The concept of Chinese New Year file comes from Hong Kong, which refers to a large-scale film release schedule from November to early March of the following year, and it has now become the most perfect, most competitive, highest box office output capacity, and strongest audience spending power in mainland China.

Last year, that is, at the turn of 2015~2016, during the Chinese New Year, the total box office reached 70 billion, accounting for nearly one-third of the annual box office, which shows the scale! It's no surprise that so many studios choose to release their blockbusters on this schedule.

In recent years, the film market has become larger and larger, and the management has become more and more standardized, but in terms of scheduling, we have to pay attention to it.

"What does the schedule rely on? Rely on policies, rely on connections, and rely on fame. At the meeting to decide on the publicity plan of "Painted Skin", Lei Yitian, the boss of Rey Brothers, replied to Zhao Xingchi.

This is a relatively private meeting, in addition to Zhao Xingchi, Lei Yitian, there are also Lei Yijun, Han Minzhong, Qian Minli, Cao Baochuan and others.

Zhao Xingchi glanced at Han Minzhong, and saw that he bowed slightly, obviously agreeing with Lei Yitian's words, so he smiled and said, "And this said?" Looks like I'm a newcomer to learn a lot today. ”

Everyone present laughed.

Lei Yitian then briefly explained: "Relying on policy, this has risen to the strategic level of the country, so domestic films have always had an advantage over imported films." Someone is self-respecting because of foreign influence, and whoever is disobedient in China will use foreign films to suppress whom, so that domestic films have not improved, but they have not come out yet, and they are estimated to die of old age inside. ”

Stephen Zhao nodded. This is indeed to be obtained, and it must be, and he also knows who is the one who entered the mouth of Dao Lei Yitian, and he is indeed a fool and a villain.

As a large country in the world, economic development and science and technology have developed, but culture is missing. How can this work? A country that has no culture, or lacks cultural influence, will never be able to be called a world power, and can only be regarded as a vassal and dog leg of others.

There is no food, no technology, it doesn't matter, as long as the culture is still there, there will always be hope for this nation.

There is food, there is technology. But if the culture is gone, there is no hope for this nation, and it will definitely die out in the long river of history, just like countless nations that have died out in the past 5,000 years.

Relying on foreign self-respect and suppressing local culture is no longer something that can be explained by jealousy. It can only be said that this person is yellow-skinned and white-hearted, and he is a complete banana man.

Take Stephen Zhao as an example. Jail is cheap, it should be killed!

"Relying on connections, whoever has a wide network can get a good schedule; Relying on fame, whoever is famous and who makes movies is most likely to make money. Whoever gets a good schedule. ”

Rey stopped at the end of the day, and then said: ""Painted Skin" is the highlight of our two companies this year, and it should have been set when filming started, when it will be released, and when will it be painted. But who made us make a 3D magic blockbuster for the first time? Not many people have faith in us. So it took a long time to get it done. This time, if "Painted Skin" can be a big hit, it will be much easier to make such a big production in the future. So we can't afford to lose this battle. ”

Stephen Zhao lowered his head and pondered.

He is clear about the schedule of "Painted Skin", because both of them are engaged in 3D magic masterpieces for the first time, so the outside world is generally not optimistic about this film, and the schedule arrangement is a little more difficult than others.

Originally, "Painted Skin" was scheduled to be released at the beginning of the Lunar New Year in 2017, but it was not finalized, and it was advanced to November 14, 2016, catching up with an ancient festival: Xia Yuan Festival.

The next Yuan Festival Shenma, the Chinese people don't even have an impression, so the contribution to the film is almost none, and the consideration of Stephen Zhao and Rey Brothers is not this, but hopes to advance to November release, "Painted Skin" can have a longer release time, because January 27 is the Chinese New Year's Eve.

The duration of the movie release depends on the situation, generally around a month.

If the box office performance is not satisfactory, it will be forcibly drawn by the theater in ten days and half a month; The results are okay, it is about a month, and then the next painting will make room for other movies.

Sometimes, you can see a movie that is dead or alive, and it has been released for two or three months, or even four months, not because the producer and distributor of this movie are huge, but because there are other considerable reasons. One is that there are no good movies released in the same period, and other movies are released at a loss, only this movie is released to make money, or make more money, and the theater chain is of course willing to extend the release time of this movie; Another reason is that the quality of this movie is very good, the audience wants to watch it a second time after watching it once, wants to watch it a third time after watching it a second time, and then watches it repeatedly, and the box office of the movie has always remained high.

All for the sake of profit, the cinema chain is a business, not a philanthropist.

"Painted Skin" chose to be released in November, at this time because the time is a bit early, so there are not so many blockbusters, and the competition is not so cruel, which can win more box office, and then when the follow-up response is good, the release time will be extended, 11~12, 12~1, and the release period will be extended by two months.

After the Spring Festival, it is the time when consumption is at its peak, and the audience will go out to watch movies with their families, so blockbusters will be piled up and brutally killed. If "Painted Skin" is released in December or January, it will inevitably be painted early.

However, after thinking about it so much, in fact, there is only one core problem: "Painted Skin" can't lose!

"In this way, the propaganda plan that has been drawn up will continue, and I will add a new good idea." Zhao Xingchi then said with a smile.

"Tell me about it." Lei Yitian asked with interest, and the other people in the room also looked at him with curious eyes, thinking that he could have any new ideas.

Zhao Xingchi said: ""Painted Skin" cannot be lost, so I decided to write a fable of fairies, demons and monsters, and publish it on the Internet with the publicity plan at that time, and at the same time publish the physical book with Silian Publishing House. ”

There were all smart people, and as soon as he finished speaking, they all understood.

"If I'm not mistaken, 'Painted Skin' is also a fable?" ”

Cao Baochuan also spoke, but said with a smile: "I don't know if Mr. Zhao sells other fables?" ”

Except for Zhao Xingchi, everyone was taken aback, and then looked at Zhao Xingchi one after another, their eyes were blazing, as if they were looking at a rare treasure.

Lei Yitian's words were nothing, everyone understood, but Cao Baochuan's words made their eyes light up, and they all thought: "That's right! Since "Painted Skin" has been adapted into a fable, presumably other fables can be adapted into movies, which is completely a treasure trove of film and television culture! ”

Zhao Xingchi secretly sighed at Cao Baochuan's acuity, and said with a smile: "You can cooperate completely." ”

He's talking about cooperation, not selling.

Lei Yitian and the others understood, so they were a little disappointed, but more of a surprise. Lei Yijun even laughed and said: "If you want to make unlimited money, it seems that you have to hold Mr. Zhao's thigh in the future!" (To be continued......)

PS: Thank you to the two students of "SB Gangster" and "Linyufeiyang" for their monthly ticket support, and thank you to the two students of "wjwllee" and "Heart of Heaven" for their tipping support! Thank!

If you want to make unlimited money, you have to hug the thighs of your classmates as always in the future, and ask for support ^-^