Chapter 442: Strategic Meeting [Part II]
In fact, when it comes to the spread of Han culture, it is not without similar actions in later generations, such as the "Confucius Institutes" scattered throughout the United States - China gives large sponsorships to some American colleges and universities, including some local middle schools, every year under various names, on the condition that they are required to set up Chinese courses.
Generally speaking, this plan can be regarded as a practical action made by the high-level to realize the importance of cultural communication, but in Wu Tian's view, this approach is really a bit abandoned, and the correct process of cultural communication is not understood at all.
The best way to disseminate culture is nothing more than soft and hard means.
Rigid means, such as during the colonial period, the European colonial powers used military and political means to force the colonies to change their official official language, to force the colonies to educate the language in schools, and so on, in order to eliminate their native culture and achieve the goal of complete conquest - but this method was recorded hundreds of years ago in the "Treatise on the Monarch", which is known as the essential guidelines for the monarch's desk.
The effect of this technique is so strong that we only need to look at those countries that originally belonged to the Chinese vassal states to know that those vassal countries that originally belonged to the Han culture often contained many Chinese characters in their writings, but after the era of cultural aggression, most of them either used European scripts, or specialized alphabet characters derived from the European writing system, and also called national scripts, but the final result was to completely remove the traces of Han culture and become vassals of Western civilization -- the stick country is one of the representatives......
However, under the current world environment, it is obvious that this kind of hard-line method of changing the foundation of national culture can no longer be used, but there are also alternative means. For example. Protect and support neighboring countries. After making it a vassal, it can make Chinese a compulsory subject in its domestic education, and in a certain way, it can increase the cultural influence of China in its country, and after a long time, it can also receive good results.
Under the current world pattern, if you want to spread national culture, you can only use some soft means. For example. Wu Tian's plan for cultural invasion is a soft way of communication.
Without coercive means, people who want other cultural systems to automatically accept the new culture and be attracted to other cultures must be better and more attractive to the times than their own culture.
Therefore, the plan of throwing money at Chinese language courses abroad in later generations is obviously thankless, not to mention that it does not arouse the interest of the target group in learning, and more importantly, this practice is easy to be discovered by the cultural protectors of the other country. And to protest against this practice -- the "Confucius Institutes" of later generations were not without a small number of protests by the Chinese people, and students held classes in them. Outside, parents held up banners, so that after a certain level of development, many universities simply refused China's donations and closed the Confucius Institutes!
Wu Tian naturally disdained to use this method of abandoning the basics, so Wu Tian formulated the use of the most fashionable and attractive film and television music at present, and disseminated these contents through guò to attract the target group to spontaneously and independently develop a strong interest in Han culture, so that they could take the initiative to learn Chinese.
If there is demand, there will be a market, and when it comes to a certain time, I believe that Chinese language classes around the world will inevitably bloom everywhere, and I am afraid that the culture will not be spread?
*************************************************************************************************************************************************************************************************************** ***************************************************************************************************************************
"Whether it is film and television, music or music, it is just a seed of cultural dissemination, and if you really want Chinese culture to take root overseas, you still have to rely on education in the end." Song Zhuyi said, "Therefore, after the Han style brought the trend of Chinese culture overseas, the next thing needed was to open Chinese educational institutions in the local area......
Speaking of educational institutions, we have to mention that from now on, English classes are becoming more and more prosperous - even in the previous life, Wu Tian's elder sister was in this business, and it can be said that she has become the "pillar" of the Wu family.
It is true that English is the world's common language, but under the tough English test-oriented education system in China, the status of English is too high, and the result is undoubtedly a considerable impact on the inheritance of traditional culture.
This has to be said to be a serious educational failure, and it was not until twenty years later that the relevant parties realized the problem, and there was a voice to weaken the weight of English in the exam.
Although Wu Tian knew that it would be quite difficult to change this huge educational drawback, if he worked harder in this area, he might be able to advance the reform of this drawback.
In addition, Wu Tian hopes that how to replicate the situation of English classes blooming everywhere in China to foreign countries, so that Chinese classes can bloom everywhere abroad.
There is no doubt that if you want to realize this plan, you must have the participation of the Heavenly Dao side.
"In principle, if we want to open a Chinese language class abroad, we don't need to come forward in person, otherwise we will get into some trouble." Song Zhuyi said with a smile, "Tianshao's plan is that Tiandao is only responsible for guiding and assisting the work, and it is run by its locals, preferably non-Asians, and Tiandao is responsible for providing unified training of teachers, teaching programs, and even renting teaching venues to the other party at a low price......"
Shen Wenyu was a little big when he heard it, and he couldn't accept it, after all, he had just set up a real middle school, which immediately asked him to operate a foreign Han culture training institution. Become the head of a multinational organization. Inevitably, some can't get into the role for a while.
Wu Tian didn't interject either. Just let Song Zhuyi explain the key points of the plan to Shen Wenyu, which can be regarded as letting him have a rough idea in his heart first, and then communicate with him in detail when he comes back.
