What kind of explanation do you have to give to ordinary people for this kind of thing? Hearing the words of Rostock, a guy who only lives under Lin Hongfei in the company, everyone was a little disapproving: Is this necessary?

"To be exact, this explanation is not for ordinary people, but for our future potential customers," Rostock also realized that there was something wrong with his words, explaining, "but we are not sure whether people who are not our potential customers now will become our potential customers in the future, so in Western advertising psychology, it is similar to having to give an explanation to the public, which is also called crisis public relations." ”

"Mr. Lin's words, I very much agree, the crisis, should be seen separately, that is, danger, but at the same time for us also means a big opportunity, if we take advantage of it, we can not only reverse the bad impact of this crisis on us, and even may go further. This time, on the surface, it is an explanation to ordinary people, but an explanation to ordinary people is actually equivalent to giving an explanation to our future potential customers, and even to those who can influence our future potential customers...... As an enterprise, a good reputation and excellent product quality are the foundation of our existence, and there must not be any problems. ”

Crisis PR? For example, Tang Yong and Yuan Zhilun, the two foreigners who studied abroad, are fine, and these more old-fashioned people in China have to think about it with their hearts, but the more they think about it, the more they feel that the four words "crisis public relations" are simply exquisite, and Mr. Rostock's next elaboration makes everyone even more ashamed.

That's right, everyone just thought that since most of the Vista Zhijun cars were sold to government leaders, it was up to the leaders to decide whether to buy a car or not, and what car to buy, as long as they did a good job as a leader. What does it have to do with these grass people? But now I know that I am far worse than Lin Hongfei: even if the people who buy the car are the leaders of government departments, but the leaders also have three friends and four friends, three relatives and six reasons, even for the sake of their own happiness in the future, we don't want the personal safety of the leader to have any problems and be threatened, if the Vista Zhijun car really has a very serious quality problem, even if the leader is full of confidence that this kind of thing will not fall on him, but the leader's people, three friends and four friends, The three relatives and six relatives will definitely persuade the leader to change his mind.

This means that even people who don't buy cars have a huge influence on those who buy them. Be aware of this. Those who were a little dissatisfied with the words of Mr. Lin and Rostock before, in an instant, broke out in a cold sweat: they are really afraid, if they consider this matter according to their own understanding, how serious will it be to the company in the future?

"Lao Luo. In your European and American countries, this is a similar situation...... Well. I'm referring to simple traffic accidents...... How to deal with it in general. How do automakers typically react? Shi Zizeng's face changed again and again, and he trembled twice, but in the end, he honestly asked the question he wanted to ask.

Rostock didn't care, he knew very well that now was not the time to worry about these issues, and listened to Shi Zizeng ask about it. He immediately replied, "First of all, the first point is to hold a press conference immediately, and invite as many and heavy media as possible to come to your press conference......

Speaking of which. Rostock glanced at Lin Hongfei with envy, "The status of CCTV in your country is really enviable, and the relationship between Mr. Lin and the main leaders of CCTV is really enviable...... At the press conference, we should clearly explain our attitude on this matter, specific to us, first of all, to express condolences and sympathy for the dead and injured, and to say that no matter whether this matter is caused by the quality of our company's products, first of all, everything is based on the dead and the injured, the company should send people to visit the families of the deceased and the injured, and provide help to the dead and injured as much as possible. ”

"Of course, when we go, it is best to have the media follow, which can create a better public opinion environment for us: if it is our product quality problem, we have a correct attitude of admitting mistakes...... I've studied the consumer mentality in your country, and they're incredibly tolerant of manufacturers...... If it weren't for the quality of our products, we would also like to express our thoughts: after all, it was our car that had an accident. ”

"But it costs a lot of money to do this...... someone couldn't help but throw out a sentence.

"Problems that can be solved with money, that's not a problem." Before he finished speaking, Lin Hongfei threw out a sentence extremely domineeringly.

