Chapter Ninety-Five: The Old Wine of the Great River
With the second electrical appliance factory on the July profit and tax, due to the substantial increase in output, the profit and tax on the solution compared with June almost doubled, finally let some people surprised and red-eyed, after carefully calculating an account, began to help the second electrical appliance factory urge the province to check the cooperation plan - you must know that now it is only OEM production, the majority of the profit is in the hands of Hong Kong businessmen, or hurry up to promote cooperation, the second electrical appliance factory can earn a little more, the city can also collect a little more, this is a great help to the financial dilemma of the commercial city.
In mid-August, the province finally completed the examination of the cooperation plan between the No. 2 electrical appliance factory and Hong Kong businessmen, and reported it to the State Administration for Industry and Commerce.
When the news came, Wu Jianguo, deputy county magistrate, once again put forward the plan to build an instant noodle factory as a joint venture at the government office meeting. Compared with the first time this plan was put forward more than half a month ago, which was opposed by the majority of the deputy county magistrates, what is different is that this time the old matter is brought up again, all the original opponents have changed their attitudes, and all agree that this plan is a good way to promote the economic development of Shangdong County, and it will certainly change the current financial predicament of Shangdong County in one fell swoop.
Pity those deputy county magistrates, they also have to be, didn't you see that Deputy County Magistrate Ye, who sang a play with County Magistrate Wu on the issue of the county bureau, was also invited to tea by the city investigation team yesterday? Although he was released back on the same day, Deputy County Magistrate Ye never came to work again, and took leave to recuperate at home because of "physical reasons".
What is this sign?
Coupled with the transfer of Deputy Secretary Li in the city, discerning people can naturally see that the commercial city has been reshuffled! It has been changed from a three-legged stand to a two-man competition. So after Deputy Secretary Li is transferred, there is no doubt that the situation in Shangdong County will change immediately, just look at the situation of Deputy Secretary Yan and Deputy County Magistrate Ye, the two secretaries of Secretary Zhang, and Secretary Zhang of the Deputy Secretary Li of the Municipal Party Committee is only afraid that life will be difficult, and with the background and skill of Deputy County Magistrate Wu, he will inevitably take advantage of the situation, who is sure who will be in charge of Shangdong County next?
At this moment, even County Magistrate Sun first expressed his agreement with Deputy County Magistrate Wu's joint venture, who else did not hurry up to weigh their own weight, who would dare to take a stab in this matter?
The government meeting unanimously approved the proposal for a joint venture, and decided to submit it to the next Standing Committee for discussion, and also entrusted the matter to Deputy County Magistrate Wu to come forward and discuss specific joint venture matters with Hong Kong businessmen......
However, before the negotiation of this joint venture plan has officially begun, another major event has happened in Shangdong County, to be precise, a great event - the completion of Wujiacun Dahe Distillery!
Said to be a distillery, in fact, it is very simple, only a simple asbestos tile to build a shed, which is equipped with a set of distillation and brewing equipment, of course, it cannot be the kind of automatic equipment used in the big distillery, most of the production links still have to be operated manually, as for the packaging line, there is no, except for a semi-automatic bottle sealing machine, other including filling, sealing all have to be manually operated.
Such a scale, in later generations, I am afraid that even some of the larger counterfeiters could not compare, but in this year, in Shangdong County, it is undoubtedly a big event - this is the first village-run enterprise in Shangdong County!
Therefore, when the first batch of "Dahe Old Liquor" was filled, Wu Jianjun, director of Wujia Village Dahe Distillery, led his father and elders to report the good news to the county party committee and county government, and the county magistrate Sun Donglai personally tasted the Dahe old wine brewed from pure wheat, and praised it greatly, and mentioned it to Secretary Zhang on the spot, and used the Dahe old wine as the hospitality wine of the county party committee and county government.
As for Secretary Zhang, naturally he will not oppose this kind of matter in public anymore - didn't you see that Comrade Sun was trying to win over Wu Jianguo by changing the law? Who doesn't know that Wu Jianguo is a person from Wujia Village? If we really want to oppose this little mention, isn't it equivalent to pushing Wu Jianguo to Sun Donglai's side? You must know our current situation, but we really can't resist Sun Wu joining forces.
Dahe old liquor became the county's hospitality wine, and it suddenly became famous. Not to mention anything else, at least in Shangdong County, it has become a well-deserved brand.
After all, Wujiacun has the name of liquor, and under the requirements of the "big boss of the mall", special attention is paid to the packaging, first of all, the bottle is not the same green glass bottle in this year, but a specially customized square bottle, and the old wine of Dahe is divided into two grades, the low-grade products of 46 degrees are aimed at the general mass market, the square naked bottle is very conspicuous in the low-priced liquor, and the high-end products of 52 degrees are more beautifully printed cardboard box packaging, even if they are placed in the county guest house, they also appear to be high-end and atmospheric.
Of course, the most important thing is advertising.
However, Wu Tian did not continue the advertising plan of the electric fan this time, and did not advertise it in newspapers and TV stations - that thing cost too much, and with such a grass platform team as Dahe Distillery, it cannot be supported for the time being, and it cannot be used.
For the marketing strategy of Dahe Liquor, Wu Tian chose the strategy of "surrounding the city from the countryside", and laying down the rural market is the top priority at present - after all, in this year, the high-end liquor market is not large, except for Moutai and Wuliangye, there is really not much space. Moreover, the first priority of building a distillery is to consume grain, and to contribute to solving the problem of difficulty in selling grain in Shangdong County.
Therefore, Wu Tian deliberately asked the city printing house to print 10,000 copies of propaganda leaflets, let Wu Jianmin be responsible, and began to post them everywhere in the county, for some important intersections in the county, as well as at the entrance of various rural sales outlets, all strive to paint the advertising wall, "Dahe old wine, the more you drink, the more you have", "Drink Dahe, run to the well-off" and other advertising words, soon in the county women and children know.
"Director Zhang, our next main problem is to increase production, especially the problem of wine yield, and we must find a way to increase it."
As the "behind-the-scenes boss", Chang Tianhua has been here several times in this month, the first time is to send him the brewing equipment he ordered from southern Jiangsu, the second time is to help the factory formulate advertising strategies after the successful trial production of the winery, and this time he was invited to inspect the instant noodle factory project, and by the way, he inspected the Dahe Distillery for the third time, and put forward the next development plan of the distillery, but the question he said in his mouth was, of course, just a relay of Wu Tian's words.
"I've heard people say that it seems that using bran koji can improve the wine yield, and I'll find someone to check it out to see if our factory can use it." Chang Tianhua said, "In addition, the autumn grain is also coming down, and it is not a way to use pure wheat in the factory, so it is better to try to adjust the ratio of raw materials and produce some varieties with different flavors." ”
Wu Jianjun also thinks that although the business in the factory is very prosperous now, and the two kinds of wine produced are in short supply, but the profit is not high, the high-end wine is better, and the gross profit of a bottle of low-grade wine only earns a dime......
However, Wu Tian was not present at this important meeting on the development of the winery, because Wu Tian's children were in big trouble - school was about to start!
[Warmly celebrate this book's inclusion on the Sanjiang list, Lao Bai decided to add a new chapter tomorrow, and asked for a Sanjiang ticket ......]