Chapter 153: Value
The Southeast Asian publicity tour ended, Zhao Yuanxi officially began the recording of the first Chinese album, whether it was himself, Yu Yongzhen or Li Xiuman, all had high hopes for his Chinese album, expecting him to quickly open up the situation.
An album contains twelve songs, seven of which are songs written by himself, and the other five are tailor-made by S.M gold medal composers, Zhao Yuanxi personally filled in and revised the Chinese lyrics, it can be said that he has long been familiar with the whole album, and the recording process is unusually smooth. The only hiccup is that Zhao Yuanxi is thinking about whether to add his new song "Little Dimple", and the key issue is naturally Kwon Yoo-li's mastery of this song.
After finishing the day's recording, Zhao Yuanxi had just returned to his practice room, and his agent Song Jifan strode in with a happy face.
"Yuanxi, these are the latest endorsement invitations." Song Jifan was overjoyed, took out a large stack of documents from his briefcase and handed them to Zhao Yuanxi.
In Song Jifan's view, as long as Zhao Yuanxi nods, these documents are white money, especially Zhao Yuanxi's trip to Southeast Asia was extremely successful, the company's public relations department fully supported, and invested in advertising in major media, Naver, Nate, Yahu and other online media and traditional mainstream media have begun to use "Asian rising star" to call Zhao Yuanxi, and the corresponding Zhao Yuanxi's advertising has been bullish, and there are endorsements to find the door every day.
Song Jifan adheres to Zhao Yuanxi's idea of only endorsing high-end brands, and deliberately filters out some brands with poor qualifications, and the rest are relatively suitable endorsements in his opinion.
"What kind of endorsements are they?"
"Two percent mineral water, cass beer, farmer's tea, Jinro soju, Maxim coffee, ......" Song Ki Fan is like a few treasures.
Zhao Yuanxi took the documents, examined them one by one, and nodded after a moment and said, "It's all next, but the price needs to be increased." ”
"By how much?" Song Jifan was overjoyed, you must know that Zhao Yuanxi has always picked advertisements, he didn't expect it to be so smooth this time, he took it all, and it was natural to raise the price in his opinion.
"Add 300 million per contract."
"I'm afraid 300 million is a bit high, I'm afraid many manufacturers can't accept it." Song Jifan frowned.
With the rise of Zhao Yuanxi's popularity, the price of his endorsement is also rising, and the current price is 580 million a year, plus 300 million in one go, which is the value of a popular movie star.
"Accept what you can accept, and it's nothing if you don't accept it, I don't lack endorsements. Moreover, I guarantee that the addition of 300 million endorsements is great value for money. ”
Song Jifan was about to open his mouth to persuade him, but in a blink of an eye, he saw Ahn Sungjun, the deputy director of finance, knocking on the door and entering.
"Director." Ahn Sung-jun bowed to Zhao Yuanxi, who usually reports to Zhao Yuanxi in the office of the chief financial officer on the fifth floor.
Originally, the matter that Zhao Yuanxi inquired about was not a big deal, and he could just send an assistant to report his work, but for the sake of performance, he still came to report in person.
It was the first time An Chengjun walked into Zhao Yuanxi's practice room, and he couldn't help but look around. Zhao Yuanxi, who was wearing a red sweatshirt, did not meet the identity of the chief financial officer, but his majestic momentum did not diminish at all.
"Then I'll come back later." Song Ji Fan knew that An Chengjun must have a work negotiation when he came at this time, and as an agent, it was inconvenient for him to be present, so he immediately proposed to leave.
Zhao Yuanxi waved his hand, "No, Uncle Song will also listen to it, it is related to advertising endorsements, and after listening to it, you will understand that I am going to increase the price for what I want." ”
Zhao Yuanxi turned to An Chengjun and asked, "How about the sales and income of the charity album?" ”
As of last week, the album had sold 350,000 copies and earned about 2.94 billion. After deducting the cost of production and sales, the revenue is about 2.3 billion. ”
Zhao Yuanxi nodded, "Allocate two billion funds as charity funds." ”
"Yes."
After An Chengjun left, Zhao Yuanxi said with a smile: "This is the big gift I give to those brands, I paid two billion out of my own pocket to enhance my added value, and they more or less always have to say that they can't let them take advantage of it, right?" ”
South Korea has always attached great importance to charity, both public figures and the general public have a tradition of engaging in charity, and Zhao Yuanxi's dedication to philanthropy is in line with mainstream values and greatly enhances his own image.
South Koreans have a mentality of imitating the actions and tastes of celebrities, and consumers believe that celebrities have a higher status than themselves, and they very much want to be like them. The Korean people's habitual thinking is that if the person I love uses a certain brand, then I can be like him if I use the same brand as him. The greater the power gap between artists and ordinary people, the greater the advertising effect. ”
A peculiar form of self-hypnosis.
As a spokesperson, Zhao Yuanxi's own image improvement will undoubtedly bring the invisible added value to the business, and it is reasonable to increase the price by 300 million.
