Marketing is a science, and some people even shout out the strange assertion that "marketing is productivity".

Although this assertion is unbelievable and biased, it can also be seen from the side that the importance of marketing is not inferior to the quality of the product itself.

Especially in the information age with the explosion of the Internet, the fierce competition has never been seen before, and the importance of marketing has become even more prominent.

Someone can make an oral liquid with no nutrients into a commercial miracle that has sold more than 10 billion yuan in adulthood, and someone can also sell the most treasures in the world at the price of cabbage.

At the end of the day, it's about marketing.

The marketing of film and television dramas is particularly important.

On the third day after returning to Changnan City from the capital, the production license of "Never Expected" was passed, and Stephen Zhao immediately launched the marketing plan.

Although the first episode has been completed and the production permit has only been passed, it is theoretically a violation, but who would come to check this?

In addition to sending the finished film of "Never Expected" for review, Stephen Zhao, with the help of Qian Minli, Wang Yinhua, Shao Quan and others, held a formal press conference in Changnan Cultural Square, which was the first step in the marketing strategy.

Who is Stephen Zhao, this question is no longer asked.

Although the degree of stardom of writers is N times worse than that of real singers, actors and other stars, and the popularity is also N times worse, for example, now, Stephen Zhao's fame has declined very much, whether it is on the Internet or major media, there are few reports of Stephen Zhao.

However, when the news of Stephen Zhao's press conference was announced, it still attracted many media reporters.

Don't look at the popularity of "The Legend of the Condor Heroes", which has dissipated a lot after a few days, and Stephen Zhao's fame seems to be declining, but if any media really thinks that Stephen Zhao is out of breath, then this media is really brain-dead.

Think about the millions of fans of "Those Things in the Ming Dynasty", and then think about the millions of fans of "The Legend of the Condor Heroes", and the number of fans of Stephen Zhao is at least tens of millions.

What does this mean? This means that tens of millions of people have an impression of Stephen Zhao, and there is such a great writer in Zhilu Dao.

Stephen Zhao wants to hold a press conference, and he must be there.

The media and television stations in Changnan City and even the entire Xijiang Province sent reporters to the scene, and the media from other neighboring provinces, even the capital and the magic capital, came.

Of course, one of the biggest names belongs to a reporter from CCTV, and as soon as the four big-character logos of CCAV on the microphone were revealed, they immediately blinded the eyes of many people.

Xiang Weihua is a reporter from Xijiang TV, and he received a notice from the station early, asking him to remember to attend Stephen Zhao's press conference on time today.

Standing beside him was Zhang Qiang, a photographer he temporarily transferred from the station, because his royal photographer happened to have a high fever today, and he asked for leave, so he had to arrest someone to make up the number.

Zhang Qiang is a hot-blooded young man who has just graduated for half a year, and he is frizzy, and Xiang Weihua is very annoyed by this kind of newcomer.

No, as soon as he instructed Zhang Qiang to fiddle with the camera, Zhang Qiang shouted, pointing to the reporter in the group of reporters who was holding the CCAV logo microphone and said excitedly: "Brother Hua, look at that, CCTV's hey, I didn't expect CCTV to send reporters to participate in Stephen Zhao's press conference, this Stephen Zhao is really tricky, ordinary celebrities don't have this treatment." ”

Xiang Weihua was speechless: "Can you have some interest?" Isn't it CCTV, is it necessary to be so excited? Maybe when you can do it, you can also go to CCTV to apply for a job, and you will also be a CCTV reporter at that time. ”

Zhang Qiang scratched his head and said shyly: "Brother Hua, don't make fun of me, just like me, I don't think it's possible to enter CCTV, I'm useless in Taiwan." ”

Xiang Weihua said: "Is it good to have a little ambition, are you a man?" ”

"Of course I'm a man, but I'm still self-aware." Zhang Qiang straightened his chest, and then gossiped: "By the way, Brother Hua, do you know why Zhao Xingchi wants to hold a press conference for Lu Dao, and he is so grand?" ”

Xiang Weihua shook his head: "Where do I know about the Dao, you look at his red cloth, it is so tightly covered that you can't see it." Besides, if I knew the truth, I would still be here? It's been reported exclusively for a long time! ”

Zhang Qiang thought about it, but he didn't know the content of the press conference for the first time, and he still had a little regret on the psychological side.

It is better to be happy alone than to be happy in all, this is just a vain.

It's more exciting to be alone.

"It's coming, it's coming!"

Someone in the crowd suddenly shouted.

Xiang Weihua and Zhang Qiang looked up, and immediately saw Zhao Xingchi's five people, Qian Minli, Wang Yinhua, Zhao Xiaogang, Ding Xiaofei, and Wang Zefeng, walking out of the backstage and appearing in front of everyone.

"Welcome to all media friends, thank you very much!" Stephen Zhao himself is the host, but he didn't talk too much nonsense, and said straight to the point as soon as he came on stage: "Today's press conference is held, and there are three main things to explain. First of all, please look at these three handsome guys next to me......"

