Chapter 1123: Rushing to the Doctor
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While Koji Nishiwatara was judging with a gloomy face whether the Dutch were planning to cut off his beard halfway, Kenji Fujita was nervously meeting the inquiries of the club executives. Pen? Interesting? Pavilion wWw. biquge。 info
"What he said makes sense," said President Ikuo Mori, who pondered for a while after listening to Kenji Fujita's report, and asked Yasuyuki Yoshinaga, who had just been promoted to the head of the Corporate Planning Department of the Domestic Sales Division, "Yoshinaga, what do you think?" ”
Yoshinaga Yasuyuki is a top student of the Faculty of Economics of Seikei University, step by step from an ordinary employee to his current position, and has a very unique view on economics and management, and is considered to be one of the candidates who are likely to take over the throne of President Ikuo Mori in the future. It's a Yoshinaga Yasuyuki who is already ranked 10th in the club.
Yoshinaga Taizhi was not pampered and crazy, and after greeting the other executives in the conference room one by one, he spoke: "Lin Zheng's judgment of the lark is still very reasonable, although the car is still a luxury in the Republic, and the people who can afford the K-car level car like the lark and Alto are still only a very few, but after analyzing the car buying behavior of Chinese, we can find that the Chinese demand for cars seems to have changed somewhat, and they seem to like larger cars."
The Skylark car we cooperated with Guihang has no obvious advantages over Suzuki's Alto in terms of space, and after the new engine is installed, the power of the Skylark will indeed be improved, but I think the effect on the increase in sales of the Skylark may not be particularly significant.
And you've all experienced that smartcity in Tesla cars. Although the size of which car does not meet the size regulations and displacement regulations of K-Car light automatic vehicles in China, there is no doubt about it. SmartCity overwhelms our Skylark and Suzuki's Alto in terms of body size, interior space, exterior and interior, all over the place, at a price point of parity. SmartCity is bound to have a significant impact on the sales of Skylark and Aotong......"
Yoshinaga Yasuyuki's words were well received by everyone.
Although in the Republic of the automobile market, Jiangbei Alto is only a small point, not to say that compared with Santana, Santana 2000, Jetta and Fukang, these four leading models or Xiali, Alto, the two "reserve army", the market share is far from comparable, but compared to the lark is still much better, and is entering the Republic of the automobile market Toyota, Honda and Suzuki and other Japanese automobile manufacturers, Fuji Subaru also has great expectations for the Republic of the automobile market, However, the performance of the Skylark in the Republic car market was extremely disappointing to Fuji Subaru: in terms of sales, the Skylark was completely unable to compare with the Suzuki Alto, which is also a K-car.
Faced with this situation. Of course, the senior management of Subaru Automobile is not reconciled, so they even replaced the new 658ml four-cylinder EFI engine on the Vivio (Little Princess) sold in Japan to the Skylark, in order to open up the situation, but this time the information brought back by Kenji Fujita has attracted the attention of Fuji Subaru's senior management, more precisely, it is Lin Zheng's analysis and judgment that has attracted the attention of the senior management of Subaru Automobile, and they have realized a very serious problem: the sales of SkylarkIsn't Fuji Subaru a little too optimistic?
Ikuo Mori took a pen and wrote something in the notebook in front of him, then lowered his head and pondered for a moment. Only then did he slowly speak: "That's right, we are overly optimistic about the lark, and we have also overlooked a very serious matter, that is, our partner: Guihang ......."
Speaking of Guihang. Not only was Ikuo Mori's face stupid, but even other people pouted again and again.
Fuji Subaru Automobile's relationship with the Republic began in the late 1980s, when Dongfeng Motor Group was identified as one of the three major car production bases in the Republic. They are looking to various automobile companies around the world for joint ventures, facing a large country with a population of more than 1 billion. No one can remain indifferent, even if the country is still poor. But even if only 1 in 1,000 people can buy a car, that's the market of a medium-sized country.
The French are the most enthusiastic, Citroen can't wait to live in Dongfeng's house 365 days a year, General Motors of the United States also sent its own Opel cars to participate, and Fuji Subaru Motors also hopes to take this opportunity to enter the Chinese market, in order to be able to successfully enter the Republic market, the then president of Fuji Heavy Industries also wrote a letter to the then Vice Minister of the Cabinet of the Republic, hoping to build a joint venture with the Second Automobile to build a project with an annual output of 300,000 minicars.
But contrary to expectations, Dongfeng Motor Group means that Dongfeng Motor and Fuji Subaru, Opel tripartite cooperation, although Fuji Subaru's enthusiasm is high, but General Motors' brain is not good, so that the cooperation process is slow, and when Dongfeng Motor Group and Citroen began to negotiate cooperation, Dongfeng Motor, Fuji Subaru and Opel Automobile tripartite cooperation has not been substantively launched.
In desperation, Fuji Subaru had to cooperate with Guihang Group in 1992 and began to set foot in the Chinese automobile market in the form of technical cooperation, but from 1997 to the present, the two sides lost a full 700 million yuan on the Skylark car, and lost money at a rate of 100 million per year. They have absolutely no idea what is going on in the heads of their partners.
"Don't talk about this," Ikuo Mori waved his hand, Yasuyuki Yoshinaga immediately closed his mouth and nodded with satisfaction, and Ikuo Mori immediately turned his head to look at Kei Ohno, the head of the Strategic Headquarters: "Ohno, what do you think." ”
As the head of the Strategy Headquarters, Kei Ohno had to make suggestions with great reference value for the club at this time, and Kei Ohno, who was named by name, hurriedly bowed down and responded: "Hi! Please let me think about it. ”
"Hmm......"
