Chapter 694: Tianyan Fashion Show
This is not an ordinary case, it involves the son of No. 1 in Hunan Province, and the investigation will inevitably involve all kinds of obstacles and difficulties. The battle is also a protracted battle.
Wu Tian did not keep an eye on the progress of the case, but followed the program team to Mingzhu.
Of course, Wu Tian didn't go to Mingzhu for the sublease competition of "Supergirl", the program team had already been handed over to Director Zhang to be responsible, and Wu Tian went to Tianyan Clothing.
Although the nominal headquarters of Tianyan clothing is set up in the mall, the mall is more used as a production base and office operation, but it is still centered on the pearl known as an international metropolis, and Zuo Xiaoyan is on the pearl side most of the time.
"You're finally here......" Zuo Xiaoyan glanced at Wu Tian complainingly.
"Hehe, I've been too busy lately, it's not like I can't get out of it." Wu Tian smiled, "How's the preparation?" ”
"It's basically about the same, and the acquired company has also completed the handover, just waiting for you to arrange the publicity issue." Zuo Xiaoyan said.
Since the last time Wu Tian proposed to be a first-class brand, Zuo Xiaoyan has been really busy in the past six months, especially Wu Tian's proposal to acquire a first-class brand in Miguo, which is quite difficult.
After all, the garment industry in the United States is quite mature, especially some clothing giant companies, each of which controls many brands, and those brands with a slight market share are not able to be acquired lightly.
The most important problem is that the scale of Tianyan is very large in China, but it can be compared with those clothing giants in the United States...... There is no zài comparability at all! Tianyan wants to buy a clothing brand in the United States, which is almost like a tiger's mouth.
But who let Tianyan have Wu Tiancun behind him? There is no need to worry about funding at all. Wu Tian directly arranged for Zhongtian to inject five billion dollars into Tianyan!
Five billion dollars seems like a lot. To be placed in the country. That's equivalent to more than 40 billion yuan, which is definitely an astronomical amount -- you must know that the richest man in China this year has assets of no more than 10 billion! And Tianyan's original total assets were less than one billion yuan.
Fortunately, this money was not directly invested in Tianyan Company, but in the name of Tianyan and Zhongtian, a new company was registered in the Cayman Islands, and Tianyan was completely classified into Zhongtian's camp.
If you have money, you can do things, and you have the confidence to do this five billion dollars. Tianyan soon approached a second-tier ** brand in the United States, compared to this ** brand with an annual turnover of only more than one billion US dollars, which is not a very ideal acquisition target, because the company's main market is mostly concentrated in several states on the West Coast, and the store layout rate is too low.
But for the time being, it can only be like this, fortunately, the purchase price is not particularly high, and there is still a lot of money left to lay stores in the United States, so I can only expand while operating......
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"The next step, on the one hand, is to quickly lay out the storefront." Wu Tian said. "The United States is a developed country, even if it is an ordinary small town. Its residents are also generally relatively wealthy - well, I mean compared to China, so even the residents of their small towns can afford to spend tens of dollars, or even hundreds of dollars a set, and this part does not need to be like Tianyan, and can only open specialty stores in first-tier cities. Tianyan** stores in the United States should cover all cities as much as possible, and for some big cities, it is necessary to open a few more stores......"
Different from domestic urban construction, often used to engage in piling up, clothing city will sell clothing everywhere, building materials city is all engaged in building materials, a city you want to buy a certain thing, you must go through the city to find the XX market.
Foreign cities do not have such a habit, foreigners like to live within a certain radius, can find all the shops they need for daily life, they think that this is convenient enough, and the place that meets these conditions is a livable place.
Therefore, as a daily necessities, Tianyan ** store naturally needs to build a few more stores in big cities.
"At the same time as the store is being built, the advertising efforts must also keep up." Wu Tian said, "It's already July, and it's said that it's a little late this year, but you can do it!" In addition to traditional media advertising, the most important thing is to hold a fashion show! ”
The Victoria's Secret fashion show has actually been held several years ago, but the scale is not very large, it is nothing more than inviting a few models to engage in a fashion show in the mode of a new product launch, and it has not been broadcast on Guò TV, and the effect is really limited, until a few years later, the Victoria's Secret show, which officially went live on the screen, was a complete blockbuster, and directly pushed Victoria's Secret ** to the throne.
If Wu Tian wants to plagiarize, he naturally directly copies the trick.
"The first point of this fashion show is that it must be broadcast live on TV, the Internet and other media, or broadcast so that as many people as possible can see it." Wu Tian said, "Second, we should invite the most popular singers and bands to sing live, and these stars will increase the ratings and improve the grade and popularity of the fashion show." Third, it's the model......"
Zuo Xiaoyan rolled her eyes at Wu Tian and said, "Do you still want to invite the most famous model?" ”
"No," Wu Tian shook his head and smiled, "We must recruit the models ourselves." As long as it's beautiful and sexy. Don't be famous. In the future, after the Tianyan fashion show, the newcomer will immediately become a famous model! ”
"Hehe, are you still going to pageant yourself?" Zuo Xiaoyan said with some jealousy.
