"Xiaotian, what are you doing? If you don't eat it, don't smash it......"

Lin Qiu'er got out of school at noon, and as soon as she returned to the ice cream factory, she saw Wu Tianzheng carrying a big aluminum spoon and smashing an apple vigorously.

"Qiu'er, Xiaotian is making a new drink...... Lin Junming also said with a smile and a smile.

It's already mid-September, the weather has gradually cooled down, the sales of sorbet have suddenly decreased, and the store is a lot more idle, and several helpers are all here to watch Wu Tian's performance how to develop new drinks, but everyone is holding the mentality of watching jokes a little more, after all, no one has heard of smashing apples to make drinks.

Wu Tian also has no choice, this year, there is no juicer in the small county town, so he can only smash the apples, wrap them in gauze, and press out the juice. Then Wu Tian took a large enamel teapot, poured in half a bowl of milk, added juice, and then added a bowl of sugar water, stirred it, poured it into several small enamel teacups, first took a cup and tasted it himself, and then handed a cup to Lin Qiu very doggedly, and quickly brought a cup to Lin Junming, and shouted to several helpers: "Everyone try it." ”

Lin Qiu'er tasted it and tasted it carefully: "It's delicious, it tastes like milk, sweet, and apples, Xiaotian, you are amazing......"

Several other helpers nodded in agreement.

Wu Tian shook his head and said, "It's average, the taste is still far behind." ”

Wu Tian is not modest, although he knows that the main raw materials of the "nutrition express" in later generations are milk, fruit juice and sugar, but the problem is that this thing is not so simple to pour together and stir, especially the least content of food additives is the most important and most affecting the taste. You can't do that thing on your own.

Wu Tian didn't expect to create a nutrition express line that once occupied a quarter of the profit of the Wahaluha Beverage Empire all at once. Today is the main idea of this thing. Just let Lin Junming know that milk and juice can be drunk, and let him take this idea to the experts of the Food Research Institute and study it slowly.

"Uncle Lin, tomorrow Sunday, I will ask Jia Ming to take you to the city to find experts from the Food Research Institute, and according to this idea, let them make a recipe with a better taste." Wu Tian said.

"Good...... Little day. Let people help us study the formula, do you have to pay for others? Lin Junming asked again.

Wu Tian smiled and said, "That's for sure, we can't let people work for us in vain, right?" At the very least, you have to sponsor the cost of raw materials for research, right? ”

"Hey, okay, good ......," Lin Junming said, "I just thought, why don't we try it ourselves first?" I tasted it, and it shouldn't be too difficult to adjust it. Let's make the flavor for soda, add a little bit and try it. It should be a lot better......"

Wu Tian couldn't help but shake his head, now the soda produced in the factory is completely a handicraft workshop-style method, nothing more than water with saccharin, flavor, glass bottles and a little soda powder, it becomes soda, the bag does not add soda powder, does not produce bubbles, I have to say that the process is extremely simple.

"Uncle Lin, if you want to do big business, don't be afraid to spend a little money. After all, the food research institute is professional, and if you want to do it, you can make a high-end product, so that others can't imitate it, so that it can be sold at a high price and occupy the market. A good recipe is worth more than anything else. Wu Tian said.

"Well, that's good." Lin Junming nodded and did not argue. ”

"Well, not only should it taste good, but let them add some vitamins and amino acids to it, it should be delicious and nutritious." Wu Tian commanded again.

In fact, the concept of "nutrition" has just been mentioned in this year, with the reform process, the comprehensive promotion of rural production contracting, "full" is no longer a problem, and urban residents have begun to move in the direction of "eating well". However, at this time, the people's concept of nutrition only stays at the level of "malt milk essence".

Malt milk essence can be a high-end luxury at this time, even if a bag of malt milk essence is only a few dollars, enough to flush a lot of water, but the average family is still reluctant to drink it every day, mostly as a gift for visiting relatives and friends, even if it is dismantled, it is all cheap for the children at home, and adults are easily reluctant.

According to the current conditions, the era of real comprehensive nutrition is far from coming, and it is indeed a bit too early to launch a nutritious drink now, who can be willing to drink a bottle of a few dollars a day?

So sell cheaper?

Wu Tian will never do this!

Although according to Wu Tian's estimates, according to the current price of raw materials, the production cost of such a bottle of nutrition express is only a few cents, but compared with Jianlibao, the cost may be higher, after all, milk and juice are used in it, and it is much more expensive than Jianlibao's pure additive blending. And people dare to sell Jianlibao for three yuan, let's sell it cheaply, isn't it a loss?

Besides, Wu Tian is quite aware of the price trend in the following years, with the planning of the economy to the market economy, "labor pains" are inevitable, the inflation in the late eighties is quite terrifying, many raw material prices have doubled, Wu Tian does not want to follow the price increase of our products at that time. The price increase can be a fatal impact on the product!

If the price is sold at a high price now, it will give consumers the impression of a high-end product, and when the price increase frenzy passes, the original price will remain unchanged, which will give consumers the impression of a "conscience product", and the market harvest will not be small. On the contrary, if you sell at a low price now, it is a low-end product, and if you increase the price in the future, you will be an unscrupulous profiteer.

Of course, some products are not subject to this restriction, such as edible oil, which is a low-profit product that relies heavily on raw materials, and the entire industry fluctuates according to the price of raw materials, and the people naturally accept it. The benchmark of the beverage industry, Jianlibao did not increase the price until it fell to the ground, and Wu Tian didn't want to be compared with others.

Although according to Wu Tian's analysis, the current sales are limited, but you can use high profits to make up for it, in recent years, you can first set up a brand banner, leading a civilian "luxury" trend, Jianlibao sells three yuan a bottle, and has made such dazzling achievements, obviously the market is much larger than we expected, although ordinary people do not have the ability to consume a bottle of nutritious drinks a day, but who makes the Chinese people more? After a few years, when the level of national consumption is raised, there will naturally be a lot of money to be made......

[Today's third update will be delivered! ] Bow and thank Xue Long, Bo Xue, Ah Hong, always studying, there is still a half-step in front of the brothers' monthly passes! Tomorrow the 1st, book a double monthly pass, ah ......] (to be continued......