Chapter 624: War
In the Imperial Capital Guest House of the Panhan Research Institute, Zhou Shuo has been meeting with all kinds of visiting guests almost day and night these days.
These people include insiders of the Pan Han Group, as well as heads of other domestic enterprises, and even relevant government personnel.
Zhou Shuo personally went out this time to solicit friendships, promises, and even threats to them. Of course, the characters who deserve him to do this are all characters who stomp their feet in their own field and are about to cause an earthquake.
Zhou Shuo's main target was not chosen to be a giant like Intel. He avoided personal computers, which are strong markets in the United States, and instead chose markets such as digital analog chips, microcontrollers, and embedded systems, and aimed his finger at Texas Instruments and Motorola.
Of course, before confronting the Americans, he needs to gather troops, win over allies, and prepare food and ammunition, and the work in advance is always more complicated than the real battlefield.
In the midst of such hectic preparations, time gradually passed. The investigation of the Pan Han Group by the House of Representatives of the US Congress has gradually yielded results.
At the end of January 2001, the Intelligence Committee of the House of Representatives of the United States Congress formally submitted a proposal to the House of Representatives, applying for a complete ban on the network equipment of the Pan-Han Group from entering the United States.
Although Zhou Shuo tried his best to hide the source of Zlink's network equipment from the beginning, for a country like the United States, only he wanted to think about it, and he never couldn't find out the truth.
Once the security of capital is threatened, it is easy for serious Americans to fully grasp the entire situation of the Pan Han Group in the United States.
And the achievements of Zlink Company with the support of Pan Han Group over the years have really scared these high-ranking congressional gentlemen.
Tong guò supports the competition of TV network and telephone network, and Tong guò promotes WIFI technology. In the United States, Zlink has gradually formed a climate.
80% of TV network operators tend to use Zlink's network equipment in the choice of network equipment. on the market. WIFI routers are taking over the consumer market at an extremely terrifying rate, just as it has ever happened in history. The resistance of wired devices to WIFI networks. Fragile like wafer biscuits.
Originally, I thought it was just a precautionary act, but when the results of the investigation came out, the congressional gentlemen were really taken aback.
It turns out that the cyber security of the United States is not likely to be threatened by the Pan Han Group, but is and has been seriously threatened.
The Congressional process, which had been somewhat dragging on, suddenly accelerated like a mule that had been whipped hard. Finally, by February, a blanket ban on Pan-Han's network equipment was introduced.
"Hehe, fortunately, our Fanhan Group is not a listed company, otherwise with only this one piece of news, the stock would have to take a big dive."
Dongfang Ke showed a wry smile. looked at Zhou Shuo with bitterness. The location is still the Imperial Capital Guest House of the Panhan Research Institute, but Zhou Shuo is now finally relieved and has ended these busy days. The most torturous thing about this ban is not the one itself, but the stage at which it waits for it to be released. Now that the matter has happened, the next step is to lay out the problem of carriages and horses.
"You are wrong, if our Fanhan Group is willing to go public, I am afraid there will really be no such problems. Even now, if we are willing to sacrifice a sumptuous feast for Wall Street, the old men of the US Congress will revoke this ban in minutes. Do you believe it or not? ”
"Believe, of course I do. Cisco can't even keep its founders in its own business, and who can't see how greedy Wall Street financiers are. As long as Pan Han Group is willing to go public in the United States. The vultures can gnaw away the flesh in minutes. ”
Dongfang Ke sighed when he said this, shook his head and said, "Since we can't surrender to Wall Street, what should we do next?" Are you going to abandon Zlink and the ongoing TV network transformation project? There is also the promotion of WIFI technology. Do you want to stop? Basically, these are the two directions that this ban will affect us the most. ”
Although I know a series of plans that Pan Han Group will implement next. However, from Dongfang Ke's point of view, it has been a foregone conclusion that Pan Han Group will launch the US network equipment market for a considerable period of time. Case. Whether or not to maintain a zài in this market is a debatable matter.
In order to ensure that Zlink continues to maintain its project resources in this situation, it is necessary to purchase products from other network equipment companies. Of course, these products are unlikely to be Cisco's, so only a few European companies can choose them. In this case, the bigger the stake that Zlink maintains, the more it will lose money in the future.