"Yes, this kind of thing can be solved with money, and that is really the easiest way," Rostock nodded, hoping that this matter could be solved simply with money, "yes, and what if it is really our product that has a safety hazard?" We can get a lot of points from consumers with this. Your country is a humane society, a company that understands human feelings and has a human touch, which is always liked and respected, and everyone is willing to forgive such a company that will change when it knows its mistakes. ”

Rostock's words made many people feel ashamed in their hearts, because what Rostock said was really not wrong at all, the people of the republic are the kindest group of people, if this matter has nothing to do with Guqi Provincial Industrial Manufacturing Co., Ltd., then Guqi Provincial Industrial Manufacturing Co., Ltd.'s actions will attract a voice of praise for the company, for an enterprise, this kind of good reputation is too important; On the other hand, even if this matter is really Guqi Provincial Industrial Manufacturing Co., Ltd.'s Vista Zhijun's brake system has serious safety risks,

"But how can we determine whether the accident was caused by the quality of our car itself?" Someone immediately asked.

"That's the third step for Western companies." Rostock Road.

"Step three?" Wang Minghai, who asked this, was stunned, "What is the second step?" ”

"The second step is to immediately mobilize all the media resources we can mobilize after the press conference to speak for us in the media, of course, this speech is also skillful, and it cannot be said that this matter has nothing to do with our company......"

Without waiting for Rostock to finish speaking, everyone already understood what Rostock meant, and nodded with a smile: That's right, of course, you can't say it so directly, but everyone is also an old man who has cooperated with the media for many years, isn't it clear what the "advertorial" is all about? It's nothing more than questioning the words of the previous media who poured dirty water on the Guqi Provincial Industrial Manufacturing Co., Ltd. Too dead: This official hasn't said anything, and you guys are starting to chirp?

"Next is the third step, of course, the third step and the first step, the second step is closely linked, we want to indicate at the beginning to ask the local traffic accident management department to seal the accident vehicle, no one is allowed to approach, and at the same time hire the top traffic accident handling structure, analysis and investigation agencies at home and abroad to conduct a careful investigation of the causes of traffic accidents, the greater the authority, the better, I personally have a suggestion here, you can hire the relevant testing agencies in Europe and the United States, I personally think, It seems that the people of your country feel that the test reports issued by the relevant testing institutions in Europe and the United States are more authoritative. ”

Rostock's words made everyone's faces not look good, although everyone knew that Rostock's words were not malicious, but they were still a little uncomfortable, but despite this, everyone had to take advantage of Rostock's words, although they were not good, but they were true.

Only Lin Hongfei nodded flatly, "Lao Luo, continue." ”

"Very good," Rostock nodded, "and in the meantime, we need to pay close attention to the communication and explanation with the government agencies, which have a great say in such matters." ”

This is a natural thing, such a serious matter, it is natural to maintain close communication and contact with the government agencies: this is a good thing for everyone, if the Guqi Provincial Industrial Manufacturing Co., Ltd. takes a shelf in this kind of matter, it is really a big trouble for nothing.

"Then, according to the Western custom, everyone argues in the newspapers and the media for days on end until the test results come out...... Mr. Lin, how confident are you in Vista's braking system? ”

“100%！” The corners of Lin Hongfei's lips curled, and his expression was a little mocking, but he didn't know who he was mocking with this expression.

"This is much easier to do, and when the test report of the international authoritative testing agency comes out, we have won a good reputation, and at the same time get rid of the suspicion that there are serious hidden dangers in the quality of the brakes...... Of course, with this report, we can also confidently find the trouble behind the scenes, but how to find the trouble behind the scenes, that is another matter, and it has nothing to do with the current crisis public relations. ”

"That's right, that's a different story, everyone knows what we're going to do next, right?" Seeing everyone nodding, Lin Hongfei continued, "Okay, now let's talk about everyone's next division of labor......"

When the division of labor of everyone was arranged, Lin Hongfei stood up slowly, his eyes swept over everyone present, and his tone was solemn, "Everyone, everyone remember, this is the most serious crisis public relations that our Guqi Industrial Manufacturing Co., Ltd. has faced since its establishment, but at the same time, we must remember another thing: this is the crisis of our Guqi Industrial Manufacturing Co., Ltd., but it is also an opportunity for our Guqi Industrial Manufacturing Co., Ltd., we want to use the iron facts to tell those clowns who jumped off the beam, It is a dream to rely on this kind of subordinate means to move us around! (To be continued......)