"What do you say...... Wu Tianba smacked his lips and said, "Let you choose a new person, the most important thing is to let you lock in talents!" You think, after these newcomers were made popular by you, they were also signed by you to become Tianyan's exclusive model. In addition to the annual fashion show, they also regularly tour all the Tempest stores, how much publicity is that? ”
When Zuo Xiaoyan heard this, her eyes suddenly lit up......
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"Xiaotian, according to this budget, the cost of this fashion show is really not low, it is estimated that it will cost at least more than 10 million US dollars, with this money, it is ...... to open several more branches."
Zuo Xiaoyan frowned and looked at the approximate budget she had just estimated. Said.
"That's not much." Wu Tian said with a smile, "Let you open a few fewer stores." Even if the traditional publicity is reduced a little, this fashion show must be held, and it must be done well! Regardless of the cost, it must be done well! ”
Wu Tianke knows very well how effective this fashion show is, at the beginning, the Victoria's Secret show directly increased the turnover of Victoria's Secret several times, and the effectiveness continues to grow as the Victoria's Secret show becomes more and more popular!
"Well, anyway, you, eighty percent are in a daze for the draft of new models!" Zuo Xiaoyan pouted and said.
Wu Tian was speechless - is the buddy such an abusive person?
However, it seems that the words are a bit like ......
It's easy to tell Zuo Xiaoyan about the specific implementation of this big plan, and it's basically time to get off work, Wu Tian naturally has to kidnap Zuo Xiaoyan to the Changtian Hotel - I don't see that this girl is already quite tasteful, and even the selection of models can be suspected by her that she is going to draft a girl for herself......
The two left the office building and walked towards the parking lot, talking and laughing.
"Xiaoyan ......" Someone suddenly shouted, Wu Tian turned his head to look, but saw a man of twenty-seven or eighteen, striding over, waving the flowers in his hand.
Wu Tian frowned, no need to ask, this is definitely Zuo Xiaoyan's suitor.
Wu Tian turned his head to look at Zuo Xiaoyan, but saw that Zuo Xiaoyan's gaze was evasive, and he only shouted to the man who was running around, "Why are you here again?" ”
"Xiaoyan, I reserved a seat at the Triumph Restaurant, shall I invite you to dinner in the evening?" The man said with a smile on his face.
"Not good! I've already made an appointment! Zuo Xiaoyan immediately grabbed Wu Tian's arm.
That person seemed to have discovered Wu Tian's Cunzài just now, and immediately frowned and looked Wu Tian up and down, and Wu Tian naturally looked at him.
This person actually looks pretty good, at least he doesn't look disgusting, he is dressed in wolf men's clothes, but he also sets off quite an image, wearing a Rolex gold watch on his wrist, obviously his financial resources are not bad, and the most important thing is that his face is very arrogant, and his eyes are very disdainful.
"Xiaoyan, who is this?" The guy said.
"I'm Xiaoyan's boyfriend." Wu Tian didn't have time to grind with him, so he said directly.
"What?" The one was stunned for a moment, and then said, "Xiaoyan doesn't have a boyfriend at all, you don't have a big tail wolf here!" ”
"Really?" Wu Wutian turned his head and smiled meaningfully at Zuo Xiaoyan, which made Zuo always twist Wu Tian's arm quite unpleasantly.
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I have to say that the problem that makes Wu Tian feel the most headache is that his group of women and girlfriends are all potential for trouble, and it is impossible for him to follow each of them all day long, so it is inevitable that some guys will revolve around them.
"This friend, Xiaoyan told me that she hates you very much, I hope I don't mess around her in the future, otherwise the consequences will be very strict." How strict can it be? Hmph, I sue you, even if you are Xiaoyan's boyfriend, I also have the right to pursue her, you can't stop me! The one shouted in a daze.
Wu Tian suddenly couldn't cry or laugh, this thing is still a cowhide band, no wonder Zuo Xiaoyan only frowned when she saw him just now.
"Alright, you can go now, but don't let me see you again." Wu Tian said, posing and asking the one to leave.
"Xiaoyan, my seat has been booked, are you sure you won't go?" That one was quite angry, and shouted directly.
"If you don't go, you won't go!" Zuo Xiaoyan shouted even more angrily.
"Xiaoyan, I'm sincere to you, can't I give me a chance?" The other one put on a posture of pleading and pleading.
"Hehe, okay, the play is over, right? You're good to go. Wu Tian said with a smile.
Although Wu Tian was very disgusted by this behavior of pursuing Zuo Xiaoyan, it was better to be a little bit, the more this person made such a fuss, the more light Wu Tian's face became.
You must know that Zuo Xiaoyan is a veritable big boss of Tianyan, she has practiced dancing since she was a child, and her body and appearance are first-class, if she can't attract the pursuit of the opposite sex, it will be a strange thing - and the more suitors Zuo Xiaoyan has, won't she prove that she is better?
[Bow and thank you for the pass on the night of the black moon!] (To be continued......)