Chapter 585: DK Entertainment's Propaganda Methods
"Ahem-it looks like this is really a bit of a misunderstanding-Ronghe, I'm sorry."
"Brother, it's good if you don't misunderstand me." Zheng Ronghe grinned, looking completely humble. Li Min patted him on the shoulder, and this matter was considered over.
After listening to Zheng Ronghe's explanation just now, Li Min finally knew what happened last night. He didn't expect that he would be so bold and dare to ...... Li Min is angry and funny now, just waiting for Xu Xian to come back and clean her up.
Li Min is a person who has a clear distinction between right and wrong, and since he knows that he has misunderstood Zheng Ronghe, he can't help but express it. Li Min knew Han Sung-ho's purpose, but like Han Sung-ho thought, he did not recognize the strength of F&C. Li Min is very strict in business, and if he is not qualified, he is not qualified. If an unqualified company is recruited because of human sophistication, it will not only affect the implementation of the plan, but also attract the dissatisfaction of the members who are already in the plan. Although these dissatisfactions can be suppressed with strength temporarily, it will also bury hidden dangers for Ji Lu.
Li Min is a person who cannot compromise, especially when it comes to business, and he never violates the rules he has set. This is also the tradition of the Li family, the ancestors of the Li family have summed up a truth with experience, as long as there is the first compromise in everything, there will be countless compromises, and the final result must be far from expectations. Only by setting a single criterion and demanding it from the top can we achieve success.
Lee Min doesn't plan to agree to Han Sung-ho's request to join the 'K-pop' scheme, which is a non-negotiable matter. But for Zheng Ronghe, he still has other options for him. Li Min pondered for a while. said to Zheng Ronghe: "I like the song "Lonely Man" very much, there is a concert tonight, Ronghe can come over if he has time, as a guest." ”
Zheng Ronghe was stunned when he heard Li Min's words, he didn't understand what the concert was, he couldn't keep up with Li Min's jumping thinking. But soon he reacted to which concert Li Min was talking about, and before he could speak, Han Shenghao agreed for him.
In the past few days, as long as you turn on the TV or computer, you can see the news about the rapid construction of the DK Building, and the news in the morning, noon and evening is also bombarded in turn. The subtitles for the free concert are right there. It's hard to think about it. Someone on the Internet has calculated the publicity expenses required by DK to reach this level, and if the Guinness World Records includes the promotion expenses of Korean entertainment companies, it will definitely be a new record. It's not just soft media bombardment. From March 8th. People who go to Lotte Department Store to shop will get a coupon. If you get five coupons with a coded coupon with DK's promotional motif, you can get 50,000 won worth of KRW at Lotte Department Store or get a free item worth up to 50,000 won. Those who don't have enough to make up five also have a chance. Each coupon has a unique code on it, and on the evening of March 14, three of them will be selected to give 1 million won in cash.
For free things, 50,000 won is not a small amount, and the housewives in Seoul are making a sensation, and everyone collects the rebate coupons provided by DK through various channels, and the exchange of things that can be exchanged for things, and those who are less than five are waiting to try their luck. These news first circulated on the phone of housewives, and later a 'smart person' came up with the idea of buying coupons on a website that exchanged idle items, and posted the news on the Internet.
DK's propaganda department presented a textbook commercial promotion with a dazzling all-round publicity, and under such intensive publicity, it is difficult to say that the whole of Korea knows about the free open-air concert on March 14, and everyone in Seoul knows about it. At this time, the people who still have the ticket stub from the last Girls' Generation concert are happy, because they have been notified that they will attend this concert as VIPs, which means that they can lead the way to the stage and the location is closest to the stage.
While a ten-song concert may seem a bit 'miniature', don't forget, it's free. Everyone thinks the same way, what if it's free? What's more, there is Girls' Generation, which can't be faked. Because DK Entertainment's 'Starlight Plaza' has a limited area, there are only 6,000 places for this free concert. Excluding the positions of those who keep the ticket stubs, in fact, there are not many places that can be released, all of them are counted, there are more than 3,100, and some necessary guest positions must be removed, in fact, there are only 3,000 places that can be released. The number of people who applied online has exceeded 50,000, and 3,000 to 50,000 is definitely not enough.
In the face of this situation, DK's propaganda department once again showed amazing means, and on March 9, an announcement was issued on the official website of DK Entertainment: March 10th, 11th, 12th, at 12 o'clock at noon on these three days, there will be a ticket collection button on the official website of DK company, as long as you click this button and enter the digital ID of the application form filled in before, you can receive the precious tickets for the concert on March 14th.
As soon as this trick came out, there was a lot of scolding on the Internet. The digital ID of the damn application form is longer than the ID card, and the number of places released every day is only 1,000. Even people with fast hands can't get it 100%, so long ID, if you make a mistake, you have to start again, and there are no more than a thousand places at this time. What's even more frustrating is that the ID of the application form is bound to the ID number and phone number, so that people who want to buy tickets at a high price have no chance and can only try their luck to grab it.
Such a setting has never appeared in South Korea, and everyone scolds and scolds, and the interest is still very high. After all, it's free, you don't have to spend money, all you need to pay is to try your luck in line before 12 o'clock at noon. What's even more intimate is that not only is the concert free, DK Entertainment also provides free round-trip air tickets for domestic fans outside of Seoul, and as long as you contact DK within three hours of grabbing the ticket, you will receive travel expenses. It's so intimate that even people who don't really want to go have to be tempted. Everyone called for friends and tried their luck together. Even if you are not a fan of Girls' Generation, many people have received calls from their relatives asking for help in grabbing tickets, which is obviously another successful publicity. (To be continued......)
PS: To commemorate the Xmi that I didn't grab in four weeks