After about a minute or so, Kei Ohno opened his mouth with a solemn face: "Minister Yoshinaga's words are very reasonable, although the club has high hopes for the Republic market. But the problems before us now are: the product is not competitive enough; Partners are extremely bureaucratic and rigid in their execution, and extremely fond of doing things on their own; Compared to previous years, the environment for the consumption of automobiles in the republic has changed a lot. Perhaps, it's time to think about new ways to work together and introduce new products. ”
"Bringing in a new product?"
"So what do we put in? Could it be that Impreza (Impreza) is sold to the Chinese? Can they afford it? ”
This statement has been agreed by many people. Impreza is the strongest fighting machine of Subaru, and its direct competitors in Japan are Mitsubishi's Lancerevolution, Nissan SkylineGTR, Toyota Supra, Mazda RX-7 and Honda CivicTyper, these high-performance models are expensive even in Japan, even if occasionally a few Chinese can afford it, but how many can be sold?
"Even if you don't sell the Impreza, the Chinese can't afford other models, right?"
…………
"No, gentlemen, I mean, why don't we sell Legacy the 4WD system to them?"
Kei Ohno's words immediately caused a big uproar......
"Ridiculous!"
"It's ridiculous!"
"Subaru's DNA is a boxer-opposed engine and all-wheel drive system. This is our pride, remove the four-wheel drive, is Subaru still Subaru? ”
"That's right, Ohno, I can't believe that this came out of your mouth, but you're from our Strategy Headquarters......"
"Enough!" Ikuo Mori slapped the table heavily and said angrily: "Look at your appearance, do you still look like a big business executive, I am really ashamed of you!" ”
Japan's strict social system of superiority and inferiority is not a joke. Ikuo Mori slapped the table, everyone was frightened and silent, one by one obediently shrunk their heads like quails, only Ikuo Mori seemed to be still angry. Said angrily: "I don't know what you bastards think, now the world's automobile companies have seen the potential of Chinese huge car consumer market, Germans, French, Italians, British, Chinese people...... Everyone is desperately trying to get a piece of this huge market. We at Subaru realized this even back in the 80s, but look at us now. What have we all done? You bastards, don't hurry up and think about how to make Subaru grow in the Republic at this time. Do you still have the time and mood to sneer at your colleagues? ”
"Hey! It's all our fault! ”
A group of executives quickly moved their bodies to face Ikuo Mori, bent down in unison and said in unison.
Not to mention that Ikuo Mori scolded them, even if they beat them hard, they could only stand up here, but fortunately, Ikuo Mori didn't mean to beat them hard, took a heavy breath, and said: "No matter how Subaru Auto adjusts its strategy in the Republic's auto market, there is one thing that will never change: Subaru Auto must occupy a place in the country's auto market, not play a dispensable image like now, which is a shame for Fuji Subaru!" ”
A group of cadres touched the ground with their foreheads with shame: "Hi! ”
"Ohno, and Yoshinaga, you prepare carefully, and come with me to visit Mr. Lin Zheng in two days, and we will listen to his opinion together," he muttered for a moment, and then turned his head to look at Kenji Fujita, who had brought back the good news.
Kenji Fujita's heart suddenly thumped, and he hurriedly corrected his posture: Is the president going to take me with him?
"Hmm...... And you, Fujita," under Kenji Fujita's extremely expectant gaze, time seemed to have passed after 10,000 years, and Ikuo Mori finally spoke: "When the time comes, you can also go with us, remember to buy a better dress, don't embarrass us." ”
Although Ikuo Mori's words were not very polite, Kenji Fujita didn't care about this at all, his heart was already full of ecstasy, his face was red with excitement, and he nodded again and again: "Hi, hi, please rest assured, I will not let you down." ”
"Very good," Ikuo Mori straightened up and bowed to everyone, "Then it's so sure, gentlemen, please." ”
A group of executives also quickly straightened up, leaned over to bow to Mori at a faster speed, and responded to Mori in a louder voice: "Hey! This is our responsibility and duty, and we dare not shirk it! ”
…………………………………………
"The president of Fuji Subaru Motors is coming to visit me?"
Lin Zheng was not surprised by the news, since he met Kenji Fujita, the person in charge of Fuji Subaru Motors, on the plane, Lin Zheng knew that Mori Ikuo would definitely come, and the only thing that surprised him a little was time: he didn't expect Mori to come so soon.
Pony was a little worried: "Boss, do we really want to cooperate with Subaru Motors?" ”
Lin Zheng didn't answer, but asked the pony rhetorically, "What do you think?" ”
"Me?" Pony was stunned for a moment, and quickly replied, "I think ...... I think ......"
Lin Zheng smiled and encouraged: "Say whatever you think." ”
"Yes, I feel like we're working with Ford right now, with Alpha. Romeo's negotiations are also coming to an end, and these two projects alone are enough for us to keep busy, plus a Fuji Subaru ......" hesitated for a moment, but Pony still voiced his concern: "Will we be a little weak?" ”
"Heartless?" Lin Zheng suddenly smiled: "This statement is also appropriate. ”
Well? What does the boss mean not to cooperate with Subaru? But if you don't cooperate with Subaru, what is the boss doing with that Kenji Fujita when he is on the plane? The pony wondered.
Facing Xiaoma's puzzled gaze, Lin Zheng smiled: "Our direct establishment of a joint venture factory with Ford Motor is a way of cooperation. Romeo's purchase of technology and patents is also a way of cooperation, specifically on the side of Subaru, we will not establish a joint venture plant with them, but there are many ways to cooperate. ”
So that's it!
The pony immediately understood: it seems that the boss has taken a fancy to something about Subaru cars, but what good things about Subaru cars can be remembered by their boss, is it their horizontally opposed engine technology, or their four-wheel drive technology? How does it not feel like it? But...... It doesn't matter, what do you want to do so much, just do what the boss tells you to do. (To be continued.) )
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