Gong Ju felt that she had really met a noble person recently, otherwise how could there be such a good thing of fame and fortune?

With the news broadcast of Pan Han Group in Europe, her fame has risen to a higher level, and she faintly has the feeling of being the spokesperson of the national industry.

In Taiwan, she kept 2 million of the 20 million for herself, and the remaining 18 million flowed into CCTV's wallet in various forms. Of course, as a professional, this fifteen million is absolutely legitimate.

In the name of various donations, advertising expenses, subsidies, etc., now the 18 million has been lying in CCTV's account.

This money is not a lot for CCTV, in 2000 CCTV bid Wang BBK company spent 126 million yuan, compared with other marketing companies, 18 million advertising costs are the same thing. But the point is, this 18 million is not an advertising expense, but an additional income.

does not occupy advertising time, and the subject matter of the newsreel itself is also very public opinion, and it is not that kind of rough advertorial.

With this amount of money, Taili is equivalent to an extra amount of activity funds in this year's budget. It's still very convenient if it's used to give out bonuses or do something.

This is also the reason why Gong Ju was able to send out the newsreel so smoothly.

"Editor-in-chief, we didn't have a good situation last year. BBK has invested 126 million in our station, but recently changed his advertising strategy. Affected by this, the results of the auction in November last year were miserable, and I think there will definitely be a sharp decline. ”

"Say whatever you want, don't beat around the bush." Gong Ju's editor-in-chief hummed lightly, noncommittal to her words.

Actually, after 1998. There is a lot of discussion about the "standard king" in the society, and CCTV began to dilute the concept of "standard king". Don't look at the 2000 BBK invested 126 million in CCTV to win the crown of the bidder. But in the two years from 2001 to 2002, the advertising cost of CCTV Wahaha reached the level of more than 20 million.

It's not just Gong Ju. Now everyone can see that this year's life in Taiwan may be difficult.

Gong Ju propped up the table with her hands and squeezed her elbows on her chest. This posture makes her breasts particularly prominent and full, which makes the editor-in-chief feel a little rabbit in his heart.

"I have a business in my hand, and it depends on whether the editor-in-chief dares to take it. If you take this list, you will be the editor-in-chief of Taiwan this year! ”

The editor-in-chief swallowed his saliva, and reluctantly switched back to his state of sanity. After thinking about it, he shook his head and said, "Great hero? Hum. A big hero also means a big trouble, is it the business of the Pan Han Group, right? Did you know that the Information Bureau and the North America Division have a big opinion about them? ”

Gong Ju leaned down, and the career line seemed to be a little longer: "Big is big, our CCTV is at the deputy ministerial level, not to mention the Information Bureau, it is the State Administration of Radio, Film and Television, are we afraid?" ”

"You've got a good idea! What kind of unit is the Information Bureau, you don't know? The State Administration of Radio, Film and Television will also give the news situation in the news section! Don't want your press card anymore? ”

"Yes. Why not? Gong Ju smiled and said softly: "Editor-in-chief, are you worried about the Information Bureau?" If it's really the press bureau looking for trouble, I'll be dead to no one. Now it's not the Information Bureau, but the News Reading and Appraisal Team doesn't know what kind of wind is pumping. I thought I was offended. Just a review team, are you afraid of the editor-in-chief? ”

"Why aren't you afraid? The news review team, which is the main organ of the Information Bureau, slapped them in the face. Aren't you afraid of provoking the Information Bureau? ”

"Don't be afraid, editor-in-chief, if you listen to the figures of this business. You won't be afraid. ”

The editor-in-chief is only the editor-in-chief of the news center, and he is not responsible for the advertising business. That's why I was so sensitive to the attitude of the Information Bureau before.

But to put it mildly, there is a dog in this CCTV building, and there may be a network of relationships standing behind it. Gong Ju can become a popular reporter in Taiwan, how can there be no one on it? Since she dares to say that she is not afraid, maybe there is really a reason not to be afraid.

The editor-in-chief moved his ears and spat out a short word: "How much?" ”

Gong Ju raised his hand, stretched out two fingers, and compared a V-shape.

"Twenty million? It's good to broadcast your newsreel for 20 million, but it's impossible to resist the press bureau. ”

"Who said 20 million?" Gong Ju chuckled, and said in the ear of the editor-in-chief: "My editor-in-chief is 200 million!" Panhan Group is ready to invest 200 million yuan in CCTV advertising this year. ”

"Two hundred million!" The editor-in-chief thought about it carefully, how long has CCTV not had advertisers of the order of 200 million?

That is, Qin Chi in 1996 and Aiduo VCD in 1997, once had this price code. But looking at the tables after these two, since then, CCTV's magic power is no longer there.

At the CCTV bid king auction held in November last year, the so-called bid king wahaha, only 22.11 million yuan.