Song Ki-beom nodded in agreement, "This is a win-win situation, and I don't think those manufacturers will refuse." ”
Zhao Yuanxi said with a smile: "If I don't sign a contract now, when I come back from China, I want to sign a contract at this price." ”
This is typical of lure.
Song Ki-beom's eyes lit up, "I'll go negotiate the contract immediately." ”
The important reason why Zhao Yuanxi accepts a large number of advertising endorsements is that he wants to return to China for development, and the focus of his work in the next few months will be on the domestic market, and a large number of advertisements can make him maintain enough exposure and popularity in South Korea.
Brother is not in South Korea, and the legend of Brother is still circulating in South Korea.
In the afternoon, Song Jifan, who was full of red light, brought good news, all the brands agreed to Zhao Yuanxi's request to increase the price by 300 million, and the real benefits of the image enhancement brought by the donation of 2 billion charity funds and the prospect of expanding the vast Chinese market made the majority of manufacturers excited.
"The fried chicken advertisement is set for today, which has been pushed for a week before, and the manufacturer hopes to implement it as soon as possible." Song Ki-beom said with a smile.
"No problem," after a pause, Zhao Yuanxi said approvingly, "It's still this fried chicken brand that has a vision and contacted us early." ”
Song Ki Fan Ha Ha Da Lang laughed.
The fried chicken advertisement is very simple, it can be said that there is no difficulty, Zhao Yuanxi only needs to face the camera to show the infinite deliciousness and unfinished aftertaste of fried chicken. Zhao Yuanxi himself has no special preference for fried food, not to mention liking or disgusting, and it is acceptable to eat it once or twice once in a while. You don't even have to act in a fried chicken commercial when you shoot a fried chicken commercial, it's completely true, after all, the taste of fried chicken that can be called famous will not be bad.
Zhao Yuanxi finished eating two sets of fried chicken and completed the entire advertising shooting. In order to express their gratitude, the fried chicken manufacturer specially presented a super VIP membership card with unlimited free during the endorsement period.
After the whole shooting, Zhao Yuanxi hid in a secluded corner of the set and dialed Jessica's number, "Sika, what is your itinerary today?" ”
"We're all shooting an EliteTuningStyle school uniform ad today." Jessica was very happy to receive the call from her boyfriend, and said sweetly.
Zhao Yuanxi smiled slightly, "My work here is over, when will you finish?" ”
"It may take a while for us to be on set."
"Send me the address, and I'll visit the class."
"Okay." Jessica held her phone in her hands and was beaming.
Back at the nanny car, Zhao Yuanxi said, "Uncle Song, ask Director Jin Renxu about the details of the set over there, and prepare some fried chicken as a gift to bring over." ”
"Okay." Song Ki-beom promised that Zhao Yuanxi and Girls' Generation had a close relationship for not a day or two, and he was in and out of a pair with one of the members, Jessica, of course he knew as an agent.
The filming set where Girls' Generation is located is also located in Jiangnan District, and it was about a twenty-minute drive in the past, and Director Kim In-wook of Girls' Generation personally greeted Zhao Yuanxi and his party, after all, Zhao Yuanxi is the executive director of S.M Company, not an ordinary artist, and he dare not slack off.
Song Ki-beom asked for details on the set and prepared 90 servings of fried chicken. Song Ki-beom and Kim In-wook are both seasoned agents, so naturally they arrange for the delivery of fried chicken.
Pause the shooting, enjoy the delicious fried chicken, and the set is full of laughter.
The school uniform brand endorsed by the girls is EliteTuningStyle school uniform, a long-sleeved short jacket with knee-length skirts, stockings and sneakers, it is indeed full of student flavor, but then again, they are indeed students, the youngest three members of Girls' Generation are still high school students, and the six in 89 should be college students if they don't give up the college entrance examination.
Lin Yun'er saw Zhao Yuanxi at a glance, and walked over with a smile on Jessica's arm.
Lin Yuna wore a red and white vertical striped short jacket, a denim skirt, and black and white stockings. Jessica wore a pair of ponytails and a black and gray skirt with gray and white stockings. The breath of youth is blowing in the face.
“Oppa。” Lin Yun'er screamed affectionately.
Jessica didn't speak, just looked at Zhao Yuanxi with affection.
"It's very youthful." Zhao Yuanxi sighed.
"We were already very young."
While talking, a group of young girls surrounded Zhao Yuanxi and gathered around him.
"Didn't you mean all the staff? Why is one missing? ”
"Pani is over there." Kwon Yoo-ri said and pointed to the other end of the set.
Zhao Yuanxi looked in the direction of Kwon Yoo-ri's finger, several boys in school uniforms were standing in twos and threes, and Tiffany was talking happily with three of them.
"You know?"
Kwon shook her head and said, "We didn't know each other before, but Pani knows two of the members of this group. ”
Zhao Yuanxi asked casually, "What combination?" ”
“2PM。”