On March 1, Tengfei Entertainment announced that the cumulative box office of "Lucky Star Gaozhao" in the second week was 21.34 million, a number that made Zou Wenhuai and Lei Juekun desperate, but the Hong Kong film and television industry was boiling, if "Lucky Star Gaozhao" maintained this record, could the box office exceed 100 million?

Looking at the successive reports of major newspapers and magazines in Hong Kong, Wang Zichuan, who was sitting in the office of the general manager of Tengfei Entertainment, was very excited, and couldn't help but praise a newspaper when he read it.

"Excellent! Ha ha...... That's how it should be reported in the newspapers! ”

"Hee-hee!"

Qiu Shuzhen was also infected by this cheerful atmosphere, and said in a coquettish voice: "Mr. Wang, it is the first time I saw you reading a newspaper, and I am so happy. ”

Wang Zichuan was in a good mood, raised his head and smiled: "What? Did I not like reading newspapers that much before? ”

"Of course!" Qiu Shuzhen turned over the newspaper coquettishly, pointed to the red circles on it, and said angrily: "Look, these circles are all marked by me, and Mr. Wang used to read the newspaper according to the signs, which was also taught to me by Amin." ”

Wang Zichuan pinched Qiu Shuzhen's face and quipped: "Thank you for your hard work, you won't need to mark it in the future, it seems that I also have to develop the habit of reading newspapers!" ”

Qiu Shuzhen smiled: "Mr. Wang seems to be very happy today. ”

"Of course I'm happy!" Wang Zichuan patted the thick newspapers and magazines on the table and said with a smile: "Every newspaper and magazine on it has reported "Lucky Star Gaozhao", and even "Sing Tao Daily" predicts that the box office of "Lucky Star Gaozhao" will exceed 100 million! What a gimmick this is! ”

Yau Shuzhen replied: "I heard that there are many tourists from the north recently, and they only come to Hong Kong for three things, the first is shopping. ”

Wang Zichuan continued: "The second thing is to go to see the New Year's Eve concert held by Shizai in Hung Hom! ”

"yes!" Qiu Shuzhen said excitedly: "Mr. Wang, you don't know how lively the concert is, not only Zhang Guorong and Anita Mui have arrived, but even Tan Yonglin, Deng Lijun, and Ye Qianwen have come." The audience is going crazy, Mr. Zhang Guorong's song is so good, many people are hoarse. ”

Regarding the situation of the concert, Wang Zichuan had already listened to Li Xiaotian's report, and personally dealt with a tricky matter, the concert tickets were sold out, because there were too many audiences, and those who couldn't buy tickets sat in Red Star Records to block the door, so they had to discuss with the person in charge of the gymnasium, and temporarily added five performances. In other words, a total of 15 concerts were held, and more than 100,000 people poured into Hung Hom, and the venue was full, with a profit of more than 10 million Hong Kong dollars!

"What's the third thing you're talking about? How I haven't heard of it! Wang Zichuan looked at Qiu Shuzhen's smug appearance and felt very funny, this little girl didn't know that he was the boss of Red Star Records.

Qiu Shuzhen said with a smile: "Of course, I walked into the cinema to watch "Lucky Stars", Zhang Guorong praised the quality of the film at the concert and encouraged fans to watch it. In particular, tourists from the mainland come in groups, entering in waves, and then go in again the next day. I plan to memorize the plot and lines, and go back and brag about it. ”

"I see!" Wang Zichuan crossed his hands and muttered secretly: No wonder on the black market, the ticket price of "Lucky Stars" is so high. It turned out that mainlanders were in a hurry to go back, so they were naturally willing to pay a high price to buy movie tickets.

"Knock knock!"

"Come in!"

Wang Jin and Chen Baixiang walked in one after another, and Wang Jin was the first to speak:

"Achuan. You read today's newspaper and don't ...... Ah, Miss Qiu is also there! ”

Qiu Shuzhen cleaned up the newspaper, greeted Wang Jin and Chen Baixiang, and withdrew with a smile.

Chen Baixiang said: "Ah Chuan, you have read all the newspapers, now we don't need to advertise, these reporters are competing to interview us, just now I came from the theater and saw a lot of reporters squatting at the door of the company." ”

Wang Jin said enviously: "Hong Jinbao, that big fat man is majestic, he goes to the newspaper and magazine every day, and he was a special guest at the wireless joy tonight yesterday, and he made a lot of limelight, looking at his proud appearance, as if the film was a blockbuster, but he was just a credit." ”

Chen Baixiang sneered: "Ah Jin, I think you are envious, Mr. Hong is so beautiful, do you also want to make a profit in the New Year." ”

Wang Jin said aggrievedly: "Of course I thought about it, but "Lucky Stars" is such a hit, where is Ah Chuan willing to take it off the shelves!" ”

Wang Zichuan was speechless, motioned for Wang Jin and Chen Baixiang to sit down, and asked seriously: "Have you paid attention to the tourists coming from the mainland?" ”

Wang Jin wondered, "Pay attention to what they do?" They came to Hong Kong for a few days and then went back, and there was nothing out of the ordinary, right? ”

Chen Baixiang pondered for a while, and said tentatively: "Are you trying to pull these people into the cinema?" ”

Wang Zichuan nodded slowly and said his thoughts.

"Do you think these people are potential customers, they come to Hong Kong to increase their knowledge, why don't we pull them into the cinema, now the New Year has not passed a few days, thousands of people come to Hong Kong every day, and thousands of people go back, and there are no repeat tourists, 1,000 people enter the cinema to watch a show, we have increased the box office by 200,000, and the box office has increased by 1 million after watching five shows, and these box offices do not have to consume the potential of "Lucky Stars"."

