticket support of the "Dugu Cece" students!