"What we just talked about belongs to transmission, and then we will talk about some inheritance issues." Wu Tian and Song Zhuyi came to an end, and then said: "Cultural communication should not only pay attention to foreign countries, but also pay attention to domestic communication, only the Chinese people themselves have excellent cultural literacy, which can ensure that Chinese culture will not be suppressed by foreign culture." in order to maintain the inheritance and development. ”
"At this point, we also need the power of Tianzheng and Tianbing, and the film and television works filmed in the future must ensure that a certain proportion of the works carry traditional cultural concepts, and all works that excessively promote the idea of advocating foreign and foreign ideas must be cut off!" Wu Tian said, "In terms of domestic education, Tiandao Education must take more responsibility, and the specific implementation measures will be explained in detail later......"
*************************************************************************************************************************************************************************************************************** ***************************************************************************************************************************
"Xiao Jian. Let you come this time, although your task was not mentioned in the meeting just now. But your task is the heaviest. Wu Tian held a glass of red wine and said.
After the meeting, everyone left one after another, but Wu Tian left Fan Xiaojian behind and continued to chat.
"Xiao Jian, in fact, in the meeting just now, there is a question I didn't raise, that is, the foundation of cultural dissemination lies in the strength of its own culture, and the strength of its own culture lies in the development of its own economy and the strength of its comprehensive national strength!" Wu Tian said, "Your task is to make more efforts in the economy and create more of our own national brand ......"
"Tianshao rest assured, Tianjian Investment guarantees that it will work hard to achieve the goals set by Tianshao." Fan Xiaojian said.
Wu Tian nodded, breathed a sigh of relief, and said, "How is the situation over there in Mingzhu?" ”
"I've been in contact with the factory, and the factory is more enthusiastic, but the city's attitude is a little more inclined to the Unilever side...... Fan Xiaojian said.
Wu Tian chuckled, this was expected.
China has never lacked traitors and traitors, not to mention during the War of Resistance Against Japanese Aggression, but now that the spring breeze has fallen, some people have become even more emboldened, and buying some national assets is not only not a scandal, but also praises -- this is called the introduction of foreign capital.
Of course, it does not mean that all the things that introduce foreign capital are done by traitors, in fact, a larger part is done by stupid people, who only want to invigorate the economy and introduce investment, but they don't realize that they are luring wolves into the house, how many national brands are killed, or they become purely foreign goods dressed in national brands, and how much profit is scavenged from the country!
For example, the current Unilever in the Pearl City!
In fact, as early as a few years ago, in the mid-eighties, Unilever entered the country, established a joint venture, launched the "Lux" soap, with a high level of advertising, it has been shaped into a representative of fashion and high-end brand image, and has gained a fairly high market share.
That's it, after all, that's a normal market operation, which is completely understandable. But the problem is that in 94 years, Unilever Tong Guò technology investment, "rented" Chinese toothpaste for 50 years, and since then has entered a period of rapid development, to 96 years, there was originally only one brand of Lux two specifications developed to four categories of 72 specifications, respectively, its brands around the world all introduced into the country, and vigorously supported.
The huge foreign brand instantly collapsed the domestic cleaning industry that had just started, and countless domestic brands have died!
The same method is used by another Procter & Gamble, which is more powerful than Unilever, two washing giants. Almost swallowed up the entire domestic daily chemical market!
As a person who has come over. Of course, Wu Tian could not tolerate the situation that even daily necessities could only be pinched in the hands of foreign capital. I couldn't say it, so I arranged for Fan Xiaojian to contact Mingzhu, trying to snipe at these guys' rogue methods, and save a few national brands to some extent......
However, it is obvious that money does not necessarily mean that this thing can be done, Wu Tian's proposal to inject capital into the Chinese toothpaste with the domestic limelight company that has just been renamed Tianjian Investment, people are not very enthusiastic in Mingzhu City, whether there is a cat in it, but it is really not easy to say......
*************************************************************************************************************************************************************************************************************** ***************************************************************************************************************************
"Have a meeting for the night. Tired, right? Qi Bing's watery eyes stared at Wu Tian, and said with a smile on the corner of his mouth.
"No matter how tired you are, I'll eat you first!" Wu Tian flew up without saying a word.
It is said that since they were separated in Pengcheng during the Chinese New Year last year, they haven't seen Qi Bing for a year, and Wu Tian has long missed it like a cat, but the problem is that even if he comes to Beijing this time, Qi Bing won't be able to stay for two days, and he will have to rush back to Pengcheng tomorrow to prepare for the start of the new film.
This is also something that can't be helped, you must know that the development speed of ice today is quite amazing, and now it covers almost one-third of the film and television stars on Hong Kong Island, and more than half of them maintain long-term partners. On the one hand, this is of course because Hong Kong Island has become popular to cooperate with the mainland to shoot, and artists have long been accustomed to traveling between the two places. Therefore, he did not resist signing a contract with TechnoAlpin Film and Television in the mainland.
And, most importantly, because TechnoAlpin is pure and strong.