Chen Baixiang praised: "This is a good way, those who can come to Hong Kong to play are all big money, and they don't care about this little money." ”

Wang Jin said enviously: "It seems that "Lucky Star Gaozhao" has taken a big advantage again, and neither Golden Harvest nor Golden Princess Cinema has similar actions. ”

"But now that the theater is full, there is no room for it." Chen Baixiang shook his head again and sighed: "It would be nice if there was a way to get the best of both worlds." ”

Wang Zichuan smiled: "Didn't you just say that everyone who can come to Hong Kong is ...... The one who gets rich first doesn't care about this little money. ”

Chen Baixiang still didn't understand, and asked, "Ah Chuan, what do you mean, let them spend more money?" ”

Wang Jin blinked, he was confused, there were no seats in the theater, spend more money, should they go to the black market to buy tickets?

Wang Zichuan said: "I plan to set aside an area in the theater and sell tickets to mainlanders, of course, the price can be raised, and the effect of enjoying the guests and hosts must be achieved." ”

The more Chen Baixiang thought about it, the happier he became, and his inspiration burst out: "You can also make a beautiful brochure and take it back as a congratulatory gift for them to keep as a souvenir." ”

Wang Jindao: "It's good, I'm afraid that Golden Harvest and they will also follow suit, and there are only a few mainlanders who come to Hong Kong every day, so they can't just stay in the cinema all day long." ”

Chen Baixiang said: "Then it depends on who advertises it, Ah Jin, this aspect will be handed over to you, accumulate some experience, maybe you will be the leader of next year's New Year." ”

"Okay!" Wang Jin patted his chest, his fighting spirit high.

"Don't worry, this is on me."

Wang Zichuan originally wanted to put the Propaganda Department in charge, but when he saw Wang Jin's red face, he dispelled the idea in his heart, maybe this little fat man can really complete the task.

"There is one more thing to pay attention to over there in the theater!"

Chen Baixiang immediately pricked up his ears and blamed himself: "The theater still has many defects, especially when it joins nearly twenty theaters at once, the management is very chaotic. ”

Wang Zichuan comforted: "I believe you in this, what I want to say is that the black market problem, now the movie tickets of "Lucky Star Gaozhao" are very bad, and in some time periods, even more than hundreds of Hong Kong dollars, this is very abnormal, I don't want to see scalpers get rich because of this, which will only fuel their arrogance, and it will be bad if they focus on us in the future." ”

Chen Baixiang nodded heavily, during this period of time, he has been focusing on the integration of the theater, and has paid little attention to the scalpers in the black market.

Wang Jin said with a smile: "What's there to care about, if there is no scalping activity outside the theater, they will make money from this." ”

"That's why I'm going to crack down on them, they hoarded this movie ticket in their hands, the audience bought his ticket, and spent more money, but it didn't do us the slightest benefit to Tengfei Entertainment, but it would breed dissatisfaction, if we encounter a bad movie, it will definitely break out on the spot, and the conflict will have a great impact on our reputation."

Wang Jin listened indifferently, he thought that this was Wang Zichuan's fuss.

Chen Baixiang said: "Then what should I do?" There are many tricks in these scalpers, and we at Oriental Cinema alone may not be enough to eliminate them. ”

Wang Zichuan said: "We can open advance tickets and sell movie tickets for the second, third, fourth, and even fifth days in advance, of course, this method is only applicable to high-quality films, which is very in line with our conditions for Ascend Entertainment." ”

Wang Jin immediately changed his attitude and said with a smile: "This is also a good way to increase the total box office." ”

Chen Baixiang worried: "If the tickets for the next day are sold out, the audience who can't buy the tickets will definitely not buy it." ”

It's not easy! Wang Zichuan immediately remembered that when he was in school, he studied the way of selling train tickets for a while, which is the crystallization of decades of wisdom of the Ministry of Railways, and has achieved the maximization of benefits.

"What do you think?"

Wang Jin listened stunned, he had never thought of such a whimsical plan, and subconsciously said: "Ah Chuan, you must have thought about this plan for a long time, right?" ”

Chen Baixiang replied honestly: "Some places are not suitable, such as overloading, the cinema only has so many seats, and it will definitely cause trouble if so many people come in." ”

Wang Zichuan said: "This article is deleted, Ah Lak, you go back and plan a plan according to what I said, however, you must pay attention to secrecy." ”

"I know!" Chen Baixiang is eager to try, if the effect is really as good as Wang Zichuan said, the Oriental Cinema Line can take the opportunity to kick out some bad theaters, these theater owners always disagree with him at the meeting, killing chickens and monkeys.

Wang Zichuan said to Wang Jin: "Ah Jin, you can't deal with the tasks assigned to you carelessly, the working people are not so easy to fool!" ”

"Hehe, don't worry, I've already thought of a lot of good methods, but this is in winter, if it's summer, I hire some beach beauties to advertise in travel agencies, and I will definitely catch them all."

"Nonsense!" Wang Zichuan couldn't cry or laugh, he had just carried out reforms. The open continent can not accept such a thorn. Stirring things up to say,

Chen Baixiang said with a smile: "Ah Jin, you can also give it a try in winter, invite those tour guides to have a meal, give some benefits, don't worry that they won't work hard for us." ”

"I thought of this" (to be continued......)