"In essence, our White Horse Group should take the good goods to drive out the bad goods, with the help of the superior products of the White Horse Ranch and the Castle Peak Group's farms, and the current domestic people are extremely uneasy about food safety 'good environment', high-profile shaping of our high-quality food, product image

So as to spread from the top down, from the rich first, and then to the middle and lower markets."

Lu Ting stood at the conference table, combining her marketing thinking about White Horse Company and the conversation with Yunyi just now, and talked eloquently in the face of the big bosses of White Horse Company.

Her words made a group of bigwigs ponder, and they felt that Lu Ting's words were very similar to what Yunyi meant just now, but in fact there was a big difference.

And although Lu Ting was talking, she couldn't help but look at Yun Yi from time to time, until now she hadn't recovered from the surprise just now, and she couldn't imagine that this senior of hers was really the boss of White Horse Company!

Just now, Yunyi announced the appointment of Lu Ting as the assistant to the president of the headquarters of Baima Company, and was fully responsible for his own tasks of Baima Company, and then Yunyi asked Lu Ting to make his own opinions on the future development strategy of Baima Company.

It was only now that Lu Ting really believed that Yun Yi was really the behind-the-scenes boss of White Horse Company, just like Yun Yi said jokingly at the beginning, even if it was the general manager Chen Liu, he had to listen to him.

"Miss Lu, I have no objection to your proposal to use the products of Castle Peak Farm and White Horse Ranch to enhance the brand image of our White Buy sales company.

It's just that there is one thing you have not taken into account, at present, the polarization of wealth in our country is very serious, although rich people have strong spending power, selling them at a high profit; However, the rich people in our country have a lot of wealth and a small number.

And we account for more than 99% of the population in China, all of whom are in economic distress, how do you make these grassroots customer groups with very low incomes but a large number of them. to recognize the brand of our White Horse company.

And, let people be willing to spend 30 percent or even 50 percent more expensive than Wal-Mart, Hualian and their prices, or even higher? ”

As soon as Lu Ting's voice fell, a manager of the sales department asked a question, and then someone continued:

"Another question, Miss Lu, how do you think that if we want to take the high-end route, how can we make those high-end customers recognize our membership card, and willingly pay more than 100,000 membership fees a year, and even have a membership card with a minimum consumption of 100,000 yuan a year or even Wu Shiyuan?

Whether high-end customers can buy Zhang is put aside first, but the minimum annual consumption standard for low-end customers is 1,000 yuan. I think consumers who occupy the largest share of the retail market will never buy it, after all, Chinese people have the habit of being cheap and budget-conscious, and it is impossible for them to accept a membership card with a minimum consumption of 1,000 yuan a year! ”

A manager in charge of promoting the membership card also put forward opinions, which are very different from Lu Ting's high-end theory.

With these two people taking the lead, the other managers in the conference room also raised objections, and in the morning, Yunyi put forward similar theories and opinions to this, and these people actually felt very unreliable, like a child's blind command.

It's just that Yunyi is the president. Although Yunyi is very gentle to everyone, these old fritters in the workplace are very shrewd and do not raise objections, but they are all hypocritical and unbiased, although they do not object. But I just don't actually approve of it.

In the morning, Yunyi thought that these old fritters didn't understand what they meant, but in fact, these old fritters were not moved by Yunyi's words, and they felt that Yunyi was.

At this time, Lu Ting's words made these old fritters think that this was a representative of Yunyi's own theory. As long as he and others don't object, maybe Yunyi, a 'person who doesn't know how to do it', will implement these policies, so these old fritters stand up against Lu Ting one by one. In fact, it is said to Yunyi:

Mr. Yun, what you said seems very good, but in fact it is not realistic at all

There was a voice of opposition in the office, Yun Yi frowned slightly, looked up at Lu Ting, and was about to come forward to help her save the scene in person, but unexpectedly, this girl was not at a loss in the face of so many old fritters' opposition, but a smile appeared on her face, and said:

"I fully understand everyone's concerns, but many things can't be measured by common sense, and our sales can't be measured by the common sense that one is equal to two, maybe one minus one equals three!"

Lu Ting's words with a slight smile made a group of people scratch their heads, and seeing everyone so confused, Lu Ting smiled slightly and said:

"Everyone knows that there are always many fallacies in the history of our human beings, for example, tomato has been regarded as a poisonous food for hundreds of years, and it was not until hundreds of years later that it was known that it was a delicious food.

And similar absurdity is not only in tomatoes, such as the promotion of potatoes in Europe, there have been similar absurd scenes.

Europe since the Middle Ages. Famines are frequent, and high-yielding potatoes are clearly a crop that can defuse this crisis; It's just that the Spanish royal family, which introduced potatoes, is very troublesome because although potatoes are very productive, there are ridiculous rumors throughout Europe and Spain that potatoes are poisonous and cannot be eaten.

Although the Spanish royal family has always advertised that potatoes can be eaten, people in China have always disbelieved it; This annoyed the Spanish royal family, so the king ordered a field to be set aside to grow potatoes, and sent soldiers to guard the potato fields, announcing that potatoes were the exclusive food of the royal family, and no one except the Spanish royal family ate potatoes.

Well, the potatoes that everyone avoided were seen by the Spanish people, and people often came to steal potatoes, and the Spanish royal family turned a blind eye to this, which made the high-yield potatoes spread! ”

Lu Ting's eloquent narration made the entire office listen attentively, and at the end, Lu Ting said the finishing touch with a smile on her face:

"It can be seen that people have a natural pursuit of those 'noble status' things, as long as we promote the method of having a membership card that is a noble member, and ordinary people can't have, and put some scarce goods in obvious places, stating that in addition to the senior membership card customers can buy, this will naturally make many people scramble to follow suit!" (To be continued......)