As the actual executor of Pan Han Group, he had to consider the cost-effectiveness ratio in this. Obviously, the Pan Han Group and the Americans will not be able to wrestle their wrists on Chinese soil too quickly. Although there is a background of national righteousness and pathos, it is also necessary for consumers to recognize the brand and quality of domestic electronic products, and the psychology will really be inclined to their side.
In the case that the product is not good, just playing the national card and the sad card may be effective in a short time, but it will consume consumers' confidence in the national industry in the long run.
So this war is destined to be a long process, right? At least in Dongfang Ke's heart, he thinks so.
Zhou Shuo didn't think about it, and directly rejected Dongfang Ke's suggestion. What others don't know, he knows. The Americans don't look at the bullish spirit now, and they will definitely shrink after September. After 911, when Americans want to concentrate on fighting terrorists in Afghanistan, it will be much easier to find someone to lobby the US Congress to withdraw the ban.
Provided, of course, that the Americans are going to be sassed. If you want to urge the United States to reform and open up, you must first have the strength to open their doors.
"No, Zlink's business not only can't stop, but it has to continue to expand. The equipment needed is first purchased from several communication equipment companies in Europe, and they still use our public programs, and there is no problem with compatibility. As for the WIFI router, it is difficult for us to make it ourselves, so it is good to select a group of companies in the United States and grant them the patent at a low price. ”
"However, to maintain the current project in Zlink's hands, we will lose at least about $10 million a month. In this case, we have to expand our business, and even if we reopen the U.S. market, I don't know how long it will take to recoup this loss......"
"Think long-term, don't just look at money. Being able to occupy the U.S. market is related to the development strategy of the entire group. Even if we subsidize Zlink with the world's profits, we will not be able to give up the US market. ”
Dongfang Ke nodded and sighed: "I know this, it's just a little distressing." ”
Zhou Shuo patted Dongfang Ke's shoulder and said with a smile: "Okay, I know it's not easy for you to be in charge." Rest assured, this war will soon have results and there will not be much to lose. ”
Dongfang Ke only thought that Zhou Shuo was comforting himself, smiled a little ugly, and hesitated: "I hope so." ”
"Okay, since the Americans are determined to ban us, then don't think so much." Zhou Shuo said with a smile: "Inform the public relations department, you can start the first step of the plan." ”
"Okay, I'll get them going."
Dongfang Ke took out his mobile phone, called up a phone number, and dialed it.
The phone was quickly connected, and Dongfang Ke didn't say much, just a few words and ended the call. Don't look at him as not majestic in front of Zhou Shuo, but he is also the general manager of the group, and he is still very majestic in front of his subordinates. What can be said in one sentence, he will not be entangled repeatedly. Anyone who can't grasp his intentions will certainly not be able to continue in an executive position.
The first step in the whole plan must be to set off a wave of public opinion, and the public relations department has already had a perfect plan for this regard. Dongfang Ke lightly ordered, and now he will start all the horsepower and operate rapidly.
Fanhan Group's annual advertising investment of tens of millions and hundreds of millions of yuan is actually not too high in this era. If you change to a business that makes a living from marketing, it is not surprising to invest 20% to 30% of the total profit in promotion. It hasn't been long since he threw hundreds of millions of yuan for a CCTV standard king. Businesses that are willing to spend money on advertising are not hard to find.
But even so, Pan Han Group still has a certain connection with the media after all. When the public relations department spends a lot of money on it, it will never happen that it will not be able to find a person to collect money.
On this day, the editors-in-chief of many newspapers were woken up by phone calls in the middle of the night. There is a 12-hour time difference between the United States and China, and when the congressional lords on the other side of the world make announcements, it happens to be the time for this side of the earth to sleep. The public relations department of Pan Han Group, which has been waiting for a long time, will pass on the news as soon as possible.
Countless angry people woke up from their dreams, grabbed their phones or mobile phones, and roared halfway, but they fell silent.
The only thing that can soothe the anger of waking up is the magic of money.
Several influential newspapers across the country suddenly and urgently removed the original front-page headlines on this night and replaced them with articles that had been written long ago.
Several of China's portals that have begun to have influence have released a long-made topic on the first screen of the homepage in an illustrated way for the first time.
Even CCTV's midnight news broadcast a text message of a few seconds.
Countless media workers are like sharks smelling blood, and all kinds of radio waves have begun to cruise over China. They exchanged information they had and prepared themselves to take the stage after dawn. (To be continued......)