Saying that it is pure, it naturally means that compared with the shady scenes of the Hong Kong Island film and television industry, being an artist on Hong Kong Island, you have to worry about your personal safety all the time, unless you take refuge in a large company with a deep background like Huaxing, you can avoid being oppressed by other companies, but that means that you have to accept the oppression of Huaxing - especially female stars, you have to go to He Erye's bed!
And TechnoAlpin is absolutely pure in this regard, Qi Bing himself, as a woman, naturally will not bully its actresses, and since Qi Bing and below, including Wang Fatzi, they dare not take anything lightly against the female artists of the company, once they are discovered by Mr. Qi, no one can bear the consequences - last time an actress seduced Wang Fatzi, not only was the actress banned, but even Mr. Wang was innocently affected and fined him a year's salary!
As for being tyrannical, it has long been known in the Hong Kong Island film and television circle, that is, even if Huaxing has such a big background and such a powerful gang, they dare not fight with TechnoAlpin, and the people of TechnoAlpin walk casually on Hong Kong Island, and absolutely no one dares to touch it!
In such a situation, it is inevitable that many artists will switch to TechnoAlpin, and even the pillars of some companies, and when their contracts expire, they will immediately transfer to TechnoAlpin, making other companies unable to say anything about their hardships - isn't this purely helping TechnoAlpin cultivate talents?
But the good thing is that although TechnoAlpin has enough talents, it has never been stingy to lend to other companies on Hong Kong Island, provided that the other party treats TechnoAlpin's artists well, otherwise they will bear the consequences!
Therefore, although TechnoAlpin has only been established for two years, it has developed into one of the largest film and television companies on Hong Kong Island, and Qi Bing has already surpassed the status of the big sister of Hong Kong Island film and television.
But at this moment, the eldest sister does not have the posture of the eldest sister, and she is so delicate that people can't bear to bully, but Wu Tian, the bastard, doesn't know how to pity the fragrance and cherish the jade, and bullied it over and over again until dawn......
*************************************************************************************************************************************************************************************************************** ***************************************************************************************************************************
"Tianshao, Ouyang has come back with news......
Wu Tianzheng slept comfortably, but was woken up by the phone.
Yesterday, I fought until dawn, and I had to send Qi Bing to the airport with a strong spirit, and then I went back to sleep, and I was woken up by the phone not long after I fell asleep, and it was inevitable that Wu Tian shouted a little namelessly: "What news?" ”
Cai Jinwen on the other end of the phone heard that Tianshao's tone was wrong, and his heart was empty, so he hurriedly said to make a long story short: "Manager Ouyang has completed the acquisition of the parts factory in Malaysia, and the batch of materials has been sent to Aihua, and the first batch of goods has been shipped......
Wu Tian paused, only then did he sober up a little, eased his breath, and said: "Oh, yes, check which market that batch of goods entered, and then notify Fengyun to suspend the supply of that area, so that their products can enter the market terminal as much as possible." ”
"Okay, okay, I'll do it right away." Cai Jinwen hurriedly said.
"Are you alright?" Wu Tian said, but his eyelids closed again.
"Uh, Tianshao, this, Xiao Lin has something I want to ask you face-to-face, you see......" Cai Jinwen said a little squeaky again.
"Lin Xu? What's the matter? If you're not in a hurry, let her call me tomorrow. Wu Tian said.
"Uh, this...... It may be a little ......anxious," Cai Jinwen said uncertainly, obviously asking Lin Su's attitude on the spot.
"Well, then let her come over, I'm in Xishan Villa." Wu Tian said.
"Okay, good ......" Cai Jinwen hurriedly hung up the phone, but poor Wu Tian was so disturbed that he couldn't get up and look at his watch, but it was already noon, so he simply didn't sleep, changed his clothes, and went outside to stand on a stump to recuperate.
This villa occupies a large area, the front is a Western-style lawn, the back is a Chinese-style garden, planted a lot of flowers and fruit trees, speaking of the environment is not worse than the courtyard, but the cost here is far worse than the courtyard, after all, this is in the western suburbs.
It was pure luck to get this courtyard, when Wu Tian asked Liu Xiaoqing to find a house, Liu Xiaoqing first found two apartments in the city center for Wu Tian, which made Wu Tian very dissatisfied, Liu Xiaoqing simply said that this villa was angry, but it was ready to be sold a few months ago, but unfortunately the price was too high to sell, only when Wu Tian was reluctant to sell it, but he didn't want Wu Tian to hear about the environment, he didn't even ask the price, he just asked for it, and then took Zuo Xiaoyan to see it. The lion opened his mouth to ask if the hill behind him would be sold, and if it was sold, he would take it together.
Wu Tian stood in the backyard for half an hour, feeling a lot more energetic, and he couldn't help but look at the small mountain bag behind him and think, why don't you just make a name for some company and contract the mountain bag down - although the mountain is not high, it is always much higher than the villa built at the foot of the mountain, who wants to stand on it and take a telescope to peek at us, it can affect us to linger with all the beauties in our own swimming pool......
However, the land of this villa is already too big, and it is impossible to go through the formalities by chartering another mountain. In the name of a leisure company, maybe it's pretty much the same...... (To be continued......)