Zhao Xingchi stretched out his hand and pointed to Zhao Xiaogang, Ding Xiaofei, and Wang Zefeng who were standing on his left.

Bang Bang Bang ......

All of a sudden, the flashing lights flickered, all aimed at the three of them.

Zhao Xiaogang and Wang Zefeng were used to seeing this kind of battle, not only did they not blink their eyes to dodge, nor did they have any shyness and embarrassment, but they enjoyed this kind of treatment, both of them were smiling and beaming to accept the reporters' pictures.

Ding Xiaofei was miserable, this was the first time he appeared in front of so many people, and these people were still reporters, and they were still taking pictures.

Although during the filming of "Never Expected", Ding Xiaofei did not tremble when facing the camera after Zhao Xiaogang's training and Wang Zefeng's help, but at this time, his muscles were stiff, his hands and feet were numb, his eyelids were constantly beating up and down, and he desperately wanted to close his eyes.

Fortunately, Ding Xiaofei stood in the middle of Zhao Xiaogang and Wang Zefeng, and was supported by the two of them, one left and one right, so that he did not collapse on the ground on the spot and avoided embarrassment.

"This is director Zhao Xiaogang, a top student who graduated from the directing department of Beijing Opera...... This is Ding Xiaofei...... This is Wang Zefeng's ......, at present, these three handsome men are all signed artists under our company. Stephen Zhao introduced them one by one, and then said with a smile: "The company is a media company established by me as a sole proprietorship, and the company is called Xingchen Media. As for the third thing, it is the focus of today's press conference, that is, I have filmed a web series "Never Expected" through Xingchen Media, please watch the big screen. ”

As he spoke, Zhao Xingchi motioned to the staff to pull down a big red cloth behind him.

With a "bang", the red cloth was torn off, revealing a huge advertising signboard covered.

All the reporters present couldn't help but look up at the advertising signboard and saw that it was actually a giant poster, with bright colors and three-dimensional images, giving people a strong visual shock.

The content of the poster is a bit complicated, mainly a photo of the smiling upper body of Wang Dazhui in a suit and leather shoes played by Ding Xiaofei, with five golden characters in front of him "Never expected", and the background behind is a bright full moon and dark night that occupies most of the poster's space. In addition, there are two lines of three-dimensional characters on the top of the head of "Wang Da Hammer".

One line is "a mini-drama that shines in the past and the present".

One line is "an amazing life of royal sling".

All the reporters couldn't help but marvel and sighed from the bottom of their hearts: "This is too much, isn't it?" ”

"Wang Da Hammer" They didn't know each other, except for a surprise glance at Ding Xiaofei, the shy and nervous junior brother, their more attention was still attracted by these two lines.

The second line is a little better, nothing unusual.

Only the first line of words, not only boasting that it is a "divine drama", but also adding the modifier of "shining ancient and modern" in front, Nima, if you don't die, you won't die, everyone complained in their hearts and thought: "Zhao Xingchi, you are so stubborn, do you know the Tao in your family?" ”

Stephen Zhao didn't care about their exclamations, and explained with a smile to himself: "This is a spoof web comedy, I don't guarantee that everyone will like it, but I dare to say that this web comedy deserves the title of an online drama." ”

"......" many people immediately rolled their eyes.

Of course, rolling their eyes is rolling their eyes, but they still earned this press conference, and the mood at the moment is very happy and excited.

This kind of press conference is really exciting!

Whether it is the news of Stephen Zhao's entry into the entertainment industry, or the news of Stephen Zhao's filming of an online drama, or the news that he boasted that the online drama he filmed was a divine drama, it was all big news and a big topic, which could detonate the entire entertainment industry, and even set off a storm of public opinion is not a problem.

All the reporters began to write about how to report when they got back, and shouted, "Let the news come more violently!" ”

Zhao Xingchi smiled slightly: "It's question time, you can have twenty minutes to ask questions." ”

Whew......

A large number of reporters raised their right hands.

Stephen Zhao pointed to one of the reporters, not anyone else, it was the reporter from CCTV. The other reporters who were not called suddenly looked at this person with jealousy, and the sour water kept coming out of their hearts.

The CCTV reporter smiled slightly, and asked calmly: "Mr. Zhao, I noticed that you first became Xingchen Media, and then signed a contract with director Zhao Xiaogang, as well as these two artists, and now you have filmed an online drama, are you ready to enter the entertainment industry, just like Chen Jingming?" ”

Stephen Zhao replied: "Yes, this is also my plan. ”

The CCTV reporter nodded, and then asked, "May I ask if Mr. Zhao's next plan is to shoot a movie?" Or is it an adaptation of Mr. Zhao's own martial arts novel "The Legend of the Condor Heroes" to shoot TV series and movies? ”

Stephen Zhao smiled slightly: "I don't have this plan yet, but there are already companies in contact with me about the film and television adaptation of "The Legend of the Condor Heroes". “

As soon as these words came out, the scene was suddenly in a commotion.