With such a big family business, if there is no advertising revenue, CCTV will have to drink the northwest wind. Even if there is a financial allocation, it is difficult to see the door, and it is difficult to get in, who wants to ask for help?

With an advertising fee of 200 million, the editor-in-chief knows that Pan Han Group is not for publicity. As you can see from their previous style, this is a company that mainly focuses on public and operators, and mass media advertising does not have such a big effect.

In this case, he is willing to invest 200 million yuan in CCTV, and this money is said to be advertising fees, but it is better to say that it is protection fees.

200 million advertising dollars were thrown in, and CCTV helped them resist the people of the Information Bureau, so that this public opinion offensive could continue.

Zhou Shuo was also helpless, thinking that with the approval of Minister Feng of the Ministry of Foreign Trade and Economic Cooperation, there should be no problem on the official face. But who knew that the Fanhan Group's massive offensive would actually touch the fragile nerves of the Information Bureau. Coupled with the impetus of the North American Division, it has added variables to this public opinion offensive.

However, as the saying goes, the sky has fallen and there is a high top, and the most conspicuous thing in this public opinion offensive is CCTV. As long as CCTV does not shrink, the following provincial and local stations will not shrink. Television media will not shrink, and neither will print media. Television and print media are not shrinking, and the Ministry of Industry and Information Technology naturally has no need to trouble online media.

The pressure on CCTV is not heavy.

But on the other hand, the weight of 200 million yuan is not light. Which side of the scale is heavier, the position of the editor-in-chief of the news center is not clear.

"Bring it." The editor-in-chief stretched out his hand and placed it in front of Gong Ju.

"What?"

"Advertising plan, this matter is too big, I can't call the shots." The editor-in-chief shook his head and sighed: "I'll go to the next director for you and see what it says." ”

Gong Ju rolled her eyes and laughed. She happily took out a copy of the article from her purse and put it in the editor-in-chief's hand: "Okay, I'll wait for the editor-in-chief's news." ”

Although CCTV is a public institution, as the largest and most important public opinion organ in China, it has an extremely important position on the political map. CCTV is a vice-ministerial-level unit under the State Administration of Radio, Film and Television, and the director is of course also a vice-ministerial-level leader. If the Beijing officials are released, at least they can make a province to seal the territory.

At this time, in the office of the director of CCTV, Xu Liang of the News Bureau's news review team stood in front of the director's desk in a formal manner.

"Is this a decision from the Information Bureau, or something higher?"

The director took a copy of the text and looked at it for a long time, then raised his head and looked at Xu Liang and asked.

Xu Liang is just the director of the news review team at the department level, and the sentence "strict system within the system" is not in vain. The director of CCTV is definitely a very heavyweight chess piece on the political map.

When his eyes swept over, Xu Liang even had a feeling of being targeted by a tiger.

"It's the guidance of the Information Bureau." Xu Liang secretly swallowed his saliva and said worriedly.

In fact, the State Information Bureau's current attitude towards this matter is somewhat ambiguous, and this article is still operated by the head of the review team. In Xu Liang's heart, he even doubted whether the leader of the review team had become a tool of some lobbying groups in the capital. Otherwise, his initiative in this matter is inevitably a little difficult to explain.

The position of the Information Bureau is too high, and it is usually a bit of a retreat. As an in-house publication, News Review is the most influential tool of the Government Information Bureau in the industry.

The leader of the review team jumped out in such a hurry, which was too ugly. However, the leader of the review team is just a department-level leader, and he can't talk to the director of CCTV, so he has to wear a tiger skin.

"I see, since it's the opinion of the Information Bureau......"

As the director said this, suddenly there was a knock on the door outside. He frowned slightly, knocking on the door and disturbing him when he was meeting outsiders, which was not quite like his own secretary's style.

However, he still suppressed the dissatisfaction in his heart and announced the secretary into the office.

The director's secretary walked into the office, first glanced at Xu Liang, and then walked straight to the director's side. Leaning next to his ear, he whispered a few words.

After listening to the secretary's words, the director coughed pretending to be and stood up. He showed a rare smile, and walked out first, saying as he walked: "Xiao Xu, there is something to deal with for the time being, you can wait a while." ”

"You're busy." Xu Liang was flattered, and hurriedly bowed his head and sent the director Gong out.

Faced with the director's sudden overture, he was a little confused in his heart. Is it good news, bad news, or just a little apology from leaving halfway through?

However, the riddle did not allow him to guess for long, and after a few minutes, the director turned back. He looked a little happier than when he left the office, and it looked like he had just gotten good news. Maybe the director is in a good mood and will be more beneficial to what he has to do.

"This Xiao Xu, I have received the opinion of your Information Bureau."

The director picked up the text, put it on his desk, and said with a smile: "Next, put it to the next meeting, as long as the party committee has no opinion, we CCTV will definitely follow it!" ”

Xu Liang's face quickly became gloomy after the director finished speaking. (To be continued......)